brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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One Size Fits All Consulting: Watch Out for Templates
One size fits all consulting: Loren Weisman on template consultants, upselling, and asking for a statement of work and a plan suited to you.
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Speaking Volume: Why Your Volume Speaks Volumes
Speaking volume: Loren Weisman on being aware of your volume, posture and words, and how an excessive volume in a group can dilute your message.
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View Count and Authority: Look Beyond Popularity
View count and authority: Loren Weisman on popularity versus truth, creators chasing views to monetize, AI used to appear expert, and vetting sources.
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Buying Awards: Showcase Your Knowledge Instead
Buying awards: Loren Weisman on pay for play awards as false hype, digging into the awards others show you, and showcasing your knowledge instead.
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Filler Words in Communication: Say What You Mean
Filler words in communication: Loren Weisman on why framing like “let me tell you the truth” can dishonor a message, and on going right to the point.
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AI in Post-Production: Creating the Content First
AI in post-production: Loren Weisman on creating the core foundation of your content first, then asking AI to format it and follow best practices.
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Earned Media With an Interview Information Sheet
Earned media: Loren Weisman on an interview information sheet that shows media outlets what you know, where your content lives and how you can help.
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Engaging Your Audience Before Asking for a Follow
Engaging your audience: Loren Weisman on giving viewers a chance to experience you before you ask them to like, share, subscribe or follow.
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Vetting Coaches and Consultants Before You Work With Them
Vetting coaches and consultants: Loren Weisman on information over motivation, overnight certifications, proof of concept and not believing the hype.
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Authenticity in Brand Communication: Why It Matters
Authenticity in brand communication: Loren Weisman on popularity versus authority, rejecting hype, and building a brand on truth and real experience.