Eight positions. Each one is stated here in plain terms, then the pieces where it is written out or spoken in full. None of it sits behind an email address, a form or a download.

The Positions

On artificial intelligence, and what it gets wrong

AI can generate research, trends and data at record speed. To me the question is whether it is giving you what works for your exact business, or just what works most of the time. What it pulls is often in the box, from pre programmed learning based on popularity, algorithms and common outcomes, and popularity does not equal personalized value. What works for one business or brand may not work for yours. When strategies are lifted directly from AI prompts without refinement, they risk being generic, misaligned, or even costly.

When AI crosses from assistant to author, I think serious problems arise. Content generated entirely by AI often lacks the human nuance that can build genuine connections, while at the same time it can make someone with no knowledge appear as an expert. AI errors can escalate into crises without human oversight. Remember, AI is not held liable, but you may be, especially if you are in the health or legal fields.

So this is what I put to anyone looking at a person, a product or a service they may want to work with. Look a little more carefully at the content they provide you. Is it coming from them, or does it just seem like some kind of marketing process that came out of an AI system? Information can be scraped, put together and not referenced, and what comes out of that is a mixture of plagiarism and, at the same time, not theirs.

The other side of it, and one I have raised for years. When ideas go into a free system, can those ideas be used by somebody else? Do you become something that is derived in AI for somebody else’s search?

Or put plainer: are you letting a prompt steer your brand, or are you relying on experienced professionals who can interpret those results to truly fit your goals and your personalized mission?

On my own use of it

No content is created using artificial intelligence. AI research tools may be used to find stories and articles, alongside checking who wrote them, when, and where they came from. A tool that checks spelling does not write the argument. A tool that finds an article does not decide whether the article is credible. Those decisions stay with the person whose name is on the work. If AI generated content is ever published here, it is disclosed on the page where it appears.

This is not an anti AI approach. Used in a responsible, accountable and transparent way it is a tool for people who bring the experience and the authority themselves.

The AI usage statement. The whole position: what is not generated, where tools are used, how any use is disclosed, and the reservation of rights against model training.
An artificial intelligence statement, what I use AI for and what I do not. The podcast episode this has been on the record in since it aired, with the transcription.
Honest AI will not replace humans. A hope for the future of ethical AI.
Where do you draw the line with AI in your brand strategy. For entrepreneurs, investors and authentic brands drawing that line for themselves.
AI in business strategy and brand communications. AI gives fast answers, and what gets missed without expert eyes.
Fake authors using AI. Examining the false authorship trend.

On opinions and facts

Objective proven facts are separated from substantiated opinions, every time, and which one you are getting is said out loud. Too many self professed experts, coaches and consultants make empty claims with no accountability for what was said. To me, a view can be held with passion and still be anchored in respect for someone who sees it differently.

Subjective vs objective messaging, opinions vs facts online. Written out.
Sharing opinions instead of trying to state facts may help. The podcast.
Amplified authentic opinions and intelligence to consider.

Are you humble enough to state something as an opinion and educated enough to deliver a substantiated defense as well as sound reasoning why it should be considered to be a fact?
Loren Weisman

On motivation and hype

The time goes to the work, not to motivating you. I am here to educate, help, train and equip, and I will not redirect our time into motivation. Motivation without animation can be a core factor in the early extermination of a vision or venture.

Motivation vs information. Telling real expertise from empty motivation.
Are most motivational and business coaches bad for you. The podcast.
Popularity and hype. Why googling it does not provide authority answers.
More coaches on the sidelines than players on the field.
Success books explored for validity, authority and truth. A genre putting out a new book every day, looked at closely.

On liability, compliance and what it costs to skip it

Premature promotion and distribution before professional protection and organization can lead to loss of control, ownership and profits. Much of what I look at in a discovery is not a branding problem to me. It is exposure: a document that is missing, a claim that cannot be supported, a penalization that was not known about, a name that can be challenged.

Compliant messaging presence online. Security and stability tactics for a compliant online presence.
A brand named Sue, or a brand name that will not get you sued.
Business continuity planning. Preparing for an unexpected loss in your company.

On what stays yours

No rights and no ownership are taken on your work. The ideas and the documents are yours, and so are the execution and the follow through. I do not hold your hand. I will give you the best intelligence, understanding and process architecture I can. The next steps and the maintenance are yours.

Working with me. The full version of how the work runs and what is yours to carry.
Intellectual property policy. How ownership is established in client work.

On who I work with

I work with people who are prepared to be honest, transparent, true and moral. That is how I work, and those are the only people I work with. That is the filter, and it runs both ways. If what you are building is not coming from authenticity, authority, love and integrity, I will not move forward. If popularity at any cost is the goal, I am not available.

The first session is where we find that out about each other. You are vetting me as much as I am vetting you. I will ask where your ideas came from, what you have been told, and what you are prepared to do yourself. We can decide at the end if we should move forward or not. Every red flag below applies to me first.

Working with me. Where the lines I will not cross are written out.
Defining professional boundaries. On sharing who you will not work with.
Profit at the expense of no one. What a transaction should do for every side of it.

On the methodology behind all of it

The mandate the rest of the work runs on is spoken in full, not summarized here. Alongside it, a hundred more positions in one place, and the method for building a line so it holds up.

My brand messaging mission statement and brand communications methodology.
Top 100 quotes. A hundred positions sorted into ten themes, from foundations of brand messaging through to authority, storytelling and ethics.
Strategic quote blueprinting. How I build one so it holds up, and how you can build your own.
The quotes page. All six collections. Quote any of them. Attribution and a link back is all I ask.

Instead of claiming to be the answer, consider stating that you may be an answer.
Loren Weisman

Listen, Watch and Read

All of it is free and none of it asks for anything back.

The work, in my own voice

First discovery steps I take with clients and onboarding approaches. The onboarding and the discovery, start to finish, with the transcription on the page.
Messaging before marketing to create a sound foundation. Why the order matters.
What is a brand communications and optics strategist? The role, defined by the person doing it.
Flipping the script. A different approach to marketing communication than yell, tell and sell.
Just because you can does not mean you should. Where the line sits between what you can get away with and what you should do.
My brand messaging mission statement and methodology. The mandate the rest of the work runs on.
Authentic messaging introductions and impression perceptions. What a first impression is made of.
An artificial intelligence statement, what I use AI for and what I do not. On the record since it was recorded.
Success books explored for validity, authority and truth. A genre pumping out a new book every day, looked at closely.
Mary Poppins messaging and practically perfect perceptions. The distance between how a message was intended and how it landed.
Where has all the vetting gone? On checking who you are dealing with before the money moves.
Google it, or googling it does not provide authority answers. Recorded in February 2024, before the search box started answering back on its own.
Sharing opinions instead of trying to state facts may help. Why the copy on this page is written as a view and not as a guarantee.
Honest AI will not replace humans. A hope for the future of ethical AI.
Fake authors using AI, examining the false authorship trend.
Are most motivational and business coaches bad for you? Asked out loud, in 2022, with my answer attached.
How my daughter changed my approach to business integrity.
Every episode page is listed on the Wait What Really OK podcast page, newest first. There is no ask attached to any of it: no like, no share, no follow, no download, no comment and no review.

Short videos

Forty four of them across three collections, most of them about a minute long. Watching me talk for a minute may settle more than reading me for ten.

Twelve one minute messages. Giving credit where it is due, digging deeper into the claims, pricing and what a missing price list can say, holding yourself liable for your own content, engagement farming, assessing by authority rather than popularity, considering the perception instead of forcing the intention, transparency with AI, treating symptoms against finding a cure, the “I read it in a book” argument, letting an audience experience something before asking them to like it, and giving people a choice of how often you email them.
Twelve brand communication video shorts. Branding in the wrong order, the questions to ask when a branding strategy is failing you, building authority through honest communication, identifying legitimate studies, sharing a story instead of telling one, authentic against pretending to be an authority, using AI transparently, respectful communication tactics, whether business coaches provide foundation or fluff, whether a brand name sets you up or sets you back, and profiting without exploiting anyone.
Twenty more video shorts. The company you keep, why the word best has lost its meaning, clickbait culture, staying true to yourself in a world of AI altered content, outdated experts and what they cost you, the moral crisis of AI branding, responding to bad reviews, popularity against reality, whether authors can be honest about AI in their writing, whether an email or a text is going to bite you later, why motivational coaching can be a scam, whether online courses are worth your time and money, and proving claims with evidence.

Where I stand, in my own quotes

Top 100 quotes on branding, communication and marketing, sorted into ten themes.
Brand optics quotes and insights, on how a brand is perceived against how it intended to be seen.
Strategic brand communications quotes, built around authenticity and authority in how a business communicates.
Strategic quote blueprinting, which is how I build one so it holds up, and how you can build your own.
All six collections are on the quotes page. Two outside sites carry them under my name as well, so the trail can be checked without taking my word for it.

Talks on these subjects

Most of the services above have also been the subject of a talk given to a room. Same material, presented rather than consulted on.

Brand messaging blueprint strategies for creative careers, which pairs with the blueprint work above.
Authentic messaging strategies for transitioning businesses, which pairs with the short term messaging work.
Strategizing a book creation plan with a sound blueprint, which pairs with creative brand development for authors.
Compliant and amplified messaging strategies, which pairs with the compliance checks in the menu.
Stability and security tactics for your product messaging, which pairs with crisis communication and optics.

Booking details, formats and travel are on the speaking page, and the speaker one sheet is there for event organizers.

Where I Stand, and Where You Can Check It