Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Writing a Children’s Book With My Daughter: Podcast and Transcription
Writing a children’s book with my daughter is the subject of this Wait What Really OK episode, Alphabet Animal Adventures Across America: A Book From Both of Us.
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Raw Tribute to Uncle Rod: A Deaf Uncle’s Lasting Lessons
I’m unable to get back due to some health reasons to my Uncle Rod’s funeral, which is this coming Monday. I am sharing a couple thoughts about a man that had a great impact and a great influence on me.
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Transparency in Brand Communication: Aligning Words and Actions
What if your true actions became public? Would you feel comfortable standing by your reputation if every action, email, or message became public?
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Why Customized Brand Communication Strategies Outperform Template Business Plans
Customized brand communication strategies deliver better results than template business plans by aligning with each brand’s unique goals, resources, and identity.
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Brand Communication Strategies: Authentic Outreach Beats Spam for Entrepreneurs
Clear and honorable brand communication strategies can help entrepreneurs and startups gain sustainable momentum while building lasting trust in a sea of fakes, scams and false hype.
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AI in Business Strategy and Brand Communications
Can AI alone guide your business strategy? AI can generate research, trends, and data at record speed. It can sort through mountains of content in minutes rather than weeks.
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Top of mind bottom feeders and how their spam email tactics can suck
You have probably heard the phrase: “Stay at the top of your audience’s mind” at all times. And all these hype type business coaches and executive consultants love to repeat it as if it’s the ultimate marketing truth.
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Fake Authors Using AI. Podcast Links and Transcription
The state of publishing, writing, and putting out a book to me has become terrifyingly dishonest. And right now, there are more and more companies using AI models that allow for these books to be written, as they even profess, in minutes.
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Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing
I hope this gives you a sense of me, my views and my approach. Here’s to hoping you might find one or two of them helpful.
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Loren Weisman Video Shorts on YouTube: 20 More
An index of 20 short videos on communication, messaging, branding and optics, each with a date and a summary.