Brand Communications and Optics Videos
Videos from Loren Weisman, brand communications and optics strategist, on brand communications, messaging and optics.
Transparency in Brand Communication: Aligning Words and Actions
What if your true actions became public? Would you feel comfortable standing by your reputation if every action, email, or message became public?
Why Customized Brand Communication Strategies Outperform Template Business Plans
Customized brand communication strategies deliver better results than template business plans by aligning with each brand’s unique goals, resources, and identity.
12 Brand Communication Video Shorts from Loren Weisman
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
Twelve One Minute Messages from Loren Weisman
If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.