Brand Communications and Optics Videos
Videos from Loren Weisman, brand communications and optics strategist, on brand communications, messaging and optics.
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Reading Books and Expertise: Beyond the Blurry Accolade
Reading books and expertise: Loren Weisman on book counts, early wake ups, motivational hype, blurry accolades, and how someone’s experience applies to you.
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How I Work: Who I Work With, and Who I Won’t
Loren Weisman on how he works, who he works with, and why he will not help anyone appear as something they are not.
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Deleting Old Content That No Longer Represents You
Deleting old content: Loren Weisman on taking down videos, pictures and posts that no longer represent you, even when they have a lot of views.
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Commentary Experts Borrowing Other People’s Expertise
Commentary experts: Loren Weisman on people who shrink to the corner of the screen, comment on a true expert, and where the authority is in being a yes man.
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Cheap Marketing Tricks and the Cost to Your Reputation
Cheap marketing tricks: Loren Weisman on fake views, LinkedIn profile hype, asking about a marketer’s process, and protecting your reputation.
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Trend Chasing Content Versus Content That Is You
Trend chasing content: Loren Weisman on making videos about what you know, how you can help and your story, over chasing views and popularity.
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Amazon 90 Day Review: Testing Before You Review
Amazon 90 day review: Loren Weisman on immediate reviews, testing a product for 90 days or 3 months, and bringing more truth to the reviews you write.
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Humility in Media Interviews: Honor the Host
Humility in media interviews: Loren Weisman on the me of media, letting the host set the pace, curbing long answers and watching past episodes first.
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Crisis Management Optics: Prepare Before an Attack
Crisis management optics: Loren Weisman on having videos, blogs and articles ready ahead of time to point to when someone goes on the attack.
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One Off Experts and the Courses Built on One Win
One off experts: Loren Weisman on people who sell courses off one success, why it may not fit your path, and vetting experience before you invest.