Brand Communications and Optics Videos
Videos from Loren Weisman, brand communications and optics strategist, on brand communications, messaging and optics.
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Phone Calls in Public and Keeping Business Confidential
Phone calls in public: Loren Weisman on loud calls, confidential conversations in coffee shops, and who might be in earshot when you talk business.
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Pay to Win Awards: Standing in Truth Over a Trophy
Pay to win awards: Loren Weisman on paid trophies, purchased certifications, bought rankings, and showing your authority instead of an award.
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Special Offers in Marketing: Make Your Special Special
Special offers in marketing: Loren Weisman on monthly specials that repeat, urgency that is not real, offers that come back, and making a special special.
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Like and Subscribe Requests: Why I Skip Them
Like and subscribe requests: Loren Weisman on why he does not ask, rebuilding his channel, and sharing information without making it a two way street.
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Original Content Creators and Prompted Scripts
Original content creators: Loren Weisman on VidIQ and TubeBuddy prompts that write the script and title, and checking a creator’s trail before you buy.
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Sending a Frustrated Email: Think Before You Send
Sending a frustrated email: Loren Weisman on the endurance of emails and texts, words taken out of context, and taking that pause before you send.
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Passive Aggressive Emails and the Last Minute Reply
Passive aggressive emails: Loren Weisman on replies sent 23 hours and 59 minutes later, moving away from revenge, and when not to call it out.
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Sarcasm and Mockery When You Want to Change Minds
Sarcasm and mockery: Loren Weisman on how mocking a view can put the other person’s walls back up, and on presenting what you know in a loving way.
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Transparency in Crisis Management: Consider Revealing Everything
Transparency in crisis management: Loren Weisman on why you reveal everything to the people working on your reputation, optics and communications.
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AI Transparency for Authors: Author or Prompter?
AI transparency for authors: Loren Weisman on saying how you used AI on your website and back cover, and being an author, not a prompter.