I’m Loren Weisman, a Brand Communications and Optics Strategist and a speaker. In this video I walk through how I approach speaking, from my series of talk titles to talks that include audience interaction and connect with the audience. It’s for event and conference organizers and audiences deciding whether my talks fit.

Watch on YouTube: How I Approach Speaking on Communication, Branding, and Perception

No AI was used to make this video. The opening paragraph, section headings, key answer, key points, contact section, and questions and answers on this page were written with AI assistance from the video’s transcript. This disclosure applies to the written article only.

How Do I Approach Speaking, and What Do I Speak On?

I speak on communications, branding and messaging, including transparency, honesty, AI, conflict, assumptions, perceptions, and the objective and subjective realities people are facing. I have a series of talk titles. I like talks that include audience interaction and connect with the audience. I tend not to use PowerPoint. I’m fully transparent about what I share: no hype, and no selling from the stage. I’m also a backup speaker based in Orlando.

My topics tie to communications, branding, messaging, transparency, honesty, AI, conflict, assumptions, perceptions, and the objective and subjective realities people are facing.
These ideas go into perception, compliance and liability.
I have a series of talk titles, and I like talks that include audience interaction and connect with the audience, whether it is small or large.
I’m fully transparent about what I share: no hype, no motivation without information, no inspiration without instructional ideas.
I don’t sell my consulting, my strategy work or my blueprints from the stage, and when I share an opinion I say it’s my opinion and why.
I serve as a backup speaker based in Orlando. For something in Orlando or the central Florida area, out to Tampa, I may be able to get there quicker, faster and cheaper when you need a last minute replacement and my topic falls in line.

How I Approach Speaking: The Transcription

Who I Am and What I Speak On

My name is Loren Weisman. I’m a Brand Communications and Optics Strategist. I’m also a speaker and that’s the focus point of this video. I speak on an array of topics that tie to communications, branding, messaging, the considerations of transparency, honesty, it ties into AI, it ties into conflict, assumptions, perceptions, objective and subjective realities that people are facing. Oftentimes we are told, many of us, this is what you deliver, this is how you deliver it in your brand, this is how you deliver it in your marketing. But many pieces are left out.

Where to Find the Talks

A lot of the talks that I have and you can visit and see if any of the talks suit you or your convention or your conference or your event at Loren Weisman on the speaking page, lorenweisman.com.

Perception, Compliance, and Liability

These ideas go into thinking about perception, thinking about compliance, as well as thinking about liability. What are you doing from personal to professional inside of relational messaging that could be helping in some ways but harming in others.

Keeping a Talk Flexible, Not Locked In

The way I approach speaking to is I have a series of talk titles. However, I like to see a talk go where the audience leads it. I tend not to use powerpoints. I don’t like to be locked into a conversation. I can sit on a topic, but if we connect together, whether it’s a small audience or a large audience, then let’s allow that talk to go where it’s going to go. Let’s not sit in some kind of rigid in the box vibe from ABC or PowerPoint 1, 2, 3, 4, 5.

Transparency and No Hype

I’m also fully transparent about what I share. No hype, no motivation without information, no inspiration without instructional ideas. And I’m not going to tell you what to do. I’m not going to tell you what you have to do, what you need to do. I’m going to share with you these ideas. I will share with you where I have come to the conclusion around these ideas, why you may want to consider them, and from there you take it to the next level.

Fluff, Hype, and Stories That Claim to Work for Everyone

I notice all too often with these speakers that seem much more fluff and hype than substance and foundation that will just throw out anything to excite. Oftentimes they’ll share ideas and stories that are linearized with one system or one situation that worked in one way and then they claim it works for everyone. Everyone, every business, every product is individual and if we don’t know the full story and we try to copy that vibe or use it as a template and it doesn’t apply to us that can put us in trouble too.

I Do Not Sell From the Stage

So these ideas here there’s no yell tell sell and I don’t sell from the stage. I’m not selling my consulting. I’m not selling my strategy work. I’m not selling my blueprints.

Authentic, Vetted, Objective Information and Labeled Opinion

I do all I can to take the stage or be part of a panel to share authentic vetted objective information at the same time when I share my opinions I preface or close that these are my opinions and here’s why. And in that differentiation of the objective to the subject, in that differentiation of these ideas, of these approaches, from that…

What I Hope You Take Away

I hope that you can take away from any one of these talks the beginnings or the additions or supplements to a direction that you may already be going. And maybe it’ll help your journey. Maybe it’ll put a little bit more fuel in the tank. Maybe it’ll open your eyes to see things that you haven’t thought of before. Maybe it will supplement or maybe it will reinforce and make you feel that much better about a plan that you’re on or something that someone else has guided you toward. This is why I approach it from an authentic, transparent standpoint. This is not yell, tell, sell. I’m not telling you what you have to do. I’m telling you why you should consider it. And I’m going into the how, the who, what, when, where, why, and how.

No Hype, No Fluff, and Sometimes It Has to Sting

No hype, no fluff. And sometimes that can be challenging. A lot of speakers take the stage and it’s this feel good vibe afterwards. I want it to be fun. But if it needs to sting because it’s instruction, if it needs to make you question certain decisions or certain people that you’ve worked with, and maybe you need to set a new course or reassess or reset, then that’s the best thing I can do for you, as opposed to that coddling that I see many speakers do just to make you feel good and leave you with nothing but kind of a sugar candy rush.

What I Want for Your Business

I want the best for your business. I want the best for your direction. I want the best for your goals. And the best thing that I can do is offer the information and the intelligence I have in a subjective way, when it’s an opinion, in an objective way, and vetted way when it’s proof. And then what you do with it from there is yours.

Talk Titles and a La Carte Options

Again, on my speaker page on lorenweisman.com, you can see a series of talk titles, as well as some of the a la carte titles. You can also adjust and pull different pieces around, and you can pop those together, and that’s something I can talk about as well.

Backup Speaker in Orlando

I also serve as a backup speaker. I’m based right in Orlando. If you have something inside of Orlando or the central Florida area going out to Tampa and you need a last minute replacement and what I talk about falls in line, I may be able to get there that much quicker, that much faster, and for that matter, that much cheaper.

How to Reach Out

Consider, if you’re interested in what I’ve shared, having a look at lorenweisman.com, the speaking page, the talk titles, a little bit more about my approach, and if it fits you, if it suits you, and if it’s resonating, please feel free to reach out.

Where to See My Talk Titles

My speaking page shows my series of talk titles and some a la carte titles. To see the list, visit my speaking page. You can adjust and pull different pieces around and pop them together, and I can talk about that as well.

How to Reach Me

To book me for a speaking engagement, or to ask whether I can step in as a last minute backup speaker, reach me any of these ways:

Contact page: Contacting Me page
Email: speaking@lorenweisman.com
Phone: +1-850-391-8053

Tell me why you’re getting in contact, what you’re looking for, and include any pertinent links before we speak.

Questions and Answers

What does Loren Weisman speak about?

Does Loren Weisman use PowerPoint?

I tend not to use PowerPoint. I have a series of talk titles, and I like talks that include audience interaction and connect with the audience, whether it is small or large. I don’t like to be locked into a conversation.

Does Loren Weisman sell from the stage?

No. I don’t sell from the stage. I’m not selling my consulting, my strategy work or my blueprints.

How does Loren Weisman handle opinion in a talk?

When I share an opinion, I preface or close by saying it’s my opinion and why. I offer information in a subjective way when it’s an opinion, and in an objective and vetted way when it’s proof.

Is Loren Weisman available as a backup speaker?

Yes. I serve as a backup speaker and I’m based in Orlando. For something in Orlando or the central Florida area, out to Tampa, where you need a last minute replacement and what I talk about falls in line, I may be able to get there quicker, faster and cheaper.

Where can I see Loren Weisman’s talk titles?

My speaking page shows my series of talk titles and some a la carte titles. For the full list, visit my speaking page. You can adjust and pull different pieces around and pop them together.

How I Approach Speaking on Communication, Branding, and Perception

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