Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Transparency in Brand Communication: Aligning Words and Actions
What if your true actions became public? Would you feel comfortable standing by your reputation if every action, email, or message became public?
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Why Customized Brand Communication Strategies Outperform Template Business Plans
Customized brand communication strategies deliver better results than template business plans by aligning with each brand’s unique goals, resources, and identity.
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Brand Communication Strategies: Authentic Outreach Beats Spam for Entrepreneurs
Clear and honorable brand communication strategies can help entrepreneurs and startups gain sustainable momentum while building lasting trust in a sea of fakes, scams and false hype.
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AI in Business Strategy and Brand Communications
Can AI alone guide your business strategy? AI can generate research, trends, and data at record speed. It can sort through mountains of content in minutes rather than weeks.
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Top of mind bottom feeders and how their spam email tactics can suck
You have probably heard the phrase: “Stay at the top of your audience’s mind” at all times. And all these hype type business coaches and executive consultants love to repeat it as if it’s the ultimate marketing truth.
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Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing
I hope this gives you a sense of me, my views and my approach. Here’s to hoping you might find one or two of them helpful.
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Strategy and Consulting Documents for Potential Clients. Examples of my documentation
Examples of the documentation I send before we get started. These documents protect potential clients while at the same time hold both parties accountable.
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Subjective vs Objective Messaging: Opinions vs Facts Online
Subjective vs objective messaging: the lines have been blurred heavily when it comes to opinions and facts. It is not about justifying your views. It is about defining they are your views.
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Telling your story or sharing someone else’s messaging and story?
Sharing another’s story and trying to make it yours is anything but authentic. Are you telling your story and are you sure?
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Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.