Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Reading Books and Expertise: Beyond the Blurry Accolade
Reading books and expertise: Loren Weisman on book counts, early wake ups, motivational hype, blurry accolades, and how someone’s experience applies to you.
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How I Work: Who I Work With, and Who I Won’t
Loren Weisman on how he works, who he works with, and why he will not help anyone appear as something they are not.
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Organizing Records for Your Lawyer to Save Hours
Organizing records for your lawyer: Loren Weisman on saving emails and texts, PDFs, a spreadsheet and note sheet, and backing each point with proof.
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Fasting for Four Days: 94 Hours Into a 100 Hour Fast
Fasting for four days: Loren Weisman on what he felt 94 hours into a 100 hour fast, with prayer, sleep, energy and staying calm in a conflict.
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Deleting Old Content That No Longer Represents You
Deleting old content: Loren Weisman on taking down videos, pictures and posts that no longer represent you, even when they have a lot of views.
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Before You Respond Online, Ask One Question
Before you respond online, Loren Weisman asks you to take two seconds and ask if a reply to a comment helps you or may hurt you with new people.
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Commentary Experts Borrowing Other People’s Expertise
Commentary experts: Loren Weisman on people who shrink to the corner of the screen, comment on a true expert, and where the authority is in being a yes man.
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Getting to the Point: Honor Your Audience
Getting to the point: Loren Weisman on videos that stretch a two minute lesson into 20, whether that is honorable, and stating what you will cover.
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Settling for Silence and Pennies on the Dollar
Settling for silence: Loren Weisman on settlement emails that pay pennies on the dollar, and reading deeper before you agree to sign one.
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Cheap Marketing Tricks and the Cost to Your Reputation
Cheap marketing tricks: Loren Weisman on fake views, LinkedIn profile hype, asking about a marketer’s process, and protecting your reputation.