Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Cheap Marketing Tricks and the Cost to Your Reputation
Cheap marketing tricks: Loren Weisman on fake views, LinkedIn profile hype, asking about a marketer’s process, and protecting your reputation.
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Following Through on Your Word Like Paul Pierce
Following through on your word: Loren Weisman on Paul Pierce walking 20 miles to work after the Celtics lost Game 2, and standing by what you say.
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Da Pope and the Saturday Night Live Chicago Skits
Da Pope: Loren Weisman on hearing the new Pope was from Chicago and thinking of the old Saturday Night Live skits with Ditka on everything Chicago.
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Trend Chasing Content Versus Content That Is You
Trend chasing content: Loren Weisman on making videos about what you know, how you can help and your story, over chasing views and popularity.
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False Promises With No Substance Behind Them
False promises: Loren Weisman on people who make too many claims and promises with no substance, and on asking them if you get your money back.
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Asking for Feedback: Be Ready for the Answer
Asking for feedback: Loren Weisman on being prepared to hear a view different from yours about your product, optics, branding or investment platform.
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Amazon 90 Day Review: Testing Before You Review
Amazon 90 day review: Loren Weisman on immediate reviews, testing a product for 90 days or 3 months, and bringing more truth to the reviews you write.
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One Trick Pony Experts Who Repeat the Same Three Tips
One trick pony experts: Loren Weisman on rinse and repeat YouTube types, one tip repackaged a dozen different ways, and when repeating a topic can be good.
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Humility in Media Interviews: Honor the Host
Humility in media interviews: Loren Weisman on the me of media, letting the host set the pace, curbing long answers and watching past episodes first.
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Wisdom Over Intelligence: Why There Is a Difference
Wisdom over intelligence: Loren Weisman on applying what you learn with discernment and an ethical and moral foundation in your work.