Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
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Bible Messaging Quotes for Direction and Consideration
These are a series of quotes from the Bible that I believe are great references to messaging with authenticity and authority in business practices.
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Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
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Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
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Compliant messaging presence online and some tactics to consider
If you choose to take a look at these elements below, consider the difference between the objective and the subjective. Still all too often, many of these methods have no legitimate, objective proof.
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Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for entrepreneurs, investors, and authentic brands. AI’s role in branding and marketing has expanded even more rapidly than ever before.
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Branding an Authentic Book From the Start to Maintain Messaging Endurance
Branding and messaging tend to be some of the last thoughts on any writer’s mind as they are penning a manuscript.
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Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
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Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
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Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025
I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.