Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Book Made With AI in 7 Hours That Didn’t Cost a Thing
A book made with AI in 7 hours that didn’t cost a thing, and is worthless: Loren Weisman on Wordy Worded Words and looking for better worth.
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Pay to Win Awards: Standing in Truth Over a Trophy
Pay to win awards: Loren Weisman on paid trophies, purchased certifications, bought rankings, and showing your authority instead of an award.
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Amazon Review System: Reviews After 90 Days
Amazon review system: Loren Weisman proposes a 90 day review system, so a product review comes 90 days after delivery, for truth and transparency.
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Special Offers in Marketing: Make Your Special Special
Special offers in marketing: Loren Weisman on monthly specials that repeat, urgency that is not real, offers that come back, and making a special special.
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I Voted App: What If You Voted and Didn’t See Any More Ads?
Wouldn’t it be cool if there was an I Voted app? If you voted early, a tag or a code could shut off the advertisements everywhere until the election.
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Being a Podcast Guest: Let the Host Lead
Being a podcast guest: Loren Weisman on letting the host lead, making it a conversation, and not trying to take over or make it all about you.
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Protect Your Optics When You Are Out in Public
Protect your optics: Loren Weisman on how the behavior of one moment in public can be taken out of context and used against you down the line.
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Like and Subscribe Requests: Why I Skip Them
Like and subscribe requests: Loren Weisman on why he does not ask, rebuilding his channel, and sharing information without making it a two way street.
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Work Faith Balance Over Work Life Balance
Work faith balance: Loren Weisman asks if your faith stands as strong in your business Monday through Friday as it does on a Saturday or Sunday.
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Do NDAs Work? When They Are Written Correctly
Do NDAs work? Loren Weisman on template boilerplate NDAs, NDAs written with the right elements in the right place, and what happens if partners break apart.