Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Transparency in Crisis Management: Consider Revealing Everything
Transparency in crisis management: Loren Weisman on why you reveal everything to the people working on your reputation, optics and communications.
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Using AI Ethically: Prompts Built on What You Know
Using AI ethically: Loren Weisman on prompts built from your own knowledge, the prompt he uses to update a podcast for SEO, and AI that amplifies what you know.
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Check Breaking News Before Sharing: Is It Broken News?
Check breaking news before sharing: Loren Weisman on substantiating what you see, posts made for views and clicks, and sharing as part of your reputation.
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AI Transparency for Authors: Author or Prompter?
AI transparency for authors: Loren Weisman on saying how you used AI on your website and back cover, and being an author, not a prompter.
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One Size Fits All Consulting: Watch Out for Templates
One size fits all consulting: Loren Weisman on template consultants, upselling, and asking for a statement of work and a plan suited to you.
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Speaking Volume: Why Your Volume Speaks Volumes
Speaking volume: Loren Weisman on being aware of your volume, posture and words, and how an excessive volume in a group can dilute your message.
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View Count and Authority: Look Beyond Popularity
View count and authority: Loren Weisman on popularity versus truth, creators chasing views to monetize, AI used to appear expert, and vetting sources.
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Buying Awards: Showcase Your Knowledge Instead
Buying awards: Loren Weisman on pay for play awards as false hype, digging into the awards others show you, and showcasing your knowledge instead.
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Filler Words in Communication: Say What You Mean
Filler words in communication: Loren Weisman on why framing like “let me tell you the truth” can dishonor a message, and on going right to the point.
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AI in Post-Production: Creating the Content First
AI in post-production: Loren Weisman on creating the core foundation of your content first, then asking AI to format it and follow best practices.