Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Earned Media With an Interview Information Sheet
Earned media: Loren Weisman on an interview information sheet that shows media outlets what you know, where your content lives and how you can help.
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Engaging Your Audience Before Asking for a Follow
Engaging your audience: Loren Weisman on giving viewers a chance to experience you before you ask them to like, share, subscribe or follow.
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Vetting Coaches and Consultants Before You Work With Them
Vetting coaches and consultants: Loren Weisman on information over motivation, overnight certifications, proof of concept and not believing the hype.
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Authenticity in Brand Communication: Why It Matters
Authenticity in brand communication: Loren Weisman on popularity versus authority, rejecting hype, and building a brand on truth and real experience.
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Fake Online Course Industry Is Out of Control
The fake online course industry is out of control: the tactics behind many deceptive courses aimed at coaches, consultants and entrepreneurs, and how to vet a course before you buy.
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One-Sided Thinking: Watch Out for the One-Siders
One-sided thinking is the subject of this short video: the one-siders, the lopsided types, and how they can harm your business, your strategy and your relationships.
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Transparency in Brand Communication: Aligning Words and Actions
What if your true actions became public? Would you feel comfortable standing by your reputation if every action, email, or message became public?
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Why Customized Brand Communication Strategies Can Outperform Template Business Plans
Customized brand communication strategies can deliver better results than template business plans by aligning with each brand’s goals, resources and identity.
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Brand Communication Strategies: Why Authentic Outreach Can Beat Spam for Entrepreneurs
Clear and honorable brand communication strategies can help entrepreneurs and startups gain sustainable momentum while building lasting trust in a sea of fakes, scams and false hype.
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AI in Business Strategy and Brand Communications
Can AI alone guide your business strategy? AI can generate research, trends, and data at record speed. It can sort through mountains of content in minutes rather than weeks.