Topic chasing on YouTube is the subject of this video for creators and professionals building a channel around what they know. The full transcription and questions and answers follow the video.
This video first went up on YouTube on May 20, 2025. The written post was added on November 10, 2026.
Table of Contents
Does Topic Chasing on YouTube Build Authority?
Topic chasing on YouTube may bring views, but in Loren Weisman’s view it can work against authenticity, true authority and true experience. Relying on AI and scripts to become a momentary expert on a topic with no experience behind it can be dangerous, in his view. Growing organically on what you know may build authority even when those topics get fewer views.
- Many voices, including videos from YouTube itself, can push creators to find cool trends and topics so they do not seem boring.
- Using AI and scripts to talk about topics you know nothing about, for ad revenue, can raise the question of whether it is ethical, moral or truthful.
- Looking at whether a creator’s content is continuous and shows knowledge in one area, or jumps from trend to trend, can help you judge them.
- Growing organically, authentically and authoritatively on what you know may be worth more than views from hopping on popular topics.
- A false expertise built on trend videos may make a creator look like a false expert in other areas too.
Topic Chasing on YouTube: The Full Transcription
What YouTube Says About Trends and Topics
Is topic chasing really the best trend to follow when it comes to building a YouTube channel to showcase your authority? My name is Loren Weisman. I’m a brand communications and optics strategist. And many out there, including videos that come out of YouTube themselves, state, you’ve got to find the cool trends, you’ve got to find the cool topics, otherwise you’re going to be boring if you’re not getting views.
Here’s what you do. Go talk on these topics, and you can use different systems and AI to build scripts to help you align. Here’s how you look at what the hot topics are, and here’s what you do.
Monetizing and Momentary Experts
That, to me, seems really off. Now. I get that there are people out there that are specifically thinking along the lines of, I want to monetize a YouTube channel, I want to make money on YouTube.
But is that ethical? Is that moral? Is that honest? Is it that you’re sitting here using these tools, Even tools that YouTube itself recommends so that you can draw ad revenue?
But in a sense, maybe you know nothing about that topic and now you’re relying on AI, you’re relying on a script, you’re relying on setting up all this stuff to try to become this momentary expert on something you have absolutely no experience in. That, to me, is dangerous.
Looking at the Vibe of a Channel
And to people looking for experts, when they come across something like that, go look and see is the vibe of what they’re putting out. Is it continuous? Is it persevering? Are they showcasing that they have knowledge in a given area?
Or do they seem like they’re jumping from topic to topic, from trend to trend, that right now they’re seeming to be more about chasing views for ad revenue, for connections, for likes, for subscriptions, than they are to genuinely share their product, their service, their knowledge. And this concerns me with the coaches, and it concerns me with other strategists like myself.
Not Looking at the Latest Trend
Okay, so all of a sudden they’re talking in one given area. And yes, certain areas, like communications, I can go into a lot of areas and a lot of fields, and I can make comparisons and I can contrast.
However, I am not looking at the latest trend. I’m not looking at the latest thing to say, okay, what do I share? To try to draw people in? And that almost becomes part of the vibe, too.
It’s this, what seems like a crutch excuse to me, the idea of going, okay, I’ll just do a couple trend videos here and I’ll pretend to be an expert. I’ll use this stuff to try to grab views, and then of course they’ll go and look at my other views.
Would You Admit It in a Video?
But would you admit that in a video, would you state, okay, these last 20 view, these last 20 videos, this was me. This was my knowledge, my experience, my wisdom, my discernment, my understanding.
But this particular video here that I did, I ran this through a couple of those video processors, through AI, through this thing, wrote me a script. I’m trying to capture you off of, in a sense, fake methods and pretending to know something I don’t.
Growing Organically With What You Know
My belief in this is that this trend chasing thing is dangerous for authenticity, for true authority, and for true experience.
Now, maybe you have a topic that doesn’t hit as hard, it doesn’t get all the views, but wouldn’t you rather grow organically, authentically and authoritatively to showcase what you know, how you know it, what you steward, what you share, how you educate with others, than trying to be somebody that’s hopping on popularity, saying things that they know nothing about, having scripts written for AI to create, you know, a false expertise.
And then where in the end does that make you maybe look like a false expert? In other areas, My view on this, and I know a lot of people differ on this one, is be true, be you, be authentic, share what you know, talk about what you know, and don’t necessarily trend chase.
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Questions and Answers
Is topic chasing a good way to grow a YouTube channel?
Topic chasing can bring views and ad revenue, but in Loren Weisman’s view it may cost a creator authenticity and true authority. Many voices, including YouTube’s own videos, can push creators toward hot topics, yet using AI scripts on topics you know nothing about may raise the question of whether it is ethical or moral.
How can you tell if a YouTube creator is a real expert?
Looking at the vibe of what a creator puts out over time can tell you a lot. Content that is continuous and shows knowledge in a given area may point to real expertise, while jumping from topic to topic and trend to trend can suggest chasing views, likes and subscriptions.
Why can AI scripted trend videos hurt a creator’s credibility?
AI scripted trend videos can hurt credibility when a creator uses them to pretend to know something they do not. Relying on AI and a script to become a momentary expert, with no experience behind it, may amount to capturing viewers through fake methods.
Can trend chasing make a creator look like a false expert?
Trend chasing can make a creator look like a false expert when they hop on popular topics they know nothing about. Scripts written through AI may create a false expertise, and that can carry over to how viewers see their other areas.
What is the alternative to chasing trends on YouTube?
Sharing what you know and talking about what you know can be the alternative, even if those topics get fewer views. Growing organically and authentically may let a creator showcase what they know, how they know it and how they educate others.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
Topic Chasing on YouTube and Your Authority