brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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Sharing Your Failures and My First Recording Session
Sharing your failures: Loren Weisman on being humble and transparent about what went wrong, from a first recording session to communications.
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Feelings as Facts: Watch Out and Dig a Little Deeper
Feelings as facts: Loren Weisman on people who push opinion and feeling as fact, digging a little deeper, and the subjective versus the objective.
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Fake Fan Theories and How the Donny Theory Spread
Fake fan theories: Loren Weisman on the Big Lebowski Donny theory, how a false claim with the right optic spread, and why to vet before buying in.
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Reading Books and Expertise: Beyond the Blurry Accolade
Reading books and expertise: Loren Weisman on book counts, early wake ups, motivational hype, blurry accolades, and how someone’s experience applies to you.
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Organizing Records for Your Lawyer to Save Hours
Organizing records for your lawyer: Loren Weisman on saving emails and texts, PDFs, a spreadsheet and note sheet, and backing each point with proof.
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Fasting for Four Days: 94 Hours Into a 100 Hour Fast
Fasting for four days: Loren Weisman on what he felt 94 hours into a 100 hour fast, with prayer, sleep, energy and staying calm in a conflict.
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Deleting Old Content That No Longer Represents You
Deleting old content: Loren Weisman on taking down videos, pictures and posts that no longer represent you, even when they have a lot of views.
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Before You Respond Online, Ask One Question
Before you respond online, Loren Weisman asks you to take two seconds and ask if a reply to a comment helps you or may hurt you with new people.
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Commentary Experts Borrowing Other People’s Expertise
Commentary experts: Loren Weisman on people who shrink to the corner of the screen, comment on a true expert, and where the authority is in being a yes man.
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Getting to the Point: Honor Your Audience
Getting to the point: Loren Weisman on videos that stretch a two minute lesson into 20, whether that is honorable, and stating what you will cover.