brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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Organizing Records for Your Lawyer to Save Hours
Organizing records for your lawyer: Loren Weisman on saving emails and texts, PDFs, a spreadsheet and note sheet, and backing each point with proof.
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Fasting for Four Days: 94 Hours Into a 100 Hour Fast
Fasting for four days: Loren Weisman on what he felt 94 hours into a 100 hour fast, with prayer, sleep, energy and staying calm in a conflict.
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Deleting Old Content That No Longer Represents You
Deleting old content: Loren Weisman on taking down videos, pictures and posts that no longer represent you, even when they have a lot of views.
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Before You Respond Online, Ask One Question
Before you respond online, Loren Weisman asks you to take two seconds and ask if a reply to a comment helps you or may hurt you with new people.
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Commentary Experts Borrowing Other People’s Expertise
Commentary experts: Loren Weisman on people who shrink to the corner of the screen, comment on a true expert, and where the authority is in being a yes man.
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Getting to the Point: Honor Your Audience
Getting to the point: Loren Weisman on videos that stretch a two minute lesson into 20, whether that is honorable, and stating what you will cover.
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Settling for Silence and Pennies on the Dollar
Settling for silence: Loren Weisman on settlement emails that pay pennies on the dollar, and reading deeper before you agree to sign one.
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Cheap Marketing Tricks and the Cost to Your Reputation
Cheap marketing tricks: Loren Weisman on fake views, LinkedIn profile hype, asking about a marketer’s process, and protecting your reputation.
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Following Through on Your Word Like Paul Pierce
Following through on your word: Loren Weisman on Paul Pierce walking 20 miles to work after the Celtics lost Game 2, and standing by what you say.
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Da Pope and the Saturday Night Live Chicago Skits
Da Pope: Loren Weisman on hearing the new Pope was from Chicago and thinking of the old Saturday Night Live skits with Ditka on everything Chicago.