brand communications
Brand Communications is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
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Compliant messaging presence online and some tactics to consider
If you choose to take a look at these elements below, consider the difference between the objective and the subjective. Still all too often, many of these methods have no legitimate, objective proof.
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Thinking Like an Investor May Help You Find Money and Investors
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
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Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for entrepreneurs, investors, and authentic brands. AI’s role in branding and marketing has expanded even more rapidly than ever before.
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Expired Experts Might Be Holding You Back: Here’s How to Spot Them
Expired experts are individuals who rely on outdated knowledge and strategies. Many so-called experts cling to outdated methods, which can hinder your progress.
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Branding an Authentic Book From the Start to Maintain Messaging Endurance
Branding and messaging tend to be some of the last thoughts on any writer’s mind as they are penning a manuscript.
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Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
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Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
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Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025
I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.
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Business Continuity Plan and preparing for an unexpected loss in your company
Think of implementing strategic business continuity planning for those situations that you hope will never occur.
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Freeze Your Kids Credit With a Child Credit Freeze for Protection
Your kids are all the more vulnerable, so freeze your kids credit. Protect your child’s credit and their identity with a Child Credit Freeze.