Deleting old content is the subject of this video for professionals and business owners whose older posts and videos may no longer fit them. It’s really okay to delete content.
This video first went up on YouTube on May 8, 2025. The written post was added on November 7, 2026.
Table of Contents
When Does Deleting Old Content Make Sense?
Deleting old content can make sense when it no longer aligns with who you are, what you are about and how you serve people, even if it has thousands of views. Someone finding you for the first time may judge you by that old video, in Loren Weisman’s view.
- Content can be removed whether it has lots of views or only a couple.
- Keeping a video for its numbers may not serve you if it no longer represents you.
- Hoping new visitors will find other videos and slowly learn who you are may or may not work.
- An old channel built in a different chapter may hold things said in a more aggressive manner.
- First impressions may still count, with fewer second chances these days.
Deleting Old Content: The Full Transcription
It’s Okay to Delete Content
It’s really okay to delete content. My name is Loren Weisman. I’m a brand communications and optics strategist. And as silly as it might sound, it’s okay to delete content, to delete pictures, to delete videos, regardless of if they have lots of views, only a couple views.
The point about deleting things is if it no longer aligns with who you are, what you’re about, how you serve people, how you work with people, could be something from the past just because it maybe had X number of thousands of views or more. If it’s something that doesn’t represent you, why keep it up?
Keeping Content for the Numbers
Now? I understand the answer to that for certain people. Well, you need videos that have this number and you need this popularity and you need this to show this and come off this way.
But if you’re in genuine, true to heart professional, if you’re serving from a place of morals, of ethics, and even for that matter of growth, imagine someone that doesn’t know you and they come along that video and it doesn’t represent you anymore. Is that really what you.
Oh, but I’ll just. They’ll see that, but then they’ll go somewhere else and they’ll see another. They’ll see another one of my videos and then they’ll slowly learn who I am. Maybe and maybe not.
My Old YouTube Channel
My old YouTube channel had a lot of use, it had a lot of subscribers. It also was built back when I was in music and there’s a lot of things that I said in a little bit more of an aggressive manner, that’s not who I am now.
And there were times when I was going, well, that’s got that many views and should I leave it up? And then I thought about it and the thought was, I don’t want someone that might be for the first time comes across and sees that, because it’s not who I am.
First Impressions Still Count
And it’s not saying that it’s something in a growth pattern or look at how I’ve changed. But first impressions are still important. And some people say, oh, you know, I can get a second chance, I can get a third chance.
Not as much these days. So it’s okay to delete things if there’s something up there that doesn’t represent you, that isn’t something you’d want to have someone see if it’s something that could even be used against you.
Being True to You and Your Audience
Now, why not take it down? I get that, the idea of more and more and views and likes popularity. But if you’re able to move aside and be true to heart, true to you and true to the audience, as well as true to the clients you’re trying to build.
If it no longer represents you, if it isn’t guiding toward you, if it isn’t showcasing you, then consider removing that, deleting it and taking it down.
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Questions and Answers
Is it okay to delete old videos with lots of views?
Deleting old videos with lots of views can be okay when they no longer represent you. Views and popularity may matter less than being true to you, your audience and the clients you are trying to build, as Loren Weisman sees it. In his video on deleting old content, Loren Weisman says it is okay to delete content, pictures and videos whether they have lots of views or only a couple, and asks that if it does not represent you, why keep it up?
Why can outdated content hurt a professional brand?
Outdated content can give someone who does not know you a first impression that no longer fits. It may even be something that could be used against you. Loren Weisman describes his own old YouTube channel, built back when he was in music, where he said things in a more aggressive manner that is not who he is now. He decided he did not want someone coming across it for the first time and seeing that.
Will new visitors look past one old video that no longer fits?
New visitors may look past one old video and find others, or they may not. With fewer second and third chances these days, a single video can shape how they see you. Loren Weisman’s own answer to the hope that a visitor will see another video and slowly learn who you are is maybe and maybe not. He also says first impressions are still important.
What can help decide which old content to keep?
Asking whether a piece of content still aligns with who you are, how you serve people and how you work with them can help. Loren Weisman says that if content is not guiding toward you or showcasing you, to consider removing it, deleting it and taking it down. He also points to being true to heart, true to you, true to your audience and true to the clients you are trying to build.
Can old content be used against you?
Old content can be used against you when it shows something you would not want someone to see now. Taking it down may protect a first impression for the people finding you today. Loren Weisman says it is okay to delete something that does not represent you or that you would not want someone to see, particularly if it could even be used against you.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
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Deleting Old Content That No Longer Represents You