Brand Communications and Optics Strategist Loren Weisman

Tag: Brand Communications and Optics Strategist

Brand Communication and Optics Strategist Archives Tag for Brand Communication and Optics Strategist Loren Weisman Website.

Subjective vs Objective Messaging. Opinions vs facts online.
Subjective vs objective messaging. Opinions vs Facts online.

Subjective vs objective messaging. Opinions vs Facts.

With so many stating opinions as facts, while so many others jump to assume an opinion is a fact, it has brought even more anger online and a higher level of toxicity engagement between people that do not agree.

It may sound obvious to many, simple to others, and yet a great deal of people miss the boat or make the assumption that the intention of their message is going to be the perception of those receiving it.

Still, Messaging matters and that message without the consideration on the tone, the temperature, the tactics and the performance behind it, can get missed by so many and perceived incorrectly.

Subjective vs Objective Messaging: The lines have been blurred heavily when it comes to opinions and facts.

From those that push their opinions as facts in an arrogant and unprofessional way to those that share their opinions but do not clearly define that they are coming from a subjective standpoint.

“Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

And then add to it that some out there want you to fail…

Sad but true, there are many out there looking to find a quote, a blog, a sentence or anything to make you look bad or has you making a statement they can contradict.

It happens in politics, business and even in romantic relationships. And while this can not be stopped, that extra level of clarification of the subjective vs objective messaging that you share online and off can help to some extent.

The answer… or an answer when it comes to subjective vs objective messaging?

1st, consider staying more toward the opinion and the substantiated opinion side of things. Your opinion can’t be wrong. Ever. Because in the end, it is what you feel and you believe.

On the other hand, stating a fact you can not back up, a fact that could no longer be true or a fact that might be only half true can set you up for trouble.

Staying with statements that are assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views.

It can even help online with how the search engines and spiders see your content.

“Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

Subjective vs Objective Messaging It is not about justifying your views. It is about defining they are your views.

This kind of clarity and consistency in your content can allow you to be seen as an authority when you state something is a fact and at the same time, give people a clear differential of your views as you choose to (IMHO) humbly state an opinion.

Get away from saying this is a proven fact… and give the data to prove it. Stop sharing that studies have shown and share the links to the reputable studies.

Take that extra time to clarify which will in turn amplify your authority and authenticity.

It will not please everyone, but you will earn a greater level of authority when you state only facts you can back up, while clearly identifying when something is your opinion. That clarity in your content will help you stand out in a sea of those online those blurred lines between fact and opinion.

Clarify your opinions and facts online by stating your views clearly and backing up the facts with proof.

There are plenty that attack in anger and others responding online in fear.

The toxic aspects of communication and the lines that have been erased by some between fact and opinion have become overwhelming.

So how do you respond in fear or for that matter, how do your readers?

How do you clarify fact or how do your readers see you?

Again, this is not saying for you to change the style of who you are and how you write.

It is more about reinforcing and clarifying what you write, what you say and what you share.

When it is a fact, back up the fact with numerous sources. Call it a fact and prove it is a fact.

Subjective vs Objective Messaging or otherwise, and in the majority of cases:

Do not call it a fact. Take the humble route to share it as a reinforced opinion. Understand that others might not take that route. Honor that some opinions and views might be very different from yours. And move away from the guarantees, the promises of facts that can be contradicted.

And when it is an opinion. State it is an opinion, why it is an opinion and why you feel that way.

Closing Thought… In this shift, you may gain that much more authority and authenticity in sharing something through an opinion, over trying to force it as a fact… even if it is.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Subjective vs objective messaging. Opinions vs facts online.

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April 8, 2025
Library of Congress Visit. The psychology and perceptions of a brand misread
Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.

A Library of Congress Visit

So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.

(One, I think I was not even supposed to take.)

It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

Photo by Jeremy Bishop on Unsplash and what I was expecting…

Library of (not what I was expecting) Congress

So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

When I was doing a book signing in Washington DC, I was hoping my expectation and perceptions were correct.

You might have Googled yourself?

I Library of Congress-ed myself.

After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business (Greenleaf Book Group) that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.

The Artists Guide to Success in the Music Business Movie Poster.

This is the blah blah blah stuff…

Table of Contents Section: Publisher’s Cataloging-In-Publication Data (Prepared by The Donohue Group, Inc.) Weisman, Loren. The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman.—2nd ed., 1st Greenleaf Books ed. p. ; cm. Issued also as an ebook. ISBN: 978-1-60832-578-8 1608325784 1. Music trade—Vocational guidance. 2. Sound recording industry — Vocational guidance. 3. Musicians. I. Title. II. Title: TAG LC Control Number 2013936454 LC Classification ML3795 .W45 2013 Other system no. (OCoLC)840438396 Dewey Class Number 780/.23 eBook ISBN: 9781608325795 Where to Request in LC: Performing Arts Reading Room (Madison, LM113)

But at the bottom of all; the blah blah blah…

it read… Where to Request in Library of Congress: Performing Arts Reading Room (Madison, LM113)

Hope got lifted.

I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

Reality…Not so much like that.

Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

I went to the James Madison Memorial Building.

Where I had to get an ID made and explain to three different people I wanted to see a book.

After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

Two doors were there. One with this modern glass that was shaded…

(Still hopeful at this point)

Then a second door that lead me in to basically a 70’s looking high school classroom.

I was asked to fill out the authors name and the book title for two women at a desk.

One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…

“Your book!”

Which felt nice.

The second one who went to retrieve it, said,

“This copy belongs to the government, you cant have it.”

She might have been a little low on coffee… and well, kindness that day.

It was delivered 15 minutes later.
And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.

I was told the Music Business for Dummies Book that I wrote is also in the Library now.

I am taking their word for it and will not be heading back any time soon to see that one.

Side note; The Artist’s Guide to Success in the Music Business Audio book is available again for a free test drive on Amazon here: https://www.amazon.com/Artists-Guide-Success-Music-Business/dp/B08GYD148V/

I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.

“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

* Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Library of Congress. The psychology and perceptions of a brand misread

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April 6, 2025
Is your messaging clear when others are sharing it or promoting it?
Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

Is your messaging clear?

When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.

Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.

You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.

It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.

Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.

The way you want?

When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.

While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.

It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.

Is your message still coming through?

From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.

When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.

Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.

This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.

Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Is your messaging clear when others are sharing it or promoting it?

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April 4, 2025
Compliant and Amplified Messaging Strategies… A Talk Title
Compliant and Amplified Messaging Strategies for the Health and Wellness Sector. Talk Title.
Compliant and Amplified Messaging Strategies for the Health and Wellness Sector.

A Loren Weisman Talk Title.

Sharing a strategic approach with clear and applicable tips to amplify presence while not being penalized or flagged.

Vetted concepts and directions for standing out with stability, security and greater visibility online in order to differentiate in the sea of false claims, false experts and false products in the health and wellness sphere.

PDF Download Link for Talk Title

TALK OVERVIEW

Sharing a strategic approach with clear and applicable tips to amplify presence while not being penalized or flagged.

Vetted concepts and directions for standing out with stability, security and greater visibility online in order to differentiate in the sea of false claims, false experts and false products in the health and wellness sphere.

Note: This only works if you have a sound product, sound expertise and a sound mind.

Securing and strategizing the messaging foundation of your health and wellness brand, product or authority in the field, may allow for greater steps to be made at a faster pace to reach more people. When a sound blueprint is created with an array of modern considerations, it can help to amplify awareness and reduce the risk to your business, your investors, your products and yourselves.

By looking past the noise online that is filled with hearsay, assumptions, half truths and expired truths, while following objectively true, compliant and compounding methods, the results may stand stronger and reach wider.

Compliant and Amplified Messaging:

Looking into a series of factors that range from the subjective to the objective messaging statements as well as the consideration of intention vs perception when it comes to how your desired audience is perceiving what you are sharing can help you hone the message.

In the clarity, stability, security and transparency of your messaging foundation, it is possible to reduce the risk for investors and being flagged by algorithms and social media sites. At the same time, these methods can amplify your message while protecting your vision.

When you preserve, protect and defend the messaging and optics of your health and wellness brand with the pillars of clarity, liability, security and stability; your messaging, mission and business has a better chance to stand out in a time when so many are sounding like and looking like each other.

This talk’s touch points run across an array of compliant, amplifying and strategic tactics including core messaging, content, media communication, crisis management, penalizations, subjective tones and personalization aspects that are often skipped over.

Authentic messaging strategies for transitioning businesses

Takeaways and touch points for the Compliant and Amplified Messaging Strategies Talk Title
- Differentiating the objective from the subjective in your message and how it can promote and lift you.
- Considering Intention vs the perception in the message for audience and algorithm optimization
- Applying authenticity and authority tactics as more than just buzz words while avoiding claims and liability flags.
- Vetting and verifying who and what you listen to for your messaging. (Many marketers are using illegal tactics.)
How My Daughter Changed My Approach Podcast Transcription
- Creating educating, engaging, transparent and accountable messaging for web, content and marketing.
- Protecting yourself, your story, your products and content with on and offline compliance measures.
- Organizing the endurance of your brand, its messaging and its continuity for larger audiences, investors and white labels
- Messaging adjustments to meet your standards and not false standards that can flag, penalize and get you reported.
- Telling your story and not a story or another story that’s already been told. Staying away from duplicate messaging.
- Recognizing the hearsay, half truth, expired truth and staying secure and stable online with preventative maintanence.
Compliant and Amplified Messaging Speaker and presenter bio: Brand Communications and Optics Strategist Loren Weisman

Loren Weisman is a Brand Communications and Optics Strategist specializing in helping businesses and individuals build authentic and authoritative brands. He focuses on aligning messaging, optics, and communication to ensure clients stand out in competitive markets.

Weisman works with established experts or those with strong knowledge and experience who lack a clear brand presence. His approach emphasizes transparency and truth, aiming to amplify genuine expertise over hype.

He provides strategies that unify content, messaging, and perception to create a cohesive and impactful presence. His methods help clients communicate authentically, fostering trust and credibility.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

As a speaker, Weisman delivers down to earth talks, educational and applicable presentations as well as informative, up to date and humorous lectures. Every talk is specifically tailored to the level of understanding of an audience along with the size of the audience ranging from small board rooms to full capacity convention centers.

The aim is to always create and execute an engaging, educating and beneficial experience each audience in a personalized fashion.

The concepts, tactics, strategies and stories surrounding messaging and optics are always delivered in conversational style that is adjusted to the exact audience, their level of learning, understanding and experience.

– 700 album credits across major and indie labels as drummer and producer. – TV production credits for ABC, NBC, FOX, CBS, TLC and more. – Speaking engagements across the US and Canada at many expos, conferences and summits. – 3 internationally published and distributed books, including Wiley and Sons, Music Business for Dummies, as well as GreenLeaf’s The Artists Guide to Success in the Music Business. – Private Corporate Sessions for business ranging from health to hospitals, legal groups to lobbyists, business development teams to real estate and construction.

Brand Communications and Optics Speaker Links

* About Loren Weisman Page Defining A messaging and optics strategist Page Interview Information Sheet Page

* Speaker Overview and Talk Titles Speaker One Sheet Speaking Contract Page Speaker 8×10 Promo Photo Speaker Photo Download – Online Use Speaker Travel Information Page Speaking Referral Agreement Page *

PDF Download Link for Talk Title

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Compliant and Amplified Messaging Strategies for the Health and Wellness Sector. Talk Title.

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April 1, 2025
Twelve One Minute Messages from Loren Weisman and FSG
Twelve One Minute Messages from Loren Weisman and the Fish Stewarding Group. 1 minute videos on communication, messaging, optics and trending topics.

Twelve One Minute Messages

1. Give credit where credit is due.

If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.

In the end, consider sharing other peoples content the way you would want your content shared by other people.

2. Consider digging deeper into the claims.

Consider digging deeper into the claims and those claiming to have the solution.

In the end, consider taking the time to search out the facts instead of quickly settling for the fiction when it comes to the claims that are being shared with you.

3. Fish Stewarding Group Pricing.

Consider this, what if the lack of prices on a website, truly shows an abundance of authority, transparency and honesty?

In the end, our authoritative pricing with a stewarding approach considers every business not as a template but strictly as an individual business.

4. Holding yourself liable for your content.

Consider sharing your message as if you were being held liable for it in a court of law.

In the end, while many businesses may choose to exaggerate, or flat out lie simply because they can, show an accuracy and an authority by holding yourself, your content and your business liable for everything you say.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

5. Avoid Engagement Farming

Consider posting content that plants authentic seeds for an enduring harvest instead of posting empty hype that lasts only for a moment.

In the end, sharing your knowledge and expertise authentically to connect can do more for the long run now over using, penalizing click bait tactics and engagement farming to gain a false popularity for a moment.

6. Assessing with objectivity

Consider that assessing truth based on authority not popularity may help to avoid catastrophe.

In the end, since it has become easier than ever to make anything popular and appear to be more than it truly is, the time you take to prove and research that popularity may help you avoid mistakes and missteps while keeping you from being fooled by the fools.

7. Don’t force… Consider.

Consider the perceptions, views and assumptions of your message instead of only sharing in a linear way to force your brand and marketing with only your intention.

In the end, crafting your message to consider an exhausted and assuming audience that may have heard it all before, could allow you to disarm their presuppositions and breakthrough to that audience in a refreshing way.

How My Daughter Changed My Approach Podcast Transcription

8. Transparency and honesty with AI.

Consider that With AI being used more and more to create everything from online content to books, courses, services, responses, pictures, videos and bios for many peoples marketing and advertising, lines seem to be blurred on what was created and by who.

In the end, to stand out with transparency and honesty in an AI world, consider that if you can not, will not or are afraid to share exactly how you use AI on your products and content, maybe it is time to dial back the ai prompting that helps to present you as more than you are and focus more on what you can create to prove your authentic self.

9. Are they only treating the symptoms?

Consider this question, Are they only addressing your symptoms or are they working with you to find a cure? And, do they have the knowledge and ability to assist you in the healing with a plan for the long run?

In the end, consider thinking about the long term cure over the quick momentary fix that might just end up creating more work or health problems down the line anyways.

10. I read it in a book argument.

Consider that claiming “I read it in a book” can be a very weak, unsubstantiated and an unstable argument for backing up your point of view.

In the end, consider that anyone, at any level of knowledge can easily publish a book in hours these days. With that in mind, please choose a wiser approach to your references and how you back up your arguments.

11. Give your audience a chance to choose what they like.

Consider giving your audience a chance to experience the content first before you ask them to like, share and subscribe. Honor your audience with the connection of your content over focusing on going after clicks before they have even experienced it.

In the end, many others may choose the more brash promoting and hype approach, but it might just help you stand out with honor and respect, if you let some one have an experience before you tell them how much they liked something they haven’t experienced yet.

12. Email frequency option for your mailing list.

Consider providing an emailing frequency option when it comes to signing up for your mailing list. This may just help to grow, maintain and sustain your subscribers even more.

In the end, the offering of frequency can help to grow a greater connection to those that may be hesitant to sign up. So honor your audience by giving them a choice of how much they want to see from you.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Twelve One Minute Messages from Loren Weisman and FSG

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March 29, 2025