Loren Weisman Brand Communications and Optics Strategist Orlando, Florida · Working worldwide

Tag: Brand Communications and Optics Strategist

Brand Communication and Optics Strategist Archives Tag for Brand Communication and Optics Strategist Loren Weisman Website.

  • Loren Weisman Video Shorts on YouTube. 20 More.

    Loren Weisman Video Shorts on YouTube. A collection of 20 topics on communication, messaging, optics and topics.

    Loren Weisman Video Shorts

    1. The Company You Keep: Why Your Network Matters 03-06-2025

    In the YouTube Short “The Company You Keep: Why Your Network Matters,” brand communications and optics strategist Loren Weisman emphasizes the importance of being selective about your professional connections. He argues that entrepreneurs and small business owners should clearly define the types of people and brands they want and do not want to work with, based on their values and standards.

    This approach is not about limiting opportunities, but about attracting like minded clients and collaborators, enhancing brand authenticity, credibility, and professionalism. By openly communicating your boundaries and expectations, you set yourself apart in the marketplace and foster genuine, value aligned business relationships.

    2. Why BEST Has Lost Its Meaning and What To Do About It 03-10-2025

    3. How I Actually Lost 9lbs in 20 Minutes (Spoiler: Don’t Try This!) | Exposing Clickbait Culture 03-11-2025

    4. Freezing Your Child’s Credit Is A SMART Move 03-12-2025

    loren weisman video shrts on youtube, mostly authentic is impossible5. What Happens To Your Business If A Team Member Passes Away? 03-13-2025

    6. Staying True To Yourself In A World Of AI Altered Content 03-14-2025

    7. How to Actually Communicate in Videos (Authentic Video Communication Strategies) 03-15-2025

    8. Are Outdated Experts COSTING You MONEY Every Year? 03-17-2025

    9. The Moral Crisis of AI Branding: Where do you draw the line? 03-18-2025

    In the YouTube video “The Moral Crisis of AI Branding: Where do you draw the line?”, Loren Weisman, a Brand Communications and Optics Strategist, discusses the ethical boundaries of using AI in business branding. He supports using AI for research, optimization, and information gathering but cautions against relying on AI to create content or personas that are not authentic.

    Weisman encourages entrepreneurs to ask themselves if they would be comfortable openly sharing how they use AI with family, clients, or the public; if not, that may indicate a need to reconsider their approach. The video emphasizes transparency, accountability, and aligning AI use with personal and brand values to maintain trust and authenticity.

    10. Elevate Your Link Communication with This One Simple Hack 03-19-2025

    Through my messaging, ideas, beliefs, faith, experiences and present conclusions, I look to share content that represents my integrity, authenticity and authority in a stewarding approach while asking for nothing in return.11. Do Not Let the Haters Get to You! Good Responses to bad reviews 03-21-2025

    12. Are Healpreneurs REALLY Qualified To Give EXPERT Advice? 03-24-2025

    13. The Truth About Popularity: Hype vs. Reality 03-25-2025

    How My Daughter Changed My Approach Podcast Transcription

    14. Can Authors Be Honest About The Role Of AI In Their Writing Process? 03-26-2025

    15. Why I’m Quitting Sarcasm 03-28-2025

    16. 180 Medical Made My Self-Catheterization Experience LESS STRESSFUL 03-28-2025

    17. Is Your Email Or Text Going To Bite You Later On? 04-01-2025

    18. Why Motivational Coaching Can Be A SCAM 04-02-2025

    YouTubes New Rules, loren weisman video shorts
    YouTubes New Rules Video

    19. Are Online Courses Actually Worth Your Time And Money? 04-03-2025

    In the video “Are Online Courses Actually Worth Your Time And Money?”, Loren Weisman warns viewers about the prevalence of low-quality, deceptive online courses often created with automated tools and marketed by individuals with false or inflated credibility. He highlights the risks of wasting money on invalid certifications and the potential damage to one’s own credibility.

    Weisman advises viewers to thoroughly vet both the course content and the instructor’s real world expertise and presence before making a purchase, emphasizing the importance of investing in authentic, well founded training rather than falling for digital scams.

    20. Proving Claims with IRREFUTABLE EVIDENCE 04-04-2025

    In the YouTube video “Proving Claims with Irrefutable Evidence,” brand communications and optics strategist Loren Weisman urges viewers to support their claims with substantiated, unbiased, and objective proof.

    He criticizes the common practice of presenting personal beliefs or secondhand opinions as evidence and stresses the need to dig deeper, thoroughly vet sources, and consider potential biases. Weisman emphasizes that true credibility comes from transparency and presenting verified facts, not just repeating what aligns with one’s opinions or interests.

    loren weiman video shorts on youtube, tone tempo tactLoren Weisman Video Shorts on YouTube. A collection of 20 topics on communication, messaging, optics and topics.

    Some more videos here: Twelve One Minute Messages from Loren Weisman

    Loren Weisman Video Shorts on YouTube loren weisman

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

    Loren Weisman Video Shorts on YouTube. A collection of 20 topics on communication, messaging, optics and topics.

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  • Subjective vs Objective Messaging. Opinions vs facts online.

    Subjective vs objective messaging. Opinions vs Facts online.

    Subjective vs objective messaging. Opinions vs Facts.

    With so many stating opinions as facts, while so many others jump to assume an opinion is a fact, it has brought even more anger online and a higher level of toxicity engagement between people that do not agree.

    It may sound obvious to many, simple to others, and yet a great deal of people miss the boat or make the assumption that the intention of their message is going to be the perception of those receiving it.Subjective vs objective messaging, Consider choosing the “here is how” over the “I know you can” types

    Still, Messaging matters and that message without the consideration on the tone, the temperature, the tactics and the performance behind it, can get missed by so many and perceived incorrectly.

    Subjective vs Objective Messaging: The lines have been blurred heavily when it comes to opinions and facts.

    From those that push their opinions as facts in an arrogant and unprofessional way to those that share their opinions but do not clearly define that they are coming from a subjective standpoint.

    Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype PR and spam style ads that are used by so many.
    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

    And then add to it that some out there want you to fail…

    Sad but true, there are many out there looking to find a quote, a blog, a sentence or anything to make you look bad or has you making a statement they can contradict.

    It happens in politics, business and even in romantic relationships. And while this can not be stopped, that extra level of clarification of the subjective vs objective messaging that you share online and off can help to some extent.

    The answer… or an answer when it comes to subjective vs objective messaging?

    1st, consider staying more toward the opinion and the substantiated opinion side of things. Your opinion can’t be wrong. Ever. Because in the end, it is what you feel and you believe.

    On the other hand, stating a fact you can not back up, a fact that could no longer be true or a fact that might be only half true can set you up for trouble.

    Staying with statements that are assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views.

    It can even help online with how the search engines and spiders see your content.

    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Subjective vs Objective Messaging, hilton hotelsSubjective vs Objective Messaging It is not about justifying your views. It is about defining they are your views.

    This kind of clarity and consistency in your content can allow you to be seen as an authority when you state something is a fact and at the same time, give people a clear differential of your views as you choose to (IMHO) humbly state an opinion.
    Get away from saying this is a proven fact… and give the data to prove it. Stop sharing that studies have shown and share the links to the reputable studies.

    Take that extra time to clarify which will in turn amplify your authority and authenticity.

    It will not please everyone, but you will earn a greater level of authority when you state only facts you can back up, while clearly identifying when something is your opinion. That clarity in your content will help you stand out in a sea of those online those blurred lines between fact and opinion.

    Clarify your opinions and facts online by stating your views clearly and backing up the facts with proof.

    There are plenty that attack in anger and others responding online in fear.

    The toxic aspects of communication and the lines that have been erased by some between fact and opinion have become overwhelming.

    So how do you respond in fear or for that matter, how do your readers?

    How do you clarify fact or how do your readers see you?

    Again, this is not saying for you to change the style of who you are and how you write.

    It is more about reinforcing and clarifying what you write, what you say and what you share.  

    When it is a fact, back up the fact with numerous sources. Call it a fact and prove it is a fact.

    Subjective vs Objective Messaging or otherwise, and in the majority of cases:

    Do not call it a fact. Take the humble route to share it as a reinforced opinion. Understand that others might not take that route. Honor that some opinions and views might be very different from yours. And move away from the guarantees, the promises of facts that can be contradicted.

    And when it is an opinion. State it is an opinion, why it is an opinion and why you feel that way.

    Subjective vs Objective Messaging, loren weisman

    Closing Thought… In this shift, you may gain that much more authority and authenticity in sharing something through an opinion, over trying to force it as a fact… even if it is.

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

    Subjective vs objective messaging. Opinions vs facts online.

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  • Telling your story or sharing someone else’s messaging and story?

    Telling your story or sharing someone else’s messaging and story? Is it true for you? Or are you putting out the content, messaging and story that you think others want to hear?

    Sharing another’s story and trying to make it yours is anything but authentic. 

    Are you telling your story and are you sure?

    In a time where many seem to shift the story to make it fit for whoever is in front of them. In many cases and for many people, it is backfiring on the foundation and the authenticity of a brand or the person representing it.

    Then ad AI and the prompts and who knows what they story really is or who the author is.

    You can not be all things to everyone. And, in this time where too many try to be, it turns off and turns away potential connections, conversions and customers.

    Is your brand messaging telling a story or is it telling your story?

    Is your brand messaging telling a story or is it telling your story?
    “Is your brand messaging telling a story or is it telling your story?”

    People are getting smarter online and reading through the false and the fake more than ever. 

    This is why it is not the time to be skimping on the honest communication and messaging. This is also why it is the time to layout a clear foundation of your brand discovery to brand development that showcases the true you and the true story.

    Someone else’s messaging and story will not resonate with true authority in the end.

    Even if you can spin the ads, the bio, the tag lines, the Ai Prompts and what ever else, your story will not be your story if it isn’t your true story. With all the fake out there, it is beginning to make people both recognize it and stay away from it. At the same time, those that have been taken or have felt foolish for believing are looking that much harder for the cracks in the story or the truth. 

    Mark Twain is said to have said but not confirmed it was him.. that “If you tell the truth, you don’t have to remember anything.”

     

    Adding to that, if your story, all of your personal branding communication and brand messaging strategy is rooted in the truth of you, your story and honesty, then your message will penetrate that much better.

    text over graphics

    Stay true to yourself, to your story and your beliefs.

    Hone in the authenticity to achieve the view of authority in your story. it will help to make you stand out in a way you can be proud of. At the same time, help others to engage you and feel honesty from you, right from the start.

    Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype PR and spam style ads that are used by so many.
    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Telling your story in segments and pieces can draw more interest and allow people to connect the pieces themselves.

    Please Take the high road. Organize the messaging with the truth to have a foundation to share all things that are you and all things that are true. This approach also helps to avoid the brand force trauma that too many use to force a messaging or story down peoples throats.

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

    Telling your story or sharing someone else’s brand messaging and story?

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  • Library of Congress Visit. The psychology and perceptions of a brand misread

    Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.

    A Library of Congress Visit

    So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.

    (One, I think I was not even supposed to take.)

    It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

    Photo of the Library of Congress
    Photo by Jeremy Bishop on Unsplash and what I was expecting…

    Library of (not what I was expecting) Congress

    So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

    When I was doing a book signing in Washington DC, I was hoping my expectation and perceptions were correct.

    You might have Googled yourself?

    I Library of Congress-ed myself.

    After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business (Greenleaf Book Group) that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.

    A movie poster image of the artists guide to success in the music business.
    The Artists Guide to Success in the Music Business Movie Poster.

    This is the blah blah blah stuff…

    Table of Contents Section: Publisher’s Cataloging-In-Publication Data (Prepared by The Donohue Group, Inc.) Weisman, Loren. The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman. 2nd ed., 1st Greenleaf Books ed. p. ; cm. Issued also as an ebook. ISBN: 978-1-60832-578-8 1608325784 1. Music trade. Vocational guidance. 2. Sound recording industry. Vocational guidance. 3. Musicians. I. Title. II. Title: TAG LC Control Number 2013936454 LC Classification ML3795 .W45 2013 Other system no. (OCoLC)840438396 Dewey Class Number 780/.23 eBook ISBN: 9781608325795 Where to Request in LC: Performing Arts Reading Room (Madison, LM113)

    a book and an image of the reading room in the library of congress But at the bottom of all; the blah blah blah…

    it read… Where to Request in Library of Congress: Performing Arts Reading Room (Madison, LM113)

    Hope got lifted.

    I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

    Reality…Not so much like that. 

    Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

    I went to the James Madison Memorial Building. 

    Where I had to get an ID made and explain to three different people I wanted to see a book.

    After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

    Two doors were there. One with this modern glass that was shaded…

    (Still hopeful at this point)

    Then a second door that lead me in to basically a 70’s looking high school classroom.

    I was asked to fill out the authors name and the book title for two women at a desk.

    One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…

    “Your book!”

    Which felt nice.

    The second one who went to retrieve it, said,

    “This copy belongs to the government, you cant have it.”

    She might have been a little low on coffee… and well, kindness that day.

    Book on a desk table at the library of congress

    It was delivered 15 minutes later.

    And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

    A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.

    I was told the Music Business for Dummies Book that I wrote is also in the Library now.

    I am taking their word for it and will not be heading back any time soon to see that one.

    Side note; The Artist’s Guide to Success in the Music Business Audio book is available again for a free test drive on Amazon here: The Artists Guide to Success in the Music Business on Amazon

    I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.

    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    Publishing a book does not make you an authority or an expert. Authorship does not equal authentic authority.
    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

    Library of Congress. The psychology and perceptions of a brand misread

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  • Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

    Using guilt, shaming and passive aggressive behavior and tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    The Full Episode of this podcast can be found here on Castbox as well as on most sites, stations and apps where you may like to listen to podcasts.An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.

    Full transcription of this podcast

    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

    Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while making an obligation statement about what you need to do, what you have to do and why you have to help, by shopping local.

    You can get your point across without being rude. At the same time, being honorable and do not be selfish.

    And… Telling me I don’t care about my community because I didn’t buy a product locally can be taken as very offensive, very assuming as well as very judgmental.

    Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.
    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    It might not be true for everyone.

    And, even in all of it, there is truth, but it is not going to be true for everyone. It is contradicting where someone having a hard time with their local business is telling others they are supposed to shop with them.

    Yet, they give no consideration that those people might not be able to afford the costs required or for that matter, the ease of shopping.

    By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

    A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

    Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.

    A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

    “Invite by explaining about you and your store, market by educating about what you have, message by sharing why it can be an advantage to buy from you and stay in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

    is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast. Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.

    Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.

    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

    This brand communications and optics podcast is available here on Podbean as well as on most sites, stations and apps where you may like to listen to podcasts.

    Episode Podcast Links: Pandora iHeartRadio Apple Podcasts Amazon Music Spotify Spreaker * Opening Theme Song Credit What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Closing Theme Song Credit: “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

    Shop local shaming and small business messaging missteps.

    Related reading