Brand Communications and Optics Strategist
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. He works with authoritative businesses and individuals to build brand and communication foundations that hold up under scrutiny, highlighting real experience rather than manufactured hype.
Loren Weisman Video Shorts on YouTube: 20 More
An index of 20 short videos on communication, messaging, branding and optics, each with a date and a summary.
Subjective vs Objective Messaging: Opinions vs Facts Online
Subjective vs objective messaging: the lines have been blurred heavily when it comes to opinions and facts. It is not about justifying your views. It is about defining they are your views.
Telling your story or sharing someone else’s messaging and story?
Sharing another’s story and trying to make it yours is anything but authentic. Are you telling your story and are you sure?
Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
Is your messaging clear when others are sharing it or promoting it?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
Bible Messaging Quotes for Direction and Consideration
These are a series of quotes from the Bible that I believe are great references to messaging with authenticity and authority in business practices.
Twelve One Minute Messages from Loren Weisman
If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.
Musical Influences and Inspirations That Impacted Me
These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative.
Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.