Brand Communications and Optics Strategist
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. He works with authoritative businesses and individuals to build brand and communication foundations that hold up under scrutiny, highlighting real experience rather than manufactured hype.
Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
Compliant messaging presence online and some tactics to consider
If you choose to take a look at these elements below, consider the difference between the objective and the subjective. Still all too often, many of these methods have no legitimate, objective proof.
Thinking Like an Investor May Help You Find Money and Investors
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for entrepreneurs, investors, and authentic brands. AI’s role in branding and marketing has expanded even more rapidly than ever before.
Expired Experts Might Be Holding You Back: Here’s How to Spot Them
Expired experts are individuals who rely on outdated knowledge and strategies. Many so-called experts cling to outdated methods, which can hinder your progress.
Branding an Authentic Book From the Start to Maintain Messaging Endurance
Branding and messaging tend to be some of the last thoughts on any writer’s mind as they are penning a manuscript.
Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025
I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.
Business Continuity Plan and preparing for an unexpected loss in your company
Think of implementing strategic business continuity planning for those situations that you hope will never occur.