Tag: Brand Communications and Optics Strategist

Brand Communication and Optics Strategist Archives Tag for Brand Communication and Optics Strategist Loren Weisman Website.

Is your messaging clear when others are sharing it or promoting it?
Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

Is your messaging clear?

When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.

Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.

You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.

It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.

Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.

The way you want?

When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.

While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.

It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.

Is your message still coming through?

If you are… saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?

From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.

When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.

Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.

This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.

Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term.

Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Is your messaging clear when others are sharing it or promoting it?

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April 4, 2025
Bible Messaging Quotes for Direction and Consideration
Bible Messaging quotes for direction and consideration that tie to business, life, and faith. Many of these verses many have a present application to them now just as they did back then.

These are a series of quotes from the bible that I believe are great references to messaging with authenticity and authority in business practices. I am adding different images and quotes here from the Bible and the point of reference where they can be found.

“If it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.” From Romans 12:8, NIV

“By wisdom a house is built, and through understanding it is established;”

“By wisdom a house is built, and through understanding it is established;” Proverbs 24:3. NIV

“Whoever can be trusted with very little can also be trusted with very much, and whoever is dishonest with very little will also be dishonest with much.”

“Whoever can be trusted with very little can also be trusted with very much, and whoever is dishonest with very little will also be dishonest with much.”

“Love each other with genuine affection, and take delight in honoring each other.”

“Love each other with genuine affection, and take delight in honoring each other.” Romans 12:10 NLT

“Do not be selfish; do not try to impress others. Be humble, thinking of others as better than yourselves”

“Do not be selfish; do not try to impress others. Be humble, thinking of others as better than yourselves”

More Bible Messaging Quotes for direction and consideration

“The simple believe anything, but the prudent give thought to their steps.”

“The simple believe anything, but the prudent give thought to their steps.”

“If one gives an answer before he hears, it is his folly and shame.”

“If one gives an answer before he hears, it is his folly and shame.”

“Do not be overcome by evil, but overcome evil with good.” Romans 12:21 NIV

“Do not be overcome by evil, but overcome evil with good.” Romans 12:21 NIV

“Walk with the wise and become wise, for a companion of fools suffers harm.”

“Walk with the wise and become wise, for a companion of fools suffers harm.” Proverbs 13:20 NIV

“All hard work brings a profit, but mere talk leads only to poverty.”

“All hard work brings a profit, but mere talk leads only to poverty.”- Proverbs 14:23

“Apply your heart to instruction and your ears to words of knowledge.”

“Apply your heart to instruction and your ears to words of knowledge.” Proverbs 23:12 NIV

“Listen to advice and accept discipline, and at the end you will be counted among the wise.” Proverbs 19:20 NIV

“Listen to advice and accept discipline, and at the end you will be counted among the wise.” Proverbs 19:20 NIV

And some messaging and optics quotes from Loren Weisman can be found here: Messaging and Optics Quotes

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Bible Messaging quotes for direction and consideration

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April 3, 2025
Twelve One Minute Messages from Loren Weisman
Twelve One Minute Messages from Loren Weisman. 1 minute videos on communication, messaging, optics and trending topics.

Twelve One Minute Messages

1. Give credit where credit is due.

If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.

In the end, consider sharing other peoples content the way you would want your content shared by other people.

2. Consider digging deeper into the claims.

Consider digging deeper into the claims and those claiming to have the solution.

In the end, consider taking the time to search out the facts instead of quickly settling for the fiction when it comes to the claims that are being shared with you.

3. Pricing.

Consider this, what if the lack of prices on a website, truly shows an abundance of authority, transparency and honesty?

In the end, our authoritative pricing with a stewarding approach considers every business not as a template but strictly as an individual business.

4. Holding yourself liable for your content.

Consider sharing your message as if you were being held liable for it in a court of law.

In the end, while many businesses may choose to exaggerate, or flat out lie simply because they can, show an accuracy and an authority by holding yourself, your content and your business liable for everything you say.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

5. Avoid Engagement Farming

Consider posting content that plants authentic seeds for an enduring harvest instead of posting empty hype that lasts only for a moment.

In the end, sharing your knowledge and expertise authentically to connect can do more for the long run now over using, penalizing click bait tactics and engagement farming to gain a false popularity for a moment.

6. Assessing with objectivity

Consider that assessing truth based on authority not popularity may help to avoid catastrophe.

In the end, since it has become easier than ever to make anything popular and appear to be more than it truly is, the time you take to prove and research that popularity may help you avoid mistakes and missteps while keeping you from being fooled by the fools.

7. Don’t force… Consider.

Consider the perceptions, views and assumptions of your message instead of only sharing in a linear way to force your brand and marketing with only your intention.

In the end, crafting your message to consider an exhausted and assuming audience that may have heard it all before, could allow you to disarm their presuppositions and breakthrough to that audience in a refreshing way.

How My Daughter Changed My Approach Podcast Transcription

8. Transparency and honesty with AI.

Consider that With AI being used more and more to create everything from online content to books, courses, services, responses, pictures, videos and bios for many peoples marketing and advertising, lines seem to be blurred on what was created and by who.

In the end, to stand out with transparency and honesty in an AI world, consider that if you can not, will not or are afraid to share exactly how you use AI on your products and content, maybe it is time to dial back the ai prompting that helps to present you as more than you are and focus more on what you can create to prove your authentic self.

9. Are they only treating the symptoms?

Consider this question, Are they only addressing your symptoms or are they working with you to find a cure? And, do they have the knowledge and ability to assist you in the healing with a plan for the long run?

In the end, consider thinking about the long term cure over the quick momentary fix that might just end up creating more work or health problems down the line anyways.

10. I read it in a book argument.

Consider that claiming “I read it in a book” can be a very weak, unsubstantiated and an unstable argument for backing up your point of view.

In the end, consider that anyone, at any level of knowledge can easily publish a book in hours these days. With that in mind, please choose a wiser approach to your references and how you back up your arguments.

11. Give your audience a chance to choose what they like.

Consider giving your audience a chance to experience the content first before you ask them to like, share and subscribe. Honor your audience with the connection of your content over focusing on going after clicks before they have even experienced it.

In the end, many others may choose the more brash promoting and hype approach, but it might just help you stand out with honor and respect, if you let some one have an experience before you tell them how much they liked something they haven’t experienced yet.

12. Email frequency option for your mailing list.

Consider providing an emailing frequency option when it comes to signing up for your mailing list. This may just help to grow, maintain and sustain your subscribers even more.

In the end, the offering of frequency can help to grow a greater connection to those that may be hesitant to sign up. So honor your audience by giving them a choice of how much they want to see from you.

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Twelve One Minute Messages from Loren Weisman

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March 29, 2025
Musical Influences and Inspirations that impacted me.
Musical Influences and Inspirations that impacted me before, through out and after my career in the music industry. These people have meant a great deal to me.

Musical Influences and Inspirations

From the people that inspired me as a drummer, as a music producer and as a writer, these are the people that made the biggest difference.

These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative. These were the people that inspired me to write my books and to take the approach I have to messaging, communications and optics outside of music.

My Musical Influences and inspirations

Music Producer Musical Influences and Inspirations Daniel Lanois, Brian Eno, Jerry Wexler, Rick Rubin, Hugh Padgham, Phil Spector, George Martin, Peter Asher, Rudy Van Gelder, Quincy Jones, Chris Thomas, Val Garay, Dr Dre, Butch Vig, Ed Stasium, Tony Visconti, Glenn Ballard, Brian Wilson, Jimmy Miller, Desmond Child, T-Bone Burnett

One of my biggest musical influences as a producer: Brian Eno

Recording Engineer Musical Influences and Inspirations Scott Ross, Leslie Ann Jones, Billy Anderson, Fred Catero, David Bottrill, Alan Parsons, Geoff Emerick, Phil Ramone, Andy Sneap, Tony Maserati, Bill Porter, Andrew Jackson, Tom Dowd, Al Schmitt, Andy Johns, Nick Davis, Paul “P Dub” Walton, Roy Cicala, Les Paul, Ken Townsend, Andy Wallace.

Geoff Emerick, One of my greatest musical influences as an engineer. His work with the Beatles was groundbreaking to me.

My Favorite and Most Influential Recording Studios

From the music that came from many of these and from the experience of working in many of them as either a drummer or producer, these are my favorite studios.

Elliott Bay Recording Company (EBRC Studios), Seattle, WA., Avatar studios, New York City, NY., Skywalker Sound, Marin County, CA., Little Mountain Sound, Vancouver, BC., Fort Apache Studios, Roxbury, MA., The Village, West Los Angeles, CA., Real World Studios, Box, UK., Ocean Way, Hollywood, CA., Henson Recording Studios, Hollywood, CA., The Sound Kitchen, Franklin, TN., Hitsville USA, Detroit, MI., Abbey Road Studios, London, UK., Sun Studio, Memphis, TN., Bearsville Studio, Bearsville, NY., The Record Plant, Los Angeles, CA.

The magic is not always in million dollar equipment. What Happened in Hitsville set a standard!

Songwriter Musical Influences and Inspirations

David Foster, Sting, Duke Ellington, Leonard Bernstein, Irving Berlin, Steve Dorff, Smokey Robinson, Van Morrison, Marvin Gaye, David Bowie, Otis Redding, John Lennon, Mike Doughty, John Gorka, Elvis Costello, Jackson Browne, Bill Withers, Frank Zappa, Eric Clapton, John Hiatt, Jim Croce.

One of my biggest Musical Influences as a songwriter and a music producer.

Drumming Musical Influences and Inspirations

Vinnie Colaiuta, Max Roach, Keith Moon, Simon Phillips, Papa Jo Jones, Russ Kunkel, Kenny Aronoff, Jim Keltner, Charlie Watts, Jeff Porcaro, Buddy Rich, Bernard Purdie, Hal Blaine, Jim Keltner, Ash Soan, Mel Taylor, Stewart Copeland, Steve Gadd, Manu Katche, Jeff “Tain” Watts, Jerry Marotta, John “Jabo” Starks, Omar Hakim, Aaron Comess, Joe Morello, Jon Farris, Gary Chaffee.

As a drummer and a producer, Vinnie has been a major musical influence to my playing and productions.

Bass Player Musical Influences and Inspirations

James Jamerson, Victor Wooten, Jaco Pastorius, Mark White, Tony Levin, Bootsy Collins, Jeff Berlin, Stanley Clarke, Abe Laboriel, Michael Manring, Ron Carter, Bunny Brunel, Nathan East, Richard Bona, John Entwistle, Steve Swallow, Oteil Burbridge, Charles Mingus, Marcus Miller, Paul Chambers.

One of my biggest musical influences on the Bass. He hears and lives in motion and awareness.

Guitarist Musical Influences and Inspirations Frank Gambale, Bill Frisell, Elliott Randall, Buddy Guy, Steve Morse, George Benson, David Gilmour, Scotty Moore, Steve Lukather, Pete Townshend, Steve Cropper, Jeff Pevar, Eric Clapton, Neal Schon, John Scofield, Pat Metheny, Jimi Hendrix, Lionel Loueke, Stanley Jordan, Vernon Reid, Lowell George.

For Guitarists, Elliott Randall is one of my biggest musical influences when it comes to the guitar.

Musician/Band Musical Influences and Inspirations

Stevie Wonder, The Beatles, Miles Davis, U2, Fishbone, Steely Dan, Spin Doctors, Little Feat, Pink Floyd, The Who, The Beach Boys, James Brown, Paul Simon, Johnny Cash, James Taylor, Parliment Funkadelic, Otis Redding, Led Zepplin, INXS, Barry Manilow, Rolling Stones, Metallica, Tower of Power.

There are so many more, but these groups and artists had some of the biggest impact on me.

As a band, they are one of my biggest musical influences. Pet Sounds was a life-changing recording for me.

Percussionist Influences and Inspirations Mino Cinelu, Dave Samuels, Ed Mann, Tito Puente, Pete Escovedo, Alex Acuna, Evelyn Glennie, Giovanni Hildalgo, Cryo Baptista, Trilok Gurtu, Jamey Haddad, Ray Cooper, Airto Moreira, Luis Conte, Don Alias, Pete Lockett, Johnny Conga, Lenny Castro, M.B. Gordy, Robert Juan Rodriguez, Noel “Toca” Rivera

As far as Percussionists go, Lenny is one of my biggest musical influences.

Pianist/ Keyboard Musical Influences and Inspirations Wolfgang Amadeus Mozart, Oscar Peterson, Thelonious Monk, Art Tatum, Ray Charles, Bill Evans, Herbie Hancock, Keith Emerson, Kenny Kirkland, Billy Preston, Danilo Perez, Dave Brubeck, Jerry Lee Lewis, Fats Domino, Elton John, Jan Hammer, David Sancious, Billy Powell, Jonathan Cain.

Oscar Peterson has been one of my musical influences on Piano for years. His touch is so recognizable.

Comedy is like music to me in many ways and that is why I add these comedians too.

Comedy Influences and Inspirations Steve Martin, Robin Williams, Bill Cosby, Kevin Pollak, Billy Crystal, Bert Kreischer, John Leguizamo, Richard Pryor, George Carlin, Lewis Black, Steven Wright, George Burns, Tom Segura, Dave Chappelle, Dana Carvey, Jeff Dunham, Jim Gaffigan, Howie Mandel, Dennis Miller, Greg Proops

And my greatest inspiration across the board is my daughter. How My Daughter Changed My Approach Podcast Transcription

Even though he is a comedian, I credit Robin Williams as being one of my musical influences. His timing, delivery, tempo, and dynamics were very musical….and funny too

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Musical Influences and Inspirations that impacted me

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March 27, 2025
Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications is the topic and touch point for s8. E5. n128. of the Wait What Really OK Podcast (Repeat, Old Episode).

My Brand Messaging Mission Statement and Brand Communications Methodology…

Or brand messaging and optics mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.

There is a Mission Statement shared in a famous movie that is titled as

“The things we think and do not say: the future of our business.”

In a little flip on words and a focus on brand messaging, optics and communications,

I would call my Brand Messaging Mission Statement and Brand Communications Methodology;

My Brand Messaging Mission Statement: 30 Minute Podcast Version and Loren’s Brand Communications and Optics Strategist Intro

This is my brand messaging mission statement and Brand Communications Methodology.

My view on what I do and why I do it…

as well as why I believe part of the root issue lays in how we say…

what we think we are supposed to say,

what we are told to say and

what to say in order to funnel, entice, and sell.

Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.

To me, when messaging is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.

Not trying to be like the Fonz and jump the shark or the great white shark they just found in Miami, but more so, attempting to showcase who I am and where I come from regarding messaging.

“Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.”

All too often, brands and businesses are pulled toward the momentary marketing and messaging tactics of the here, the now, the spam and the attack that is becoming less effective.

Many look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.

To me and part of my brand messaging mission statement bullet points…

◦           When the messaging is build with the authenticity to connect, there are better bonds in those connections.

◦           When the messaging is rooted in authority, trust is able to grow in the best ways.

◦           When a brand and the messaging is protected, it allows for the security of the voice, and that messaging to stay true.

◦           When a brand and its messaging showcases clarity in its story, it helps to differentiate from anyone else copying.

◦           When a brand and its messaging maintains consistency, every piece of content, story or advertisement compounds.

◦           When a brand and its messaging showcases compliance, it protects itself, it is investors and its reputation.

◦           Lastly, when a brand and its messaging maintains engagement…it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged. By using the strategic patience as well as telling your story not someone else’s…

the result allows for the authenticity, authority and integrity to sing its own melody with its own story while standing out from the harmony and unison many others showcase.

An image with water and sky in the background with social media icons surrounding the wait what really ok logo and text reading brand messaging mission statement.

Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
In our honest and honor to the truth and to our story, we can build and connect in truth, not the false truth we wish to appear as. Our journey and our experiences may change our story, but when all messaging is connected to the truth and not created for the hype, the ability to connect will grow.

Brand messaging blueprint strategies for creative careers.

Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.

This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.

An image of a lake and sky with the wait what really ok logo and the text above it reading brand messaging missions statement.

In our humility and in our understanding of not following those trying to tell us how our stories are supposed to go… and switching those concepts out for the structuring of your authentic story and a strategy that is tailored for you, the results will allow for a true resonation of truth and not just overly saturated and overly generated false hype.

In recap of sorts.. My Brand Messaging Mission Statement and Brand Communications Methodology: 30 Minute Podcast Version and Loren’s Messaging Intro and links

An orange show card for the Wait What Really OK episode with the Wait What Really OK logo, an image of Loren Weisman and a series of text.

* Brand Messaging and Communications Podcast Listening Links for this episode Pandora Apple Podcasts Amazon Music iHeartRadio Spotify Spreaker Castbox Podbean Podcast Addict * Wait What Really OK Podcast Music Credits 1: Opening Theme Song “Fully Licensed Wait What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Wait What Really OK Podcast Music Credits 2: Closing Theme Song “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website *

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

My Brand Messaging Mission Statement and Brand Communications Methodology

Related reading
March 26, 2025