Podcast guest booking tactics and podcast host soliciting. Reposting a past episode.
A blog and Podcast with Brand Communications and Optics Strategist Loren Weisman
Podcast guest booking tactics
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
According to podcast statistics compiled from PodcastHosting.Org that was derived from My Podcast reviews, Chartable, Nielsen, Edison Research, Midroll, Statista and Ipsos, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.
In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market.
And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.
Podcast host soliciting
An image of the red marble floor with the cover of the podcast and a series of social media icons.
This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?
Also exploring the ideas around…
Is your show for authenticity and authority or is it purely for popularity and money? And are you pitching your podcast to guests with authenticity and authority?
You do not need to be on every show and why saying yes to every show might be bad for your messaging and your authority.
Should you pay to be on a show? Should you really even charge?
And the objective truth about your show and your authority over the subjective hype that some create while trying to build their authority and popularity.
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
Closing Thoughts
In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed?
Or are you only trying to get on another show to self-promote and market yourself?
With so much of that happening so often, hosts are beginning to wise up to the false hype.
Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
*******
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Compliant messaging presence online and some tactics to consider. A Brand Communications and Optics talk title focused on some of the security and stability elements for compliant online brand presence.
Tactics to consider for a compliant messaging presence online
This is the shortened title for a messaging and optics speaker full talk title called:
“15 Tactics to consider for a Compliant & Stable Brand Presence Online”
Brand Communications and Optics Strategist Loren Weisman asks audiences to…
Consider each of these elements and apply them,
in order to enhance and reinforce:authentic online presence,reduce online penaltiesand build up the foundational authority for you, your brand, your messaging, your earned media and your story.
If you choose to take a look at these elements below,
consider the difference between the objective and the subjective.
Many are out there saying what you need to do, what you should do, what you have to do and what you must do…
Still all too often, many of these methods have no legitimate, objective proof.
A first step to understanding the messaging that will work best for you comes down to the differentiation of the opinions and the facts.
And just because you have not been caught or penalized yet for doing something wrong, illegal or non compliant, does not mean that time is not coming.
“Stop settling for, subscribing to and becoming enticed by stupid. I believe most are smarter than that. Yet many allow themselves to continually get sucked into it.”
While it’s easier to fool some one than convince them they have been fooled…
Please consider looking deeper for substance over hype.
It can make all the difference in your compliance, your message and your authenticity.
It is your decision in how you want to appear.
I am not telling you what to do.
I am sharing some information for you to consider and bring to your blueprint and your foundation.
and at the same time,
if these things mean nothing to you,
simply do nothing.
In this talk, Loren goes in to more detail about each of the 15 aspects listed below.
The primary takeaways from this talk are rooted in the foundation actions to ensure that an individual or companies website, social media as well as other offline messaging and branding is compliant, uniform, clear and consistent.
Personalizing your Brand and Messaging Blueprint
Connecting Graphics & Messaging
Writing Alt Text for Images
Reinforcing Inc. and Auth. Links
Removing the objective claims
Generating FAQS for Optimization
Expanding your page presence
Unvarying Avatars & Headers
Vetting the Hype & “Experts”
Preventing Penalization Planning
Creating Liability Documentation
Producing Phone & Web Legibility
Posting your Authentic Authority
Applying Perception Optic Clarity
Messaging with Subjectivity
Differentiating the popular opinions from objective and substantiated facts
Studies have shown? Who did the study? What were the perimeters of the study? When was the study done? Where was this study done? Why does this study prove authoritative? How do the results concur with other studies? If you are claiming studies have shown X or Y, then name the study and add the links to that study. Back up your claims with the proof to highlight the authority in them.
Many offer up advice that is often times is either an expired truth, no longer applicable or advice that worked for one person but might not work for all. Each of the tactics in this talk come from objective, substantiated, updated and proven information.
In the end, it is the decision of the individual regarding how compliant they want to be when it comes to these tactics to consider for a compliant brand presence online.
A Presence of Stability and Security and uniformity.
With a sound foundation that is as creative as it is compliant, the long term compounding growth can build in a stronger fashion and allow for many more options.
This over just trying to do everything in the moment and jumping from trend to trend like many self proclaimed business coaches claim you should.
A Compliant messaging presence online. Tactics to consider:
Stop Points in your messaging…
Stop trying to be a life coach, a motivational coach or a business coach…
Especially if you are not one.
Exit the trend jumping.
Avoid using illegal content, pre made content and content that does not showcase you.
End buying into the hype that has no foundation under it.
Stop claiming humility, but referring to yourself as an expert or a master.
Move away from being sold on the applications of expired facts, half truths, short cuts or false hype
Why a quarter of the commitment or following 50% of the instructions while looking for the whole 100% results?
Avoid referring, reviewing and giving top notch testimonials about peoples services and products that you do not know about for sure.
Many of the mistakes that cause the penalizations often come from doing things that do not feel right and yet many think that they are suppose to due to popularity, hype or hearsay. Consider that if it feels off, false, fake, no you or seemingly untrue… then it just might be.
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
Some other authentic questions and tactics to consider for a compliant messaging presence
There is no “Your truth” in Authentic marketing. It is objectively true or it is an opinion.
Are you building to engage and connect for the long term or only trying for a viral moment of likes and follows?
Sharing only other peoples content and selling? Or are you sharing your story with your authority?
With the numbers, claims and marketing you’ve been told to use, do you believe it yourself?
Allowing for accountability to play a role in your message for your customers and are you showcasing your accountability for customers.
Can some one really become a master or an expert in a 40 hour course or for that matter, a six month one?
Do you have the authority to be able to share more of the how and less of the what?
So many make the what claims…. fewer can share the how.
Would you openly share your methods, your marketing tactics and your promotional approaches with everyone?
And if not, are you are hiding unethical, immoral items as well as lies?
This comes to the methodology, the tools, the tactics and the content.
Are you transparent to share exactly what you use and how you use it?
If it can work for anyone, does that really mean it is right for you, your authority and your authenticity?
Consider moving away from the conventional acceptable and popular opinions that do not consider you, your authenticity and your brand.
Many of these classes and courses claiming master courses, expert courses and more ego hype, often times, is just filled with that.
And consider there are so many creating tips, tricks, courses, books, videos and more that hold no validity to them whatsoever. Many of them are creating to try to funnel and draw people in. Keep that in mind.
This subject is also worked on directly with clients. It pairs with the liability reviews and resets listed under services and options, including the discovery, the audit and the blueprint where I look with you at what you are being told by others.
Thinking like an investor may help you find money and investors.
Thinking like an investor may help
An excellent things to consider for any venture you are a part of or starting that needs money, is to think from the standpoint of the person that might give you money.
This is a key reason in how thinking like an investor may help you find investors, investment, and money.
Now, this is not about the whole shark tank approach. This is not the hype and getting the most cash and smallest percentage and the whole hustler and hype thing.
This is about stepping out of your shoes and looking at what you are creating from the investor standpoint. Not just to get money, but to feel confident in the money you would be investing.
“Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”
Sometimes we are all too close to a given project and we just think to ourselves,
“How could it possibly fail?”
And in that limited sighted approach,many failure elements may present themselves.
The problem with that is from being too close, from not creating a detailed enough business plan and not looking at every expense and every potential revenue, we find our selves giving vague answers to detailed questions and leaving the plan in potential shambles with a lot more risk on the table.
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
When the security and compliant measures are not in place, again, it can make it a riskier investment.
In turn, by preparing the foundation to secure your business,
in the messaging,the protectionthe authenticitythe storyand the humility…
it can create more confidence in investors and turn up the volume on their amplified authentic opinions on what you are doing with a positive tone.
You can also dig deeper into swot analysis tools to improve your business as well through data driven and strategic considerations to help the messaging of what you are creating.
When you run across
the operational touch points,
the strategic touch points,
the core time frames, and
the messaging
simultaneously;
It can allow for a sound foundation
to be heard above
the unison and harmonies of so many others
saying the exact same thing at the same time.
Discovery
and
blueprinting
before
building…
Messaging
before
marketing…
“No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.”
Giving yourself a better chance
Imagine you had the amount of money that you need and someone else wanted it. What would you want to see from them to know you would most likely be able to get that money back and with interest?
This is where how thinking like an investor allows you to attract more investors.
While many think they are ready to jump in and ask for money, when posed with some simple questions for any type of business to invest in, many of these people begin to ask all the questions, they should…
and funny enough,
the same questions they haven’t answered in their plans.
How does thinking like an investor makes you smarter?
By thinking like an investor and someone that is about to invest money, you can see that other side of the coin that much better. It can help you to see where the detail might be lacking and where certain assumptions that are clear to you, may need to be more defined for a potential investor.
The last part of how thinking like an investor can help is based on the return. This comes to the point of seeing if there is enough budgeted for what is needed to promote and market to allow that money to come back.
“Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message.
The melody, tone, dynamics and tempo can be everything in a delivery.”
Most business plans are incredibly underfunded or are launched too early before all the funding is in place. The bulk and I would comfortable say most… fail because of it.
Again, by looking at what is being spent where, by looking at the justifications and timelines from the standpoint of an investor, and potentially hiring a business consultant to help to review and make sure you haven’t forgotten anything, you will have a plan that is that much more detailed, showing that much less risk and allowing a potential investor to feel that much better about investing in you.
“No one can create your brand for you.
No one can create your story for you.
To be authentically created, this has to be with you.”
The same comes down to investment. When it works clearly for you, it can be understood by that many others.”
Thinking like an investor… a great thought process and way to process your thoughts.
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Every photo on this page is a real, unretouched photograph of Loren Weisman taken in 2026. None of them is generated, enhanced or altered by AI. Contact details are deliberately not printed on any of the images, so a file downloaded today does not carry information that goes out of date tomorrow. Current contact details are further down this page.
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Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.
Loren’s approach is rooted in strategic blueprinting across various fields including:
His methodology focuses on highlighting genuine expertise rather than manufactured hype, ensuring that a client, their brand, service and or product has the ability to stand out authentically in today’s competitive and oversaturated landscape.
Loren’s comprehensive strategy encompasses:
Brand strategy
Communication strategy
Crisis communication
Optics strategy
Digital strategy
Development strategy
Media strategy
Marketing strategy
By aligning and amplifying all these elements on a sound unison foundation, Loren and a client can create a cohesive and impactful presence for his clients.
Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for Entrepreneurs, Investors, and Authentic Brands
Where Do You Draw the Line with AI
AI’s role in branding and marketing has expanding even more rapidly than ever before.
But as small businesses, startups, and entrepreneurs adopt these tools, a critical question seems to emerge: Where do you draw the line with AI in your brand strategy? Especially when it comes to honor and truth.
As a Brand Communications and Optics Strategist, I try to help more authentic businesses navigate this balance. I do believe AI offers undeniable advantages… faster research, content optimization, and data-driven insights.
Yet an, over reliance and crutch risks diluting authenticity, transparency, and trust. Consider a few ideas in how to leverage AI ethically while protecting your brand’s integrity and staying honest… at least in my opinion.
your mistakes aren’t learning experiences if you aren’t learning from them.
A Double-Edged Sword with AI in Branding
AI tools streamline tasks like keyword research, social media scheduling, and audience analytics. For time-strapped entrepreneurs in Orlando, Orange County, or beyond, these efficiencies can accelerate growth and be very useful.
But when AI crosses from assistant to author, I think serious problems arise.
Scripts, marketing copy, or branded content generated entirely by AI often lack the human nuance that can build genuine connections while at the same time, make someone with no knowledge appear as an expert.
Consider asking yourself:
Are you being transparent?
Would you openly and honestly be able to explain your AI use to clients or investors?
Are you maintaining accountability?
AI errors can escalate into crises without human oversight. Are you looking into the information and research shared to ensure it is substantiated and true?
Is your brand voice consistent?
Over-automation can risk muddying your messaging. Are you aligning facts with the foundation of your messaging and brand… not just using prompts to create hype that has nothing to do with you to try to gain views?
In my work with startups and small businesses, I’ve seen firsthand how unchecked AI adoption can erode audience trust as well as how people seem to use it for pure popularity and false authority.
A few Steps to Ethical AI Integration
Would your authority, your marketing, your claims, and your bio hold up in a court of law? And if not, is it honorable to share it?
Define Your AI Boundaries
Use AI for repetitive tasks: keyword analysis, data sorting, or trend forecasting. Consider avoiding outsourcing creative work that defines your brand’s voice or having AI become the creator over it being a creative embellishment for your ideas.
Audit Transparency
Consider disclosing how you use AI use where applicable. For example, include adding an AI Usage Statement.
Implement Guardrails
Consider creating a checklist for AI-generated materials:
Does this align with our mission and the truth?
Would we share how we use AI publicly?
Does it reflect and resonate with our team’s genuine expertise?
AI’s speed can aid crisis response… monitoring social sentiment or helping to draft initial statements. Still, automated replies can often worsen PR disasters. Especially if the prompt and its results are not vetted and checked for objective truth.
(and only serving to fluff and redirect)
“Remember, AI is not held liable, but you may be, especially if you are in the health or legal fields.”
I wish all could be held liable for their statements… AI or just posts, videos and ads. I would love to see laws in place for people to be held responsible for what they posted as if they were being cross examined in a court of law.
Would your statements hold up or would you get in trouble?
Ai Video Short from Brand Communications and Optics Strategist Loren Weisman
Final Thoughts
It feels like we have more coaches on the sidelines than we have players on the field.
I understand and like the supplementing, embellishing and assisting tools, but when it comes to AI being used as a crutch, as misdirection and even as deception to create false knowledge, wisdom or expertise, it bothers me.
I also understand some will just choose to use it to make a buck and could care less about the above… but still, I hope in my heart, that more will take the steps to hold themselves accountable for what they say, share and present online and off… both with and with out AI.
I hope you can draw your line clearly where AI begins to overshadow human judgment, creativity, or transparency… and not cross it.
Podcast guest soliciting and podcast host booking tactics. S7.E9.#122
This episode is available here on Amazon Music and at any of the links below.
Differentiating the popular opinions from objective and substantiated facts
