Brand Communications and Optics Strategist
Brand Communication and Optics Strategist Archives Tag for Brand Communication and Optics Strategist Loren Weisman Website.
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Sharing vs Telling: A brand communication concept to consider
In the fast and often linear motion of brand communication, a subtle yet powerful distinction can go unnoticed: the difference between telling a story and sharing one.
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Studies Have Shown? A Study on the Claims of Fake Studies
It seems too many are out there claiming studies have shown and more often than not, having no proof of a study to show for.
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Integrity Over Ease. The True Cost of Authentic Brand Communication
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
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Secure Your TikTok Experience: A Two-Phone Strategy
Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?
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Ready Fire Aim… Are you branding in the wrong order?
Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.
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Just Because You Can Does Not Mean You Should
Consider standing strong with ethics, honor, transparency and originality.
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Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
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Messaging Before Marketing Transcription
Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.
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Reviewing authentically Transcription
There’s a false sense of authenticity in attacking people to try to get popularity from others.