brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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Bad Music Contracts and the Artist’s Responsibility
Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.
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One Off Experts and the Courses Built on One Win
One off experts: Loren Weisman on people who sell courses off one success, why it may not fit your path, and vetting experience before you invest.
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As Seen On Scam: Checking Paid Media Placements
As seen on scam: Loren Weisman on paid packages that place an article deep in a big media website, and how to look up the links for yourself.
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Pay for Play Magazines: Watch Out for Paid Placement
Pay for play magazines: Loren Weisman on people who pay for a pitched article, then show the magazine as proof of some level of authority.
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Phone Calls in Public and Keeping Business Confidential
Phone calls in public: Loren Weisman on loud calls, confidential conversations in coffee shops, and who might be in earshot when you talk business.
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Ads Disguised as News: Vet It Carefully
Ads disguised as news: Loren Weisman on ads placed between news headlines, an advertisement label down to a dot, and looking for substantiated information.
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Standing Strong in Your Beliefs in Front of Anyone
Standing strong in your beliefs: Loren Weisman on keeping what you stand for the same, no matter who you are standing in front of.
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Book Made With AI in 7 Hours That Didn’t Cost a Thing
A book made with AI in 7 hours that didn’t cost a thing, and is worthless: Loren Weisman on Wordy Worded Words and looking for better worth.
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Pay to Win Awards: Standing in Truth Over a Trophy
Pay to win awards: Loren Weisman on paid trophies, purchased certifications, bought rankings, and showing your authority instead of an award.
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Amazon Review System: Reviews After 90 Days
Amazon review system: Loren Weisman proposes a 90 day review system, so a product review comes 90 days after delivery, for truth and transparency.