brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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Special Offers in Marketing: Make Your Special Special
Special offers in marketing: Loren Weisman on monthly specials that repeat, urgency that is not real, offers that come back, and making a special special.
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Being a Podcast Guest: Let the Host Lead
Being a podcast guest: Loren Weisman on letting the host lead, making it a conversation, and not trying to take over or make it all about you.
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Protect Your Optics When You Are Out in Public
Protect your optics: Loren Weisman on how the behavior of one moment in public can be taken out of context and used against you down the line.
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Like and Subscribe Requests: Why I Skip Them
Like and subscribe requests: Loren Weisman on why he does not ask, rebuilding his channel, and sharing information without making it a two way street.
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Work Faith Balance Over Work Life Balance
Work faith balance: Loren Weisman asks if your faith stands as strong in your business Monday through Friday as it does on a Saturday or Sunday.
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Do NDAs Work? When They Are Written Correctly
Do NDAs work? Loren Weisman on template boilerplate NDAs, NDAs written with the right elements in the right place, and what happens if partners break apart.
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Original Content Creators and Prompted Scripts
Original content creators: Loren Weisman on VidIQ and TubeBuddy prompts that write the script and title, and checking a creator’s trail before you buy.
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Hard Times in Business and the People Around You
Hard times in business: Loren Weisman on how challenging times show you how the people around you act, interact and react as you build.
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My Truth Versus the Truth: Honoring the Word
My truth versus the truth: Loren Weisman on honoring the definition of truth, backing up what is true, and stating an opinion as an opinion.
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Sending a Frustrated Email: Think Before You Send
Sending a frustrated email: Loren Weisman on the endurance of emails and texts, words taken out of context, and taking that pause before you send.