brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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Marketing Without Hype: Would You State That in Court?
Marketing without hype: Loren Weisman on removing the promises and claims, wording it with accountability, and putting out opinions as opinions.
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Narcissists in Denial: Traits They Never Seem to See
Narcissists in denial: Loren Weisman on people proud to share other disorders, and those showing narcissistic traits who never seem to see it in themselves.
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Passive Aggressive Emails and the Last Minute Reply
Passive aggressive emails: Loren Weisman on replies sent 23 hours and 59 minutes later, moving away from revenge, and when not to call it out.
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Fiverr Services: Cutting Corners on Your Brand
Fiverr services: Loren Weisman on template logos and cutting corners, and why you might want to wait before you build your brand on a $5 service.
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Sarcasm and Mockery When You Want to Change Minds
Sarcasm and mockery: Loren Weisman on how mocking a view can put the other person’s walls back up, and on presenting what you know in a loving way.
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Quid Pro Quo Referrals and Your Reputation
Quid pro quo referrals: Loren Weisman on referring like your reputation depends on it, knowing the product you send people to, and staying true to your morals.
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Transparency in Crisis Management: Consider Revealing Everything
Transparency in crisis management: Loren Weisman on why you reveal everything to the people working on your reputation, optics and communications.
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Using AI Ethically: Prompts Built on What You Know
Using AI ethically: Loren Weisman on prompts built from your own knowledge, the prompt he uses to update a podcast for SEO, and AI that amplifies what you know.
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Check Breaking News Before Sharing: Is It Broken News?
Check breaking news before sharing: Loren Weisman on substantiating what you see, posts made for views and clicks, and sharing as part of your reputation.
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AI Transparency for Authors: Author or Prompter?
AI transparency for authors: Loren Weisman on saying how you used AI on your website and back cover, and being an author, not a prompter.