brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
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Fake Online Course Industry Is Out of Control
The fake online course industry is out of control: the tactics behind many deceptive courses aimed at coaches, consultants and entrepreneurs, and how to vet a course before you buy.
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One-Sided Thinking: Watch Out for the One-Siders
One-sided thinking is the subject of this short video: the one-siders, the lopsided types, and how they can harm your business, your strategy and your relationships.
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Why Customized Brand Communication Strategies Can Outperform Template Business Plans
Customized brand communication strategies can deliver better results than template business plans by aligning with each brand’s goals, resources and identity.
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AI in Business Strategy and Brand Communications
Can AI alone guide your business strategy? AI can generate research, trends, and data at record speed. It can sort through mountains of content in minutes rather than weeks.
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12 Brand Communication Video Shorts from Loren Weisman
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
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Subjective vs Objective Messaging: Opinions vs Facts Online
Subjective vs objective messaging: the lines have been blurred heavily when it comes to opinions and facts. It is not about justifying your views. It is about defining they are your views.
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Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
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Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
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Is your messaging clear when others are sharing it or promoting it?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
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Bible Messaging Quotes for Direction and Consideration
These are a series of quotes from the Bible that I believe are great references to messaging with authenticity and authority in business practices.