brand communications
Posts and episodes from Loren Weisman on brand communications. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
-
Twelve One Minute Messages from Loren Weisman
If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.
-
Musical Influences and Inspirations That Impacted Me
These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative.
-
Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
-
Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
-
Compliant messaging presence online and some tactics to consider
Tactics to consider for a compliant messaging presence online. Consider the difference between the objective and the subjective. Still all too often, many methods out there have no legitimate, objective proof.
-
Thinking Like an Investor May Help You Find Money and Investors
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
-
Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for entrepreneurs, investors, and authentic brands. AI’s role in branding and marketing has expanded even more rapidly than ever before.
-
Expired Experts Might Be Holding You Back: Here’s How to Spot Them
Ways that used to work for some, may not work for all or work anymore. Here are a few ways to identify expired experts who might be holding you back.
-
Branding an Authentic Book From the Start to Maintain Messaging Endurance
Branding and messaging tend to be some of the last thoughts on any writer’s mind as they are penning a manuscript.
-
Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.