Do you check breaking news before sharing it? That question is the subject of this Short video for anyone who passes news along online. Are you really going to share something that you can’t substantiate?
This video first went up on YouTube on April 11, 2025. The written post was added on October 24, 2026.
Why Check Breaking News Before Sharing It?
Reasons to check breaking news before sharing can include posts put out to rally people up, make them angry or collect views, clicks and arguments. What you share can be part of your reputation, in Loren Weisman’s view, and sharing a story you cannot substantiate may only make broken news worse.
- Checking the information behind a headline, tweet, TikTok clip or YouTube post before passing it on can help.
- Some people posting breaking news may be genuine at heart and share true information, while others may post to make people angry.
- Some posters may chase views, clicks and arguments in the comments because they are monetizing.
- What you share can be part of your reputation, so the question may be whether you would share something you cannot substantiate.
Check Breaking News Before Sharing: The Full Transcription
Breaking News or Broken News
Is it breaking news or is it broken news and are you only making it worse by sharing it without substantiating it? My name is Loren Weisman, I’m brand communications and optics strategist and my request to you today is think about when you see a headline, when you see a Tweet, something through TikTok, wherever, YouTube, check that information.
Many of these people that are putting up breaking news some of them are genuine at heart and they’re putting out true honest information. Others are putting out information to try to rally up, piss you off or get the views or the clicks or even the arguments in the comments and saying this isn’t real because they don’t really care.
Looking Deeper Before You Share
They’re monetizing. They’d rather start an argument. So look deeper. Consider it part of your reputation.
Are you really going to share something that you can’t substantiate? Double check and look to see if that breaking news isn’t broken and if there’s truth to it.
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Questions and Answers
How can you tell if breaking news is true before sharing it?
Looking deeper and double checking a story before passing it on can help you tell. A headline, tweet, TikTok clip or YouTube post may not hold up, so Loren Weisman asks people to look first for whether there is truth to it.
Why do people post misleading breaking news online?
Some people may post breaking news to rally others up, make them angry, or get views, clicks and arguments in the comments. Many of those posters may be monetizing and would rather start an argument.
Can sharing unverified news hurt your reputation?
Yes, sharing unverified news can reflect on your reputation. What you share can be part of your reputation, since a story that cannot be substantiated may make broken news worse.
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Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
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Check Breaking News Before Sharing: Is It Broken News?