Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Original Content Creators and Prompted Scripts
Original content creators: Loren Weisman on VidIQ and TubeBuddy prompts that write the script and title, and checking a creator’s trail before you buy.
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Hard Times in Business and the People Around You
Hard times in business: Loren Weisman on how challenging times show you how the people around you act, interact and react as you build.
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My Truth Versus the Truth: Honoring the Word
My truth versus the truth: Loren Weisman on honoring the definition of truth, backing up what is true, and stating an opinion as an opinion.
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Sending a Frustrated Email: Think Before You Send
Sending a frustrated email: Loren Weisman on the endurance of emails and texts, words taken out of context, and taking that pause before you send.
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Marketing Without Hype: Would You State That in Court?
Marketing without hype: Loren Weisman on removing the promises and claims, wording it with accountability, and putting out opinions as opinions.
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Narcissists in Denial: Traits They Never Seem to See
Narcissists in denial: Loren Weisman on people proud to share other disorders, and those showing narcissistic traits who never seem to see it in themselves.
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Passive Aggressive Emails and the Last Minute Reply
Passive aggressive emails: Loren Weisman on replies sent 23 hours and 59 minutes later, moving away from revenge, and when not to call it out.
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Fiverr Services: Cutting Corners on Your Brand
Fiverr services: Loren Weisman on template logos and cutting corners, and why you might want to wait before you build your brand on a $5 service.
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Sarcasm and Mockery When You Want to Change Minds
Sarcasm and mockery: Loren Weisman on how mocking a view can put the other person’s walls back up, and on presenting what you know in a loving way.
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Quid Pro Quo Referrals and Your Reputation
Quid pro quo referrals: Loren Weisman on referring like your reputation depends on it, knowing the product you send people to, and staying true to your morals.