Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Research vs Opinion in Branding: Ask Them Why
Research vs opinion: Loren Weisman on branding and marketing advice built on opinion, and asking for discovery, analysis and proof of market.
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Crisis Management Optics: Prepare Before an Attack
Crisis management optics: Loren Weisman on having videos, blogs and articles ready ahead of time to point to when someone goes on the attack.
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Fact Checking Books Before You Call It True
Fact checking books: Loren Weisman on why reading it in a book does not make it true, AI books on Amazon, popularity over authority, and citing your sources.
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Bad Music Contracts and the Artist’s Responsibility
Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.
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One Off Experts and the Courses Built on One Win
One off experts: Loren Weisman on people who sell courses off one success, why it may not fit your path, and vetting experience before you invest.
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As Seen On Scam: Checking Paid Media Placements
As seen on scam: Loren Weisman on paid packages that place an article deep in a big media website, and how to look up the links for yourself.
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Pay for Play Magazines: Watch Out for Paid Placement
Pay for play magazines: Loren Weisman on people who pay for a pitched article, then show the magazine as proof of some level of authority.
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Phone Calls in Public and Keeping Business Confidential
Phone calls in public: Loren Weisman on loud calls, confidential conversations in coffee shops, and who might be in earshot when you talk business.
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Ads Disguised as News: Vet It Carefully
Ads disguised as news: Loren Weisman on ads placed between news headlines, an advertisement label down to a dot, and looking for substantiated information.
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Standing Strong in Your Beliefs in Front of Anyone
Standing strong in your beliefs: Loren Weisman on keeping what you stand for the same, no matter who you are standing in front of.