Brand Communications and Optics Videos
Videos from Loren Weisman, brand communications and optics strategist, on brand communications, messaging and optics.
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View Count and Authority: Look Beyond Popularity
View count and authority: Loren Weisman on popularity versus truth, creators chasing views to monetize, AI used to appear expert, and vetting sources.
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Earned Media With an Interview Information Sheet
Earned media: Loren Weisman on an interview information sheet that shows media outlets what you know, where your content lives and how you can help.
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Authenticity in Brand Communication: Why It Matters
Authenticity in brand communication: Loren Weisman on popularity versus authority, rejecting hype, and building a brand on truth and real experience.
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Fake Online Course Industry Is Out of Control
The fake online course industry is out of control: the tactics behind many deceptive courses aimed at coaches, consultants and entrepreneurs, and how to vet a course before you buy.
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Transparency in Brand Communication: Aligning Words and Actions
What if your true actions became public? Would you feel comfortable standing by your reputation if every action, email, or message became public?
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Why Customized Brand Communication Strategies Can Outperform Template Business Plans
Customized brand communication strategies can deliver better results than template business plans by aligning with each brand’s goals, resources and identity.
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12 Brand Communication Video Shorts from Loren Weisman
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
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Twelve One Minute Messages from Loren Weisman
If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.