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    Honest AI Podcast Transcription

    Honest AI Podcast Transcription Honest AI Will Not Replace Humans. A hope for the future of ethical AIHonest AI Will Not Replace Humans

    Honest AI Podcast Transcription

    Honest AI will not replace humans
    Honest AI will not replace humans

    Released on May, 20th, 2025

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Honest AI Will Not Replace Humans. A hope for the future of ethical AI on Apple Podcasts Spotify iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.


    Honest AI Podcast Transcription Chapters


    ***** Honest AI Podcast Transcription Chapters: 00:00 – Honest AI Will Not Replace Humans: Opening and Podcast Introduction 01:40 – The Hype vs. Reality of AI in Business 03:23 – Taking a Middle Ground: Not Anti-AI, Not Pro-Hype 04:26 – The Wild West of AI: Lack of Standards and Regulation 05:11 – Learning from the Music Industry 07:46 – The Consequences of No Accountability in Tech 11:49 – Five Key Points for the Future of AI 12:22 – Advanced Multimodal AI Systems 13:51 – Agentic AI and Autonomous Agents 15:04 – Quantum AI for Specialized Applications 16:41 – Industry Specific AI Applications and Fraud Detection 18:17 – Why Human Expertise Still Matters in AI-Driven Work 20:18 – Building Teams: The Value of Diverse Human Skills 21:20 – The Danger of Shortcuts and Over-Reliance on AI 22:31 – Transparency in AI Use: Authors, Experts, and Authenticity 24:54 – The Importance of Expert Oversight in AI Integration 26:27 – Accountability, Policing, and the Need for AI Standards 29:23 – Blockchain AI: Protecting Truth and Validating Claims 32:03 – Combating Fraud and Hype with Clear Documentation 34:41 – International Standards and the Future of AI Regulation 37:07 – Building Ethical AI Businesses 41:18 – Transparency Statements 42:35 – A Path Forward for Honest AI and Human Collaboration 44:17 – Closing: The Call for Ethical Action in the Age of AI

    Honest AI Podcast Transcription Text


    Honest AI Podcast Transcription


    Song: Wait What Really OK. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really OK. This is Loren Weisman.

    Loren: This is Wait What Really OK, The Brand Communication and Optics podcast and today’s title is loosely or its working title is Honest AI will not Replace Human Beings over the last and you may be hearing a little bit of wind or a lot of bit of wind, but it’s a beautiful day, it’s windy, it’s a little bit overcast where I am, and it’s just this comfortable sort of summer wind in May. And it’s nice to be outside and with some things that are happening that have kept me in bed and kept me inside. I just want to be outside and I want to share this thing outside.

    So the brushes of wind in the background, they may get louder, they may get softer. I spoke to Doug Fish of Fish Stewarding Group about a week ago and he had said at one point, he said, I really think that you should do a video talking about some of the future of AI and some of the thoughts that we’ve discussed together and the trends that I’ve seen and some elements about the motion of it and the right way to use it and the wrong ways to use it. And I at first was thinking just absolutely not.

    My views on the way that AI is being shared right now was so much hype and so many people stating it or claiming to state what the future is going to be, or for that matter, using AI to ask what the future is going to be, and oftentimes in a very selfish sounding way, presenting it as what they want it to be in their intention or inside of their business or inside of their needs, as opposed to the motion of where it potentially can go, where it won’t, where it can’t go, and so on.

    Then just yesterday I was having a great conversation with Mark Simpkins and he’s the CEO at AWS, and we went into a little bit more about AI and he said along the lines about structuring and some of the same exact things. A conversation went on for a very long time and the structure and the ideas and thoughts that I’ve had on AI for the better part of 10 years.

    And as much as people say, oh, AI is new, AI is new. AI has been around for a very, very long time. Even in some of the modules and aspects, they weren’t as strong, but they were being used. And for many years, as in many decades, it’s now a lot more known it’s now a lot more accessible, it’s now being used that much more by the public, and in some ways it’s being exploited that much more. So the goal inside of this episode, I’m not going into an anti AI rant. At the same time, I’m not going into necessarily a pro rant about it either.

    I’m coming from a middle standpoint, from viewing the authenticity and the options of AI, as well as how I believe authentic, authoritative businesses can apply AI and use standards that are strong, that are true to heart, true to morals, true to professionalism and true to transparency. Now, this is not so common with how the abuses of AI are taking hold and growing and growing and growing at the same time. I’m going to throw out one of my forecasts of what I see and a couple different options on that forecast because it really, right now there is no clear path on AI. It could go a number of ways.

    Honest AI Podcast Transcription, foundation of your messaging quote from loren weismanHonest AI Podcast Transcription Continued:

    Right now it’s continuing to move forward and yes, it’s being abused already, but because of the lack of regulation, because of the lack of understanding, because of the lack of compliance, this is the wild west that’s out there right now regarding AI as is. Jump back. Let’s jump back 20, 22 years to 2003 and the wild west of what was happening around the time of digital music. I put out in a press release, when I was part of the music industry, I put out in a press release and I got pretty heavily attacked for it at the time.

    My thoughts on what I saw happening with the downloads, what I saw happening when you with Napster, what I saw with the early forms of itunes, and there are many people that put many predictions. I think that if you’re going to put out a prediction, if you’re in the business world, if you believe and you can justify what you’re saying and you stand by it, put it out in a press release.

    Put it in a genuine press release, not something you call a press release and put for immediate release now and some kind of crap on Twitter or X, but more so through a series of different channels so that people can find this stuff. A year, two years, five years, maybe even 10 years down the line of what you said. It’s almost this blockchain and I will reference AI and blockchain in this concept a little down the line, but it’s almost like a blockchain approach of proving and bringing the validity of what you stated and showcasing.

    You genuinely stated it as opposed to being in a group of people 20 years later. Saying no, I said this was to happen. I said, oh, when and how can you prove it? Did you write it in your book? Did you put it here? Did you put it there? Can you back that up? What I said a number of years back and I said it when I was tied to a digital download company, one of ethics and one of independent considerations for artists.

    I remember that release went out on. It was March 3rd of 2003, and there were a couple releases that went out just short of the release of this company and its product. And then a couple weeks afterwards, I don’t remember, I think it was the one before stating, the music industry is about to go undergo a massive change and here’s how it can potentially harm the artists. I wasn’t worried as much about Napster

    .honest ai podcast transcription, loren weisman book

    Honest AI Podcast Transcription Continued:

    My viewpoints on Napster and the way that was being done was, hey, we’ve had plenty of chances to set the regulation and the compliance when it comes to copyrights, when it comes to publishing, when it comes to licensing, there were for many years things were being brought up going all the way back to Motown. And even before this goes all the way back to when opera was being pressed on vinyl and people were taking over. I mean, even mobsters taking over and forming some of the initial distribution companies and making money with no consideration to authorship or who had the rights to a given piece to when something became open use, so on and so forth.

    Go even back to the time when some of you may not be as old, but you go into the Chili’s or you go into the Fridays or you go into the Applebee’s. And for many, many years they had to sing their variation of Happy Birthday because they didn’t have the rights to sing Happy Birthday in their given restaurant. But this is not to get off track. But this still does kind of relate.

    I said the music industry was going to have a massive nosedive when it came to profits, the understanding of profits and the distribution of profits. I estimated that in a number of years, probably about a decade, that artists would after that start selling off their entire catalogs to get whatever value that they felt. Because the royalty systems with digital downloads, with different forms of digital distribution and the issues arising with physical distribution would make it no longer worth collecting that royalty check, but more so just selling out the rights entirely. And as we’ve seen, major artists across the board have sold off their catalogs.

    Money has dropped out of the bottom. People that say, oh, I get this for streaming, I get that. Some, yes, they’re making it, others, they aren’t the music industry had an opportunity. And I get that AI goes beyond music, but the music industry from a national standpoint, from an international standpoint, there was the opportunity to meet, to discuss, to plan, to organize. Even before all the digital stuff, as the digital stuff happened, as it went even.

    But the lack of accountability, the lack of organization and the excess of people bitching and moaning and complaining about what was wrong as opposed to coming together to figure out how do we make it right was not being put together. We were not, you know, we as an industry, I’m not part of it anymore. We’re sitting here saying we’ve got all these great ideas how to make artists money and yet no one was coming into stating where do we set the commissions, where do we set something where we could start it on a county level, bring it to the state, bring it nationally, bring it internationally,

    How do we set these standards? How do we set these standards with distributors? How do we police this, how do we discipline this?

    Small little elements were set up. But still to this day, the music industry has become even a bigger crapshoot. If I was starting, I mean, I started in the music industry in 92, if I had to start in the music industry today, I wouldn’t have gone into it. I went into the music industry in 1992 as a drummer, seeing the opportunity, seeing in some ways a lack of opportunity and knowing that as being a drummer there was work. I don’t think I would have gone in as a guitar player. I saw the business side as much as I saw the creative side.

    Honest AI Podcast Transcription Continued:


    Fake Authors Using AI. Podcast Links and Transcription


    Now tie this all back to AI.

    We are in a similar wild west situation. This has been growing, it’s been building, it’s been building up. There’s been some jumps in the last five years, even in the last 10 years, we begin to see these companies saying they’re AI, you know, they’re creating AI modules, they’re creating AI businesses, AI consulting firms, AI this, AI that’s. And yet is it being done in a manner that truly brings a level of authentic, organic, authoritative expertise. AI has all the potential in the world to be something so incredibly strong.

    At the same time, it has all the ability and has become in many circumstances something that’s absolutely evil, deceptive, plagiarizing and creating these false prophet type self proclaimed experts that claim to know everything because of a ChatGPT prompt where they’re going in and learning little ways to trick, fool and deceive audiences into paying them. That part I can’t stand.

    I want to jump to the five key points I see of the future of AI, the stuff that I see happening by 2030. But at the same time a lot of questions of what’s going to happen in the next two years, in the next three and four years. I think the advanced multimodal AI systems, those are going to continue to grow now. Those are that kind of, you know, they deliver the hyper personalized experience.

    This can be again a great thing subjectively. At the same time it can be incredibly dangerous. Okay, you want to for parody, you want to for leisure, you want to for fun create some picture where you’re sitting there holding hands with Taylor Swift or you’re presenting yourself, you know, or you’re presenting yourself on a, as an animation or you’re doing something of just fun, something you might send around to a couple different friends, something that you might post out there and say isn’t this funny? Something that you would put out there but you wouldn’t lie about. That’s some of that multimodal AI.

    honest AI podcast transcription, loren weisman, bull by the hornsHonest AI Podcast Transcription Continued:

    It’s these hyper personalized experiences from the audio, from the visual, even a touch of it going into broader experiences in the text, elements of what can be put together. Now the bad side of that and the bad side of some of these other ones.

    Now somebody puts an image of them up on stage speaking to an audience that’s not there, claiming to be an in demand keynote speaker when the only thing that they’ve done is speak to their camera or you know, or gone to one of those local little, you know, meetup talk things where everybody gets seven minutes to speak. I have a problem with that. I have a problem with some of these AI photo generators where it’s make your headshot that much better.

    Okay, so some nuancing in editing a photo, colors, lights, this and that. But when you’re really starting to overly enhance and then presenting a professional version stating this is me. Where is the line in the sand where this is deception to this is true. There’s also the… Agentic AI and the Autonomous agents.

    Those are where you’re starting to see and it’s been especially stronger in the last couple years of the personal assistants being able to come out, the therapists. What I found too, and it’s been a little bit of an issue for my field and some of the people I work with, the strategic advisors that now you can format this thing and say what would be this person?

    Or give me the answers of this person, this person and this person, what they would say regarding this business. Like okay, these again are giving you Ideas. But are they giving you the right ideas? I’m going to jump back to that in a bit.

    The parts of AI that I find the most exhilarating, the most innovative and the most helpful are the last three, the Quantum AI for the specialized applications. This is that complex problem solving, the stuff that can help a cryptography, material science, drug discovery. The way that you can use quantum, you know, this quantum computing in a much faster method where you’re using a series of absolute, objective, substantiated numbers, facts and information and you’re compiling that data and making it that much easier to read, to review, to organize.


    How My Daughter Changed My Approach Podcast Transcription


    Honest AI Podcast Transcription Continued:

    This is the place where it saves hundreds of hours and many, many different researchers. You’re still going to need those researchers. And I’ll touch on that in a bit. But such a way to scan and learn in this quantum scale is absolutely amazing. And it goes into the reasoning and the frontier models where again, mathematical elements, these further out scientific elements, law.

    I mean really to have all that information, all, you know, pretty much every true law case, every updated law case, everything in the books there to be able to cross reference in that way, it brings it to a new level. And lastly, the industry, specialized AI applications. And this is where I think that it needs to go with AI businesses specialized into specific areas.

    One of the first ones I like the idea of, and that is growing is fraud protection, I’m sorry, fraud detection.

    And that fraud detection I think should be, as this part and module grows, that it’s building as much for AI to be able to identify some of the AI characteristics.

    Was this, was this just a simple prompt? Is this person stealing from here? How is this being done?

    But also when you go into medical, when you go into finance, when you have these abilities where you could run somebody’s information, you know, their entire medical history and again, as long as they were telling the truth, being able to have all of that together and then not make a decision based on that, but then have the right doctors who receive this data, using that to come to a preliminary conclusion, preliminary assumptions, you know, this, these preliminary thoughts.

    And maybe together then from that data, bringing it back into the AI module to say, okay, from what was asked, from what was gathered, from what is in the discovery, now this information has been returned with this information. These experts, these doctors, these scientists have viewed it as this, are asking about this, are concerned about this, see this as this, what are your thoughts on that? So it becomes this series, this give and take. And that to me brings authenticity and authority through the roof.

    Honest AI Podcast Transcription, library of congres, lorenweisman Honest AI Podcast Transcription Continued:

    Now take a Step back into what I was saying before about the researchers or the strategists.

    Yes, There are a whole bunch of people out there that are stating they’re business experts because they can run a check or they can run a prompt, or they can run some kind of advanced prompt, or they took one of these thousands of AI courses. And the awful thing is there’s so many people out there creating AI courses for pennies on the dollar to try to make whatever they can make, and yet they have no idea what they’re doing. And then they’re getting conclusions off of algorithmic learning.

    They’re getting summaries, they’re getting answers that can be an answer from what data was captured, but they may not be asking all the right questions for the particular situation that they’re in. And their lack of expertise in analyzing that data, in knowing what questions to ask, in knowing what red flags to raise, that’s where the problem runs in.

    That’s why I think that honest AI will not replace humans. I see it with a formidable, foundational, authoritative business, or even AI business, from anything from strategy to doctors to finance to fraud detection. It still includes having a core group of experts, people that have the experience, people that have the experience in the given field, that understand communication, that understand compliance, that understand the law.

    Then you have the outer team, which would be the individualized group. Okay, say you were, you know, you were working, or let’s say, for that matter, I was consulting with a team on a business located in, I don’t know, we’ll say, Las Vegas, Nevada.

    honest ai podcast transcription, hilton hotels, loren weismanHonest AI Podcast Transcription Continued:

    I’m going to step in as the communication and optics guy, the person looking at the messaging. I’m going to look at some of the comparative, the competitive, the intention of the perception, the psychology, the experiences that I’ve had in music, in tv, in many businesses around the world. I’m also going to look to people that understand business on a different, on a different note, people that understand building, people that understand exit strategies. For this particular thing, I’m going to want to bring in team people that are right inside of Las Vegas.

    Are they looking investors? I’m going to want the right people to review investments. Now in that from a discovery, getting as much information together, and that’s something I’ve been doing for more than 10 years, is the initial. It’s the initial brand messaging and communication discovery.

    It’s a lot of information in the beginning. And in that, from that data, we’re able to compile and come up with a plan of action or an investment plan. Or a business plan or standard operating procedures.

    Now, in the same way, when it comes to AI, if you are not creating that initial discovery first before entering everything in there, you’re cutting corners and you’re getting answers that may not apply to your type of business, where your business is located, and many of the parameters of how much money do you have, how much money do you have access to, what aspect of reputation, what comes to land, what ties to real estate, what ties to so many other variables that are oftentimes not thought of.

    And then you have that single little AI self proclaimed expert. He doesn’t worry about any of that. He’s just popping in. I want to build in Vegas. I want to do this, I want to do that. I need this much. Tell me how to do it. Give me a business plan. People are writing business, but people are writing books. I think that part is absolutely pathetic.

    If you can’t inside of this, if you can’t state how much AI you use inside of writing a book, I think there’s a problem there. It’s fine to state, you know, maybe you put on the back. I used AI to help me proofread. I used AI as a technical editor. I used AI to do this. These are the kind of things, and I believe authentic, true authors putting that out there can help stand out, whether they’re choosing to go to a major publisher, a hybrid, or even self publish against some of these awful. And I can’t believe that they’re allowed to continue to advertise online.

    Fake Authors Using AI, Examining the False Authorship TrendHonest AI Podcast Transcription Continued:

    But that’s the state where we are, that’s the state that we’re in. All you have to do is come up with these 15 prompts and AI will write a book for you. And then you can say you have a book and you’ll look like an expert, you’ll look like a plagiarist.

    And yet that stuff is out there, advertised. Have you noticed so many of the ads out there or appear as an expert even in some ways, some of these AI fraud companies and realize they can’t make you an expert, but they can make you appear as one. I believe we have to admit we have to be transparent in what we use AI for, in how we use it, and in that transparency, in that authenticity we can draw. It’s not going to be everyone because there are a lot of people that want a shortcut.

    There’s a lot of people that don’t care. They want to do whatever they’re going to do to make their money to grab that client and have no concern whatsoever they’re putting into the little legal elements. How do I create this contract so that if it all falls apart, they can’t come back and sue me? As opposed to, why don’t you work on your expertise so that you’re not going to screw them?

    I mean, of course you want an aspect of not being held liable for what a client may have done, but it goes too far now. I mean, my thought about where this can go when you have an AI organization or organization that uses AI in this authentic way is that it’s going to be amplified and furthered with true human expertise. You know, you look at some of these organizations and like this is a top notch organization. There was a given, a higher level consulting firm that has been, has been saying, you know, we use AI and they’ve stepped away from sharing though the expertise, which I don’t understand.

    They step away from sharing the expertise of these individuals, the experts that are around them. It’s not just using AI. The cornerstone of all of this, the foundation of all of this to me is the expertise using AI. Because as AI grows from an authentic, from a transparent, from an authoritative standpoint to truly steward, to truly grow in some of these areas that are not as clearly objective, where it’s, you know, too many different parameters, you’re going to need the experts that are going to have to know how to ask, how to look.

    Some of these law firms right now that are getting sued because some of the paralegals are cutting quarters, not researching, not looking through, they’re asking the wrong questions into AI prompts, getting back simplified answers, giving that to the partners or the attorneys. And unfortunately then the attorneys are using that saying, okay, well they did the work, they found it, they’re quoting where this is, okay, great, let’s go. And they’re getting in trouble, they’re even getting fined.

    I believe this is a good thing.


    Twelve One Minute Messages from Loren Weisman and FSG


    Honest AI Podcast Transcription Continued:

    And it’s one of the steps I’d like to see with AI. I’d like to see an accountability, I like to see an element of discipline, of fines and for lack of a better word, policing. Because if that’s not in place, then the crazy side of AI just gets crazier. I know that there’s no way presently, and even if some of this stuff comes into play, that you’re ever going to be able to stop the fraud.

    The frauds have been there forever and they’re going to pull their games and they’re going to create things and they’re going to screw people over. That’s going to continue. But we can set a standard for those that are prepared to look a little bit deeper, for those that care about their businesses, for those that care about their information to set in place.

    Say, Here’s how we operate. Here’s how we operate with AI. Here’s our AI Statement of use. This stuff can go up on websites. This stuff can go to companies.

    This could be an internal thing stating back to, you know, stating back to that paralegal that, you know, they come in, or even. Or even a lawyer if you use this stuff and you have not checked those links. And it’s. It’s funny because sometimes AI will send you back links, you know, in a given prompt, and it’s dead. It’s not true. And it’s not that AI is trying to fool you, but are you asking the right questions? Are you vetting the materials that you’re coming back to see if that’s information that can be compiled correctly, or are you just taking it at face value because it’s AI? I’ve done some, you know, some people say, google yourself, you know, AI yourself, ask some really broad questions.

    According to AI, I’ve done a lot more albums than I actually did, and it’s absolutely not true. I know how many albums I did. Now, there are articles out there from magazines, from stuff of when I was in music that have stated higher numbers that were not true. They weren’t shared by me, but they were put out there. And yet that was where some of the scrape came from. Now, one of these articles, as it came through, boom, it goes up. It’s viewed as this. It’s compiled here. Now it states X. But it’s not true. AI doesn’t know that.

    When we compile information, if we’re not vetting it, we’re not honoring the opportunities of how great this research can be.

    We’ve got to test this. I mean, even. Even having peer reviews inside of AI, I don’t think is a bad thing. So in that, I mean, in that clarity, that to me, is stronger. Now, coming back to what was said before, I don’t know what can be done about the lying elements. It is frightening. The videos that can be made, the images that can be made, the things that can be said. And in that, it’s got to be. It’s got to be something where your defense is not coming off defensive.

    There’s a letter, a letter I’m putting out. It’s on a private matter. And I’ve thought about it going like, wow, how could that get twisted? How could that get blown around? How could that get messed up? So the letter is going out as. It’s an audio letter.

    honest ai podcast transcription, st louis hiltonHonest AI Podcast Transcription Continued:

    It started as an audio and the audio is being placed in one area and in a file. It’s also transcribed on a back page of my website. That is not optimized. It’s a, it’s accessible. Not, not like, not, not like password secured, but you’ve got to have the right link to find it. And it’s also printed out having certain elements like this to potentially prove that if someone was to take something proprietary of yours and slightly adjust it and then claim that that might be a step that we may need to take.

    That might be a step in secure documentation and proof down the line at the same time with major things that you’re putting out there. Maybe it’s making sure you’re putting it out there in major places. Returning to that point, this point being blockchain. I am a big fan of the blockchain.

    Not, not the cryptocurrency aspect. It’s much more so the blockchain.

    I believe that with, with information that is not just on one given server right over here, but it’s found and dated and clarified that it shows up on all these servers and all these different places. And then at the same time with the blockchain security, some is, some have advanced to this, some it’s still waiting to where somebody makes a change and then something is pinged going, no, that’s not right.

    Because here’s 30,000 other servers, computers, whatnot, stating X.

    And it was dated to, you know, June 2, 2023. And all of a sudden something’s been put out and it’s that exact document. But now it’s had some massive changes and these are wrong changes that, hey, this came a year later and this has been edited, this has been adjusted, this is off, here’s the original. I think that that’s a great level of protection. We’re looking at some of these places that are dealing in real estate holdings overseas in certain not as strong countries where people have contracts for land, for homes, for businesses. And you have people that go in and say, okay, we’re going to take these things over. We’re going to burn down a bank, we’re going to burn down a building. We’re going to make sure to shred these given contracts because there aren’t really copies of them. On the smallest level internationally, that could be of assistance of going, okay, this goes away.

    At least it’s located elsewhere.

    But on the largest level it’s not just elsewhere, it’s so many different places. How can we begin to use aspects of AI and amplify the authenticity and the authority of an individual? What they wrote, what they found, when they found it, and that being backed up enough so that it’s in tens of thousands of places and then add on to that the security parameters that when somebody puts that up.

    Here’s your plagiarism detector or here’s your alteration detector.

    This study was putting out, I mean these third party studies and like you know, a couple years ago I was speaking at the Miami, it was a Miami Cannabis Expo, it was for CBD. And I stood up in front of a crowd and I said, you know the number one problem with this industry right now, it’s not the people, it’s not, it’s not the distributors, it’s not the sales system, it’s not the government. I said it’s you. It’s you people that are trying to falsify, trying to hype and trying to shortcut these people saying oh we have this great third party tester and that third party tester ends up being a lab that they own that they’ve just structured under a different business. But accidentally it ties back to their business.

    These elements where people just shortcut for hype. It doesn’t help them. But when we come to this clarity, we come to this vetting. I’d love to see inside of whether it’s the quantum modules or, or you know, getting, getting back to the advanced multimodal and, and these elements of fraud detection where things that are coming up where it’s the, you know, not, not just the response of the community notes of well this is this. And somebody found one other thing to object it and then all of a sudden they’re changing it.

    I don’t want you to find one other thing to object it.

    It could be subjective. I want you to find 30,000.

    more players transcription, wait what really ok, loren weismanYou find a document that says X, you find a picture that has been altered, that then all of a sudden this picture on the blockchain on a number of, you know, a number of different websites too that we have scans going across social media scans going across different. Our existing search engines, new search engines, showcasing.

    Click down here to see the backed up documentation of what is there now. Of course things can change. Study, you know, new things can be learned. But who’s making those changes? That’s one thing. And that can be an edit on the other side of it.

    Honest AI Podcast Transcription Continued:

    Is someone trying to abuse this, okay, the pill that’s Hard for some people to swallow. And kind of coming around the last couple laps here is the policing. I’ve talked to a lot of people inside of AI or that are interested in AI and they’re like, I don’t want the policing, I don’t want the government policing. I don’t want people, you know, saying this. I don’t think somebody should be fined.

    I think you’re wrong. And here’s why I think you’re wrong. I think that without that policing, without that accountability, without the liability, without the discipline, it leaves us to be the wild west, just like it was in music, but on a much bigger scale and affecting many, many more people.

    I’d like to see on, you know, on a state, on a state level, on a national level, and even on an international level, whether it be some kind of board, commissions, councils, getting something set up in stating, here are the parameters that we’re going to look toward and not something that’s going to take, you know, five years to build something of. Okay, here is our initial committee, Here is what we’re going to grow it into. Here is where we’re going to vote into these elements.

    Here’s what we’re going to come to agree on when it comes to AI and then setting this, is setting certain standards on an international level. And that if there’s certain countries that don’t necessarily comply with that, that, okay, you’re using this module, you’re using this, you don’t know that this is absolutely safe. It’s come to a time that if we’re not taking that step to have some kind of discipline, to have some kind of, for that matter, punishment for doing wrong, then they’re just going to keep taking advantage.

    And the people that are doing right, I believe, should be rewarded. Here’s a, you know, here’s this, here’s their AI statement of use. Here’s how they’re doing that, here’s how they’re backing up, here’s how they’re walking through what they build, how they build it, how they prompt the experts that look at this, here’s our process, here are the experts that look at the data with expert eyes and have the expertise to go back and revamp the prompt or use that information in the best way for whatever given industry, that to me, becomes so much stronger. That’s your AI. To me, that’s your AI ethical business.

    It’s building businesses with the right people and the right teams for the best data. And the only way that you’re going to get the A optimal effect of AI as it continues to grow into these new modules, into this expanded element are going to be by having those people that know how to ask the right questions and not just taking these AI things of, you know, take my 90 day AI course, you’re going to learn all these different prompts and all these words to use and all these things not to, and here’s how you apply it. And then you can launch your business in 90 days and you’re up and running.

    No, the differentiator there inside of whatever the market is, whatever the trade is, that you have the right people doing the discovery first, that it’s AI based research that still can also be mixed and vetted with actual research too that sets for a discovery that gets the baseline information about a new thing, re establishing an old one, whatever from all that data.

    Then to be able to say, okay, What are you trying to do? What are you trying to accomplish? Where do you take this from?

    You know, to this next step. And from the data that comes back going to the expert or I’m sorry, the experts again that run through that data, that strategically look at that, these supposed strategic consultants, they’re popularized answers that don’t always relate.

    And it’s something that I’ve even seen, you know, a tick down in people going, oh no, I don’t need your help. I’m, you know, I’m using AI and of the people that have gone that route, I’ve watched a lot of mistakes being made that’s in the, you know, the, the agentic AI, the, the autonomous agents. Oh, if you just ask the right questions and here, and here’s a whole bunch of questions you can ask.


    Messaging and Optics Podcast Wait What Really OK


    Honest AI Podcast Transcription Continued:

    Yes, but you don’t know or have the experience that I have to ask the questions to ask a wide array of here. Oh, and you can even ask in there. You can ask for someone like me, someone like another expert that you like, some larger scale name. But what do you find? Are you only getting some major popular answer that doesn’t relate to you? Okay, it’s a high level answer. It’s been found in a couple different places under a couple different examples. But still it’s popularity response over authority response. It’s an impersonalized response. So I know I’ve kind of gone a little bit, a little bit all around the map here when it comes to AI.

    To summarize it up a little bit as best I can.

    To me, the most effective business model and some of the most effective businesses for AI are still going to at the root of them have to have experts. And for these people that are doing their little 90 day AI courses and prompting off of what they think and not having the humility or the understanding that they may not be getting the type of data that they, they might get the base data and they might get popular data, but it might not be personalized or applicable or really, for that matter, professional data that applies to whoever they got to hire them.

    That if you’re going to start some kind of AI business like this, and even if you want to start one of these, that you’re bringing in the experts to review this, that you’re looking at the questions, that you’re taking every experience inside of AI and not trying to put it into a template, simplified system. The exciting part about AI to me is that it will continue to grow to collect data and information.

    How that data is collected and that information is formatted is crucial.

    And the laws and the regulations that step in, that’s even more crucial to ensure that something is designated as, okay, this is an opinion, this is a fact. Here’s where it’s backed up here, here’s where it’s backed up there. The elements of getting into the fraud detection, the elements of these blockchain like elements of stating, this is found in this many places. This was adjusted, this was adapted for someone to put out certain stuff that it has to tie back to them. And then lastly to the individual’s responsibility or the company’s responsibility to state, this is how I use AI and this is how I don’t use AI.

    This is where I apply things, this is where I don’t apply things, this is where I set the standard, I believe that that should be laid out. So even regardless if you’re parody, if you’re just doing it for fun, that it’s clearly stating there. And some of these AI, you know, the graphic things, these modules, where it’s clearly stating, okay, you threw a couple words, you know the music ones. You threw a couple words in and you create.

    And a song was created off of a couple words and a couple chords. Are you really going around saying, I wrote this for you, or can you be a little bit more honest and say, I used this thing and it helped me create this for you together. In our honesty, in our authority, in our integrity, in our transparency, AI has an opportunity to be something so amazing, just as it has the opportunity to be something so incredibly dangerous.

    And while AI to a certain extent, and these personal assistants and strategists and whatnot, these fake things that are just compiling off of different information can be dangerous. I still believe the honest use of AI will not replace the human beings and that we may end up seeing in these next couple years. In this surge right now of people claiming to know things they don’t know is businesses that end up falling apart because of bad decisions made based on bad information or partial information or incomplete information or information that was not vetted and checked by experts.

    If we take AI to these next levels with ethics, with transparency, with regulation and policing, I believe we can get amazing things from it. Amazing new businesses, things that can be formed faster, quicker, more affordably and also correctly.

    But in that it might not be as. I mean, and in the affordability, it might not be as cheap because it might still take more than one guy, you know, plugging away prompts at his computer. I know this is a little bit of a ramble and a rant, but I think this is an important thing. I think this is going to be a topic that is going to be on minds for the next number of years to come.

    I think that it’s important that we begin to take these steps to get these committees into play to figure out, you know, who’s going to set the regulations, that it’s not another situation where just let whatever’s going to happen happen, because it’s already dangerous, it’s already impacting people. We can do better as this new and better technology continues to grow.

    And if we do better, if we do honorably, and if we treat this in love, in honesty and transparency, I believe AI can be something so much greater, so much bigger, but still stand in a foundation of truth and authority.

    This is Loren Weisman. This was a long one, a bit of a rant. That’s all I got.


    Honest AI Podcast Transcription

    wait what really ok

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Honest AI Podcast Transcription

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  • How My Daughter Changed My Approach Podcast Transcription

    How My Daughter Changed My Approach Podcast Transcription

    How My Daughter Changed My Approach Podcast Transcription from How My Daughter Changed My Approach to Business Integrity Podcast.How My Daughter Changed My Approach Podcast Transcription

    How My Daughter Changed My Approach

    How My Daughter Changed My Approach to Business Integrity
    How My Daughter Changed My Approach Podcast

    Released on May, 13th, 2025

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode How My Daughter Changed My Approach to Business Integrity on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music YouTube and other platforms.


    How My Daughter Changed My Approach Podcast Chapters


    How My Daughter Changed My Approach Chapters: 00:00 – Introduction to how my daughter changed my approach 00:25 – My Reflection? My daughter changed my approach 01:09 – Working as a Ghost Drummer 02:24 – Music Industry Deceptions 04:02 – Shifting to TV Production 05:15 – So easily accepted by the public 06:50 – The Artists Guide to Success in the Music Business 08:37 – Transitioning to New Opportunities 09:28 – Couldn’t do the same thing 10:45 – The Revelations in Discoveries 11:50 – The Impact of Fatherhood 12:59 – Pride in my daughter and her awareness 14:46 – Disturbing and dishonest business coaches 15:20 – Not my place to judge but I won’t support that approach 16:03 – Navigating Ethical Dilemmas 16:59 – Selling out the soul 18:14 – The Separation from my ex 19:08 – Moving away from guarantees 21:09 – The Abuse of AI 22:12 – The Role of AI in Business 24:20 – Embracing Transparency and Honesty 25:30 – How My Daughter Changed My Approach Because of my daughter 26:32 – Having to hold things back from her 27:29 – A Message for My Daughter 28:45 – A Message for the Future 29:30 – Final Thought and Conclusion

    How My Daughter Changed My Approach Podcast Text Transcription


    How My Daughter Changed My Approach to Business Integrity Podcast Transcription


    No one, nothing has ever had the impact on me as much as my daughter, and not just as being a father, but what she did to me and how she’s affected me with my work, with my life, with my faith. I point so much of it back to her. So, how my daughter changed my approach… let me count the ways.

    My name is Loren Weisman. This is Wait What Really Ok and this episode is titled “How my daughter changed my approach to business integrity”. A podcast that has not been updated all that much. But I’m to trying, trying to get better at that.

    And this episode is based around my daughter and how my daughter changed my approach to much of my life. And this may be a little bit more of interest to those that may be working with me or may want to work with me to understand where I come from and where my foundation stands.

    And a lot of my foundation and my present foundation has been secured and stabilized and reinforced because of my daughter. I was not an immoral person. I did things that I am not proud of. When I was in the music industry, I did certain albums that I automatically knew were going to go nowhere. I worked as a ghost drummer and as a session drummer. And I remember when the boy band phase was happening.

    how my daughter changed my approach, Loren Weisman How my daughter changed my approach continued:

    Many of the sort of organizational or investment groups, when it came to that, it wasn’t pick up this one band and develop them. That wasn’t very often the model. It was pick up five to 10 bands. And oftentimes a lot of the session players, they would work with all of them. And the plan really was to get out 1 max 2 and use the others as a write off. So there were times going into the studio and seeing the excitement of some guys thinking, you know, this is it, we’re putting it together, knowing that from a meeting that I had been privy to, that these guys were basically a write off.

    And from elements of using songs that were written from them or rearrangements or reproductions, these guys were soon to be dropped and to never be heard of again. And there was a thing that stinks. It stung a little bit. It didn’t bother me as much as I think it would now, but I let it go. And then as I moved into music production, I found myself wanting to work with more authentic artists.

    I was hungry to work with artists that could genuinely play. I think that there was a. There was a lift in that. It was, I want this to be better.

    But then there was a time in that when it was, okay, you know, we’ll get him, as long as we get him in this range. We’ve got the auto tune. We don’t, you know, it wasn’t. It wasn’t striving to get them to hit the note. It was striving to get them close enough to the note so that autotune could be applied at that time and it wouldn’t be noticeable. It was an aspect of deception. It was the aspect of deception of what a lot of my early career was.


    Library of Congress Visit. The psychology and perceptions of a brand misread


    How My Daughter Changed My Approach continued:

    Where if somebody was too drunk, they didn’t show up, they couldn’t play the part that I would cover it and they would get credit for it and I didn’t complain. And on those sessions I ended up getting more to shut my mouth.

    But it was also a deception of what the music industry was. And that was a deception well before I started it. It goes back to the days of Ringo. Wasn’t always Ringo on the drums. Wasn’t always, you know, the Wilson Brothers or Dennis on for The Beach Boys.

    There was a lot that came out and it’s less of a thing now. I spoke to somebody a few weeks ago and they were saying, how do you become a ghost drummer? I really think that’s pretty much expired. Many of these bands are coming out flat out stating, oh, we had this session drummer come in and he played the part.

    More people are coming out right now explaining and even telling stories of this guy came in. That guy came in to help me out. This guy came in to, you know, fix this. So that’s not really there anymore. There was a part of deception there. And then going into.

    As I shifted over into television, it jumped up a bit. There was an infomercial that I worked on and it was fun to do, but it made me physically sick at times in what was being done and what was being made up. And things that were lied to. Briefcases of money being handed to doctors to just sign off to sedate. Oh, yeah, no, this is actually healthy. I endorse this.

    how my daughter changed my approach, Daddy Daughter Stretching


    Library of Congress Visit. The psychology and perceptions of a brand misread


    How My Daughter Changed My Approach Continued

    They endorse it because they get a check and there used to be a list through a production company that would state, these are the doctors you go to that will happily endorse whatever you have and say, this is the thing to do and this is the right thing and this is good for your health. Just make sure it’s not even. Make sure the check clears.

    Make sure the briefcase of cash gets in their hand. And there was something a little bit off at that time. And it also tied in a little bit to some of the work with the reality shows. And it was just putting out these things where it was a game and it was so well behind the scenes.

    And it was amazing how the deception just. It was so easily accepted by the public. We could sit here in a room and come up with this idea. And I remember one particular show and one particular idea. I’m not going to dig into it, I’m not going to name names, but it was this thought of, the public will never go for this. They’ll never buy this.

    And then I was on a flight from Los Angeles to Seattle and somebody had handed back a USA Today. And this idea that a couple of us had come up with a presentation of, hey, wouldn’t this be cool if we push this out this way? If we pushed it through these channels, made it seem like it was coming more so from the public, but was really contrived and built by us for promotion. And boom, there it goes. And all of a sudden it’s on the COVID of USA Today. And there was this element of going, wow, that’s really cool. And there was an element of, wow, that really isn’t cool.

    How My Daughter Changed My Approach continued:

    How My Daughter Changed My Approach , Expect more than just the studies have shown marketing claims

    How My Daughter Changed My Approach Podcast Transcription Continued…

    This continued on for some time and I got myself. I knew I had to get out of Los Angeles. And I know that there are. I’m not saying all la, and I know that there are some moral and ethical and faithful people that still work there, but the energy of it and the vibe of it, it just wasn’t there. And getting out of there, it was. I mean, it was good for me. It was good for me. I’d gone onto a book tour for the summer and it was this idea of not going back.

    It’s, you know, the end result was to go somewhere else and not to return there and only to go back to LA for a specific date, if need be, for a specific job, if need be, and not anymore. And as I shifted the, the, the second book that I wrote, I had formatted because I was starting to touch base with other businesses.

    And it was as I was going into the messaging and the branding and the optics, communications. And the second book opened up many more doors outside of music. The Artist’s guide to success in the music business was for musicians.

    Yet a lot of the people and the buyers were parents of musicians, friends of musicians, spouses of musicians. And it was. It served well. It was. It was what I wanted it to be. It was sharing that this is a viewpoint from all my experiences, from all my albums, not some here’s the trick or here’s the template, because there isn’t one. And here, you know, in some of these books that were put out in the music industry, it was somebody that had one linear line of success.

    And so then they tried to attribute that as the answer of all success, which is just not true. And so I Was proud of how that put out. That was put out. And it became exciting to me to experience people that were outside of music starting to reach out. It was confusing at first, but I started working with real estate companies, small businesses. I worked with a law firm, I worked with a hospital. I worked with a group of some, you know, individuals. I worked with some media professionals.

    How My Daughter Changed My Approach, hollywood, loren weisman

    How my daughter changed my approach continued:

    I even helped some other consultants and coaches. I was still doing stuff with record labels, I was still doing stuff with independent artists, a couple larger scale artists. But it was this great shift at the time into working with other businesses. And as I found myself enjoying that and moving away from music and moving away from entertainment.

    And I loved what music was and I loved what entertainment was. And I was asked the other day, like, but do you miss it? Do you miss drumming? Do you miss the studio? No, I don’t.

    I loved it for what it was, but when I was a drummer, I practiced many, many hours a day. And I love the practice. And then I go right to playing. And I love playing and I love the audiences and I loved the studio. I love the one off experiences of it was you go in and you’re only with a band for a night and learning the charts or writing, even sometimes writing the charts on the plane on the way there and then returning and never hearing from them again.

    To me, that was more satisfying than looking at some of these bands that have just been together forever playing the same songs. You know, they put out the new material, but they play the same songs every night. And then they go out on that next tour and maybe they’ll pop out a new album.

    But it’s the old songs that people want. That to me would have been torture. And so at that time when I was a musician, to be able to jump around to just hit from, it’s gonna be a jazz thing this night. It’s gonna be pop here, it’s gonna be rock, it’s gonna be metal, it’s gonna be reggae.

    How my daughter changed my approach, loren weisman, wait what really okHow my daughter changed my approach continued:

    That was fun and it was beautiful and it was exciting because I didn’t know what it would bring, I didn’t know how it would go. I didn’t know the people that I was necessarily working with. So it was just brand new experiences over and over and over again. And for that I loved it. And so when I got out of that and I started shifting to more of the communication, more of the optics, more of the strategies with, you know, elements that were outside of music and entertainment.

    It was sometimes bringing an entertainment eye to something that was outside of entertainment, but staying out of entertainment, staying outside of music. And as people started to call and I got involved, I was involved at the time with, you know, there were some shady businesses, there were some shady individuals.

    And in that, you know, I’d start. I’d start a project. And then as I dug in, when I do my discoveries, it reveals a lot. And with some of these people, it was, well, this is great money.

    I’m just going to let this go.


    [embedyt] https://www.youtube.com/watch?v=uuTDgH-9A7E[/embedyt]


    How My Daughter Changed My Approach continued:

    There was one particular couple, it was. It came. It came away very soon that not only was their business shady, but that they were even harming other people. And what I was doing inside of the communication and the optics was presenting the image that they wanted to have come across, the optic that they wanted to have come across as strong as possible, which is something I love to do.

    The problem with it was it was to hide what they were really doing. And it was around this time that my daughter was born. And it had a massive impact on me. It felt bad for that. But then it was really this experience of holding my daughter the first time I had a sense of how she was impacting me and how my daughter changed my approach from the minute she was born.

    And I was moving away from some of the more immoral practices in business, in music and entertainment, outside of it. But it was this feeling of, how am I going to be the best father? Who am I going to be to you? What can I share with you as you grow, and how can I share it? And what would I need to hide from you? And that had the biggest impact on me. And it started me changing in what and who I was working with. It was an element of, I can’t just do this to do this to make money. I can’t just do this to survive, to support, to profit. This realization in it self was a big part of how my daughter changed my approach.

    It has to be on a completely different level. It has to be something where with transparency in the stuff that I discuss inside of communication, that transparency had to be there for my daughter with me. And in that, it shifted me. And yes, it cost me some money.

    It was making a little bit less, it was being more picky. There were times when I was going, well, you know what? Be easier, be less time, be more fun to just pop this this way. But I couldn’t do that anymore. And I was proud of that shift. I was proud of through my daughter in her early years that she could come into my office, in the house, and she could sit and draw. There was nothing that she had to be kept from. That was a big part of the transparency in How My Daughter Changed My Approach.How My Daughter Changed My Approach, differentiate your opinions from facts, loren weisman, quote

    How My Daughter Changed My Approach Podcast Transcription Continued…

    The conversations I had were not, okay, you can’t overhear this. And she was great. She was quiet. She knew when I was on the phone. She knew through Covid, when I was on Zoom, she would, you know, excuse me. I mean, it was her. The way, even if she needed to interrupt, it was perfect. She really was just so aware of the surroundings and when I was working and what she could do. And, I mean, she knew if I was on a phone call, she could come in and even sit on my lap and just hug and hold me and be quiet while I was on the phone.

    And she also knew if I was on Zoom that she couldn’t necessarily do that. I mean, she’s just. She’s. She’s amazing. But as. As she grew and as she grew on me, I thought about the elements of what I want to be able to present to her and not say, okay, yes, okay, I’d love to be, you know, uber wealthy and be able to provide every absolute thing that you could ever need, and that would be great.

    But however, inside of that wealth, what is that at the expense of? And that’s something that affects me to who I work with and who I will work with. I will not profit at the expense of anyone. I’m not going to just throw something out there. And it’s become a scary time that people are trained to do this.

    How My Daughter Changed My Approach, loren weisman, megacon How My Daughter Changed My Approach Continued:

    This is how you sell. This is how you 10x. I mean, these 10xers, this 10x thing. I think Grant Cardone is mentally disturbed. I do not like the man. I respect he’s got his business, I respect, he’s got his success, but where he’s chosen to go with his morals, fine, that’s on him.

    But the presentation and the presence of what he shares, and, I mean, it goes the same for the cats like Gary Vee and Tony Robbins, and I think that they must have fantastic, amazing, outstanding lawyers that protect them, that set up settlements, because some of the things that they’ve shared and some of the things that they’ve done and some of the things that they’ve kept hidden, it feels very off to me.

    To each their own. I’m no judge, I’m no jury. I just know I can’t operate that way.

    And it’s scary to me when these businesses that just say, okay, I’ve got to raise my prices, and this whole, you need to raise your price to this. Do you. Are you doing that because the value of your service or your product is worth it? Or are you just buying into this because you’re trying to make more money for you?

    We’ve come into a I’ll screw anyone over culture and not care, but at the same time present this. Oh, I’m just Loving. Oh, I just want to see everyone succeed. Oh, I’m so. I feel so humbled that I made this money on breaking the backs and hurting who these cats like, the dude that they’ve, you know, put up on a pedestal. The.

    Was it Jordan Belfort? The dude they did the thing, the movie Wolf of Wall Street. This is a celebrated criminal that hurt people. And now some of his new optic and his message. Oh, it was all, you know, it was all wealthy people, and they could handle the loss.

    So you’re admitting it’s fine that you took a whole bunch of money from wealthy people, but you’re also not talking about how you screwed over small people, how you harm people, how people, I mean, that were that negatively impacted, and yet it’s shoved to the side. And you see the optic and the constant trend that keeps coming up about sell me a pen.

    How My Daughter Changed My Approach, my daughters impact, loren weisman
    How My Daughter Changed My Approach. My daughters impact on me.

    How I work now and working with me


    How My Daughter Changed My Approach Continued: 

    No, to me it sounds like sell me your soul. You sold out, in my opinion, a total sellout. And claiming, no, he’s in this better place and he’s learned all this? I don’t think so. And I think that that’s scary. And even right now, there’s been some things that have happened to me in the last couple years that have been just absolutely devastating that I’m still fighting through right now.

    And I’m able to operate. I’m able to work with people. I haven’t been able to get out and speak. I’m in a. I guess you could say health crisis and dealing with a series of surgeries that have to take place and dealing with a whole bunch of issues that I never. I never imagined and never fathomed, I have never been in as much pain physically and. And even on some levels, emotionally as I have in these last two years.

    Yet in the middle of everything that’s happening, and even in the middle of a time where I’ve been away from my daughter due to an incredibly unfortunate, you know, period, this finalization of a, you know, to. To state it, lightly contentious divorce.

    And it’s not something new. I. I was not with my. My ex. We were. We were apart. Apart seven years ago. But it felt the. The. The intensity of certain things that happened in the past couple years, and then the finalization of it. It. It. It’s been. It’s been something. But even in the middle of all of that, I will not work with someone that is trying to get.

    Get somewhere or get something over someone else. I will not work with a fraud. I will not work with anyone that I can’t immediately get on the phone or Facetime with my daughter and tell, this is who I’m working with, this is their product, this is their service. Because she’s interested and she wants to know, I will not hide that thing and I’m not going to shortcut, I’m not going to harm someone. I mean, it’s. What is it that Hippocratic oath that doctors take. Be nice if we saw more people inside of business development, inside of strategy, inside of communications taking the same thing. Harm no one, only do good.

    It would be interesting to see someone sign, or a series of people sign that as a document guaranteeing the guarantees and not making the promises where they shouldn’t make the promises, because too many do make promises.

    I guarantee your business, I guarantee your product, I guarantee your online presence, your YouTube views, your monetization, your sales. Sales, your distribution. And you turn around and you go to some of these people and something I’ve shared with my clients said, you know what, all this guarantee stuff they have online, make sure that when you do something with them that they have that guarantee written down. Not the one not on social media, on a contract with you, that if that stuff does not come through and present that you’re.

    How My Daughter Changed My Approach, music business for dummies, loren weisman How my daughter changed my approach continued:

    You’ve got your guarantee and you’ve got your money back or you’ve got whatever. And it’s funny to hear them on, almost not funny to see, oh, well, we can’t exactly do this. And there’s certain things here, you know, you look at the small print still, it’s a lie. I ask people, just as I do, to step away from the claims. I ask people, just as I do that I hold clients accountable.

    I can work with you with your communications, your optics, your messaging. I can help you through a series of different areas, an array of options. However, if you’re not going to do the work, the continuity of it, if you’re not going to put to the solid foundation of it, it’s not going to work in the long run to switch out from something and say, okay, I’m going to build and develop this to.

    I’m just going to cross over to AI and do three simple prompts. And that’s what I’m going to use. It will fail because it’s not artificial intelligence. It’s almost this algorithmic popularity. And AI is for another day. And there are people, oh, you know, I can, I can just get your information, I can just get what you do on AI if you can, good for you.

    I’ve not really found that with a lot of people and they say, oh, it’s just fixing your prompt and doing this. It’s a little bit more than that. And there are a lot of people that choose to use AI and they use it. I mean, it’s in such immoral and awful ways, and yet it’s so heavily promoted.


    Musical Influences that impacted me


    How my daughter changed my approach continued:

    I mean, there are guys that are bragging on there saying, gosh, you look like your stuff looks like it’s from a major brand, looks like it’s from your major competitor. I mean, are you stealing their stuff? Is that illegal? No, it’s not illegal. I can go in and I can. I can copy all this stuff through this AI prompt. I can figure this out, copy it, and then shift it just enough to make it mine. It comes. It comes in just crossing too many lines for me. And I. And I’m not knocking AI.

    There are things inside of AI. There are things inside of prompts, inside of organizing that can be incredibly helpful, but at the same time to sit there and steal and come up with things that aren’t yours. These people that come up with AI books, they pop in, you know, what should be my chapters? Okay, what should be in here?

    They’re filling this in, and then they’re bragging and claiming they’re an author. I don’t even call myself an author anymore. I have three books, and I’ve worked with a number of authors on a number of other books in formatting them. I don’t take any credit to that, because right now, to be an author, it seems to be a simple task and a simple prompt that you pop into AI.

    How My Daughter Changed My Approach, I read it in a book quoteHow My Daughter Changed My Approach Podcast Transcription Continued…

    And that, to me, is a problem. Staying in this idea of where it changed me, how my daughter changed my approach, and where my daughter changed me, all of this grew and continued to get stronger. And even in these times with this stuff that I’m dealing with, with my health, when I’m on the phone or FaceTime or seeing my daughter, I’m prepared to tell her what I’m doing, how I’m doing it, and why I’m doing it.

    And in that is honesty, and in that is love. And if I can’t do that directly with her, then what I’m doing is wrong. And I don’t want to be wrong. I enjoy working with those that maybe they were in the same position, maybe they were doing. Maybe there’s been a calling on them, whether it’s a child or something else that’s brought them to a place of going. I can’t work the way I used to work.

    Maybe it’s something inside of them saying, I’ve got To I gotta flip the switch. I’ve got to adjust, to do right, I’ve got to do it the right way or I’m having a hard time standing out where all these people are shortcutting, where they’re popping up claims, where they’re making hype, where they’re stealing, where they’re lying, where they’re cheating.

    And those people that don’t want to join that crowd but want to stand firm on stability, with security, with love, with faith, those are the people I want to connect with because those are the people I feel happy to share with my daughter and say, this is what I’m doing, this is what I’m building, this is what I’m working on with this person.

    My sort of vetting stance for a client. If I get in into a discovery, if I get into development, if I get into even strategic sessions. And I am not 100% sure that I can share what I’m not giving my daughter all the every single detail, but that I can’t share the basics of what is happening, that I’m working with someone I shouldn’t be working with.

    And yes, it was that way for a long time. And I did a lot of things I’m not proud of in the music days, in the television days. But the impact that my daughter had, that I will not settle, that I will not lower a standard, that my standards have been raised up by her, is everything to me. My daughter is my inspiration to do the work that I do.


    My daughter is the inspiration to get healthy again from the things that have happened. Just one of the ways in how my daughter changed my approach to so many different parts of my life.


    How my daughter changed my approach continued:

    My daughter is the inspiration for how I’ve found new elements in communication and new ways of understanding how to communicate. That is a key element in how my daughter changed my approach.Because of her. She is at the root of my business. She is at the root of my heart and at my soul. And it’s because of her that I’ll only work with those that I know are true to heart, true to form, true to honor, because I have to be that for my daughter.

    I can’t hide and say, okay, I’m just going to be so honest with you and I’m going to share all these things, but I’m going to hide this over here. It’s hard to hold things back. It’s hard. And it’s not about bad mouthing an ex, but kind of sucks when there’s, you know, things in those divorce decrees and whatnot.

    You can’t discuss this and you can’t share this and you can’t state this and it’s not bashing the ex, but it’s unfortunate that there are times that legally I can’t discuss that. And it’s not in like, okay, I need to get that out and I need you to know. But to hold anything back from her harms me. It hurts me, and I don’t want to.

    Now, legally, there I have to. And even with some of the confidentiality agreements from the past that are, you know, were signed for a very long period of time, there’s certain stuff that has to be held off.

    But I’d rather with everything that I can share with everyone that I’m around, that I can openly share it with my daughter. And I close with this thought and maybe this is a little bit of a ramble and not something that many people will listen to, but maybe it just feels good to say, maybe it’s something that my daughter will come upon someday and listen to this podcast and hear it and know.

    I know that she knows where I stand.

    But maybe this will, in the end be a reminder for one and a reminder for her and exactly how my daughter changed my approach.

    And if you’re listening at some point in the future,


    I love you, Olivia. You are my everything. You have changed my mind. You have amplified my faith. You have made me a better man. You’ve made me a better strategist, a better communicator. You’ve made me better for what I do and how I do it and picking carefully who I do it with. And I owe so much of that to you. And I love you very, very much.


    How my daughter changed my approach to business integrity continued:If youre saying the same thing as everyone else then why, loren weisman quoteHow my daughter changed my approach continued:

    And to anybody else, I hope, I pray that when you choose to switch paths, maybe from doing something a little iffy to standing on a better ground, that you build up to that point that you could communicate with your family, with your loved ones, with total transparency, with total love, the ability to profit and expand and extend, but not at the expense of hurting anyone else.

    And in that many of us doing it together, what kind of impact and how great would that be for young entrepreneurs, for older entrepreneurs, for businesses to, in the time and age where accountability is shoved to the side, if the volume on accountability could be turned up, if expectations could be raised, if morals, honor, all of that could just be turned up and amplified that much more. What an impact that could make for business. In how my daughter changed my approach, it was the biggest impact to me.


    Fake Authors Using AI. Podcast Links and Transcription


    How My Daughter Changed My Approach Podcast Transcription Continued…

    And at the same time, how much could that protect businesses, consumers and others that go out there to expect just a little bit more, a little bit more, and look in just a little bit deeper, to make sure that the people that they’re involved with, that they’re working with, that they’re buying from, that they’re selling to stand just a little bit stronger.

    I think that would be amazing. I think that would be everything. And while I can’t change the world, I’ve made that change for me and for my daughter, Olivia. And in that, and even in the times and the health and all that, I can still stand strong. I can still be proud of what I’m doing, how I’m handling what’s in front of me and how I work with people and who I work with.

    So probably because it’s more of who knows how many years down the line for Olivia. I love you. For others, stand your ground or find your ground off of what you know. Because when you can be that open and that honest, it may just open up that many more doors and the right doors for what could be something that you could never imagine and be so much greater and so much more profitable in your heart, in your mind, and in your soul.

    I’m Loren Weisman. This was a podcast about how my daughter changed my approach and what I would call a different and interesting episode of Wait What Really Ok. And I’ll call it there.


    How My Daughter Changed My Approach to Business Integrity Podcast Transcription Back ground for website


    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * How My Daughter Changed My Approach Podcast Transcription from How My Daughter Changed My Approach to Business Integrity Podcast.

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  • 12 Brand Communication Video Shorts from Loren Weisman

    12 Brand Communication Video Shorts from Loren Weisman

    12 Brand Communication Video Shorts from Loren Weisman on communication, messaging, optics and trending topics.Brand Communication Video Shorts from Loren Weisman

    12 Brand Communication Video Shorts


    Brand Communication Video Shorts from Loren Weisman to assist with quick ideas to assist your brand, positioning and reach.


    1. Are You Making Critical Branding Mistakes That Affect Growth? 02-20-2025


    [embedyt] https://www.youtube.com/watch?v=5ZQyWC6jtcI[/embedyt]

    Optimize your branding process with strategic planning in this YouTube Short on effective brand development. I try to highlight the importance of building a solid foundation before launching marketing efforts. Learn why the “ready, aim, fire” approach trumps the hasty “ready, fire, aim” method for small business branding.

    Brand Communication Video Shorts, stop treating people like numbers, brand communications quote, loren weisman

    Brand Communication Video Shorts Continued:


    2. Are Branding Strategies Failing You? Consider Asking These Key Questions 02-21-2025


    [embedyt] https://www.youtube.com/watch?v=ECE-Bk9hZ0A[/embedyt]

    Evaluate your branding strategy’s effectiveness with key questions in this YouTube Short. I try to show why generic branding approaches may fail small businesses. Learn to identify if your current strategy aligns with your unique business identity and goals.


    3. Is TikTok Really a Danger to your Privacy? 02-22-2025


    [embedyt] https://www.youtube.com/watch?v=Mc3D8AXAYZE[/embedyt]

    Weigh the potential security risks of using TikTok for your business in this YouTube Short. I explore how TikTok’s data collection practices and privacy concerns could impact entrepreneurs and small business owners.


    4. Building Strong Brand Authority Through Honest Communication 02-24-2025


    [embedyt] https://www.youtube.com/watch?v=bx8X2uxfZHU[/embedyt]

    Amplify your small business brand with authentic communication strategies. As a Brand Communications and Optics Strategist, I present why honesty and transparency are crucial for building lasting authority. This this Brand Communication Video offers practical insights for entrepreneurs on creating a stable, secure brand foundation.


    5. How To Identify Legitimate Online Studies And Avoid Deception 02-25-2025


    [embedyt] https://www.youtube.com/watch?v=bxbSU2Gsd_c[/embedyt]

    Navigate the maze of online studies with confidence in this Brand Communication Video Short on identifying legitimate research. As a Brand Communications and Optics Strategist, I explore how entrepreneurs can verify claims backed by studies to enhance their business credibility. Learn practical strategies for distinguishing genuine research from misleading information.


    6. The Powerful Impact Of Sharing Stories Instead Of Telling 02-26-2025


    [embedyt] https://www.youtube.com/watch?v=K43ajWJ3QB4[/embedyt]

    Dig into the power of authentic storytelling in your small business marketing with this YouTube Short on sharing vs. telling. I touch on how entrepreneurs can elevate their brand engagement through strategic storytelling techniques. Learn to craft compelling narratives that resonate with your audience, moving beyond the “yell, tell, sell” approach.


    7. Are You Being TRULY Authentic Or Just PRETENDING To Be An Authority Figure? 02-27-2025


    [embedyt] https://www.youtube.com/watch?v=msgkZ09eI8I[/embedyt]

    Challenge the notion that every entrepreneur needs a book or podcast in this YouTube Short on authentic brand building. As a Brand Communications and Optics Strategist, I talk about why forcing content creation can harm your business credibility. Learn to assess if you have genuine expertise to share before jumping into publishing or podcasting.Brand Communication Video Shorts, before you send money vet that charity and the people asking for it, loren weisman quote

    Brand Communication Video Shorts Continued


    8. How To Use AI In A Transparent And HONORABLE Way 02-28-2025


    [embedyt] https://www.youtube.com/watch?v=v90tKTJwe6M[/embedyt]

    Look into the power of ethical AI usage in your small business with this YouTube Short on transparent AI practices. I share how entrepreneurs can leverage AI responsibly to enhance their brand authenticity.


    9. Try These Highly Effective And Respectful Communication Tactics 03-01-2025


    [embedyt] https://www.youtube.com/watch?v=0ZWykZ3xOwI[/embedyt]

    Elevate your business communication with effective and respectful tactics in this YouTube Short. As a Brand Communications and Optics Strategist, I reveal how entrepreneurs can transform their approach to audience engagement. Learn to replace forceful directives with inviting, humble language that resonates with potential clients.


    10. Do Business Coaches Provide FOUNDATION or Just FLUFF? 03-03-2025


    [embedyt] https://www.youtube.com/watch?v=a3Pzoupzvww[/embedyt]

    Uncover the truth about business coaching in this this Brand Communication Video that separates genuine guidance from empty motivation. As a Brand Communications and Optics Strategist, I dig in to how entrepreneurs can identify coaches who provide actionable strategies versus those offering mere confidence boosts.


    11. Does Your Brand Name Set You Up For Success Or Failure? 03-04-2025


    [embedyt] https://www.youtube.com/watch?v=oW96Br5KINc[/embedyt]

    Review the power of strategic brand naming for your small business success. As a Brand Communications and Optics Strategist, I share why choosing the right name can be crucial for your brand’s foundation and future growth.


    12. Creating A Business That Profits Without EXPLOITING Anyone 03-05-2025


    [embedyt] https://www.youtube.com/watch?v=MbvaezomNfE[/embedyt]

    Study the potential of ethical business practices with this Brand Communication Video Short on creating a profitable enterprise without exploitation. As a Brand Communications and Optics Strategist, I share how entrepreneurs can build sustainable businesses based on fair value exchange.Brand Communication Video Shorts, Authority requires action not just words, loren weisman quote


    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Brand Communication Video Shorts from Loren Weisman on communication, messaging, optics and trending topics.

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  • Brand messaging blueprint strategies for creative careers.

    Brand messaging blueprint strategies for creative careers.

    Brand messaging blueprint strategies for creative careers is a talk title from Loren Weisman.

    Brand messaging blueprint strategies for creative careersBrand messaging blueprint strategies for creative careers.

    Download the PDF for the Talk Title here: Brand messaging blueprint strategies for creative careers PDF Or visit Loren’s speaker info page here: Loren Weisman Speaking and Information Outline Page


    Brand messaging blueprint strategies 1

    Brand messaging blueprint strategies for creative careers.

    This talk cuts through the noise for creatives in arts and entertainment. I dive into crafting brand messaging that stands out. Think tactics, optics, and metrics you can apply right now.

    Creatives often blend in when they think they’re different. Fans, investors, and media might feel they’ve seen it all. I’ll show you how to build a messaging blueprint to make your voice cut through.

    We’ll cover creating authentic messages. I’ll touch on protecting your brand and content. Plus, you’ll get steps to present your story to customers, fans, and pros in and out of your field.


    This isn’t about blending with the crowd. It’s about building a melody that gets heard.


    Many creatives and creative entrepreneurs can lose sight at times of how many others, while sharing their art or their creativity which may be worlds different, can look the exact same to others.

    As many artists and creatives request support, create and share content, reach out to market and promote, there is often a disconnect with the fact that their audience has perceived that they have heard it all before. This goes for fans, customers, investors, media and so on.

    By taking that into account and setting up a series of strategies in a messaging blueprint format, it can allow for that voice to be heard in melody over sounding off in harmony and unison with the masses.

    This talk’s touch points include the creation of authentic messaging, the protection of the messaging, the brand and the subsidiary content elements as well as some steps to consider in promoting and presenting to customers, fans, professionals and investors inside and outside of the specific creative field.


    Brand messaging blueprint strategies 2

    Brand messaging blueprint strategies for creative careers.

    Takeaways include:

    • Outlining a performance plan for handling the subjective to the objective messaging elements online and off.
    • Deconstructing and vetting the hearsay, half-truths, expired truths, un-relatable truths and overnight expert hype for your path and debunking the false AI approaches.
    • Actionable solutions to reinforce your content as well as the products, videos and images of your brand.
    • Tools for creating authentic messaging while keeping perceptions, AI abuse and over saturation in mind.
    • Tactics to grow engagement by aligning your story to indirect elements that are still connected to you.
    • Strategies for blueprinting messages to be a substitution, replacement or backup to gain greater opportunities.
    • Core directions for enhancing the online security of your core brand and primary messaging elements.
      Brand messaging blueprint strategies 3

    Brand Messaging Blueprint Strategies Speaker and presenter bio:


    Brand Communications and Optics Strategist Loren Weisman

    Loren Weisman is a Brand Communications and Optics Strategist specializing in helping businesses and individuals build authentic and authoritative brands. He focuses on aligning messaging, optics, and communication to ensure clients stand out in competitive markets.

    Weisman works with established experts or those with strong knowledge and experience who lack a clear brand presence. His approach emphasizes transparency and truth, aiming to amplify genuine expertise over hype.

    He provides strategies that unify content, messaging, and perception to create a cohesive and impactful presence. His methods help clients communicate authentically, fostering trust and credibility.


    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing


    As a speaker, Weisman delivers down to earth talks, educational and applicable presentations as well as informative, up to date and humorous lectures. Every talk is specifically tailored to the level of understanding of an audience along with the size of the audience ranging from small board rooms to full capacity convention centers.

    The aim is to always create and execute an engaging, educating and beneficial experience each audience in a personalized fashion.

    The concepts, tactics, strategies and stories surrounding messaging and optics are always delivered in conversational style that is adjusted to the exact audience, their level of learning, understanding and experience.


    – 700 album credits across major and indie labels as drummer and producer. – TV production credits for ABC, NBC, FOX, CBS, TLC and more. – Speaking engagements across the US and Canada at many expos, conferences and summits. – 3 internationally published and distributed books, including Wiley and Sons, Music Business for Dummies, as well as GreenLeaf’s The Artists Guide to Success in the Music Business. – Private Corporate Sessions for business ranging from health to hospitals, legal groups to lobbyists, business development teams to real estate and construction.


    Brand messaging blueprint strategies 4

    Some of Loren Weisman’s credits include:

    Over 700 Album Credits across major and independent labels.

    Production credits for ABC, NBCFOX, CBS, TLC and more

    3 books with international distribution.

    He is also the host of the Brand Communications and Optics Podcast Wait What Really OK

    As well as being a branding messaging strategist and keynote speaker that has spoken around the country.


    Download the PDF for the Talk Title here: Brand messaging blueprint strategies for creative careers PDF  Or visit Loren’s speaker info page here: Loren Weisman Speaking and Information Outline Page

    brand messaging blueprint strategies for creative careers

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Brand messaging blueprint strategies for creative careers.

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  • Speaker One Sheet for Brand Communciations and Optics Speaker Loren Weisman

    Speaker One Sheet for Brand Communciations and Optics Speaker Loren Weisman

    Speaker One Sheet for Brand Communications and Optics Speaker Loren Weisman. Speaker One Sheet for Loren Weisman

    Speaker One Sheet for Loren Weisman.


    Speaker One Sheet Information as well as PDF Downloads for Brand Communications and Optics Speaker Loren Weisman


    Loren Weisman Speaker One Sheet PDF Color – Weisman Speaker One Sheet PDF Color

    Loren Weisman Speaker One Sheet PDF Black and White- Weisman One Sheet PDF Black and White


    Speaker One Sheet Content for Brand Communications and Optics Strategist Loren Weisman

    Loren Weisman delivers direct, practical, and audience-tailored talks on brand communications, messaging, and optics. Every presentation is customized to fit the audience’s knowledge, size, and industry, from boardrooms to convention centers. Loren’s sessions are not about hype or empty motivation. He brings actionable strategies, current intelligence, and real-world applications that attendees can use right away. Each talk is conversational, fact-based, and focused on clarity that also mixes humor, hard truths, and proven methods to help audiences take action for themselves, not just listen and leave.

    Loren’s approach is rooted in transparency and authority. He separates opinion from fact, backs up claims with vetted sources, and avoids outdated methods or hearsay. Talks are designed to adapt in real time, responding to audience questions and needs. No locked-in PowerPoints and no one-size-fits-all presentations. Loren’s goal is to help professionals and businesses at all levels of experience build stable, compliant, and effective brand communication foundations.


    speaker one sheet, loren weisman, keynote speakerFeatured Talk Titles

    Stability and Security Tactics for Product Messaging

    – Compliant and Amplified Messaging

    Strategizing a Book Creation Plan with a Sound Blueprint

    – Authentic Authority Messaging for Finance Professionals

    – Persevering Protection Measures: Protecting & Promoting Your Brand, Persona, or Product

    – Discovery and Messaging Audit: For Yourself or with Another

    – Objective vs. Subjective Messaging Intel for Your Brand

    – Intention vs. Perception: Communicating the Differential

    – Vetting Strategists, Consultants, Coaches, and “Experts”

    – Brand Compliance: Legalities, Liabilities, and the New Digital Landscape

    – Perception Intelligence for Your Business and Brand

    – True Optimization Tactics for Organic Authority

    – Branding Your Videos and Channels for Greater Conversions

    – The a la Carte Talk: Custom Topics for Your Event

    *Custom topics and blended presentations available on request.*


    Why Book Loren?

    – Actionable strategies, not empty inspiration

    – Real-world, up-to-date applications

    – Clear separation of fact and opinion

    – Engaging, conversational delivery

    – No sales pitches, just value for your audience

    – Flexible formats: Keynotes, workshops, panels, seminars (30 min to full day)


    Booking & Contact

    – Direct booking, referral partners, or major speaker bureaus options.

    – Download speaker overview, talk titles, and sample agreements at LorenWeisman.com


    Loren Weisman’s speaking style as a Brand Communications and Optics Strategist is super down to earth, conversational, and really adaptable to whoever he’s talking to. His presentations mix educational stuff with humor, focus on getting the audience involved, and always give practical strategies instead of just empty motivation or hype. He customizes each talk based on what the group needs and understands, whether it’s a small boardroom or a big convention, making sure the info is both real and backed by facts.

    Weisman’s approach simplifies complex branding ideas into practical, everyday applications, clearly showing the difference between opinion and fact. He skips the boring slide decks and lets his talks flow based on the audience’s questions and interests. At the heart of his message is transparency, actionable insights, and creating strategies that audiences can use on their own. His delivery is all about clear, honest communication aimed at educating and empowering people rather than just entertaining or pushing for business.


    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing


    Loren Weisman Speaker Sheet Color
    Loren Weisman Speaker Sheet Color

    Loren Weisman Speaker One Sheet PDF Color – Weisman Speaker One Sheet PDF Color

    Loren Weisman Speaker One Sheet PDF Black and White- Weisman One Sheet PDF Black and White

    Loren Weisman One Sheet, your mistakes arent learning experiences, quote

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Speaker One Sheet for Brand Communications and Optics Speaker Loren Weisman

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