Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Before You Respond Online, Ask One Question
Before you respond online, Loren Weisman asks you to take two seconds and ask if a reply to a comment helps you or may hurt you with new people.
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Commentary Experts Borrowing Other People’s Expertise
Commentary experts: Loren Weisman on people who shrink to the corner of the screen, comment on a true expert, and where the authority is in being a yes man.
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Getting to the Point: Honor Your Audience
Getting to the point: Loren Weisman on videos that stretch a two minute lesson into 20, whether that is honorable, and stating what you will cover.
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Settling for Silence and Pennies on the Dollar
Settling for silence: Loren Weisman on settlement emails that pay pennies on the dollar, and reading deeper before you agree to sign one.
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Cheap Marketing Tricks and the Cost to Your Reputation
Cheap marketing tricks: Loren Weisman on fake views, LinkedIn profile hype, asking about a marketer’s process, and protecting your reputation.
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Following Through on Your Word Like Paul Pierce
Following through on your word: Loren Weisman on Paul Pierce walking 20 miles to work after the Celtics lost Game 2, and standing by what you say.
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Da Pope and the Saturday Night Live Chicago Skits
Da Pope: Loren Weisman on hearing the new Pope was from Chicago and thinking of the old Saturday Night Live skits with Ditka on everything Chicago.
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Trend Chasing Content Versus Content That Is You
Trend chasing content: Loren Weisman on making videos about what you know, how you can help and your story, over chasing views and popularity.
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False Promises With No Substance Behind Them
False promises: Loren Weisman on people who make too many claims and promises with no substance, and on asking them if you get your money back.
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Asking for Feedback: Be Ready for the Answer
Asking for feedback: Loren Weisman on being prepared to hear a view different from yours about your product, optics, branding or investment platform.