Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
-
Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
-
Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025
I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.
-
Business Continuity Plan and preparing for an unexpected loss in your company
Think of implementing strategic business continuity planning for those situations that you hope will never occur.
-
Freeze Your Kids Credit With a Child Credit Freeze for Protection
Your kids are all the more vulnerable, so freeze your kids credit. Protect your child’s credit and their identity with a Child Credit Freeze.
-
Brand Communications and Optics Strategist Travel to You
Travel information for bringing me to you for in person strategy or speaking.
-
Brand Optics Quotes and Insights from Loren Weisman
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger impact.
-
Music Business Ghost Drumming: Being a Ghost in the Machine
Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
-
Brand Interrogation for Development: A Series of Questions to Help Find Answers
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.
-
A brand named Sue or a brand name that won’t get you sued?
In the world of startups and entrepreneurship, choosing the right brand name can be a critical decision that can heavily impact your business.
-
Profit at the Expense of No One: A Stewarding Quote to Consider
Profit at the expense of no one. A stewarding direction to consider.