Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Amazon 90 Day Review: Testing Before You Review
Amazon 90 day review: Loren Weisman on immediate reviews, testing a product for 90 days or 3 months, and bringing more truth to the reviews you write.
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One Trick Pony Experts Who Repeat the Same Three Tips
One trick pony experts: Loren Weisman on rinse and repeat YouTube types, one tip repackaged a dozen different ways, and when repeating a topic can be good.
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Humility in Media Interviews: Honor the Host
Humility in media interviews: Loren Weisman on the me of media, letting the host set the pace, curbing long answers and watching past episodes first.
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Wisdom Over Intelligence: Why There Is a Difference
Wisdom over intelligence: Loren Weisman on applying what you learn with discernment and an ethical and moral foundation in your work.
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Research vs Opinion in Branding: Ask Them Why
Research vs opinion: Loren Weisman on branding and marketing advice built on opinion, and asking for discovery, analysis and proof of market.
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Crisis Management Optics: Prepare Before an Attack
Crisis management optics: Loren Weisman on having videos, blogs and articles ready ahead of time to point to when someone goes on the attack.
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Wordy Worded Words and AI Written Books: Podcast and Transcription
Wordy Worded Words and AI written books are the subject of this Wait What Really OK episode, an overview about why I did Wordy Worded Words.
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Fact Checking Books Before You Call It True
Fact checking books: Loren Weisman on why reading it in a book does not make it true, AI books on Amazon, popularity over authority, and citing your sources.
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Bad Music Contracts and the Artist’s Responsibility
Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.
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One Off Experts and the Courses Built on One Win
One off experts: Loren Weisman on people who sell courses off one success, why it may not fit your path, and vetting experience before you invest.