Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
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Messaging Before Marketing Transcription
Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.
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Reviewing authentically Transcription
There’s a false sense of authenticity in attacking people to try to get popularity from others.
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First Discovery Steps Podcast Transcription
This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me.
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Coaching with accountability transcription
Coaching with accountability and finding honorable coaches in the world of coaching. Now there are some great coaches out there.
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Authentic messaging introductions transcription
This is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority.
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Mary Poppins Messaging Transcription
Mary Poppins Messaging and practically perfect perceptions. I remember watching it on VHS when I was a little kid.
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Do Not Vote Transcription
The name of this podcast is do not vote. If you do not want to vote and voting is a right, this is going to be a brief message.
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Strategic Patience Podcast Transcription
I’m a brand communications and optics strategist and today’s topic is strategic patience and pressure when preparing a launch. This is around the idea of the organization after a brand discovery.
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Shop Local Shaming Transcription
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?