Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Narcissists in Denial: Traits They Never Seem to See
Narcissists in denial: Loren Weisman on people proud to share other disorders, and those showing narcissistic traits who never seem to see it in themselves.
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Passive Aggressive Emails and the Last Minute Reply
Passive aggressive emails: Loren Weisman on replies sent 23 hours and 59 minutes later, moving away from revenge, and when not to call it out.
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Fiverr Services: Cutting Corners on Your Brand
Fiverr services: Loren Weisman on template logos and cutting corners, and why you might want to wait before you build your brand on a $5 service.
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Sarcasm and Mockery When You Want to Change Minds
Sarcasm and mockery: Loren Weisman on how mocking a view can put the other person’s walls back up, and on presenting what you know in a loving way.
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Quid Pro Quo Referrals and Your Reputation
Quid pro quo referrals: Loren Weisman on referring like your reputation depends on it, knowing the product you send people to, and staying true to your morals.
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Transparency in Crisis Management: Consider Revealing Everything
Transparency in crisis management: Loren Weisman on why you reveal everything to the people working on your reputation, optics and communications.
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Using AI Ethically: Prompts Built on What You Know
Using AI ethically: Loren Weisman on prompts built from your own knowledge, the prompt he uses to update a podcast for SEO, and AI that amplifies what you know.
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Check Breaking News Before Sharing: Is It Broken News?
Check breaking news before sharing: Loren Weisman on substantiating what you see, posts made for views and clicks, and sharing as part of your reputation.
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AI Transparency for Authors: Author or Prompter?
AI transparency for authors: Loren Weisman on saying how you used AI on your website and back cover, and being an author, not a prompter.
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One Size Fits All Consulting: Watch Out for Templates
One size fits all consulting: Loren Weisman on template consultants, upselling, and asking for a statement of work and a plan suited to you.