Brand Communications and Optics Strategist Loren Weisman

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  • Subjective vs Objective Messaging. Opinions vs facts online.

    Subjective vs Objective Messaging. Opinions vs facts online.

    Subjective vs objective messaging. Opinions vs Facts online.

    Subjective vs objective messaging. Opinions vs Facts.

    With so many stating opinions as facts, while so many others jump to assume an opinion is a fact, it has brought even more anger online and a higher level of toxicity engagement between people that do not agree.

    It may sound obvious to many, simple to others, and yet a great deal of people miss the boat or make the assumption that the intention of their message is going to be the perception of those receiving it.Subjective vs objective messaging, Consider choosing the “here is how” over the “I know you can” types

    Still, Messaging matters and that message without the consideration on the tone, the temperature, the tactics and the performance behind it, can get missed by so many and perceived incorrectly.

    Subjective vs Objective Messaging: The lines have been blurred heavily when it comes to opinions and facts.

    From those that push their opinions as facts in an arrogant and unprofessional way to those that share their opinions but do not clearly define that they are coming from a subjective standpoint.

    An image of fish in the background with a blue circle in front of it and a quote in white text that reads Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.
    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

    And then add to it that some out there want you to fail…

    Sad but true, there are many out there looking to find a quote, a blog, a sentence or anything to make you look bad or has you making a statement they can contradict.

    It happens in politics, business and even in romantic relationships. And while this can not be stopped, that extra level of clarification of the subjective vs objective messaging that you share online and off can help to some extent.

    The answer… or an answer when it comes to subjective vs objective messaging?

    1st, consider staying more toward the opinion and the substantiated opinion side of things. Your opinion can’t be wrong. Ever. Because in the end, it is what you feel and you believe.

    On the other hand, stating a fact you can not back up, a fact that could no longer be true or a fact that might be only half true can set you up for trouble.

    Staying with statements that are assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views.

    It can even help online with how the search engines and spiders see your content.

    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Subjective vs Objective Messaging, hilton hotelsSubjective vs Objective Messaging It is not about justifying your views. It is about defining they are your views.

    This kind of clarity and consistency in your content can allow you to be seen as an authority when you state something is a fact and at the same time, give people a clear differential of your views as you choose to (IMHO) humbly state an opinion.
    Get away from saying this is a proven fact… and give the data to prove it. Stop sharing that studies have shown and share the links to the reputable studies.

    Take that extra time to clarify which will in turn amplify your authority and authenticity.

    It will not please everyone, but you will earn a greater level of authority when you state only facts you can back up, while clearly identifying when something is your opinion. That clarity in your content will help you stand out in a sea of those online those blurred lines between fact and opinion.

    Clarify your opinions and facts online by stating your views clearly and backing up the facts with proof.

    There are plenty that attack in anger and others responding online in fear.

    The toxic aspects of communication and the lines that have been erased by some between fact and opinion have become overwhelming.

    So how do you respond in fear or for that matter, how do your readers?

    How do you clarify fact or how do your readers see you?

    Again, this is not saying for you to change the style of who you are and how you write.

    It is more about reinforcing and clarifying what you write, what you say and what you share.  

    When it is a fact, back up the fact with numerous sources. Call it a fact and prove it is a fact.

    Subjective vs Objective Messaging or otherwise, and in the majority of cases:

    Do not call it a fact. Take the humble route to share it as a reinforced opinion. Understand that others might not take that route. Honor that some opinions and views might be very different from yours. And move away from the guarantees, the promises of facts that can be contradicted.

    And when it is an opinion. State it is an opinion, why it is an opinion and why you feel that way.

    Subjective vs Objective Messaging, loren weisman

    Closing Thought… In this shift, you may gain that much more authority and authenticity in sharing something through an opinion, over trying to force it as a fact… even if it is.

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Subjective vs objective messaging. Opinions vs facts online.

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  • Telling your story or sharing someone else’s messaging and story?

    Telling your story or sharing someone else’s messaging and story?

    Telling your story or sharing someone else’s messaging and story? Is it true for you? Or are you putting out the content, messaging and story that you think others want to hear? Are You Telling Your Story or sharing someone else’s

    Sharing another’s story and trying to make it yours is anything but authentic. 

    Are you telling your story and are you sure?

    In a time where many seem to shift the story to make it fit for whoever is in front of them. In many cases and for many people, it is backfiring on the foundation and the authenticity of a brand or the person representing it.

    Then ad AI and the prompts and who knows what they story really is or who the author is.

    You can not be all things to everyone. And, in this time where too many try to be, it turns off and turns away potential connections, conversions and customers.

    Is your brand messaging telling a story or is it telling your story?

    A tan image with two straw bowl in the background and a blue circle with text in the front from one of the brand messaging quotes that reads Is your brand messaging telling a story or is it telling your story?
    “Is your brand messaging telling a story or is it telling your story?”

    People are getting smarter online and reading through the false and the fake more than ever. 

    This is why it is not the time to be skimping on the honest communication and messaging. This is also why it is the time to layout a clear foundation of your brand discovery to brand development that showcases the true you and the true story.

    Someone else’s messaging and story will not resonate with true authority in the end.

    Even if you can spin the ads, the bio, the tag lines, the Ai Prompts and what ever else, your story will not be your story if it isn’t your true story. With all the fake out there, it is beginning to make people both recognize it and stay away from it. At the same time, those that have been taken or have felt foolish for believing are looking that much harder for the cracks in the story or the truth. 

    Mark Twain is said to have said but not confirmed it was him.. that “If you tell the truth, you don’t have to remember anything.”

     

    Adding to that, if your story, all of your personal branding communication and brand messaging strategy is rooted in the truth of you, your story and honesty, then your message will penetrate that much better.

    text over graphics

    Stay true to yourself, to your story and your beliefs.

    Hone in the authenticity to achieve the view of authority in your story. it will help to make you stand out in a way you can be proud of. At the same time, help others to engage you and feel honesty from you, right from the start.

    An image of fish in the background with a blue circle in front of it and a quote in white text that reads Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.
    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Telling your story in segments and pieces can draw more interest and allow people to connect the pieces themselves.

    Please Take the high road. Organize the messaging with the truth to have a foundation to share all things that are you and all things that are true. This approach also helps to avoid the brand force trauma that too many use to force a messaging or story down peoples throats.

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Telling your story or sharing someone else’s brand messaging and story?

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  • Library of Congress Visit. The psychology and perceptions of a brand misread

    Library of Congress Visit. The psychology and perceptions of a brand misread

    Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.A Library of Congress Visit The psychology and perceptions of a brand misread.

    A Library of Congress Visit

    So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.

    (One, I think I was not even supposed to take.)

    It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

    Photo of the Library of Congress
    Photo by Jeremy Bishop on Unsplash and what I was expecting…

    Library of (not what I was expecting) Congress

    So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

    When I was doing a book signing in Washington DC, I was hoping my expectation and perceptions were correct.

    You might have Googled yourself?

    I Library of Congress-ed myself.

    After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business (Greenleaf Book Group) that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.

    A movie poster image of the artists guide to success in the music business.
    The Artists Guide to Success in the Music Business Movie Poster.

    This is the blah blah blah stuff…

    Table of Contents Section: Publisher’s Cataloging-In-Publication Data (Prepared by The Donohue Group, Inc.) Weisman, Loren. The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman.—2nd ed., 1st Greenleaf Books ed. p. ; cm. Issued also as an ebook. ISBN: 978-1-60832-578-8 1608325784 1. Music trade—Vocational guidance. 2. Sound recording industry — Vocational guidance. 3. Musicians. I. Title. II. Title: TAG LC Control Number 2013936454 LC Classification ML3795 .W45 2013 Other system no. (OCoLC)840438396 Dewey Class Number 780/.23 eBook ISBN: 9781608325795 Where to Request in LC: Performing Arts Reading Room (Madison, LM113)

    a book and an image of the reading room in the library of congress But at the bottom of all; the blah blah blah…

    it read… Where to Request in Library of Congress: Performing Arts Reading Room (Madison, LM113)

    Hope got lifted.

    I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

    Reality…Not so much like that. 

    Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

    I went to the James Madison Memorial Building. 

    Where I had to get an ID made and explain to three different people I wanted to see a book.

    After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

    Two doors were there. One with this modern glass that was shaded…

    (Still hopeful at this point)

    Then a second door that lead me in to basically a 70’s looking high school classroom.

    I was asked to fill out the authors name and the book title for two women at a desk.

    One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…

    “Your book!”

    Which felt nice.

    The second one who went to retrieve it, said,

    “This copy belongs to the government, you cant have it.”

    She might have been a little low on coffee… and well, kindness that day.

    Book on a desk table at the library of congress

    It was delivered 15 minutes later.

    And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

    A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.

    I was told the Music Business for Dummies Book that I wrote is also in the Library now.

    I am taking their word for it and will not be heading back any time soon to see that one.

    Side note; The Artist’s Guide to Success in the Music Business Audio book is available again for a free test drive on Amazon here: https://www.amazon.com/Artists-Guide-Success-Music-Business/dp/B08GYD148V/

    I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.

    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    A background image of a lake and a sunsett with a green hue over it. In the middle of the image is a blue circle with the quote text that reads; publishing a book does not make you and authority or an expert. Authorship does not equal authority.
    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    * Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Library of Congress. The psychology and perceptions of a brand misread

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  • Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.Shop Local Shaming and small business messaging missteps

    Shop local shaming and small business messaging missteps.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

    Using guilt, shaming and passive aggressive behavior and tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    The Full Episode of this podcast can be found here on Castbox as well as on most sites, stations and apps where you may like to listen to podcasts.An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.

    Shop local shaming and small business messaging missteps.

    Full transcription of this podcast

    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

    Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while making an obligation statement about what you need to do, what you have to do and why you have to help, by shopping local.

    You can get your point across without being rude. At the same time, being honorable and do not be selfish.

    And… Telling me I don’t care about my community because I didn’t buy a product locally can be taken as very offensive, very assuming as well as very judgmental.

    A quote in the middle of a circle that is surrounded by a Christmas tree and decorations that reads “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”
    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    It might not be true for everyone.

    And, even in all of it, there is truth, but it is not going to be true for everyone. It is contradicting where someone having a hard time with their local business is telling others they are supposed to shop with them.

    Yet, they give no consideration that those people might not be able to afford the costs required or for that matter, the ease of shopping.

    By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

    A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

    Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.

    “Invite by explaining about you and your store, market by educating about what you have, message by sharing why it can be an advantage to buy from you and stay in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

    Shop local shaming and small business messaging missteps…

    is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast. Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.

    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

    This brand communications and optics podcast is available here on Podbean as well as on most sites, stations and apps where you may like to listen to podcasts.

    Episode Podcast Links: Pandora iHeartRadio Apple Podcasts Amazon Music Spotify Radio.com Spreaker Radio Public Stitcher Google Podcasts * Opening Theme Song Credit What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Closing Theme Song Credit: “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Shop local shaming and small business messaging missteps.

     

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  • Is your messaging clear when others are sharing it or promoting it?

    Is your messaging clear when others are sharing it or promoting it?

    Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

    Is your messaging clear?

    When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.

    Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.

    You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.

    It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.

    is your messaging clear, social media quote from loren weisman
    Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.

    The way you want?

    When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.

    While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.

    It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.

    is your messaging clear, loren weisman quote, if you are saying the same thing as everyone elseIs your message still coming through?

    From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.

    When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.

    Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.

    This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.

    Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term. is your messaging clear, differentiate your opinions from facts, loren weisman, quote

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Is your messaging clear when others are sharing it or promoting it?

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