Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Flipping the script. A fresher approach to marketing communication
No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
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You Might Not Have a Book in You, and That Can Be a Good Thing
In this digital hype with zero accountability age, many of us are often told we need certain things to establish our authority, a book, a podcast, an online course. But, perhaps pause and reflect on that claim for a moment.
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Sharing vs Telling: A brand communication concept to consider
In the fast and often linear motion of brand communication, a subtle yet powerful distinction can go unnoticed: the difference between telling a story and sharing one.
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Studies Have Shown? A Study on the Claims of Fake Studies
It seems too many are out there claiming studies have shown and more often than not, having no proof of a study to show for.
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Integrity Over Ease. The True Cost of Authentic Brand Communication
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
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Secure Your TikTok Experience: A Two-Phone Strategy
Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?
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Ready Fire Aim… Are you branding in the wrong order?
Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.
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Just Because You Can Does Not Mean You Should
Consider standing strong with ethics, honor, transparency and originality.