loren weisman
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. He hosts the brand communications and optics podcast Wait What Really OK and speaks at conferences and events on authentic messaging, marketing perceptions and audience optics.
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Expired Experts Might Be Holding You Back: Here’s How to Spot Them
Ways that used to work for some, may not work for all or work anymore. Here are a few ways to identify expired experts who might be holding you back.
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Branding an Authentic Book From the Start to Maintain Messaging Endurance
Branding and messaging tend to be some of the last thoughts on any writer’s mind as they are penning a manuscript.
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Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
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Brand Communications and Optics Strategist Travel to You
Travel information for bringing me to you for in person strategy or speaking.
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Brand Optics Quotes and Insights from Loren Weisman
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger impact.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?
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Ready Fire Aim… Are you branding in the wrong order?
Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.
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Just Because You Can Does Not Mean You Should
Consider standing strong with ethics, honor, transparency and originality.
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Authentic messaging introductions transcription
This is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority.