loren weisman
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. He hosts the brand communications and optics podcast Wait What Really OK and speaks at conferences and events on authentic messaging, marketing perceptions and audience optics.
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AI in Post-Production: Creating the Content First
AI in post-production: Loren Weisman on creating the core foundation of your content first, then asking AI to format it and follow best practices.
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Earned Media With an Interview Information Sheet
Earned media: Loren Weisman on an interview information sheet that shows media outlets what you know, where your content lives and how you can help.
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Engaging Your Audience Before Asking for a Follow
Engaging your audience: Loren Weisman on giving viewers a chance to experience you before you ask them to like, share, subscribe or follow.
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Vetting Coaches and Consultants Before You Work With Them
Vetting coaches and consultants: Loren Weisman on information over motivation, overnight certifications, proof of concept and not believing the hype.
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Authenticity in Brand Communication: Why It Matters
Authenticity in brand communication: Loren Weisman on popularity versus authority, rejecting hype, and building a brand on truth and real experience.
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Fake Online Course Industry Is Out of Control
The fake online course industry is out of control: the tactics behind many deceptive courses aimed at coaches, consultants and entrepreneurs, and how to vet a course before you buy.
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One-Sided Thinking: Watch Out for the One-Siders
One-sided thinking is the subject of this short video: the one-siders, the lopsided types, and how they can harm your business, your strategy and your relationships.
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Subjective vs Objective Messaging: Opinions vs Facts Online
Subjective vs objective messaging: the lines have been blurred heavily when it comes to opinions and facts. It is not about justifying your views. It is about defining they are your views.
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Telling your story or sharing someone else’s messaging and story?
Sharing another’s story and trying to make it yours is anything but authentic. Are you telling your story and are you sure?
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Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.