The three audience concept is the subject of this video for creators making videos, podcasts and blogs. The full transcription and questions and answers follow the video.
This video first went up on YouTube on May 29, 2025. The written post was added on November 13, 2026.
Table of Contents
What Is the Three Audience Concept?
The three audience concept is an approach to content that can speak at the same time to people who have never heard of you, people who know you very well, and people who may have heard of you in passing. Honoring all three, in Loren Weisman’s view, may help you keep those who have been with you for some time while attracting those who have never heard of you.
- A useful check can be whether a piece of content is as good for someone who has followed you since you began as for someone new.
- Long banter openers in the style of the old radio host may work for someone well established but may not work for someone newer.
- Seeing a tactic work for someone else may not mean it is the thing to emulate for yourself.
- Content that is all upsells, hype and like and subscribe requests can exhaust the audience you already have.
- Caring for and engaging past clients and followers may lead them to point you to someone they feel could use you.
Three Audience Concept: The Full Transcription
Your Biggest Fan and Someone New
Is your content engaging your biggest fan as well at the same time as someone who has no idea who you are and maybe also for the person that’s familiar with you but doesn’t know you all that well. My name is Loren Weisman.
I’m a brand communications and optics strategist. And what I propose to you today to consider inside of your content as opposed to the trend hopping, the trend jumping, the overhyping, the shout outs, these long openers where you’re making it out to have a much bigger audience than you actually do.
The Old Radio Host
Consider angles of connecting your audience, of connecting of as you record something, is this as good for a person that’s been following you since you began as it is for someone who has no idea who you are? Many choose that tactic of the I call it the old radio host.
I see this on a lot of podcasts where it’s 10, 15, 20 minutes of banter and if I haven’t heard of you, or somebody that’s just tuning in hasn’t heard of you, what do they make of that?
And it’s something that works when someone is popular, when someone is well established, that may work for them, but it may not work for you as someone that’s a little bit newer, as someone that is trying to get established. One of the key points here is just because you see it working for someone else doesn’t mean it’s the best thing to emulate for yourself.
Inviting People In Without Constant Selling
Take the time when you create content to invite people in to know who you are, to learn about you and for those that do know who you are, how you can continue to engage them if everything at the same time too, if everything is just a seller, don’t forget to like, don’t forget to subscribe. Sign up for my course.
Boom, boom, boom, boom. How does that keep people staying involved with you or staying involved with your content? Okay, so we’ve shifted there. You’ve gone to the side of now you’re just all for people that have never heard of you and you’re exhausting the existing audience.
A Middle Ground With Three Audiences
There is a middle ground and it means that you’re not necessarily going to trend hop or trend chase or try to hype yourself up, but putting up that little thing and it doesn’t have to go into some major script of putting up that thing about okay, how could this video impact someone that knows me, maybe someone that even works with me, to someone that’s never heard of me, to someone that’s heard of me in passing inside of that three audience technique with your content it may allow you to engage and keep those that have been with you for some time, while simultaneously attracting those that have never heard of you.
And in that respect, you’re honoring all audiences and not just pointing at one audience if you need to do this. What if they already did? What if all they’re getting from you is upsells, sells, hype and like comment and subscribe requests?
It’s getting tiresome and many people are moving away, those numbers are dropping down and you never know some of the most established people, the people that you’ve worked with, the people that have subscribed, the people that continue to follow. If you continue to care for them, engage them and steward to them.
While they might not need your product or service anymore, maybe in that engagement it keeps them engaged and they point you to somebody that they feel could use you as opposed to completely disregarding them.
Honoring Your Three Audiences
So consider the three audience concept to put out content and think along the lines of the people that have never heard of you before, to the people that know you very well, to the people that may have heard of you in passing, honor them inside the content. Don’t emulate the most famous people out there that banter on and reference to jokes that just don’t make sense.
Maybe when you have X millions of followers, that process or optic could work for you. But as you’re genuinely, organically and growing from a smaller place, consider moving away from trying to do what the most popular guy is doing to doing what could work specifically for you.
When you honor your three audiences, when you stand in humility, when you bring your point, your experience, your authenticity to the forefront, you may attract, maintain and sustain that many more people and have that much stronger of an audience.
Three Audiences in My Talks
Content to engage your three audiences simultaneously, and authentic array engagement.
Questions and Answers
What are the three audiences in content creation?
The three audiences can be the people who have never heard of you, the people who know you very well, and the people who may have heard of you in passing. A useful check can be thinking about how each piece of content could speak to all three at the same time.
Do long podcast intros and banter work for newer creators?
Long podcast intros with 10, 15 or 20 minutes of banter may work for someone popular and well established, but may not work for someone newer. Someone tuning in who has never heard of the host may not know what to make of that old radio host style.
What happens when every video asks viewers to like and subscribe?
Content made up of upsells, hype and like, comment and subscribe requests can get tiresome, and many people may be moving away from it. That kind of content can exhaust the existing audience, including people who have worked with you or followed you for a long time.
How can you grow an audience without chasing trends?
Growing an audience without chasing trends can start with a middle ground: no trend hopping or hype, only a small check that does not have to become a major script. The check can be asking how a video could impact someone who knows you, someone who has heard of you in passing, and someone who has never heard of you.
Why keep engaging past clients who no longer need your service?
Past clients and longtime followers may still be worth caring for and engaging, even when they no longer need your product or service. That engagement can keep them involved, and they may point you to someone they feel could use you.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
Three Audience Concept for Your Content