False promises are the subject of this Short video for entrepreneurs, small businesses and professionals weighing sellers, consultants and offers. I’m asking you to look a little bit deeper that many people use these claims and they use it without any kind of transparency, without any kind of accountability.
This video first went up on YouTube on May 9, 2025. The written post was added on November 4, 2026.
Table of Contents
How Can You Spot False Promises?
False promises can be claims and promises with no substance or foundation behind them. Asking whether you get all your money back if the promise fails may show how much the promise holds, in Loren Weisman’s view.
- Some sellers may offer nothing but sales, hype and promises.
- Many claims may come without any transparency or accountability.
- Asking if you get your money back when a promise fails can show how firm it is.
- Sharing in humility, authority and authenticity may serve better than claims.
False Promises: The Full Transcription
Too Many Claims and Too Many Promises
Beware of those that make too many claims, too many promises and too many guarantees. And yet that’s all you get from them. You see nothing else but their sales, their hype, their promises, their guarantee, but no substance or foundation behind it.
My name is Loren Weisman. I’m a brand, communications and optics strategist. And I’m asking you to look a little bit deeper that many people use these claims and they use it without any kind of transparency, without any kind of accountability.
Asking If You Get Your Money Back
Work with me and I guarantee you’ll get this, buy this product, and this will absolutely happen. Be interesting if you went back to them and said, okay, so if it doesn’t, do I get all my money back?
And watch how they buckle and watch how they, oh, well, well, there’s this and there’s this. Watch out for those where the majority of their hype is just that, hype and very little substance.
Sharing in Humility
And at the same time as you share, share in humility, authority, authenticity, and move away from the claims that are right now burying some, revealing others, and creating a problem online for many.
Vetting Marketing Claims in My Talks
Vetting the marketing fools and advertising scams for your business.
Questions and Answers
What are the signs of false promises in marketing?
Signs of false promises can include too many claims and too many promises with nothing else behind them. When most of what someone offers is hype, there may be very little substance.
How do you test a promise from a seller or consultant?
Asking a seller whether you get all your money back if the promise does not happen can be one test. Watching how they buckle or start listing exceptions may tell you more, as Loren Weisman sees it.
Why are big promises and hype a problem online?
Big promises and hype can create a problem online when there is no transparency or accountability behind them. They may be burying some people and businesses while revealing others.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
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False Promises With No Substance Behind Them