Loren Weisman Blog: Brand Communications and Optics
Blog posts, podcast transcriptions and short videos from Loren Weisman, brand communications and optics strategist in Orlando, Florida. The subjects are authentic messaging, marketing perceptions and audience optics, for authoritative businesses and individuals, authors and creatives.
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Integrity Over Ease. The True Cost of Authentic Brand Communication
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
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Secure Your TikTok Experience: A Two-Phone Strategy
Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?
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Ready Fire Aim… Are you branding in the wrong order?
Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.
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Just Because You Can Does Not Mean You Should
Consider standing strong with ethics, honor, transparency and originality.
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Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
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Messaging Before Marketing Transcription
Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.
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Reviewing authentically Transcription
There’s a false sense of authenticity in attacking people to try to get popularity from others.
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First Discovery Steps Podcast Transcription
This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me.
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Coaching with accountability transcription
Coaching with accountability and finding honorable coaches in the world of coaching. Now there are some great coaches out there.