Brand Communications and Optics Strategist Loren Weisman

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Sharing Opinions Instead Transcription
Sharing Opinions Instead Transcription for the Sharing opinions Instead of Trying to State Facts May Help Podcast

Sharing Opinions Instead

Sharing Opinions Instead of Trying to State Facts May Help

Released on November, 5th, 2021

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Sharing Opinions Instead of Trying to State Facts May Help on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Sharing Opinions Instead Transcription Chapters

Sharing Opinions Instead Transcriptions Chapters

00:00 – Introduction to Wait What Really OK Podcast

01:06 – Posting Frequency and Social Media Strategy

01:42 – Why Joe Rogan’s Podcast Isn’t a Universal Model

02:46 – Stating Opinions Clearly and Explaining Why

05:01 – The Problem with Pay-for-Play Opinions

05:54 – Sharing Opinions Versus Presenting Facts

09:00 – Avoiding Unintentional Claims in Messaging

09:44 – Messaging Around CBD, THC, and Compliance

12:20 – Building Conversations Over Reading Scripts

13:51 – Respecting Different Opinions in Business

15:24 – Adding Value Without Commentpreneuring

18:49 – Exposing Fake Awards and False Authority

20:56 – Navigating Changing Algorithms and Online Visibility

22:56 – Finding a Foundation for Authentic Messaging

24:19 – Final Thoughts and Podcast Conclusion
Sharing opinions instead transcription text

Sharing Opinions Instead Transcription

Song: Wait What Really OK. Ok With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really OK.

Loren: Sharing opinions instead of trying to state facts may help your business, your messaging, your marketing, your reach, your advertising, both from an engaging standpoint, from a psychological standpoint, and even from the algorithm and the compliance standpoint. My name is Loren Weisman. This is the Wait What Really OK Brand messaging podcast. It’s been a little bit of a burp in between episodes. I would call this season nine, episode two, number 135.

The last one was in July. So other things have been going on. That’s where I go with this kind of thing and that’s my opinion. I don’t think that you need to podcast every single day. I don’t think that you need to post on Twitter 20 times a day. I don’t think that you need to overly pressure if you don’t have anything to say. However, I state that and lead with that by saying I think and I share reasons why I feel that way. I don’t try to yell, sell or tell people a method that might not work for everyone because there’s some people that podcast every single day and they do incredibly well at it. However, when you follow certain molds or models with certain pieces missing, it might not work the same for you.

What Joe Rogan has been able to do with his podcast is not a model to follow. It may be something to aspire to. He may be an inspiration. But all the pieces and all the fame and the immense knowledge and the guests that he has and the reach that he has is a lot different than someone perhaps 19 years old starting out with zip. It’s not saying that what he did and how he did it was wrong. It might just not be realistically or strategically relatable. We’ve come into a time and this part I state objectively and I’m very careful to differentiate the facts from the opinions because we are in a time right now where it’s very challenging for many people.

They will take an opinion and move it into a fact. And that doesn’t help anyone. But we have come into a time where the push of the headline, where the opinion, if it was just stated like, you know, an op ed, an opinion editorial, I would love to see that come back. I think the news would benefit from that. To be able to state, here’s an opinion and why, so that people can’t just come blasting. And this, this is where it ties to your business or your product or your service. What you believe, it’s what you believe. When you preface it with an opinion and why you believe it.

You open up the doors for conversation. You open up the doors for engagement. There are many of the top level business coaches that force this idea of you have to pound confidence. To me it sounds like arrogance and oftentimes inside of that arrogance, it’s a pressure that because they have to use these tones and because they have to push things they’re unsure of, it doesn’t really show showcase a foundation of authority. I can tell you things about messaging, but it’s not my place to tell you what to do with your messaging. I can showcase examples of what Fish Stewarding group does and the elements of how we approach things.

It still might not work for you, and that’s fine. But in humility, in authenticity, and in honor to be able to state, here’s what I feel, here’s what I think, here’s what I think might help you, that is a lot more true and gifting and foundational and engaging than saying, you’ve got it all wrong. You’re doing it wrong. You need to do this. I have no right to tell you that and you have no right to come and tell me. We have a lot of information that gets shifted from an opinion or gets shifted from unsubstantiated facts, and then it’s pushed into the fact thing.

We see that everywhere. That’s nothing new. Podcasters, vloggers, bloggers, influencers, they’re using an arrogant, overly dominant tone to push something. And if it was that true and if it was that authentic and if it was that good, couldn’t they move to sharing a little bit more about an opinion?

Why does it need to be the best? I don’t agree with, and I came from the music business, I don’t agree with the best rock drummer or the best album or the best song. Because music is all subjective. It’s art. It’s the same thing with food. We have a local magazine around here and the way that they review certain area stuff. And again, I don’t like how they present because they make it like they’re covering the area. No, it’s an advertising magazine.

If you advertise with them, if you pay them, they will present how great you are. But the front of their message is all about, no, this is the area. So where does that work? Well, now, inside of all these issues, it’s not that we’re going to solve this, it’s not that it’s all going to come together.

However, we can become a little bit more aware. And if we become aware, if you choose to be aware, you might end up making better decisions both in the people that you engage, the people that you purchase from, the people that you work from, as well as those that work with you. So coming back to the title, sharing opinions instead of facts. Well, what if I know this to be an absolute, you know, just completely objectively true? Okay, go with it.

Sharing Opinions Instead Transcription Continued:

Sharing Opinions Instead Transcription Continued:

However, because so many people have stated opinions as facts and so many people have experienced that wasn’t true, or this isn’t true, or that doesn’t seem right, to respectfully understand the perceptions you may be able to break through when you go to that humility and phrase something that may be factual even as an opinion. The other side of that too is from a compliance standpoint, from a liability standpoint, from things that you put out on the web, from things that you put up on YouTube, from things that you put into podcasts. Many of these algorithms are looking for issues that could get certain sites or certain people sued.

You want to get onto some of these news networks, you want to become one of those media people, that’s fine. However, trying to come out and becoming the expert, it’s a challenge today because everybody’s a so called expert coming out with your opinion, where you built that opinion from and off of how you see things, how you can be subjective, how you can handle someone countering that opinion is a beautiful thing and very newsworthy and very media worthy to come into a voice. And look at this. I mean, you could say this from a Facebook standpoint. People say they blocked this post. They did this to me. They did that to me. Yes, they did, because they have every right to, because it’s in their terms and conditions. They can do that. You’re not, or most of the people I’m talking to, you have no stake or control of these social media platforms or online platforms. And so the firing back of saying this isn’t fair kind of comes off to some whiny.

Now, if you want to continue to amplify your view, your opinions, then play by the rules to get your voice through. So, for example, some of the flagging and the tagging, the penalization, I’m not being seen. No, you’re not. Because you chose certain words, you chose certain phrases, you chose to use caps, you chose to do things that are getting penalized. I have to spend so much more money to be seen. Okay, maybe, but maybe it’s also spending a little less money and following some of the measures to get your voice across, it’s not numbing you, it’s not nulling you. I saw some influencer that sent this thing and it was one of those gym, they were in the gym and it was, you know, beautiful women in spandex and big guys with big weights. And they’re like, if they’re not hearing you for who you are, you don’t need them. Okay, again, I’m not judging that. That’s one way to go, but that’s a very challenging way to go. It means you’re going to have to do a lot to get through to that audience.

Now you flip it around and state, okay, what are the compliant messaging measures? Where am I standing? Where I could be viewed as a claim. And that’s something to move away from. We are the best X product in the world. That is a claim that can easily be refuted because somebody else can have an opinion that something else is the best.

Now at the same time you got the psychology behind it of people just tired of hearing of the best and the best things that they got, they weren’t so much the best. And now you’re in the vicious circle switching it around to sharing. If you’re looking for this, you may like this. Here is what this may do for you. CBD is another area that’s getting in so much trouble with this. Their CBD and THC and cannabis part of the slow up.

They continue to blame the government, they continue to blame social media. They continue to blame, blame, blame as opposed to taking the accountability to putting out the messaging around how CBD and THC can work. They this industry as a whole, not everyone in their overly objective statements and claims, they’ve kept this thing from being legalized. Now move from the CBD is the answer to everything.

And CBD can cause can fix your arthritis and your depression and this and that. And everybody needs cbd. That’s not true. We all do have an endocannabinoid system in us. It reacts differently with different people and different levels of CBD affect us differently. Somebody could take CBD that has arthritis and because of their physical makeup and because of what they experience, their life, their diet, their health conditions prior where they live, their fitness level, all of that. Yes, it could completely solve arthritis. It’s been proven in examples as an objective fact.

However, three more people could be in the same scenario and try it with arthritis. Maybe they have different parameters with their bodies and it has no effect whatsoever. And even other people, they can have a Bad effect. It can give them headaches. This is the same thing for every element of business, for every product that’s out there we have as a culture. And not saying this is everybody, but many. And many in the business market. I’m sorry. I personally find it appalling, the excessive push of confidence with the Tony Robbins, the Grant Cardone, the Gary Vee angle, the push, push, push pressure, and then a minute later, they’re coming. No, no. It’s all about love. We all need to. I think we all need to learn what love is. I don’t say need a lot of the times, but I also feel like love is not pressure. And the way that they push this and the way that many of these sales systems and especially those MLMs put this thing out, that this is the greatest thing in your world. That seems a little off and it seems a little uninviting now. The opinions of this person had this experience. Jump back to the CBD for a second. These people had this experience. It was really good for them.

Would you like to see if this lines up and works for you? It’s not being soft. It’s not being passive. It’s not even being submissive. It’s being engaging. It’s sharing. It’s building a conversation as opposed to reading off a script or pressuring or pushing, you know, some of these. I was listening to a podcast very early in the morning, and I try to listen to every single side and then from there, dig in a little deeper. And is this person just really emotional and like, you know, just into it? Great. If they are.

However, when that emotion and that excitement begins to shift and move an opinion to effect, I have a problem with that. And I want to see personally, more people be able to take those two steps back and say, I’m going to walk in the subjective. In the opinion, certain things I might even know are absolutely, objectively true. But I’m also going to walk in the humility of and the understanding that other people and the perceptions and the connotations of what people have received from so many that they’re tired. I’m going to think when I record a podcast, when I do a video, when I add a quote that how many people have heard something similar to that?

Sharing Opinions Instead Transcription

How many people have heard something different from that? How many people have heard it from a contradicting standpoint? And at the same time, maybe this isn’t for everybody. Maybe you think my podcast sucks. How do I respond to that? Thank you. You’re probably not going to want to Listen anymore. I have no right to change your mind if you don’t engage with the episodes that I’ve had. If you don’t engage with me, if you don’t engage with Fish Stewarding Group, if you don’t like what we’re about, fine. That’s your opinion. And that should be the same to me, the same opinion with any business, with any product.

It’s not converting people over to like what they don’t like. It could be instead a shift of engagement of stories, of different podcasts, of videos. Fish Stewarding Group, our key line inside of our stamp is stewarding strategic solutions. The second part of that is building authoritative businesses with authentically sound people. We don’t work with everybody. We can’t work with everybody. And not everybody would probably want to work with us, but we’re not trying to present that. And that’s what I ask you to consider.

Don’t try to be everything for everybody. These real estate agents, many of them, not all of them this aggressive, I can do, I can do this, I can work with anybody. No. And then, and then a second later it’s, but you have to have this credit score and you have to have this and you have to have that or this can work for everybody until it can’t. So many claims get buried. It’s not that you’re being overly exclusive, but to stand your ethical, moral and authentic ground can make all of the difference.

Think of how you could share something inside of a quote. Excuse me? Think of how you could add a thought where you’re not commentpreneuring all over LinkedIn. And I’m so tired of that personally. These people that go on and they have in their schedules, they have in their schedules spend X amount of time putting up this many comments, make sure always to say happy birthday.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

Sharing Opinions Instead Transcription Continued:

Make sure always to on a work anniversary to, you know, send a little note for me on my LinkedIn. If I get a note, if I haven’t heard from you in any way, shape or form, or you haven’t heard from me, and all of a sudden I see a note, congrats on your work anniversary, I immediately disconnect because to me it’s not a connection and I’m not trying to build up some kind of false numbers. Maybe it’s just not how I approach social and you might approach it differently, but to stay away from that feels a lot more authentic to me.

This person is not a connection to me in that too. From the idea of what you’re sharing online, do you really need I’m just so humbled to have 10,000 followers that usually to me, tends to make me one less of a follower. I’m not trying to be mean, but if the only content that you have is to try to brag, where does that present the perception to the first couple people that followed you, the first hundred, the first thousand?

It doesn’t. We can, if you choose, share and give in an engaging way that touches on the audience that already knows you, the people that may have heard of you in passing and have no idea who you are. I’m sorry. Third. And the people that have no idea who you are. In that we’re honoring all three of our audiences. And then in adding the understanding of perception, that moment right before you post, how many people maybe posted the exact same thing? Or maybe it’s so true to your intention and true to your heart. And true. And yet it’s been flagged, it’s been tagged, it’s been penalized.

It’s taking that one extra step. It’s not trying to hold you down or cover up or take away your creativity. It’s allowing you to take a second to decide how you want to be perceived. I was on a podcast a couple weeks ago with a guy, and I really enjoyed what he was about, but it was a lot of talk because the practices of authenticity went out the window when it came time to promote for him. I don’t believe in the whole Amazon, like the snapshotting of, you know, buying ads and then stating, oh, look at me, I’m the number one book in this, or I’m a top bestseller here.

I think I did an episode a while back talking about that with the Amazon books people congratulating themselves of being a top bestseller when they have positioned themselves and paid so they could get a whole bunch of downloads all at once, get a screenshot that within that minute and a half or so, they were number one, or they were, you know, very high up. And then, oh, this is so wonderful. Some of these Better Business Bureau flags and awards, oh, we’re so proud to be a part of this.

You paid in, you signed up, you got this thing. I mean, so great. That seems a little bit quick that you’re bragging there that that’s something you paid for these awards. So many of these awards and so many of these award shows, you pay to be nominated, you can even pay to win.

And then they’re going, I’m so humbled and honored. No, that’s a lie. And in that. And maybe they are humbled and honored that they paid for their own. So I guess I can’t call that a lie. But still, it’s running rampant of a lack of authenticity, a lack of morals, a lack of ethics, and maybe some of this. It doesn’t bother you, and that’s fine, and I don’t judge you for it.

Sharing Opinions Instead Transcription

But if it does bother you, then consider being true. Consider moving to the subjective over the objective. Consider having enough humility to recognize an audience not for where you need to penetrate, but for where you need to engage, for where you can get together with someone and they can see something, and you consider the overwhelmed audiences of what they’re being told.

From politics to viruses to products to promises. I heard this, and this is that. All right, I, you know, I enjoy some of the conversations when someone says, I, you know, I believe this. Okay, where did you garner that from? I read it somewhere. Can you give me a little more? What, you don’t believe me? No, I just want to learn. I like to learn.

And I’d like you to consider educating your audience. And some of the things that you can share that might even be indirectly or only vicariously related to your products and services could serve you well in building trust and real trust, authentic trust, not this no like trust crap. I don’t like that. You got to build no like trust. What if you’re untrustworthy? These business people. I will get any business up to a point of $1 million in revenue by this point.

Do you really want to do that? If they’re saying they can do that for anybody, then that means their ethics in many cases are probably out the door. We’re coming into a time, I believe, of authenticity and hopefully true authority. We’re coming into a time where algorithms are changing, sites are being pushed down, people are being penalized that should be penalized because it’s all looking like sales hype. It’s different ways of how you phrase and what you phrase and what you do and those that stand in subjectivity, those that consider the compliance and are careful to state, okay, could this come back and bite us in the butt?

Well, it shouldn’t. Okay, maybe it shouldn’t. However, if something is going to happen like that, are you prepared and are you prepared, regardless of what you say and how you say it, are you prepared for whatever comes back? Because if you’re not, don’t put it out there. We’re in a very sensitive time, a sensitive culture. It’s. This morning, I saw the. There was something about an actor who. And again, I haven’t read all the articles on this, so I don’t know 100%. But he was saying he was very thankful for his beautiful wife and his beautiful and healthy new baby. I’m a father of a daughter. Be thankful of that too.

Apparently he was married to another celebrity and they had a special needs son together. I don’t understand that for him to make a statement, to state this, that it is throwing shade at his son and his ex. I bring that story up because this is the perception and regardless of what his intention is and not saying that he should have said anything differently. But right now, you’re going to watch certain things go into crisis management with his agent.

You’re going to see certain things come out from elections. We had a recent election and you watch how stuff what was said before and then when winners won and losers lost and people that were hoping to win lost, and then they flip around and they flip around a message and it continues to flip and flip and flip and it looks like a very confusing thing because there’s no foundation to it. And that’s the summary and that’s the point that I want to try to get to.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

Let’s try or please consider the idea of finding that foundation, that subjective foundation that will back up your opinions and people will begin to see if your opinions are objectively true, that you are a source that can be trusted, that you’re not chasing after trust, but you’re earning trust, that you’re sharing and understanding the perceptions of others, that while it might be so true and correct to your heart, it might be read wrong. When you’re able to take those couple steps back in that subjectivity, in that humility and in that strategy while staying compliant.

Because right now, inside of subjectivity, compliance is a winner. Compliance is a winner because in that it won’t push you down, maybe you say, okay, you know, I’m going to save this for a website and I’m not going to pop it on Twitter or I’m not going to go over here or I’m going to, you know, I’m going to make sure to continue to get my words out, but I’m going to be careful where I choose them because this overarching, I’m just going to scream this to the world. It may push you down and not give you as much of an audience as you may like. Especially in these days, websites get put, oh, this isn’t fair. This isn’t right.

This is their platform. They can do whatever they want. When you consider your voice strategically ethically, subjectively and with a humility and an understanding that perceptions can be way different than intention. Think telephone game like when you were a kid, that one kid that started in one spot and it ended a completely different thing somewhere else. Keeping those things in mind as you create your content, as you put out your message, as you build your press releases, as you choose what you’re advertising and how you’re doing it, all of those thoughts doesn’t mean that you need to be a perfect messaging and optics strategist.

Doesn’t mean you need a messaging and optic strategist. But to take that second, to take those pauses and think about the state that we’re in, the way people are communicating, the way things are being read, the compliance issues that are coming up, just keeping that in the back of your mind, pausing for a second and then making decisions with those elements inside of your toolbox. Your content, your message, your brand may be able to reach and engage that many more people that much more often. Wait What Really OK.

Sharing Opinions Instead Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Sharing Opinions Instead Transcription for Sharing opinions instead of trying to state facts may help Podcast

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Amazon Best Selling Transcription
Amazon Best Selling Transcription for Amazon best selling book claims and the 16,000 book categories

Amazon Best Selling Transcription

Released on August, 30th, 2022

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Amazon best selling book claims and the 16,000 book categories on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Amazon Best Selling Transcription Chapters

Amazon Best Selling Transcription Chapters 00:00 – Introduction: Amazon Bestseller Claims and Book Marketing 01:10 – Why these books are number 1 Explained 03:35 – Questionable Book Promotion Tactics and Category Manipulation 06:44 – Authenticity and Authority in Self-Publishing 09:58 – Genuine Book Promotion Strategies for Authors 13:33 – Long-Term Success: Ethical Marketing and Branding 18:45 – Conclusion: Building Trust with Transparent Book Promotion

Amazon Best Selling Transcription Text

Amazon Best Selling Transcription

Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really Ok.

Loren: This is the Messaging and Optics podcast. Wait What Really Ok. I’ll be your host. My name is Loren Weisman. I’m from Fish Stewarding Group. And in this episode, in the next couple episodes to follow, we’re going to be putting a focus on marketing, on the ideas of how people are marketing and promoting and where they’re choosing to do so and with what authenticity and authority they’re using.

Or on the other side of it, is it just empty hype? And then for those of those using certain claims that are false, are some of those claims hurting people that can actually state those and be true?

The title of this episode is Amazon Best Selling Book claims and the 16,000 book categories on Amazon, inside of the publishing and the self publishing, there are 16,000 categories. So maybe you’ve heard and you probably have so many people claiming to be a bestseller. Well, there’s only so many bestsellers that have the authenticity, the authority and the actual objective proof to state that.

Yet on Amazon, this truth can be stretched in certain places and in other places it’s being purchased. So maybe you’ve noticed it, maybe you’ve seen, whether it be on LinkedIn or Facebook or Instagram, people talking about, you’ve got to purchase my best selling book.

Well, is it really a best seller or is it not? And either way, isn’t it coming to a time, or aren’t we coming to a time where we can set the seed and a foundation of authenticity and authority and move away from the hype that everyone is using? So, for example, that one person that truly has a best seller is online, offline, ebook, physical book, audiobook, selling to that level and making that statement, even them, for them to consider stepping back.

Because that statement can be false, that statement can be contrived, that statement can be purchased, that statement can be massaged. And what I mean by massaged is there are publishing companies out there and book promoters that will advise you to put your book or write aspects of your book in a certain category where there are very few other authors or other sales. In turn, you get this nice little snapshot.

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Amazon Best Selling Transcription Continued:

You get seven people to buy it, 10 people to buy it, 20 people to buy it, and now you come up with a number one ranking and number two ranking and you’re a bestseller. That strikes me as a little bit of a lie, deception and immoral. Maybe it doesn’t bother you that’s your choice. On the same note, many of these bestseller models, these are the publishers and some of the book promoters that just showcase a questionable ethical standard. You can pay them or pay companies that they invest independently contract, where in a given period of time, you will set this book. And this is the funny part, it’s not a best seller because you’ve given it away to robots.

They’ll set the book for a certain time to have a series of robots download the book. So in this one compressed amount of time, all of these bots will download your book and then pump your rating up for just, you know, few minutes. And those publishers and those book promoters, they’ll take a nice little screenshot and send it to you and now tell you, hey, look at bestseller. Yeah, you’re a bestseller for a moment. Except you weren’t a bestseller. You lied. You purchased that time to be downloaded by bots. You gave the book away.

So maybe if the truth came out, it would be a little bit more along the lines of better, best robot downloader for a few minutes. The point being here is it’s questionable in how many people are handling the ethics, the authenticity, and the tactics of getting a book out. So I invite you, and maybe you’re not the type, maybe you are. I invite you to set and plant the seeds of authenticity, of authority, of just that element of honesty when you’re putting your book out. Now, on the other side of it, maybe you don’t need to write a book. And there are a lot of PR agencies and a lot of marketing companies. You got to have a book. You got to have a book to showcase your authority. What if you don’t have a book in you? Then don’t write one. Maybe it’s creating a podcast.

Amazon Best Selling Transcription Continued:

Maybe you have a podcast in you. Maybe you have a video series. However, when you begin to use these fake methods and false measures to try to up and amplify your authority, it’s being built on something that is not real. Reviews can be bought, books can be bought. You can go to some of these sites out there and they will pre write a book for you. There are AI systems that will do it. There are companies that will sell you a package where they just say, move this around, create a cover, add this, this, and this, and your book is done.

And I’ve commented on one of the companies and I told them, I said, it’s not, it’s not stealing because they wrote them. They wrote this material, they’ve adjusted it in a number of different ways, and they sold it to you. So it is not stealing. However, it is absolutely plagiarism because now you’re using other people’s words and you’re claiming them as your own. Many of these marketing companies too are now sending people and say, part of your social group and part of your content, you can hire people to help write your book for you.

And I remember going back to the sites and like, help write your book with you. No, no, for you. Many of these people are writing now. There’s an aspect and there’s a fine line and there is some morals around the ghostwriter or that person that’s writing along. That’s one thing. However, to just flat out state, this is what you created when you didn’t create it at all, it makes it a little bit questionable. And would you turn around and state, oh, I went to this company and I bought this and I moved these paragraphs around, I changed some chapter titles, I put this on.

Amazon Best Selling Transcription Continued:

If you’re not prepared to share any method, any step or any part of how you created your book and how you put that out there and how you promoted that book, if you’re not prepared to share that with the audience that might buy it, then maybe just for a moment, consider it’s not necessarily something to do. Oh, well, all these people are doing it and there are plenty of people doing it. You can search right now online how to get an Amazon bestseller and you’ll see a couple of the motivational types of you’ve got to do this and you’ve got to do this and blah, blah, blah.

However, the majority of the searches that come up will talk about the methodology of track a category that’s here, but if that’s not you, that’s false. Buy this, add this here, do this. I mean, they’re adding these elements that don’t stand on any kind of solid rock. It’s all on sand that just slips out from underneath you. So if you’re going to write a book, if a book is something that interests you, if it’s something that you wanted to do, do it, but do it from build it from the table of contents to the chapters to the words on the rock and not on the sand to be blown out away from underneath you showcase it so that every step of that is something you’d be proud to share.

I’ve written a few books. I’m proud of them. I’m proud, less proud of the first one. I’m proud of what was done and how it was done and the problems that I had and the stuff that I came up against and these little nuances and the delays and the costs and all of it. But I’m proud of it and I stand behind it 100%. And I ask you that if that’s what you’re thinking about doing with a book, that you are able to do the same. You don’t have to buy these book templates.

You don’t have to write the. I mean, some of these writer courses take it with a grain of salt as something that one person has done. And the other thing too, in building authority, please consider staying away from the 90 different authors wrote this book and writing this one segment to get your author cred. Consider bringing it back to authenticity. Consider bringing it back to the authority. Consider rooting it in this stable, secure zone that showcases that anybody that would come at you or look at this stuff could see that this is true and it’s you. And that can make such a difference. It doesn’t mean you’re not promoting. It doesn’t mean also going out there.

Amazon Best Selling Transcription Continued:

And this is something to consider whether you’re a best seller or not. Something to consider when it comes to your book. Talk about the aspects of the book. Maybe there’s imagery that you talk about, whether it’s an illustration inside of the book or not. Maybe add an additional illustration to refer back to a chapter. There’s this guy, J. Warner Wallace, who has this book and he refers in, I think it’s like the 13th or 14th chapter to are to believing in Mark Hillism.

And I found that just so funny listening to his audiobook. And in that I was thinking it’d be really funny if this guy or his social team posted out something. Do you believe in Mark Hillism? And then reference the book, reference it’s in chapter 14. Maybe mention it’s not a cult and just leave it out there. Plant that seed, set that seed out there for it to be seen for other people as you have a certain experience and as you’re writing and on the chopping block with an editor. Maybe keep that material and format it into a blog.

The audiobooks are a wonderful element, but you can still talk about and extrapolate beyond and go into a podcast about some of the stuff that you didn’t touch on or some of the stuff that can go further as opposed to just buy this now. And you know, it doesn’t have to be this envy, ego, look at me, number one, because so many people are saying that. And in the chorus of that ego, arrogance and hype, some of the People that actually have those accolades are being lost.
[embedyt] https://www.youtube.com/watch?v=hoXlGBg3H2U[/embedyt]

Brand messaging blueprint strategies for creative careers.

Amazon Best Selling Transcription Continued:

So whether you have a book that sold five copies or a book that sold 5 million, consider sharing the nuances, the elements, the supplements, the compliments across different areas. Pull quotes from the book, use the press releases. Look at it getting out there. Look, when you, when you do a review or you’re going to put a review online, point it back to a verified place. If you get a review from one of the book, you know, one of the book agencies, and you can, you, you can, when you first put a book out, you can send it through a series of reviewers, a series of magazines, be able to point it back, because that’s another thing.

Reviews can be purchased, books can be purchased. You know, Amazon tried to adjust to the verified sell, but right now you can make a purchase through a group that will look like it’s a series of different verified sales. And then of course, the same thing goes with the reviews.

Think about anything you bought on Amazon. Have you ever noticed, you know, you might look through a review about a certain item and you see maybe a truckload of really good reviews and then you see this one star and it’s just, this is crap and horrible and awful and terrible. And when you click through on that reviewer, they have one review. That’s one of those bots, it’s not a conspiracy thing.

Now many of those people and many people inside the literary industry are using that. It’s that false review. And in that note, it’s okay for a negative review. You don’t need to combat it. You don’t need to get it deleted. Enjoy that. When you write something, there’s an aspect.

Yes, there can be fact in your book. There can be facts. However, there can be opinions too. And inside of that, to be able to allow someone, okay, that’s cool, you didn’t like my book, as opposed to getting into some war with them. The main thing here is as you look to authorship, if that’s the direction that you’re going, look at it. Or consider looking at it from the angle of enhancing what, you know, expanding out to an audience in a format that some people may find interesting or a culmination point, but not creating something to try to create an authority that you don’t have.

How My Daughter Changed My Approach Podcast Transcription

Amazon Best Selling Transcription Continued:

Amazon Best Selling Transcription Continued:

There are so many motivational, inspirational, empty books. This is in the health industry, this is in the business consulting. There are, I’m not going to name the site, I’m not going to go after that whole thing. I did that once and got attacked for it. But it’s Easy. They’re out there.

You can go to these sites and buy pre made business strategist books. And then you pop in a couple of your quotes, you switch these things around, you add this. Here you have these other templates. My quotes show up in business strategist books and it’s strange because it’s the same quote, because it’s part of a template. Many people will use these quotes and they’ll use quotes from other people. Pop this at the front of the chapter, pop this at the back of it.

Why can’t it be your own quote? Or if you’re going to put a quote into a book of yours, talk about why you placed it there, as opposed to using materials to try to enhance what might not be so strong. The point comes down to and the ask, I guess. Consider grounding yourself in your book in honest, moral and authentic strategies and tactics as well in your promotion.

Use this instead of the false hype, instead of the false pretenses, instead of the fake numbers. And regardless of whether you’re just starting out and maybe you’ve had six books sold or maybe you have 6 million, consider this is a dirty area where the perceptions are off and that maybe where you might be reaching a new audience. Even though you have a great deal of sales, you could sound like, look like, and come off like everyone else.

So inside of doing that book, consider finding the category that suits the book that honors the reader and not just trying to find one of the 16,000 categories on Amazon to try to get a bump up in a number that doesn’t really mean anything. And in the end, is that what you want to attract? Do you want to attract that individual that’s looking for a bestseller for a quick, almost like drug fix?

Oh, they’re going to buy it. Or are you putting out a book to form relationships, form connections with, maybe build business with? Because if you’re working the angle of just pure hype and hoopla and a false popularity, this individual or these individuals that are attracted to that may just end up jumping on the next train or the next best seller and throw you off in the trash and you’re booked behind.

Fake Authors Using AI. Podcast Links and Transcription

Amazon Best Selling Transcription Continued: Consider grounding in the authenticity, the authority and the truth. From there it makes it a lot easier to defend yourself or defend the case for where you’re coming from because you’re not hiding anything when it comes to your book or what you know from there. Look at the realities, okay? Whole bunch of people making up and buying reviews so that when you share a review, share back to the site share back to an individual.

I mean, I really and I get tired of it on Instagram. Bill J. Bill J. Or John S. Loves this. How do I know you didn’t write that? And a lot of people are doing that. Give me something that leads back. Give yourself something that leads back. Discuss elements, implement quotes. Add little videos. Talk about the aspects about it. Format it into the audiobook, put it into the ebook.

Consider translations. Consider organic, authentic, honorable methods to continually expand and extend the reach of your book without the same bestseller, bestseller. Bestseller. Buy my book. Buy my book. Buy my book. There is so much room for positive messaging and content that can come out with your book and it doesn’t have to be the same message over and over again. And that in turn might set up for endurance sales and endurance connections well past the initial release.

In the end, and I guess I rambled on a little longer than I’d intended to look past the claims. Consider stopping and no longer making claims, and share organically, authentically, authoritatively at every step of your book, all the way through the promotion and the marketing of it. And I believe it will serve you that much better. It will serve your audience that much better, and it will stand as something you can be that much more proud of. Wait, What? Really? Ok.

Amazon Best Selling Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Amazon Best Selling Transcription for Amazon best selling book claims and the 16,000 book categories

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January 1, 2025
Fake Amazon Reviews Transcription
Fake Amazon Reviews Transcription from the Fake amazon reviews and ways to navigate through them podcast

Fake Amazon Reviews Transcription

Released on May, 20th, 2025

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Fake amazon reviews and ways to navigate through them. on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Fake Amazing Reviews Transcription Chapters

Fake Amazing Reviews Transcription Chapters: 00:00 Wait What Really OK Introduction 00:25 Fake Amazon Reviews: Today’s Topic Overview 00:47 How People Get Their Amazon Reviews 01:16 Personal Perspective: Agree, Disagree, and Online Insults 01:43 Genuine Product Success vs. Negative Campaigns 02:11 Steps to Spot Fake Reviews on Amazon 02:41 Identifying Repetitive and Bot-Like Review Language 03:26 Quid Pro Quo Reviews and Red Flags 03:55 The Problem with Missing Backlinks in Reviews 04:59 Humility and Ego in Review Perception 05:42 Real-Life Example: Drill Order Scam 06:07 Due Diligence: Double-Checking Amazon Reviews 06:48 Influencers and the Validity of Recommendations 07:26 Lack of Review Accountability on Amazon 07:50 Back linking Reviews to Verified Platforms 08:36 Analyzing Review Timing and Posting Patterns 09:07 LinkedIn Algorithm and Review Party Detection 09:18 Review Timing: Sudden Bursts and Red Flags 09:35 Desired Amazon Features: Review Timing Transparency 10:38 Delayed Reviews: Authority and Product Trust 11:13 Authority for Products with Genuine Reviews 12:00 Versatility in Back linking to Authentic Reviews 12:16 Navigating a Marketplace Full of Fake Reviews 12:35 Closing Thoughts: Protecting Brand and Consumer Trust Fake Amazon Reviews Transcription Text

Fake Amazon Reviews Transcription

Music: Wait, What? Really? Ok. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really Ok.

Loren: This is Loren Weisman. This is the Wait What Really Ok. Podcast. Today’s topic is around the fake Amazon reviews. And this is less about the Somebody claims to have a best seller, which way too many do and they genuinely don’t.

They have a best. In many cases, they have a best free robot download to appear as if it’s a bestseller. And in that, taking it a step further to how people get their reviews, are they buying them or at the same time, are they pushing for people to push other people down? We seem to be in a time of you have any kind of dissonance, you have any kind of debate, it goes to insult. I noticed there was a guy the other day online and we had a little back and forth.

It was nice. And here’s my thought, here’s why. I’m not crazy about it, but do as you wish. And between him and I, it was wonderful. Somebody else pops in and because I disagreed, immediately insulted me and then immediately insulted what I do.

Now, this guy, I’ve never heard of him, I don’t know that he’s never worked with me. And I don’t know where he comes off as the expert now trying to just bash me because I disagreed with him. Now on that same note, we have that happening online. Certain products are moving up and they’re genuinely doing good.

People are buying negative campaign runs to get people to make sometimes they’re fake profiles, sometimes they’re limited profiles on Amazon to bash them down. And the same thing goes for many of these robots that will sit there and just positively review.

Fake Amazon Reviews Transcription Continued:

This is just the most wonderful thing. Well, how do you know? So here’s a couple steps to consider taking when you’re looking at something. If you’re seeing something where it looks like there’s some really good reviews, click the reviewer. See if that reviewer has a number of reviews.

Many of the fake bot type reviews, especially the negative ones, and even some of the positive ones too, they’ll have a very limited amount and oftentimes they’ll have the same voicing. They’ll be saying pretty much the same thing, how either they really love something and they’ll use the exact same words, or how they really hate something and how it’s just absolutely terrible.

So by taking that extra moment to say, okay, I’m thinking about this product, I’d like to, you know, hear about it from friends, I’d like to hear about it from other people, but I’m gonna look at Amazon reviews, see what the validity of those reviews are.

I oftentimes also have an issue when I see something where it says, you know, over a hundred thousand Amazon reviews to me, I get that’s not. To everybody. It has me wondering like, okay, did you buy up those reviews or did you put in some kind of I’ll give you five dollar Amazon card or you’ll get a discount.

Fake Amazon Reviews Transcription Continued:

At this almost this quid pro quo review thing, I’m not really crazy about those. And oftentimes in seeing them show up in the exact same way or the exact same words, it may be a red flag for the validity, the authority and the authenticity of what that actual product is. So in a sense, just consider digging a little bit deeper.

The same thing when you go onto a website. You know, John S said that this is the greatest thing John S could be made up. There’s no backlink to that. And so to some of the businesses, if you’re putting links or reviews, and I get that you might not necessarily want to break the privacy of, you know, of a review and pointing it toward a given person like an email or something like that, but garnering emails that are coming genuinely through Google Business, coming through Yelp, coming through Amazon, coming through trustpilot elsewhere to be able to not only share that, but share the link to show you didn’t make this up.

We get lost a lot of times, many of us, when it comes, when it’s in between the intention and the perception of reviews. While you might have the most beautiful, engaged, caring audience that wants to genuinely promote you, I understand that.

However, a high level of majority are people out there either hyping or bashing or trying to create a false presence to make up for what they don’t have. So in a level of humility, in a level of backing off the ego, as opposed to saying, look at how all these people say how great I am. Well, I can tell you how some really awful, terrible products have some of the best reviews you’ve ever seen.

Fake Authors Using AI. Podcast Links and Transcription

I mean, it really is amazing the crap that can be put out and that it’s, you know, much of it isn’t caught until later on or there’s some really high echelon product and then it’s immediately followed up with your, you know, sort of Temu like shortcut. I loved last and I didn’t love it for him, but last week there was a guy who didn’t read the the details correctly.

He Got sent a drill. He thought he ordered a drill. He got sent a picture of a drill. And that was why it was of that price. And he was, you know, pretty pissed off and all. Still fascinating that, you know, the stuff that can go out there, the sub quality that can be out there and in it, there’s a sub quality when it comes to, you know, reviews. And in this particular review thing, it was like, oh, this, this guy’s real. Because, you know, he has all these different reviews.

Fake Amazon Reviews Transcription Continued:

Okay. But it was still a scam. So add that extra sense of the due diligence. Double check it especially looking to see. So if you’re seeing a whole bunch of more recent reviews, and I mean, I’m always a fan sometimes of the four star I want to read, you know, maybe, maybe it’s not something perfect or I’m also, I tend to be a fan of someone that’s spending a little bit more time in a review.

I like the people that speak a little bit more subjectively in a review that as opposed to someone saying this is the best. Okay, well, so you think so? Or were they paid to say that? Or is this also, you know, if you check some of these people are these influencers that don’t care about you at all. I believe they don’t. I believe they’re carrying on making as much in their impressions and in their referrals and through their stores so that you, you’ll buy.

Fake Amazon Reviews Transcription Continued:

I wonder if we came to a place, and I don’t know if this is even remotely realistic, where Amazon associates would have to be held liable for their statements, what would that look like? I mean, beyond businesses, beyond products being held liable.

And it’s, it’s sad because of how stuff can just twist and turn, but at the same time that lack of validity, that lack of accountability allows, or a level of insanity when it comes to the optics and the messaging of many of these products.

So dig. A summary of this is. Dig a little bit deeper. Have a look at where the reviews are. If you’re putting up reviews or looking for reviews, consider back linking them to Amazon, to Yelp, to Trustpilot, to Google Business. Show that these people are genuinely people. Show and, or, you know, even ask someone, you know, you posted this review in Facebook and can I point that to your, to that Facebook review.

There’s something a little bit more, you know, that has a greater strength to that and a series of them coming from a series of different places than either just this excessive hype of this is all just the greatest or, you know, this is all just the worst. The other thing, the last thing to mention, to look at when it comes to reviews.

Have a look at the tempo, at the timing. Are they bunched in together all at the same time? I’m a big anti advocate when it comes to these LinkedIn posting parties. I think that’s completely immoral. I think it’s unethical. I think it’s just wrong. So you’re gonna get a whole bunch of people that are gonna get on at the same time and you’re all gonna go and review the other people’s stuff and you’re gonna put all these great reviews during this one particular hour.

Well, LinkedIn is even starting to notice that with their algorithm. So it’s busting some people. It’s putting them in the position of going, okay, wait a minute. All of a sudden it’s all quiet on the front for two weeks. And then in just, just under two hours, there’s 40 reviews.

How My Daughter Changed My Approach Podcast Transcription

Fake Amazon Reviews Transcription Continued:

That looks off. That is off. And I’m glad that LinkedIn is identifying that as being off. You know, one of the things I wish we could see from Amazon, you know, not just the verified buyers, but the amount of time that went from when the product was received to when the product was reviewed.

These people that are opening their boxes and before they get to the inside has a little thing, give us a five star and we’ll send you this, or we’ll sen. Send you this coupon, or we’ll send you this discount or we’ll send you this extra thing. And these people here stating the most wonderful thing and not realizing it. I would love it.

You know, I, I bought a beard oil a couple weeks ago, three weeks ago, and it has this couple different oils and rosemary and a joba and avocado oil in it. And it’s just, it’s, it’s very softening. Now when I first put it in that first morning, you know, I, I really, where was I to review?

Fake Amazon Reviews Transcription Continued:

It was a beard oil. I didn’t know the experience, I didn’t know how long it was going to last. I didn’t know if it was going to, you know, maintain. But three weeks later, 21 days later, is when I chose to do the review, to say, I feel like my beard is softer, I feel like it’s cleaner.

I feel like it’s even in parts a little bit darker. And that, you know, wouldn’t it be wonderful to have that or this advanced thing on a, a different section of Amazon where it’s this advanced level of this person, you know, they received their product on this date and you know, plus 21 days, plus 30 days, plus, you know, two months, that to me could bring a level of validity.

I wonder if Amazon would even consider that. I mean, you know, it might bring up authority for those that are, that have authoritative products. Either way, in the end, look at the optics as a whole. Don’t be fooled by the fools that are just trying to present popularity and five stars and hype right out of the gate.

Brand messaging blueprint strategies for creative careers.

Fake Amazon Reviews Transcription Continued:

They’re not being held liable, they’re not being held accountable. So they really can say anything they want. And then if you go and buy, well, all these people said, you know, this was great, well, that ends up being on you. Because if you didn’t check to see if all those people that said it was great were real people or were not part of some kind of marketing PR or just AI campaign, then it’s your fault that you didn’t go and have a look at that. So have a look, dig deeper.

And if you’re putting up reviews, look for a level of versatility in backlinking to genuine places. Because even though you know in your heart this person is true and you sent that product right to that person and you’ve got your intention to be right there northward. Consider the perception of so many out there that are dealing with so many fakes.

And the more you can take down those walls, the negative connotations, the assumptions, the more you be, you may be able to move their perceptions to understand your intentions. My name is Loren Weisman. This is. Wait What Really Ok, have a good one.

Loren Weisman trying out behind the camera before an interview.

Fake Amazon Reviews Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Fake Amazon Reviews Transcription from the Fake amazon reviews and ways to navigate through them podcast

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January 1, 2025