How I Work: Who I Work With, and Who I Won't

Who I work with, and how I work, is the subject of this video, held on a camera with no extra production, for anyone weighing whether Loren Weisman’s brand communications and optics strategist work is a fit for them.

The written post was added on November 8, 2026.

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Table of Contents

Who Does Loren Weisman Work With, and Who Won’t He Work With?

Loren Weisman works with authoritative, authentic and experienced individuals, and he does not work with those trying to appear as such. In his view, many people lean on AI prompts, paid positioning, paid accolades and paid reviews to appear as an authority they have not earned, which he considers false and, in some ways, a form of plagiarism.

He works with people who are prepared to be transparent, honorable and ethical at all times, and who are proud to explain their methods when asked.
In his view, AI-written books without any AI disclosure, and paid awards presented as earned honors, are false.
He believes a time may be coming when much of this fakeness is revealed, which can give genuine authority a better platform to stand out from the noise.
He does not make claims or guarantees, and holds that people telling others only what they want to hear should be held accountable for it.
He will not help someone appear as something they are not; if someone is struggling to be seen for what they truly, honorably and transparently are, that may be a good connection.

How I Work: The Full Transcription

Introduction

This is a down to earth produced video. I’m just holding a camera. Nothing special, no extra production. It’s about how I work with and who I work with and what I do and how I do it.

Who I Work With

I’m a brand communications and optics strategist. I work with authoritative, authentic and experienced individuals. I don’t work with those trying to appear as such.

AI Prompts to Appear as Something

And there are many that will tell you that. And there’s many different little AI prompts that will say, here’s what you do to appear as this. Create this to appear as that. Do this so you can appear to be this. To me, that’s false. In some ways, it’s plagiarism. Because you have so many people that are using other people’s material, other people’s authority, other people’s authenticity to appear as something that they’re not.

Paid Positioning, Accolades and Reviews

Books that they really didn’t write. They interview on podcasts that they not necessarily should be on. They pay for positioning, they pay for accolades, they pay for reviews. And in the end, if anyone really digs in, they’re gonna pay for that falseness, that fakeness.

Transparent, Honorable and Ethical

What I like to do and who I like to work with and how it takes care of me and makes me feel good is working with authoritative, authentic individuals that have had a problem with many of these fake people that are standing out. Whether they’ve used AI, whether they’re cheating, whether it’s an element that is not what they should be really ethically doing, whether it’s an element that they wouldn’t transparently share. I want to work with those individuals that are prepared to be transparent, honorable, ethical at all times. And that the methods that we use are something where somebody says, okay, how did you do this? Proud to tell you.

AI Books and Paid Awards

There are a lot of people that wrote the books, but it was AI that wrote the books, and they’re not giving any kind of AI disclosure. Oh, I’m so blessed to get this award. Oh, you mean the award that you paid for? That you nominated yourself and spent a couple hundred dollars to win? Oh, I’m just so honored to be recognized for that. You paid for that. Many of those people, they paid for that recognition. It’s flat out false. And in that, it’s not true.

Standing Out Above the Fake Noise

And I think that we are coming into a time. I believe that we’re coming into a time. I hope we’re coming into a time where much of this is going to be revealed. And as opposed to the appearance, to those that have genuine authority, here’s how, or here are some steps, and here are some ways to stand out. Here’s some ways to showcase honor. Here’s some ways to showcase and amplify truth. Here’s some ways inside of communications and optics to truly stand up, stand out, and amplify above so much of the fake noise. And in doing so, I believe it gives you a much better platform to build on, to connect with, and to showcase yourself in a sea of people that are claiming the same thing.

Not Making Claims

This also goes into the idea of not making claims. Not saying the hype of what people want to hear. If you truly are an expert, if you truly are an authority and you’re looking to connect with certain people, you’re gonna have to tell people things they don’t want to hear always. Kind of like this video. And in that, holding those people accountable. I can guarantee you this. I can promise. No, you can’t. And yet, these people do.

Backing Up Your Authority

You can step out and share with the people that you want to work with. If you follow this, I believe this will happen. Here’s the proof. Here’s where I’ve learned it from. Here’s where I back it up. Here’s where I back up my authority. Here’s where I amplify from a rock and not from slippery sand on a slope of using the latest hype, the latest trend, copying the latest buzzwords to get the latest promotion that then falls out from under them.

How to Reach Me

My name is Loren Weisman. I’m a brand communications and optics strategist. I invite you to look at LorenWeisman.com: where I come from, what I came from, what I do, and why I do it now, and how I may be able to help you. I will not help you appear as. If you are and you’re having trouble being seen for what you truly, honorably, ethically, transparently are, that may be a good contact, that may be a good connection, or we might work together well.

Where This Sits in Where Loren Weisman Stands

Loren Weisman lists eight positions he holds in plain terms, including who he works with, each linked to where it is written out or spoken in full. His services page raises the same question underneath all of it: when you take advice, are you listening to a person with real experience and authority, or to a prompt, or to a profile built to look professional?

Questions and Answers

Who does Loren Weisman work with?

Loren Weisman works with authoritative, authentic and experienced individuals who are prepared to be transparent, honorable and ethical at all times, and who can explain their methods when asked. He says what he likes about working with these individuals is how it takes care of him and makes him feel good, since many of them have had a problem with fake people standing out in their place.

Who won’t Loren Weisman work with?

Loren Weisman does not work with those trying to appear as authoritative, authentic or experienced when they are not. He points to people using AI prompts, paid positioning, paid accolades or paid reviews to appear as something they are not, which he views as false and, in some ways, a form of plagiarism.

Why does Loren Weisman say paid awards can be false?

Paid awards can be false, in Loren Weisman’s view, when the recognition was bought rather than earned and that is not disclosed. He describes someone nominating themselves and paying a couple hundred dollars to win an award, then presenting it as an honor, and calls that flat out false.

Does Loren Weisman make guarantees or promises?

No, Loren Weisman does not make claims, guarantees or promises. He believes that if someone is truly an expert or an authority, they will have to tell the people they want to connect with things those people do not always want to hear, and that people who guarantee or promise outcomes should be held accountable for it.

How can someone reach Loren Weisman?

Loren Weisman invites people to look at LorenWeisman.com to see where he comes from, what he does, why he does it, and how he may be able to help. He says he will not help anyone appear as something they are not, and that someone struggling to be seen for what they truly, honorably and transparently are may be a good connection.

How I Work: Who I Work With, and Who I Won’t