Transparency in business is the subject of this Short video for owners of a business, product or service still growing through its stages. The full transcription and questions and answers follow the video.
This video first went up on YouTube on June 20, 2025. The written post was added on November 14, 2026.
Table of Contents
How Can Transparency in Business Highlight Your Authority?
Transparency in business can highlight and amplify your authority, in Loren Weisman’s view, because covering up the times when things do not look pretty, or lying about where things stand, may not help. Bringing people through an experience of truth and transparency can show a business to be that much more true than many others.
- Every business may go through times when things do not look so pretty, which can raise the question of why anyone would keep covering that up.
- The online pressure for everything to look perfect, whether through a look or a lie, may not be helping.
- A business may pass through stages that do not look so good, the way hair and a beard do while they grow out.
- Bringing someone through an experience of truth and transparency can bring a business to better stages and show it to be more true than many others.
Transparency in Business: The Full Transcription
When It Does Not Look So Pretty
In your business, in your journey, there are going to be times when it’s not going to look so pretty. So why continue to try to cover that up? Lie or deceive, I get it.
There are a lot of people right now where it’s online, it’s. Everything has to look perfect. And whether it’s a look or a lie about where things actually are, it’s not helping. In the end, your transparency can highlight and amplify your authority.
Growing Through the Stages
Take for example, right now, I’m growing out my hair. I’m growing out my beard. I know when I get my hair to the length that I want it to be, it’s going to look good.
The beard will look a lot better shape, but it has to grow and it has to go through these stages, not looking so good.
In the same way, there’s certain things with your business, your product, your service, it might not look exactly the way that you want to look it, but bringing someone through an experience of truth, of transparency and honesty, it can bring it to those better stages, but then show you to be that much more true than many others out there.
Your Own Story in My Talks
Understanding how your story is better than a story.
- Brand Communications Speaking and Keynotes
- Services
- Authentic Messaging Strategies for Transitioning Businesses
Questions and Answers
Why do businesses hide their problems online?
Businesses may hide their problems online because many people feel everything has to look perfect, so they cover up the times when things are not pretty or lie about where things stand. A look or a lie about where things stand may not be helping in the end.
Can showing an unfinished product or process build trust?
Showing an unfinished product or service can build trust by showing a business to be more true than many others. A product or service might not look the way the owner wants yet, and bringing people through that stage with truth and transparency can bring it to better stages.
Is it okay to show your business in an awkward stage?
Showing your business in an awkward stage can be part of growth, as Loren Weisman sees it. He compares it to growing out his hair and beard, which has to go through stages that do not look so good, and a business, product or service may go through stages the same way.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
Transparency in Business When It Does Not Look Pretty