You might not have a book in you and that can be a good thing.
You might not have a book in you…
and that can be a good thing.
In this digital hype with zero accountability age, many of us are often told we need certain things to establish our authority, a book, a podcast, an online course. But, perhaps pause and reflect on that claim for a moment.
A straightforward answer to a straightforward question will move you that much more forward in this world, that much faster, and get things fixed, that much quicker.
Brand messaging blueprint strategies for creative careers.
You might not have a book in you An authenticity question…
Consider asking yourself:
Do I genuinely have valuable content for a book?
Is there a podcast topic I’m really passionate about?
Can I authoritatively create a course that truly helps others?
If the answer is no, that’s absolutely okay.
And unfortunately, the answer is no for so many others that choose to go on anyways to create awful hype, substance free content and marketing fodder. Please don’t be one of those types.
Beyond the hype
In many cases, the push to create these materials is more about appearances than substance. I believe we have all seen this all over social media, people trying to look like authorities rather than being authentic, humble and true to form.
Publishing a book does not make you an authority or an expert.
The same goes for creating a podcast or even a course.
And while there are many out there that say they can help you do it very quickly and easily… is that really the route you want to go?
And would you admit to the potential customers and buyers how you either published the book or created the course?
You might not have a book in you… Consider being true to yourself and your audience
Instead of forcing yourself into a mold that doesn’t fit or one copying others that have nothing to do with your skills, ability or authority…
focus on what’s genuine:
Your real authentic abilities Your honest experiences Your authoritative and proven expertise… and having the humility to be the real you and not some contrived version to try to appear as more than you actually are.
Fake hype can do more harm than good. I believe It’s better to be your yourself over pretending to be something you’re not. While many do not choose that route, those that do… often times can stand out on a stronger foundation of truth over the seas of liars today.
I think your worth isn’t determined by how many products you create or platforms you’re on or followers, likes and comments. I believe it is about the real value you bring to others, in whatever form that takes.
That concept might not resonate for all, but for those that stand in truth, transparency and accountability, why not stand out by standing on solid ground.
And at the same time, I would like to see people move away from the “you’ve got to have this, you’ve got to have that” and move more towards being our authentic selves.
That’s where true authority comes from. When the words have meaning and are not just false buzz words.
Consider focusing on creating the content and the products that align and highlight your authority and authenticity, over trying to create content or products in a goal to make you appear to be more than you are.
Be better than that.
“Brand Comms and Ops, All Things Considered” Short Video
You might not have a book in you and that can be a good thing.
Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype PR and spam style ads that are used by so many.
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
You might not have a book in you and that can be a good thing.
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