All Things Considered
All Things Considered is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
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Business Continuity Plan and preparing for an unexpected loss in your company
Think of implementing strategic business continuity planning for those situations that you hope will never occur.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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You Might Not Have a Book in You, and That Can Be a Good Thing
In this digital hype with zero accountability age, many of us are often told we need certain things to establish our authority, a book, a podcast, an online course. But, perhaps pause and reflect on that claim for a moment.
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Integrity Over Ease. The True Cost of Authentic Brand Communication
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
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Ready Fire Aim… Are you branding in the wrong order?
Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.