Brand Communications and Optics Strategist Loren Weisman
Posts, episodes and resources published under the name of Loren Weisman, brand communications and optics strategist. Messaging, optics, compliance and liability, vetting, and artificial intelligence in business communication. His views are written out in full rather than summarized, so a reader can look at them before deciding whether any of it applies to them.
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Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing
I hope this gives you a sense of me, my views and my approach. Here’s to hoping you might find one or two of them helpful.
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12 Brand Communication Video Shorts from Loren Weisman
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
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Strategy and Consulting Documents for Potential Clients. Examples of my documentation
Examples of the documentation I send before we get started. These documents protect potential clients while at the same time hold both parties accountable.
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Subjective vs Objective Messaging: Opinions vs Facts Online
Subjective vs objective messaging: the lines have been blurred heavily when it comes to opinions and facts. It is not about justifying your views. It is about defining they are your views.
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Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
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Is your messaging clear when others are sharing it or promoting it?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
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Twelve One Minute Messages from Loren Weisman
If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.
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Musical Influences and Inspirations That Impacted Me
These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative.
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Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
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Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.