Brand Communications Podcast
Episodes of Wait What Really OK, the brand communications and optics podcast hosted by Loren Weisman. Messaging, optics, vetting, compliance, liability, artificial intelligence and authorship, in his own voice and dated. Every episode page is listed on the podcast page, newest first, and the written transcriptions sit alongside them.
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Writing a Children’s Book With My Daughter: Podcast and Transcription
Writing a children’s book with my daughter is the subject of this Wait What Really OK episode, Alphabet Animal Adventures Across America: A Book From Both of Us.
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How My Daughter Changed My Approach Podcast Transcription
No one, nothing has ever had the impact on me as much as my daughter, and not only as being a father, but what she did to me and how she’s affected me with my work, with my life, with my faith.
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Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
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Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
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Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
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Music Business Ghost Drumming: Being a Ghost in the Machine
Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
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Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
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Messaging Before Marketing Transcription
Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.

