Category: Brand Communications Podcast

Episodes of Wait What Really OK, the brand communications and optics podcast hosted by Loren Weisman. Messaging, optics, vetting, compliance, liability, artificial intelligence and authorship, in his own voice and dated. Every episode page is listed on the podcast page, newest first, and the written transcriptions sit alongside them.

Fake Authors Using AI. Podcast Links and Transcription
Fake Authors Using AI. Podcast Links and Transcription for Wait What Really OK Podcast Titled “Fake Authors Using AI: Examining the false authorship trend.”
Fake Authors Using AI. Podcast Links and Transcription

Fake Authors Using AI, Examining the False Authorship Trend.

Released on August, 9th, 2025

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Fake Authors Using AI: Examining the false authorship trend on Apple Podcasts Spotify iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Fake Authors Using AI Chapters

*** Fake Authors Using Ai Chapters: 00:00 Introduction & Theme Song 00:20 Host Introduction: Loren Weisman 00:28 Dishonesty in Modern Publishing 01:11 AI Book Writing: Real Authorship or Not? 01:26 Fake Authors Using AI: Speedy AI Prompts & Ethics 01:41 The Integrity Crisis in Self-Publishing 02:04 Transparency in Writing & Book Creation 02:34 The True Author’s Road: Time & Effort 03:12 Using AI Ethically for Editing and Proofreading 03:39 Algorithmic Writing vs. Real Human Craft 04:10 Copyright and Ownership in AI-Generated Books 04:34 Fake Courses: AI Content and Deception 05:15 Businesses Seeking Dishonest Creators 05:44 Transparency in Marketing & Education Products 06:27 The Authority Problem: Real vs. Fake Experts 07:05 Human Input, Editors, & Authentic Voices 08:13 How the Term “Author” Is Losing Validity 08:35 Prompters vs. Real Writers 09:29 Public Normalization of AI Cheating 09:56 Be True to Yourself: Preserving Authority 10:37 Identifying Fake Experts & Coaches 11:44 Anthology & Mass Authorship Scams 12:21 Questionable Motives in Content Creation 13:10 Why Prompts Don’t Equal Authorship 13:31 Ethical AI Use: Sharing Your Process 13:59 Creating Real, Original Content 14:49 The Ethics of AI in Content Creation 15:59 Spotting Fake Experts Through Social Media Surges 18:02 Evaluating Whether an Author Is Real or AI 19:40 AI Detection Advancements & Accountability 21:18 Transparency & Integrity as Competitive Advantages 23:59 Real Authorship: Blood, Sweat, and Tears 25:49 Final Advice on Honor, Truth, and Professionalism *** Fake authors using ai transcription

Fake Authors Using AI Transcription

Song: Wait What Really OK, OK. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really OK, OK.

Loren: The state of publishing, writing, and putting out a book to me has become terrifyingly dishonest. And right now, in this time of dishonesty, there are more and more companies using AI models that allow for these books to be written, as they even profess, in minutes. One of the strangest issues that I notice with it and that I have with it is how incredibly popular these ads are on sites like Instagram, where it’s not just the ad.

And, yeah, okay, there’s a whole bunch of fake people saying, oh, wow, this is really neat. This is really neat. But people saying, real people with real profiles saying they’re genuinely excited about this. The fake authors using ai problem shining bright.

They’ve always wanted to do something like this. They’ve always wanted to write a book. But you’re not writing a book. You’re adding in a prompt. Some of them claim that you can set up a prompt in two minutes and then have a complete book. Some of these ads, they’re stating, oh, just go in here, add this prompt. You’ll have this. You’ll be able to upload it. You’ll be able to go out with your friends and have lunch. And now you’re an author.

I find that pathetic. I find it to be dishonest.

And as someone that I would consider myself a real author, it makes me not want to tell anyone I’m an author anymore. For all these people that are out there saying, oh, you’ll be able to tell people you’re an author, would you.

Would you be that honest with it? Would you share with someone exactly how you wrote your book? Would you put on the front and the back a little note stating below by your name that I did a prompt, I filled out a couple questions, I added this part, and then AI wrote it for me, that you are one of those fake authors using ai.

Most people, probably not, and yet so many are out there doing it. I’ve authored three books of my own. I’ve helped from a messaging standpoint on a series of other books. It’s a long process, and people saying, it doesn’t have to be that long. It can be done in minutes.

I was proud of my third book, which I knocked out in just a little shy of four months, that also included, on average, four to five hours of writing on a given day, five days a week, as well as going back and forth with the editor and the proofreader and legal and all that stuff and not saying that Other people shouldn’t be involved in a book.

Fake Authors Using AI Transcription Continued:

You should. And it’s not saying that AI can’t be involved in a book. It can be. You could give certain stuff to A.I. for a developmental edit. If you’re being honorable, that is, you could give stuff to A.I. for the grammatical. You could use some of these A.I. systems for proofreading.

You could use some of these AI systems for legal aspects of compliance. You could use AI in a series of ways. That doesn’t take away from the validity if you actually wrote the book. And yet this is being bypassed now inside of algorithmic learning, it’s not necessarily artificial intelligence, but algorithmic learning. For you to put in such a simplified pattern or answer just a couple simple questions, and then all of a sudden you have a book. How does the copyright work on that for the fake authors using ai?

You know, are you sharing? Are you honestly sharing a copyright? Would you to state, okay, well, you know, I wrote this with this given site or this given model. I mean, the same thing could be said for these courses, too, these fake courses where it’s fill in, oh, this stuff is easy. It’s 10 minutes of filling these things in, and a course will be created for you. What a deceiving ripoff. If you can fill out something for five to 10 minutes and that in turn gives you a course that makes you look like an expert that you’re selling. I question your honor, I question your morals, I question your professionalism, and I question you as an individual.

And it’s so sad that there are so many companies that are looking for people, questionable people that will simply use their little model, flip this thing through. And in a sense, they’re looking for liars. They’re looking for people that are happy to deceive. They’re looking for people that will use their information. Oh, they’ll scrape pieces from here and from there and maybe even from a couple of these courses. Maybe you do learn a thing or two.

But would you share that with your students? So for your little. My $99.00 course, my $499.00 course, my. My, that course. Oh, and all the marketing with it, would you put right on that front page in that scroll down section and your special. And your discount, would you list. These were the questions I was asked, this is what was prompt, and then it was returned to me, and I packaged it, marketed it, and I’m selling it to you now. For those that, that have no problem with that, who am I to judge?

I have my feelings, I have my opinions on it. But to those out there looking for genuine authority, for those out there that are looking for genuine education, for those out there that are looking for real intelligence, it’s time to dig a little bit deeper and watch out from what you’re being presented and from what’s being presented to you and even those that have authority. There was one particular lawyer that had a. He had a book and a course. And this guy, I believe in some of what I heard from him, he definitely knew his stuff inside of family law.

But what he didn’t realize, or it seems he didn’t realize, was that he used one of these little course creators and it took away his authority and it turned it into fluff. And because it was probably a five minute prompt, it put a whole bunch of stuff in there that did not show the efforts to write a book means or used to mean you wrote it.

Yes, you would have editors. Yes, you would have, you know, people to proofread. You’d have technical editors, you’d even have developmental editors. My second book, there was an entire team at that publishing house to help make that book what it was. But the voice, the narrative, the message, the experience, the authenticity, the wisdom, the intelligence that came from me. And it was heartbreaking to write that book. It took a very long time. It was better part of. I say it was a better part of 12 and a half months of writing.

One of my books

Fake Authors Using AI Transcription Continued:

And then we went into the editing phases. Things had to get moved around. It was. There was a lot there. I wrote 1200 pages that got, you know, shrunken down into 478. And I needed help with that. And I had. There was an amazing, amazing guy. I still just, I. He took the time to read every single one of those pages. And it wasn’t the cheapest. It wasn’t the cheapest situation, because that’s time. It wasn’t just AI, but these days, like, you know, so there’s certain people saying, why don’t you share? Why don’t you lead a little bit more that you’re the author of these books?

Because the term author to me has lost so much of its validity and authority. It’s been dropped back. Because these people are calling themselves authors that are actually liars. They are prompters. They’ve prompted the idea of a book.

They’ve used an AI system that can then from that prompt generate stuff. And from that prompt you can state, who are you aiming for? And now it’s generating content that does not come from this individual. Oh, great. Maybe you even say, okay, well, I want your prompt and pull from a Whole bunch of my blogs on my website and blogs that you wrote. So it’s pulling certain information, but it’s still this, this initial process, the, the majority of the process is a lie.

Loren Weisman Cartoon

And that to me is so unfortunate. I don’t understand and I mean, I guess I don’t understand with a lot of the AI and I don’t understand how not only cheating, which at one point it was, let’s do it really quietly, has now turned into a thing where people are advertising how you can cheat. They’re advertising here, here’s the ways that you can do it. All you have to, all you have to do is this. You will appear as an authority.

And I kind of like that whole appear as an authority because in a way there’s a little honesty in the middle of this because you’re not an authority, you’re not an author if this is the system you’re using. And I think that if you’re using these kind of systems, it reduces your authority. Be true to you and look a little bit deeper. Look, you know, when you, when you see a book, if you’re not 100% sure about it, is all of a sudden this person, they were just doing this and doing that or they were this kind of.

Because I know this is very popular with that life coaching and the business consultants, oh, they’ve regurgitated so much crowd and there are many that have written books and they regurgitated it too. But search some of these chapter names, search the title, search the opening, the closing, see if that tone, see if it’s showing up anywhere else. Look at, I mean, you know, some of these people now and they’re stating, oh, you could put out a book a week.

Nobody writes a book a week. And even some of these larger scale authors, even some of the, you know, the romance authors of the, you know, when it was that supermarket buy the book, some of these people had their ghost writers, had their writing team. It was almost like the early stages of AI but it was with real people where it’s okay, you’re going to scope out the concept, you’re going to hand it to some other people, let them develop it, let them add to it.

It wasn’t really a developmental edit, it was really having a series of co writers and then bringing it back to the author. And the author had paid these other people and they zapped their name on it. The other one I can’t stand it doesn’t seem to be quite as popular these days. And I think the lack of the popularity Is because now you have the ability to make it all your own.

How My Daughter Changed My Approach Podcast Transcription

Fake Authors Using AI Transcription Continued:

Is that book of 20 different authors on something which is somebody who’s trying to make a buck and say, oh, I’m going to promote you. It’s going to give you a great promotion. Write this little section here. I had people coming to me with some business books where they’re like, write this section. Here’s what you pay me, and I’ll put this in the book.

And it’s going to do great for your business. And I would say, I don’t want to be associated with some of these people you’re talking to. Oh, no, these are big names. I’m like, yeah, they’re frauds. Some of them are frauds. Some of them are hype machines. Some of them don’t know what they’re talking about. And yet you’re claiming it’s this authorship of all these people together.

No, it’s a product. Is it a product that you want to create to try to hype yourself? And if so, if a book is not in, you don’t write a book. If a course is not in, you don’t create a course. I don’t care. If you need money and you can’t organize your content, your expertise to be amplified in the best way possible for you, that you need to lie, cheat and steal, then it’s time to get another job. Or I guess with some of these people, it’s fine. Just do what you’ll do.

Think with a foundational transparency realize. And even with these AI things that they’re telling kids to use in college, use this. It’ll hide the AI writing we’ve come into this time on these sites like Instagram and these product models and these business models of here’s how you cheat. Here’s how you don’t get caught. Here’s how you create something amazing. Here’s how you become an author.

Discerning and defining a project manager role. (Podcast Transcription)

Fake Authors Using AI Transcription Continued:

The last time I checked, becoming an author does not consist of creating a prompt and trying to sell people BS. And again, the option is there yet. Just because something is available doesn’t mean you should do it. Just because a whole bunch of other people you know that are doing it doesn’t mean you should do it. And maybe you can take some pride and maybe you can take just some, some foundational, ethical, moral, just honesty and be able to fire back and say, here’s how I used AI.

I used it for this part of the editing. Here’s how long it took me to write it. Here’s how much I wrote here’s where I got my help. I create. The bulk of my stuff that I’m putting out these days is more so videos and podcasts. I create a couple one minutes, three days a week. The other two days a week, I create the fuller length, but they usually stand at between 3, 4, 5 minutes max. I create those ideas. I’m not going to use some kind of trending software.

I’m not using a script thing from AI. These are my thoughts from my experiences. Now, once that video is done, I bring it into sites like Submagic and it automatically, with AI, creates the video, the captions. I also am a fan, a partial fan of Vidiq. Not for it to sit here and tell me this is what I have to film and this is what I should film. And here’s the latest trend. So just hop on this train. No, I like that. I can upload to.

Branding an authentic book from the start to maintain messaging endurance.

I can upload to Vidiq a video I can upload. I can also add in and say, okay, here’s. Here’s the captions, here’s the script, here’s the point of what I’m going for. What would be some good keywords to add to that and add to the description? It’s the same thing with descriptions. I create my videos. I will say, okay, I have just created a video. This is what the video is. This is the title of the video.

Here is, Here is the. The transcription from the video. I’m looking for a couple keyword phrases that would be strong from what’s been created to amplify the marketing. And that feels completely moral and ethical and transparent to me.

I’m happy to share that with the world. While it’s strange that some people from the faceless YouTube channels to others that will go, okay, what’s trending? What’s hot? What do I need? Oh, gosh, I gotta write a script. Not anymore. You can click on it and Vidiq will do it, and some of these other ones will do it for you.

That’s not honest. Using AI as an editing tool, using AI to bring, to enhance or assist on authority, I find to be a moral, ethical thing. And it’s something that I have no problem sharing how I use it. To these people that choose to hide that, to these people that choose to deceive, to these people that use it so that it completely creates their content, all their authority, all their knowledge, because it’s built from somewhere else.

That to me, is dangerous. And that to me, it makes me wonder, you know, for the people that are looking into it. What is it? Not only are they scamming, but they’re. They’re holding themselves with no liability to anybody, no accountability. So if you start seeing somebody that just pops up out of nowhere, watch for some of the signs.

Brand Messaging Mission Statement and Brand Communications Methodology

Fake Authors Using AI Transcription Continued:

Do you notice that for all of a sudden they didn’t seem to have much going on? They had a couple blogs here, they had a couple posts here with social media, and then all of a sudden they’re drenched in social media. They have all these blogs coming out day after day after day after day. And many posts in a given day that might be AI, it might not be them.

Do they all of a sudden have they gone from never writing a book to all of a sudden they have five books in a series of months to all of a sudden having these courses that just seem to have come out of nowhere? Might be. Again, might be AI? Yes. There are people that are working and they’re putting together and they’re prepping certain stuff for a given launch, and that’s one thing.

But when all of a sudden the content, the courses, a series of books, a whole bunch of stuff seems to all of a sudden come into play, that fake authors using ai red flag can go up, that might have been the time when they signed up for their little subscription, they paid their little fees, and they’re in full exploiting mode of you don’t get caught in trying to buy into the hype.

That is not true. And even inside of some of this, you may notice, see if you can get something where you can test out and read through it. Does it look like it’s just a call to action?

There’s one individual I worked on with a book and I stepped away from working with him because at first it was truly a stewarding, gifting, intelligent book from an amazing individual that had great knowledge and great experience.

But then he turned it into a call to action. Everything was a call to action about that book. And it’s not saying that a book can’t promote your authority, but I don’t believe a book should create your authority. And I don’t believe that a book needs to be a call to action. From that book, if someone gets a good enough sense, wow, well, this is who he is.

This is how he does it. These are his experiences. This is a sense of him.

Fake Authors Using AI Transcription Continued:

Okay, great. But if in a chapter three different times to learn more. Oh, to learn this. Oh, to get this, you just got to work with me. Oh, you just sign up here. Oh, just, oh, pay me this then. It’s not a book, it’s an ad pamphlet in My opinion and for you, for the individuals that see these things, yes, I get it. It can be enticing.

It’s kind of like, you know, sugar candy of like, I’ve always wanted to have a book. This scam site says I can have a book. I think deep down most people know that, wait, I’m going to be an author in two minutes.

Fake Authors Using AI Transcription Continued:

They know that there’s something wrong with that. The fake authors using ai, slowly being exposed… Go with your gut, think about it, pray on it. Stand on a foundation of truth and transparency. Because as you build, as AI gets smarter, AI is also beginning identify more and more the fakes. And for people saying, oh, well, we’re able to hide this AI.

We’re able to hide the AI writing, more themes, more patterns are showing up, more is coming out. Are you prepared in your business, with your product, with your service, are you prepared to go truly transparent for who you are, for what you know, for where you learned it, for the knowledge, the wisdom, the discernment that you’ve grown?

Does it prove out or did it magically appear overnight because of an AI system? Did you hire some kind of marketing AI thing to give off the appearance, or did you genuinely go and learn these things? It’s even awful. You know, some of these colleges, you don’t need to go this long. You don’t need this long to get this master’s. How do you know this individual might need that? It’s looking in and it’s vetting and it’s digging deeper and it’s choosing the path that you want to go. In the end, it is your choice.

There are more options now than ever to lie, to deceive, to cheat, to steal, to rip off, to appear as something that you are absolutely not.

But there’s also, in the middle of this honesty, there’s integrity. There’s the ability to stand out and shine like a bright, beautiful light of truth, of love and of transparency, of being able to share transparency. Hey, this. You know what? I did use AI, but I used it this way. Here’s what I did to create this.

Here’s how long it took me to write the book. Here’s how I wrote it. Talk about those things. Showcase so that you can share. If you’re going the moral route, if you’re going the transparent route, so you can be seen differently in a sea of fakes, in how you stand and how you wrote, in where the book came from, in where the experiences happen, in how you put this together, having that little story that may end up being a series of videos, it may end up being a series of blogs, a post of pictures of the process, of the time, track it.

When did you first sit down and start writing?

When did you. When did you stop?

I’ve been writing something. It’s a. It looks like it may be another book for me. It started off not intentionally at first. It was. I’m just going to get this out to now becoming something that goes like, okay, this, this may be a book. This may be a book for a side of the story that I feel I want to have seen.

And I’ve gotten to the point where it was started in June and the last I wrote the opener and the closer, I guess you could call it opening and closing thoughts for the whole thing this morning and in that may be my next book.

I’m not sure yet, but I can state, here’s what I did, here’s how I worked on it, here’s how I created it, here’s how. Here’s the process, here’s the dates, here’s the timeline. I’m going that extra distance right now to showcase this came from me and did not come from a prompt or an AI system or some cheap software thing. That this is me. I am not one of those fake authors using ai.

Music business ghost drumming. Being a ghost in the machine.

Fake Authors Using AI Transcription Continued:

And that’s where I want to leave you with this one. Be you if you’re going to be honorable, if you’re going to show that integrity to stand out against this sea of lies, of deception, thievery, false fronts and fake people and even those with some authority but trying to shortcut, share how you didn’t.

A great deal of your marketing and your message and part of that narrative can be shown in how you did it to prove that you did it and in that how much better would it feel to be able to say no, you know, oh, this guy’s an author and this guy’s. Are they. I can’t say if they are. I can’t say if they’re not. But I can tell you this is the blood, sweat, tears and time that I put in. And with anything that’s worth anything, it is blood, sweat, tears and time.

And while they claim and many of these fake false flag companies and scam artists, oh, you just do this in two minutes. Somewhere deep down, I believe everyone knows it’s fake, it’s wrong, it’s untrue, and it’s a way to make a quick buck. And I’d like to see, I’d like to see, you know, accountability on that. I like to see that if you had to use those things that you would not be allowed a copyright or it would have to be stated somewhere in the book what this was and how it was created.

That’s not coming anytime soon.

But at the same time, for you to counter and be able to tell the truth of your process, your system, how you came to get from point A to point B and the details in there, then in that transparency, you’re blowing the others out of the water and you’re showcasing the truth of you, the truth of a book, of where you stand, of what you have for experiences and, and what you are capable of over so many others that have so little capability to do anything that they’re looking for any way to appear as something they’re not. And they don’t care how it could come off. If they’re lying, if they’re deceiving, if they’re cheating, as long as they can make that quick buck and hold no accountability in the moment, they’re thrilled.

Shame on them.

And instead of being like them, consider standing in honor and transparency as you be true. Be true to you. Be true to the audience that you may want to build or that you’re trying to build. I believe it makes all the difference in the world and really highlights who you are as a person and who you would share that with.

I mean, the last thing I’ll say, would you tell a daughter or a son, this is how you created a book. Would you tell a family member? Would you tell somebody that you look up to. This is what you did and this is the process that you did. And if you don’t feel comfortable or there’s something tugging or nagging, then why do that to the public at large?

Fake Authors Using AI Transcription Continued:

Honor yourself. Be true, be transparent, be professional. Even in a world where everyone is saying you don’t have to and you can go the other way, take that route that a little less people are going through, go through that gate that’s a little skinnier than the other one. It’s something that may allow you to be a little bit more proud of the achievement of what you create and how you created it. So that’s about it. That’s my rant on this one.

Maybe a little more emotional than it needs to be, but that’s where I stand on this. This new practice of the. The two minute prompted book and the type of people and the choices that people are making right now to appear as so much more, while in a sense it only amplifies how much less they are as a person. Wait What Really OK, OK.

An ai book tsunami

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Fake Authors Using AI. Podcast Links and Transcription

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August 9, 2025
How My Daughter Changed My Approach Podcast Transcription
How My Daughter Changed My Approach Podcast Transcription from How My Daughter Changed My Approach to Business Integrity Podcast.
How My Daughter Changed My Approach

How My Daughter Changed My Approach Podcast

Released on May, 13th, 2025

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode How My Daughter Changed My Approach to Business Integrity on Spotify Apple Podcasts Spreaker iHeart Radio Pandora Amazon Music YouTube and other platforms.

How My Daughter Changed My Approach Podcast Chapters

How My Daughter Changed My Approach Chapters: 00:00 Introduction to how my daughter changed my approach 00:25 My Reflection? My daughter changed my approach 01:09 Working as a Ghost Drummer 02:24 Music Industry Deceptions 04:02 Shifting to TV Production 05:15 So easily accepted by the public 06:50 The Artists Guide to Success in the Music Business 08:37 Transitioning to New Opportunities 09:28 Couldn’t do the same thing 10:45 The Revelations in Discoveries 11:50 The Impact of Fatherhood 12:59 Pride in my daughter and her awareness 14:46 Disturbing and dishonest business coaches 15:20 Not my place to judge but I won’t support that approach 16:03 Ethical Dilemmas 16:59 Selling out the soul 18:14 The Separation from my ex 19:08 Moving away from guarantees 21:09 The Abuse of AI 22:12 The Role of AI in Business 24:20 Embracing Transparency and Honesty 25:30 How My Daughter Changed My Approach Because of my daughter 26:32 Having to hold things back from her 27:29 A Message for My Daughter 28:45 A Message for the Future 29:30 Final Thought and Conclusion

How My Daughter Changed My Approach Podcast Text Transcription

How My Daughter Changed My Approach to Business Integrity Podcast Transcription

No one, nothing has ever had the impact on me as much as my daughter, and not just as being a father, but what she did to me and how she’s affected me with my work, with my life, with my faith. I point so much of it back to her. So, how my daughter changed my approach… let me count the ways.

My name is Loren Weisman. This is Wait What Really Ok and this episode is titled “How my daughter changed my approach to business integrity”. A podcast that has not been updated all that much. But I’m to trying, trying to get better at that.

And this episode is based around my daughter and how my daughter changed my approach to much of my life. And this may be a little bit more of interest to those that may be working with me or may want to work with me to understand where I come from and where my foundation stands.

And a lot of my foundation and my present foundation has been secured and stabilized and reinforced because of my daughter. I was not an immoral person. I did things that I am not proud of. When I was in the music industry, I did certain albums that I automatically knew were going to go nowhere. I worked as a ghost drummer and as a session drummer. And I remember when the boy band phase was happening.

How my daughter changed my approach continued:

Many of the sort of organizational or investment groups, when it came to that, it wasn’t pick up this one band and develop them. That wasn’t very often the model. It was pick up five to 10 bands. And oftentimes a lot of the session players, they would work with all of them. And the plan really was to get out 1 max 2 and use the others as a write off. So there were times going into the studio and seeing the excitement of some guys thinking, you know, this is it, we’re putting it together, knowing that from a meeting that I had been privy to, that these guys were basically a write off.

And from elements of using songs that were written from them or rearrangements or reproductions, these guys were soon to be dropped and to never be heard of again. And there was a thing that stinks. It stung a little bit. It didn’t bother me as much as I think it would now, but I let it go. And then as I moved into music production, I found myself wanting to work with more authentic artists.

I was hungry to work with artists that could genuinely play. I think that there was a. There was a lift in that. It was, I want this to be better.

But then there was a time in that when it was, okay, you know, we’ll get him, as long as we get him in this range. We’ve got the auto tune. We don’t, you know, it wasn’t. It wasn’t striving to get them to hit the note. It was striving to get them close enough to the note so that autotune could be applied at that time and it wouldn’t be noticeable. It was an aspect of deception. It was the aspect of deception of what a lot of my early career was.

Library of Congress Visit. The psychology and perceptions of a brand misread

How My Daughter Changed My Approach continued:

Where if somebody was too drunk, they didn’t show up, they couldn’t play the part that I would cover it and they would get credit for it and I didn’t complain. And on those sessions I ended up getting more to shut my mouth.

But it was also a deception of what the music industry was. And that was a deception well before I started it. It goes back to the days of Ringo. Wasn’t always Ringo on the drums. Wasn’t always, you know, the Wilson Brothers or Dennis on for The Beach Boys.

There was a lot that came out and it’s less of a thing now. I spoke to somebody a few weeks ago and they were saying, how do you become a ghost drummer? I really think that’s pretty much expired. Many of these bands are coming out flat out stating, oh, we had this session drummer come in and he played the part.

More people are coming out right now explaining and even telling stories of this guy came in. That guy came in to help me out. This guy came in to, you know, fix this. So that’s not really there anymore. There was a part of deception there. And then going into.

As I shifted over into television, it jumped up a bit. There was an infomercial that I worked on and it was fun to do, but it made me physically sick at times in what was being done and what was being made up. And things that were lied to. Briefcases of money being handed to doctors to just sign off to sedate. Oh, yeah, no, this is actually healthy. I endorse this.

Library of Congress Visit. The psychology and perceptions of a brand misread

How My Daughter Changed My Approach Continued

They endorse it because they get a check and there used to be a list through a production company that would state, these are the doctors you go to that will happily endorse whatever you have and say, this is the thing to do and this is the right thing and this is good for your health. Just make sure it’s not even. Make sure the check clears.

Make sure the briefcase of cash gets in their hand. And there was something a little bit off at that time. And it also tied in a little bit to some of the work with the reality shows. And it was just putting out these things where it was a game and it was so well behind the scenes.

And it was amazing how the deception just. It was so easily accepted by the public. We could sit here in a room and come up with this idea. And I remember one particular show and one particular idea. I’m not going to dig into it, I’m not going to name names, but it was this thought of, the public will never go for this. They’ll never buy this.

And then I was on a flight from Los Angeles to Seattle and somebody had handed back a USA Today. And this idea that a couple of us had come up with a presentation of, hey, wouldn’t this be cool if we push this out this way? If we pushed it through these channels, made it seem like it was coming more so from the public, but was really contrived and built by us for promotion. And boom, there it goes. And all of a sudden it’s on the COVID of USA Today. And there was this element of going, wow, that’s really cool. And there was an element of, wow, that really isn’t cool.

How My Daughter Changed My Approach continued:

How My Daughter Changed My Approach Podcast Transcription Continued…

This continued on for some time and I got myself. I knew I had to get out of Los Angeles. And I know that there are. I’m not saying all la, and I know that there are some moral and ethical and faithful people that still work there, but the energy of it and the vibe of it, it just wasn’t there. And getting out of there, it was. I mean, it was good for me. It was good for me. I’d gone onto a book tour for the summer and it was this idea of not going back.

It’s, you know, the end result was to go somewhere else and not to return there and only to go back to LA for a specific date, if need be, for a specific job, if need be, and not anymore. And as I shifted the, the, the second book that I wrote, I had formatted because I was starting to touch base with other businesses.

And it was as I was going into the messaging and the branding and the optics, communications. And the second book opened up many more doors outside of music. The Artist’s guide to success in the music business was for musicians.

Yet a lot of the people and the buyers were parents of musicians, friends of musicians, spouses of musicians. And it was. It served well. It was. It was what I wanted it to be. It was sharing that this is a viewpoint from all my experiences, from all my albums, not some here’s the trick or here’s the template, because there isn’t one. And here, you know, in some of these books that were put out in the music industry, it was somebody that had one linear line of success.

And so then they tried to attribute that as the answer of all success, which is just not true. And so I Was proud of how that put out. That was put out. And it became exciting to me to experience people that were outside of music starting to reach out. It was confusing at first, but I started working with real estate companies, small businesses. I worked with a law firm, I worked with a hospital. I worked with a group of some, you know, individuals. I worked with some media professionals.

How my daughter changed my approach continued:

I even helped some other consultants and coaches. I was still doing stuff with record labels, I was still doing stuff with independent artists, a couple larger scale artists. But it was this great shift at the time into working with other businesses. And as I found myself enjoying that and moving away from music and moving away from entertainment.

And I loved what music was and I loved what entertainment was. And I was asked the other day, like, but do you miss it? Do you miss drumming? Do you miss the studio? No, I don’t.

I loved it for what it was, but when I was a drummer, I practiced many, many hours a day. And I love the practice. And then I go right to playing. And I love playing and I love the audiences and I loved the studio. I love the one off experiences of it was you go in and you’re only with a band for a night and learning the charts or writing, even sometimes writing the charts on the plane on the way there and then returning and never hearing from them again.

To me, that was more satisfying than looking at some of these bands that have just been together forever playing the same songs. You know, they put out the new material, but they play the same songs every night. And then they go out on that next tour and maybe they’ll pop out a new album.

But it’s the old songs that people want. That to me would have been torture. And so at that time when I was a musician, to be able to jump around to just hit from, it’s gonna be a jazz thing this night. It’s gonna be pop here, it’s gonna be rock, it’s gonna be metal, it’s gonna be reggae.

How my daughter changed my approach continued:

That was fun and it was beautiful and it was exciting because I didn’t know what it would bring, I didn’t know how it would go. I didn’t know the people that I was necessarily working with. So it was just brand new experiences over and over and over again. And for that I loved it. And so when I got out of that and I started shifting to more of the communication, more of the optics, more of the strategies with, you know, elements that were outside of music and entertainment.

It was sometimes bringing an entertainment eye to something that was outside of entertainment, but staying out of entertainment, staying outside of music. And as people started to call and I got involved, I was involved at the time with, you know, there were some shady businesses, there were some shady individuals.

And in that, you know, I’d start. I’d start a project. And then as I dug in, when I do my discoveries, it reveals a lot. And with some of these people, it was, well, this is great money.

I’m just going to let this go.

How My Daughter Changed My Approach continued:

There was one particular couple, it was. It came. It came away very soon that not only was their business shady, but that they were even harming other people. And what I was doing inside of the communication and the optics was presenting the image that they wanted to have come across, the optic that they wanted to have come across as strong as possible, which is something I love to do.

The problem with it was it was to hide what they were really doing. And it was around this time that my daughter was born. And it had a massive impact on me. It felt bad for that. But then it was really this experience of holding my daughter the first time I had a sense of how she was impacting me and how my daughter changed my approach from the minute she was born.

And I was moving away from some of the more immoral practices in business, in music and entertainment, outside of it. But it was this feeling of, how am I going to be the best father? Who am I going to be to you? What can I share with you as you grow, and how can I share it? And what would I need to hide from you? And that had the biggest impact on me. And it started me changing in what and who I was working with. It was an element of, I can’t just do this to do this to make money. I can’t just do this to survive, to support, to profit. This realization in it self was a big part of how my daughter changed my approach.

It has to be on a completely different level. It has to be something where with transparency in the stuff that I discuss inside of communication, that transparency had to be there for my daughter with me. And in that, it shifted me. And yes, it cost me some money.

It was making a little bit less, it was being more picky. There were times when I was going, well, you know what? Be easier, be less time, be more fun to just pop this this way. But I couldn’t do that anymore. And I was proud of that shift. I was proud of through my daughter in her early years that she could come into my office, in the house, and she could sit and draw. There was nothing that she had to be kept from. That was a big part of the transparency in How My Daughter Changed My Approach.

Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.

How My Daughter Changed My Approach Podcast Transcription Continued…

The conversations I had were not, okay, you can’t overhear this. And she was great. She was quiet. She knew when I was on the phone. She knew through Covid, when I was on Zoom, she would, you know, excuse me. I mean, it was her. The way, even if she needed to interrupt, it was perfect. She really was just so aware of the surroundings and when I was working and what she could do. And, I mean, she knew if I was on a phone call, she could come in and even sit on my lap and just hug and hold me and be quiet while I was on the phone.

And she also knew if I was on Zoom that she couldn’t necessarily do that. I mean, she’s just. She’s. She’s amazing. But as. As she grew and as she grew on me, I thought about the elements of what I want to be able to present to her and not say, okay, yes, okay, I’d love to be, you know, uber wealthy and be able to provide every absolute thing that you could ever need, and that would be great.

But however, inside of that wealth, what is that at the expense of? And that’s something that affects me to who I work with and who I will work with. I will not profit at the expense of anyone. I’m not going to just throw something out there. And it’s become a scary time that people are trained to do this.

How My Daughter Changed My Approach Continued:

This is how you sell. This is how you 10x. I mean, these 10xers, this 10x thing. I think Grant Cardone is mentally disturbed. I do not like the man. I respect he’s got his business, I respect, he’s got his success, but where he’s chosen to go with his morals, fine, that’s on him.

But the presentation and the presence of what he shares, and, I mean, it goes the same for the cats like Gary Vee and Tony Robbins, and I think that they must have fantastic, amazing, outstanding lawyers that protect them, that set up settlements, because some of the things that they’ve shared and some of the things that they’ve done and some of the things that they’ve kept hidden, it feels very off to me.

To each their own. I’m no judge, I’m no jury. I just know I can’t operate that way.

And it’s scary to me when these businesses that just say, okay, I’ve got to raise my prices, and this whole, you need to raise your price to this. Do you. Are you doing that because the value of your service or your product is worth it? Or are you just buying into this because you’re trying to make more money for you?

We’ve come into a I’ll screw anyone over culture and not care, but at the same time present this. Oh, I’m just Loving. Oh, I just want to see everyone succeed. Oh, I’m so. I feel so humbled that I made this money on breaking the backs and hurting who these cats like, the dude that they’ve, you know, put up on a pedestal. The.

Was it Jordan Belfort? The dude they did the thing, the movie Wolf of Wall Street. This is a celebrated criminal that hurt people. And now some of his new optic and his message. Oh, it was all, you know, it was all wealthy people, and they could handle the loss.

So you’re admitting it’s fine that you took a whole bunch of money from wealthy people, but you’re also not talking about how you screwed over small people, how you harm people, how people, I mean, that were that negatively impacted, and yet it’s shoved to the side. And you see the optic and the constant trend that keeps coming up about sell me a pen.

How My Daughter Changed My Approach. My daughters impact on me.

How I work now and working with me

How My Daughter Changed My Approach Continued:

No, to me it sounds like sell me your soul. You sold out, in my opinion, a total sellout. And claiming, no, he’s in this better place and he’s learned all this? I don’t think so. And I think that that’s scary. And even right now, there’s been some things that have happened to me in the last couple years that have been just absolutely devastating that I’m still fighting through right now.

And I’m able to operate. I’m able to work with people. I haven’t been able to get out and speak. I’m in a. I guess you could say health crisis and dealing with a series of surgeries that have to take place and dealing with a whole bunch of issues that I never. I never imagined and never fathomed, I have never been in as much pain physically and. And even on some levels, emotionally as I have in these last two years.

Yet in the middle of everything that’s happening, and even in the middle of a time where I’ve been away from my daughter due to an incredibly unfortunate, you know, period, this finalization of a, you know, to. To state it, lightly contentious divorce.

And it’s not something new. I. I was not with my. My ex. We were. We were apart. Apart seven years ago. But it felt the. The. The intensity of certain things that happened in the past couple years, and then the finalization of it. It. It. It’s been. It’s been something. But even in the middle of all of that, I will not work with someone that is trying to get.

Get somewhere or get something over someone else. I will not work with a fraud. I will not work with anyone that I can’t immediately get on the phone or Facetime with my daughter and tell, this is who I’m working with, this is their product, this is their service. Because she’s interested and she wants to know, I will not hide that thing and I’m not going to shortcut, I’m not going to harm someone. I mean, it’s. What is it that Hippocratic oath that doctors take. Be nice if we saw more people inside of business development, inside of strategy, inside of communications taking the same thing. Harm no one, only do good.

It would be interesting to see someone sign, or a series of people sign that as a document guaranteeing the guarantees and not making the promises where they shouldn’t make the promises, because too many do make promises.

I guarantee your business, I guarantee your product, I guarantee your online presence, your YouTube views, your monetization, your sales. Sales, your distribution. And you turn around and you go to some of these people and something I’ve shared with my clients said, you know what, all this guarantee stuff they have online, make sure that when you do something with them that they have that guarantee written down. Not the one not on social media, on a contract with you, that if that stuff does not come through and present that you’re.

How my daughter changed my approach continued:

You’ve got your guarantee and you’ve got your money back or you’ve got whatever. And it’s funny to hear them on, almost not funny to see, oh, well, we can’t exactly do this. And there’s certain things here, you know, you look at the small print still, it’s a lie. I ask people, just as I do, to step away from the claims. I ask people, just as I do that I hold clients accountable.

I can work with you with your communications, your optics, your messaging. I can help you through a series of different areas, an array of options. However, if you’re not going to do the work, the continuity of it, if you’re not going to put to the solid foundation of it, it’s not going to work in the long run to switch out from something and say, okay, I’m going to build and develop this to.

I’m just going to cross over to AI and do three simple prompts. And that’s what I’m going to use. It will fail because it’s not artificial intelligence. It’s almost this algorithmic popularity. And AI is for another day. And there are people, oh, you know, I can, I can just get your information, I can just get what you do on AI if you can, good for you.

I’ve not really found that with a lot of people and they say, oh, it’s just fixing your prompt and doing this. It’s a little bit more than that. And there are a lot of people that choose to use AI and they use it. I mean, it’s in such immoral and awful ways, and yet it’s so heavily promoted.

Musical Influences that impacted me

How my daughter changed my approach continued:

I mean, there are guys that are bragging on there saying, gosh, you look like your stuff looks like it’s from a major brand, looks like it’s from your major competitor. I mean, are you stealing their stuff? Is that illegal? No, it’s not illegal. I can go in and I can. I can copy all this stuff through this AI prompt. I can figure this out, copy it, and then shift it just enough to make it mine. It comes. It comes in just crossing too many lines for me. And I. And I’m not knocking AI.

There are things inside of AI. There are things inside of prompts, inside of organizing that can be incredibly helpful, but at the same time to sit there and steal and come up with things that aren’t yours. These people that come up with AI books, they pop in, you know, what should be my chapters? Okay, what should be in here?

They’re filling this in, and then they’re bragging and claiming they’re an author. I don’t even call myself an author anymore. I have three books, and I’ve worked with a number of authors on a number of other books in formatting them. I don’t take any credit to that, because right now, to be an author, it seems to be a simple task and a simple prompt that you pop into AI.

How My Daughter Changed My Approach Podcast Transcription Continued…

I read it in a book can be a very weak, unsubstantiated and unstable argument for backing up your point of view.

And that, to me, is a problem. Staying in this idea of where it changed me, how my daughter changed my approach, and where my daughter changed me, all of this grew and continued to get stronger. And even in these times with this stuff that I’m dealing with, with my health, when I’m on the phone or FaceTime or seeing my daughter, I’m prepared to tell her what I’m doing, how I’m doing it, and why I’m doing it.

And in that is honesty, and in that is love. And if I can’t do that directly with her, then what I’m doing is wrong. And I don’t want to be wrong. I enjoy working with those that maybe they were in the same position, maybe they were doing. Maybe there’s been a calling on them, whether it’s a child or something else that’s brought them to a place of going. I can’t work the way I used to work.

Maybe it’s something inside of them saying, I’ve got To I gotta flip the switch. I’ve got to adjust, to do right, I’ve got to do it the right way or I’m having a hard time standing out where all these people are shortcutting, where they’re popping up claims, where they’re making hype, where they’re stealing, where they’re lying, where they’re cheating.

And those people that don’t want to join that crowd but want to stand firm on stability, with security, with love, with faith, those are the people I want to connect with because those are the people I feel happy to share with my daughter and say, this is what I’m doing, this is what I’m building, this is what I’m working on with this person.

My sort of vetting stance for a client. If I get in into a discovery, if I get into development, if I get into even strategic sessions. And I am not 100% sure that I can share what I’m not giving my daughter all the every single detail, but that I can’t share the basics of what is happening, that I’m working with someone I shouldn’t be working with.

And yes, it was that way for a long time. And I did a lot of things I’m not proud of in the music days, in the television days. But the impact that my daughter had, that I will not settle, that I will not lower a standard, that my standards have been raised up by her, is everything to me. My daughter is my inspiration to do the work that I do.

My daughter is the inspiration to get healthy again from the things that have happened. Just one of the ways in how my daughter changed my approach to so many different parts of my life.

How my daughter changed my approach continued:

My daughter is the inspiration for how I’ve found new elements in communication and new ways of understanding how to communicate. That is a key element in how my daughter changed my approach.Because of her. She is at the root of my business. She is at the root of my heart and at my soul. And it’s because of her that I’ll only work with those that I know are true to heart, true to form, true to honor, because I have to be that for my daughter.

I can’t hide and say, okay, I’m just going to be so honest with you and I’m going to share all these things, but I’m going to hide this over here. It’s hard to hold things back. It’s hard. And it’s not about bad mouthing an ex, but kind of sucks when there’s, you know, things in those divorce decrees and whatnot.

You can’t discuss this and you can’t share this and you can’t state this and it’s not bashing the ex, but it’s unfortunate that there are times that legally I can’t discuss that. And it’s not in like, okay, I need to get that out and I need you to know. But to hold anything back from her harms me. It hurts me, and I don’t want to.

Now, legally, there I have to. And even with some of the confidentiality agreements from the past that are, you know, were signed for a very long period of time, there’s certain stuff that has to be held off.

But I’d rather with everything that I can share with everyone that I’m around, that I can openly share it with my daughter. And I close with this thought and maybe this is a little bit of a ramble and not something that many people will listen to, but maybe it just feels good to say, maybe it’s something that my daughter will come upon someday and listen to this podcast and hear it and know.
I know that she knows where I stand.
But maybe this will, in the end be a reminder for one and a reminder for her and exactly how my daughter changed my approach.

And if you’re listening at some point in the future,

I love you, Olivia. You are my everything. You have changed my mind. You have amplified my faith. You have made me a better man. You’ve made me a better strategist, a better communicator. You’ve made me better for what I do and how I do it and picking carefully who I do it with. And I owe so much of that to you. And I love you very, very much.

How my daughter changed my approach to business integrity continued:How my daughter changed my approach continued:

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

And to anybody else, I hope, I pray that when you choose to switch paths, maybe from doing something a little iffy to standing on a better ground, that you build up to that point that you could communicate with your family, with your loved ones, with total transparency, with total love, the ability to profit and expand and extend, but not at the expense of hurting anyone else.

And in that many of us doing it together, what kind of impact and how great would that be for young entrepreneurs, for older entrepreneurs, for businesses to, in the time and age where accountability is shoved to the side, if the volume on accountability could be turned up, if expectations could be raised, if morals, honor, all of that could just be turned up and amplified that much more. What an impact that could make for business. In how my daughter changed my approach, it was the biggest impact to me.

Fake Authors Using AI. Podcast Links and Transcription

How My Daughter Changed My Approach Podcast Transcription Continued…

And at the same time, how much could that protect businesses, consumers and others that go out there to expect just a little bit more, a little bit more, and look in just a little bit deeper, to make sure that the people that they’re involved with, that they’re working with, that they’re buying from, that they’re selling to stand just a little bit stronger.

I think that would be amazing. I think that would be everything. And while I can’t change the world, I’ve made that change for me and for my daughter, Olivia. And in that, and even in the times and the health and all that, I can still stand strong. I can still be proud of what I’m doing, how I’m handling what’s in front of me and how I work with people and who I work with.

So probably because it’s more of who knows how many years down the line for Olivia. I love you. For others, stand your ground or find your ground off of what you know. Because when you can be that open and that honest, it may just open up that many more doors and the right doors for what could be something that you could never imagine and be so much greater and so much more profitable in your heart, in your mind, and in your soul.

I’m Loren Weisman. This was a podcast about how my daughter changed my approach and what I would call a different and interesting episode of Wait What Really Ok. And I’ll call it there.

How My Daughter Changed My Approach to Business Integrity Podcast Transcription

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

How My Daughter Changed My Approach Podcast Transcription from How My Daughter Changed My Approach to Business Integrity Podcast.

Related reading
May 13, 2025
Shop local shaming and small business messaging missteps.
Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.

If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

Using guilt, shaming and passive aggressive behavior and tactics to try to attract customers tends to deliver the opposite results.

When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

The Full Episode of this podcast can be found here on Castbox as well as on most sites, stations and apps where you may like to listen to podcasts.

Full transcription of this podcast

On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while making an obligation statement about what you need to do, what you have to do and why you have to help, by shopping local.

You can get your point across without being rude. At the same time, being honorable and do not be selfish.

And… Telling me I don’t care about my community because I didn’t buy a product locally can be taken as very offensive, very assuming as well as very judgmental.

“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

It might not be true for everyone.

And, even in all of it, there is truth, but it is not going to be true for everyone. It is contradicting where someone having a hard time with their local business is telling others they are supposed to shop with them.

Yet, they give no consideration that those people might not be able to afford the costs required or for that matter, the ease of shopping.

By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.

A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

“Invite by explaining about you and your store, market by educating about what you have, message by sharing why it can be an advantage to buy from you and stay in an authentic, sympathetic and relatable tone.”

Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.

Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

This brand communications and optics podcast is available here on Podbean as well as on most sites, stations and apps where you may like to listen to podcasts.

Episode Podcast Links: Pandora iHeartRadio Apple Podcasts Amazon Music Spotify Spreaker * Opening Theme Song Credit What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Closing Theme Song Credit: “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Shop local shaming and small business messaging missteps.

Related reading
April 5, 2025
Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications is the topic and touch point for s8. E5. n128. of the Wait What Really OK Podcast (Repeat, Old Episode).

My Brand Messaging Mission Statement and Brand Communications Methodology…

Or brand messaging and optics mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.

There is a Mission Statement shared in a famous movie that is titled as

“The things we think and do not say: the future of our business.”

In a little flip on words and a focus on brand messaging, optics and communications,

I would call my Brand Messaging Mission Statement and Brand Communications Methodology;

My Brand Messaging Mission Statement: 30 Minute Podcast Version and Loren’s Brand Communications and Optics Strategist Intro

This is my brand messaging mission statement and Brand Communications Methodology.

My view on what I do and why I do it…

as well as why I believe part of the root issue lays in how we say…

what we think we are supposed to say,

what we are told to say and

what to say in order to funnel, entice, and sell.

Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.

To me, when messaging is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.

Not trying to be like the Fonz and jump the shark or the great white shark they just found in Miami, but more so, attempting to showcase who I am and where I come from regarding messaging.

“Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.”

All too often, brands and businesses are pulled toward the momentary marketing and messaging tactics of the here, the now, the spam and the attack that is becoming less effective.

Many look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.

To me and part of my brand messaging mission statement bullet points…

◦           When the messaging is build with the authenticity to connect, there are better bonds in those connections.

◦           When the messaging is rooted in authority, trust is able to grow in the best ways.

◦           When a brand and the messaging is protected, it allows for the security of the voice, and that messaging to stay true.

◦           When a brand and its messaging showcases clarity in its story, it helps to differentiate from anyone else copying.

◦           When a brand and its messaging maintains consistency, every piece of content, story or advertisement compounds.

◦           When a brand and its messaging showcases compliance, it protects itself, it is investors and its reputation.

◦           Lastly, when a brand and its messaging maintains engagement…it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged. By using the strategic patience as well as telling your story not someone else’s…

the result allows for the authenticity, authority and integrity to sing its own melody with its own story while standing out from the harmony and unison many others showcase.

An image with water and sky in the background with social media icons surrounding the wait what really ok logo and text reading brand messaging mission statement.

Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
In our honest and honor to the truth and to our story, we can build and connect in truth, not the false truth we wish to appear as. Our journey and our experiences may change our story, but when all messaging is connected to the truth and not created for the hype, the ability to connect will grow.

Brand messaging blueprint strategies for creative careers.

Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.

This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.

An image of a lake and sky with the wait what really ok logo and the text above it reading brand messaging missions statement.

In our humility and in our understanding of not following those trying to tell us how our stories are supposed to go… and switching those concepts out for the structuring of your authentic story and a strategy that is tailored for you, the results will allow for a true resonation of truth and not just overly saturated and overly generated false hype.

In recap of sorts.. My Brand Messaging Mission Statement and Brand Communications Methodology: 30 Minute Podcast Version and Loren’s Messaging Intro and links

An orange show card for the Wait What Really OK episode with the Wait What Really OK logo, an image of Loren Weisman and a series of text.

* Brand Messaging and Communications Podcast Listening Links for this episode Pandora Apple Podcasts Amazon Music iHeartRadio Spotify Spreaker Castbox Podbean Podcast Addict * Wait What Really OK Podcast Music Credits 1: Opening Theme Song “Fully Licensed Wait What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Wait What Really OK Podcast Music Credits 2: Closing Theme Song “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website *

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

My Brand Messaging Mission Statement and Brand Communications Methodology

Related reading
March 26, 2025
Podcast guest booking tactics and podcast host soliciting
Podcast guest booking tactics and podcast host soliciting. Reposting a past episode. A blog and Podcast with Brand Communications and Optics Strategist Loren Weisman

Podcast guest booking tactics

These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.

According to podcast statistics compiled from PodcastHosting.Org that was derived from My Podcast reviews, Chartable, Nielsen, Edison Research, Midroll, Statista and Ipsos, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.

In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market.

And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.

Podcast host soliciting

An image of the red marble floor with the cover of the podcast and a series of social media icons.

This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?

Also exploring the ideas around…

Is your show for authenticity and authority or is it purely for popularity and money? And are you pitching your podcast to guests with authenticity and authority?

You do not need to be on every show and why saying yes to every show might be bad for your messaging and your authority.

Should you pay to be on a show? Should you really even charge?

And the objective truth about your show and your authority over the subjective hype that some create while trying to build their authority and popularity.

Brand messaging blueprint strategies for creative careers.

“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”

Closing Thoughts In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed?
Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype.

Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.

As a side note, here are a couple of the info and link pages for my podcast that might help on both sides of the solicitation and the booking aspects. Wait What Really OK Podcast Info Page Wait What Really OK Links Wait What Really OK Guest Info

Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 This episode is available here on Amazon Music and at any of the links below.

* Brand Messaging Podcast Listening Links: Pandora Amazon Music iHeart Apple Podcasts Spotify TuneIn Podcast Addict Spreaker Podbean RSS Feed

Brand Messaging Podcast Music Credits 1: Opening Theme Song “Fully Licensed Wait What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website ******* Brand Messaging Podcast Music Credits 2: Closing Theme Song “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Podcast guest booking tactics and podcast host soliciting

Related reading
March 25, 2025