Category: Brand Communications Podcast

Brand Communications Podcast Category for the Brand Communications and Optics Strategist Loren Weisman Website.

Brand Communication Podcast
Discover episodes from the Brand Communications and Optics podcast hosted by strategist Loren Weisman, covering authentic messaging, optics, ethical marketing, and practical brand strategy. Episodes feature solo insights and guest discussions on positioning, compliance, audience trust, content protection, and scalable communication systems for authoritative experts and organizations.

This category curates audio posts with show notes, links, and episode structures that align with entity-based SEO and topic clustering across Brand Communications, Messaging Strategy, Optics, AI ethics, and book/author positioning. The collection reinforces the site’s podcast hub and connects to related archives and transcription entries for accessibility and search depth.

What you’ll find
– Podcast episodes from Wait What Really OK and related series focused on brand messaging frameworks, strategy blueprinting, and optics methodology.
– Show notes with links, references, and cross-links to companion transcriptions to support accessibility, quoting, and research workflows.

– Practical breakdowns on topics like mission statements, positioning, publishing pitfalls, guest booking, and reputation protection in communications.
Who this serves
– Founders, authors, and executives building compliant, transparent messaging systems that can be measured and scaled.
– Content strategists, producers, and marketers seeking repeatable optics frameworks and real-world podcast applications.
– Researchers and accessibility-first audiences who benefit from paired audio, notes, and transcripts.

Key takeaway
This podcast category centralizes Loren Weisman’s brand communication methods and optics strategies into structured episodes with actionable show notes, strengthening topical authority and discovery across the site’s audio and text ecosystems.

Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business.

Authentic messaging introductions transcription
Authentic messaging introductions transcription from Authentic messaging introductions and impression perceptions Podcast
Authentic messaging introductions transcription

Authentic messaging introductions and impression perceptions

Released on October, 4th, 2020

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Authentic messaging introductions and impression perceptions on Apple Podcasts Spotify iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Authentic Messaging Introductions Transcription Chapters

Authentic Messaging Introductions Transcription Chapters 00:00 – Introduction to Authentic Messaging 01:02 – Networking Observations and Trends 02:15 – Post-Pandemic Networking Dynamics 03:10 – Authentic Introductions in Networking 03:58 – Examples of Effective Networking Engagement 05:00 – Avoiding Scripted Networking Pitfalls 05:55 – Communication Strategies for Genuine Connections 07:00 – Building Trust Through Honest Interactions 08:00 – First Impressions and Perception Challenges 09:32 – Managing Networking Interactions Effectively 10:30 – Vetting Connections for Authentic Referrals 11:45 – Time Management in Networking Meetings 13:00 – Online Presence and Quick Impression Tips 14:30 – Respecting Time in Professional Engagements 16:21 – Maximizing Impact with Authentic Authority 18:24 – Creating Positive Lasting Impressions 20:40 – Engaging with Authenticity Over Hype 23:15 – Strategic Networking Without Spam Tactics 26:26 – Final Thoughts on Genuine Connections Authentic Messaging Introductions Transcription Text

Authentic Messaging Introductions

Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really OK.
Loren: Hi, this is Loren Weisman and this is the brand Messaging podcast. Wait What Really OK. I try to deep dive into the ideas around messaging and how messaging matters, optics, authenticity and getting to your story.
And not just a story. And this is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority. Not the hype, not the false hustle and all of that, but the true grounded set in the solid soil, best foundation authenticity for you to grow.

Now, on the topic of growing, today’s episode is titled Authentic Messaging Introductions and Impression Perceptions. This is when it comes to growing, when you’re meeting people and what I’ve been experiencing lately, I’ve gone into a series of networking groups. I’ve been going across a number of networking groups just trying to get a tone, a temperature, a feel of how people are reacting and interacting.

I was part of one, I was part of one of these down in South Florida and I went there and would sit in the far back and I’d have my phone out and I enjoyed it. For research. It was listening and experiencing the way different people were presenting themselves, were selling themselves and were communicating.

It wasn’t about finding any given clients, but really watching how people are trying to find clients and watching how people are taking different information that they’ve been handed a great deal of it, hearsay and hype and how they go about saying, okay, this is how I’m going to communicate. This is how I’m going to draw you in. And unfortunately, a lot of the times the information and the source they were looking for, that information from was only a source and not a resource because that style of communication was just so over the top.

And now on what some people are saying, the backside or the downside of the pandemic, I’ve been seeing these networking groups are starting to come back up, both online and physically in person. So I decided over the past two weeks to do a test of sorts and to go into a whole bunch of these meetings and just experience what was going on, the interactions, reactions, how people were communicating, how people were listening, how people were engaging. We’ve come out of a time of fear and there is still aspects of fear right now. But I thought about looking at this earlier in the year, but as we hit this point of fear and we hit this point of toxicity,

Authentic messaging introductions transcription continued:

I just, I Stayed away from it early when everything shut down. But now, as the country is starting to reopen, I wanted to get a vibe to see, is this the same as it was? Is there something new? Is there a better engagement? Is there better connection? And really the answer that I’ve found to date is it really depends on the person and where they’re coming from authentically.

Because the majority of these people, and I do feel safe in saying the majority, unfortunately, they are scripted, they are pushy, they are dominant, and oftentimes the ones that are saying they care the most and they want to refer your business, they are the selfish ones. Or at least from the perception, they are the selfish ones.

Right now, looking to grab every card, every connection, every contact and every name inside of your potential database to see what can happen and be done for them. Now, in not going completely negative, there are some bright spots. I’ve been a part of a couple different meetings and I’ve watched some people just shine.

They come from a place of love and not fear. Maybe they’re rebuilding their business. Maybe their business has been, you know, shut down or taken a hard hit. And watching them and watching them, whether it’s a two minute pitch or watching them in an open room where the conversation is open and it’s not all about sales. In the middle of seeing a lot of the not so good, I got to witness some amazing.

Authentic messaging introductions transcription continued:

I watched one particular individual, I’m not going to name him or name his product, but you could tell this guy’s taken a good number of hits in the last number of months. And just his way of asking questions, the way that he engaged others, the way he kept it moving away from a sales topic to actual networking, communication and engagement, it was outstanding. He was sitting there and I can see he was sitting there.

We were all on zoom and he was just, he was asking questions, not taking notes, not copying down something, not adding a profile, not spamming, not, not pushing. And in that, that particular individual, I remember him most in this particular room where everyone was taking a conversation, wherever it was going, it was lasso it in, pull it back, and let me tell you about my cell. I didn’t see a lot of the stewarding.

There were certain individuals. There was another woman who, she was just outstanding. She was running a room in one of these, in one of these networking groups. She was keeping the time and her entire Persona, everything. She was resonating. Again, it was coming from love. She wanted to share about her business, but at the same time she was there prepared to hear about others and not just to see if she needed it or didn’t need it, but if this was the type of person that she could recommend.

And I want to hit on that point first with the recommendations. Whether you’re meeting one on one, whether you’re meeting in one of these networking groups, this referral situation gets a little bit scary. One way to get through that, scary. One way to stay in honor, in integrity, wrap your reputation in anybody that you would refer.

Too many, refer this guy, refer that guy. I got an email from a guy through LinkedIn. I’d love to have a one on one so I can know who I can refer you to. How do you even know me? This guy was in a room and he wasn’t even in the same room as me. He sends an email, he goes, I want to have a one on one schedule on my scheduler for 30 minutes. Let’s talk. I want to see how I can help you and your business. It really didn’t feel that authentic.

It didn’t feel that organic. And the last thing it felt was anywhere coming from love. It felt like forced fear of let’s get this together, let’s see who you know so we can figure out how to help me. That’s how it came off. We come to this idea of the first impression and as the title of this episode is the impression perceptions, we’re so concerned and it might sound like a double negative or redundant, but it’s not impression perceptions, it’s creating that first impression, but understanding the perceptions of what people are seeing.

So it’s getting away from the script, it’s getting away from that Tony Robbins, Gary Vee, Grant Cardone hype. There are pieces and I’m not naming the name of who says it exactly, but they’re putting out their inside of scripts going, this is how you email, state that you want to help this. Then that person is going to get back to you, it’s going to set up a meeting and you’ll find out what this person has for you. How selfish and arrogant is that? And where is that truly authentic networking?

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Authentic messaging introductions transcription continued:

It’s attacking, it’s picking. There’s nothing positive or authentic that resonates in that. And at the same time, when somebody comes to me and it’s, well, let me see who I can refer you to. I know the foundation that I stand in, but at the same time, if there’s someone that’s saying, let me get on a one on one so I can know exactly who to refer you to, then I’m thinking that that individual, the perception that I have and the perception that many other people have of that.

I’m trying to figure out who I can share you to, who you can share me to. And I say this to everybody. I don’t want to be shared by the referrers or the referral people that are just pushing out everything to bring business and not taking any responsibility or accountability for information or the people that they’re sharing. And when it comes back to bite them in the rear, say, well, I didn’t know. Oh, I didn’t expect. Oh though they looked really great. I’m sorry that happened to you.

That doesn’t feel like an authentic sorry. No, you’re not. How can you do that? To be able to vet, to be able to have the time to be able to address someone, you see someone in a room, if you’re in one of these networking things or maybe you’re there in the room with them. Personally, what would draw you to a one on one? I completely disagree with the business coach model of get as many one on ones as possible, shake as many hands as possible, get as many business cards as possible, and then get back to every single one of them, add them all on your LinkedIn, follow them here, message them there, email them this way, add them to your list and funnel where is there any honor in that?

Maybe it’s even going to that idea of taking just a fine seed. Let’s pick a fruit maybe. I’m originally from western Massachusetts. We used to see the apples, a lot of apple orchards. If you take a fine apple seed and you plant that in rich soil, hydrated soil, good soil, a good tree will grow from that and good apples will then come off of that tree. Now at the same time you take that seed and you plant it in toxic soil, something with poisons around it. Maybe there’s asphalt and whatnot coming too close.

Maybe it’s not well hydrated and there’s something, whatever poison around it, the fruit that you get from that, it’s going to be bad. So in thinking that and keeping that in mind with the connections, yes, it is good to network, it is good to meet people, but it’s also good to take that extra time maybe as opposed to trying to set up every 15 and 30 minute meeting you possibly can. Maybe you take half of that time after you got that card to vet them. And yes, it’s a short vetting period. But what are they saying? What aren’t they saying? What are they tied to? Are they coming off the way that you would be happy to put your reputation behind to share with someone else?

Or is it something that could endanger you, your reputation, your authority? Because that is happening. There’s certain referral people out there, I block them at this point. I want to refer this guy to you. I want to refer that guy to you. That’s great. Well, you’re going to refer to me, you know, email back. I say, I can’t. I haven’t seen anything on your websites or on your social media showing any kind of authority or any kind of proof of what you do.

Authentic messaging introductions transcription continued:

Well, I do the best of this and I’m, I guarantee that where I don’t see the testimonials and the only testimonials that I do see come from other people that are in this business with you. So I protect my honor and I protect my reputation by taking the time to vet and I ask you to consider doing the same.

And at the same time as you’re planning to reach out, let’s set up a one on one. I saw you in this room or I saw you in this meeting or I got your business card. Why do you want to set up a one on one? Even if it’s from a referral standpoint? Take a second to look into someone. I went into one very big one last week and it was a blast of emails afterwards of I want to set up a one on one.

I want to set up a one on one. I responded to a few of them, I said, why? And the answers were borderline shocking. One guy in finance, it was just, well, and it was the same answer as other people. I want to see who I can refer you to in my network. All right, there was another guy, he was in insurance and it’s, we need to set up a one on one. And I said, okay, what would you like to discuss? I’d like to tell you right now, being very transparent and honest, I am fine with my insurance portfolio as is. I and my family are not going to be making any changes at this time. He responds, oh, that’s cool. L

et’s just set up a one on one. What do you want to talk about? Do you want to talk about branding? Brand messaging? Do you want to talk about the fish stewarding group? I got nothing. So he got nothing back from me. I’m not going to waste my time and I’m not saying that this guy is a waste, but I have nothing to go off of and I am not prepared to put the time in to someone that is just spamming and sending these same type of emails to every single person. And I ask you to consider to do the same. Your time is valuable, your connections are valuable.

And maybe as opposed to taking 20 meetings over the next week, if you take 10 or five, and you have a sense of what is being done and how you’re connecting and why you’re connecting, it starts off on a better path. Now starting there. What do you have when it comes to your business, your vision, your experience, your ability and your authority that invites someone that may want to take a fast peek, Not a deep dive, but a fast peek into you? Where can they go? One person that I asked that question to, I said, okay, maybe we should talk.

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Authentic messaging introductions transcription continued:

Do you have a page? Do you have somewhere where you can send me that has some short snippets or just examples of who you are beyond the sell? I don’t want to spend a lot of time. Where can you send me so I can get a brief overview of you? What was sent back to me, I don’t really have that stuff together. I’m kind of building it. Here’s a 30 minute interview and there was a part of me that was curious and in prepping for this podcast, I turned it on. I was out in less than three minutes. It was conversational, back and forth fodder.

I didn’t get anything. What I ask you to consider here is having that page, whether it’s the front of your website, whether it’s somewhere that someone can go and we honor and we give the respect to someone that right now they’re being inundated by all these people saying, look at me, meet with me, talk with me, understand me, give them a taste test, give them a sample on the front of lorenweisman.com, my website. I offer that and I ask you to consider offering something like that, something similar or the same, or if it’s not even on the front of your website, that it’s a page.

Is there a page that someone can go to and just get small pieces to get a sense about you that can entice them to learn and want to get bigger pieces and then from there to be in touch with you. Where should we. And where do we have the right as a whole to say, go look at all my stuff and my bio and this 30 minute video or this 30 minute podcast or this or that, or go search here or go check that out.

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Authentic messaging introductions transcription continued:

Where do we have the right when so many other people are asking for that right? If we can flip that intention, see the perception of what people are seeing and experiencing and invite them to a fast introduction. It may be that much more effective on my website when you come to lorenwiseman.com and it’s not the prettiest by far. It’s a blog site, but it’s a blog site set up very strategically for messaging. You come to the top. You know, I’m a brand messaging strategist.

I’m with Fish Stewarding Group and FSG Messaging and Optics. You get a sense of my basic tagline, the short touch of my bio, that I have a podcast. And then if you look down the left side, there are a whole bunch of blogs that you can click through and they’re titled right there. So you can read an article if you want. And These average between 300 words to 500 or so. I’m not pushing people into articles.

On the right side, you can see here’s a quote, and if you click through on that quote, it’ll send you to a whole bunch of other quotes. It also is a link to the podcast. That one’s a little bit longer, but it’s not saying, go listen to this. It’s saying, here’s my podcast. And you can find out more about the podcast I have. Or you can click to one of the videos in the video, the different video series.

All of those are under three minutes. And then there it’s, here are a couple social media sites I’m on what my intention and what I’ve been able to shift to the perception for others is stating or hopefully is being received as I get.

You’re busy. I get that a lot of people want you to check them out and run through and look at this and sign up. I’m not asking for the, like, the share, the comment, the subscription asking that if you’re interested in learning a little bit more, here’s a little bit.

That’s the beauty of it. It’s a little bit. And they can find that quote and they can read that little bit of the bio and then click down and read the longer bit of a bio. They can see this short video and if that short video does something for them, they can look at a longer podcast. It’s sharing the authenticity over the cell.

The above the fold is the information, it’s the integrity, it’s the authority that’s there, not the above the fold of do you need this? Or the next best thing or you’re missing out on that, or here’s everything you’re doing wrong. My intention is to showcase that I realize you’re dealing with a lot, and you’re being asked a lot. So I’m offering a little.

And I ask you to consider maybe offering a little to the people that you want to reach out to, to be able to state, here’s some information about me here on this given page. There’s some short audio, short videos, some of my quotes. Here’s my short bio. This isn’t seven pages long.

You invite them into getting a sense of you and from that standpoint, in that honor that allows that person to go, wow, I want to talk more. Because why should some of those simple points be the first part of a conversation? Why do we find so many people out there?

Let’s say they waste so much time on these one on one calls, and then it’s, oh, I wish I could gotten to this point by this much earlier. Just all this time, I don’t understand the time I’m wasting. Here’s where it’s wasted. It’s wasted in that you’re trying to make this connection so fast, you’re not realizing if it’s a connection that should even be made in the first place.

Now, it’s not saying you’re right, it’s not saying you’re wrong. But if somebody comes to my website and they disagree with the quote, or they think the video is silly or they think that a podcast is stupid, then I’m not the person for them. And I don’t need to defend that. I mean, if somebody want. If someone wants to debate it or they find that it’s interesting or.

Okay, I don’t get where that guy’s coming from. I don’t understand this. I’d like to have a discussion. By all means, let’s have that discussion. But there are a lot of people out there where their subjective opinions have shifted to objective facts that are just opinions and really not true, not substantiated.

Why waste the time? It’s not disrespecting. It’s not saying you’re better than anyone else, but it’s honoring you and it’s honoring them. Maybe there are certain people you shouldn’t get on the phone with and it will save you time and it will save you even stress. I talked to some of these other networkers out of the room.

I get really stressed out on these calls, and at certain times I just want to hang up. Why don’t you. Why not interrupt and say, I’m not resonating. I’m not getting this. This just isn’t a good call, man. I felt like I was just. This guy was pulling teeth for 45 minutes.

Authentic messaging introductions transcription continued:

You let him pull teeth for 45 minutes. You allowed the call to go on. It’s not about being discourteous, it’s not about that. It’s being able to say, excuse me. And again, it can be done in a nice way. I’m not hearing or I’m not connecting or I’m not resonating with what you’re saying. I don’t believe this is a good connection. I don’t really see how I can refer you.

It’s not saying your service is bad, but through the people that I know, through the way I communicate, through what I share and through my reputation, I just can’t do this. Have a great day. You can separate. You can not be a referral and still be nice. So let’s move on to the last section. Whether you’re in person, whether you’re in one of those meetings, whether you’re on a zoom call, a lot of them have that two minute window.

And in those two minutes think. And even if it’s a, even if it’s not a spoken out rule, two minute window where you’re meeting someone or you’re meeting someone somewhere, allow it to be relaxed, to be authentic. Don’t script it, but perhaps practice it.

Maybe practice in the mirror, practice in a video. Watch yourself back. And when I say practice, take a video of yourself in these two minute things. Please don’t show me a video. Where are you? And here’s another thing. From the impression and the perceptions, I’m going to show you this quick video. I can fit this in. It’s a minute 15. I have two minutes.

So I’ll even have a little time left over. Here we go. Now the screen is a video. If you’re getting on there to share your authenticity, your authority. If you’re up there networking and you’re just using either a video that you made or a video from some company that they’re saying, get this out to absolutely everyone, then where are you? The person that can amplify and communicate if it takes a video and inside of two minutes, you’re unable to get your point across, you’re not ready to be networking that point.

Allow those two minutes to not feel rushed. You’re not going to get to say everything that you want to. And for some of these meetings where these people have meeting after meeting and they’re weekly, then perhaps it’s bringing up different points, perhaps it’s giving people a sense of how they can directly and indirectly vicariously relate to you inside of so many of the insurance salesmen and women financial advisors, what is a tip?

What is something that can be stewarded, that can be shared, that say, I never contacted you, but by going into that room, I learned something about you. You. When I went in and when they moved around and made me my. Gave me my two minutes in a couple of the ones that we did last week, it was, here’s this. And I look at authority to authenticity, subjective to objective, intention to perception. I talked a little bit about what I did, but then I spent the bulk of the time saying, think about this.

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Authentic messaging introductions transcription continued:

When it comes to an email, when you’re doing this with a video, consider this, okay, here’s some volatile things going on when it comes to security and the security of your message and your brand. It was gifting and giving and stewarding people information. And then in that they remember that information and then maybe they remember me. And there’s a better chance that they’re going to remember someone that is out there gifting, giving, stewarding than someone that is rushing as much material into two minutes.

That’s only directing to them and it goes nowhere. That was one of the things I noticed when I was part of some of the those South Florida networking groups. The same people would go every single week or every single month on some of these other ones. And there was one particular one in Palm Beach Gardens.

No, it wasn’t Palm Beach Gardens, it was Port St. Lucie. And they had this amazing breakfast. So not only was it great to learn and watch people with their messaging, but it was really good food, too. But I’m sorry, jumping off course here. Some of the same people would get up and they’d say the exact same thing at every single meeting.

Nothing had changed. It was only the cell. So it was a story. It wasn’t their story. I like to watch. I usually got up and I bring different tips. I bring different pieces, I bring different flavors. It was, think about that. What about that? Change up this. Consider that I’d have fun with it. And I watch people and networking can be fun.

You can have fun. You can engage with people. You can bring your story in. Think of it like that supermarket angle. Maybe you’re not going to sell someone immediately, but can you invite them to want to come look into you? And from there consider. Consider looking at the front of my web page, my website.

Authentic messaging introductions transcription continued:

Can you do something like that on the front of your website or on a page alone where it invites people to this sampling menu of you that they can get through very quickly and from there make a decision as you’re inviting someone to a one on one share with them. Be that different person. I love to want I saw you here, I’d love to have a one on one with you. Here’s my scheduler.

How about I saw you here, I heard you say X, Y and Z. Or I went to this page and I loved what your comment was on this or I loved your content on that or I agree with you here or I disagree.

Would you like to continue the conversation in a one on one? Now you’re inviting, now you’re engaging, now you’re not playing the games of these business gurus that are pushing for every single person to be talked to for you to figure out what they’re worth or what they’re not worth. And that can make people feel worthless and that can make people not feel good. When I was in the music industry, I used to go to this really big event out in Anaheim, California and we used to do the pocket thing.

The people that were engaging and then they hand the cards at the end, you put them in the right pocket, those are the ones you were going to keep, the ones in the back left pocket, those were going to hit the trash.

And most of the time, even if it wasn’t a company or a situation I was involved in or needed to be involved in, the people that engaged, that were honorable, that were considerate, that had fun, I wanted to be in contact with them, I wanted to know them, I wanted to have a drink with them. And then maybe down the line I wanted to see how I could authentically and honorably helped them. And it wasn’t because of what they were selling or how they sold it.

It was how they authentically engaged their messaging introduction. The way that it was a draw and an invitation to have a conversation and not something forced, that felt, you know, scripted, saturated, spammed. That’s the beauty in it. And that’s the beauty in a true authentic introduction and a connection.

Consider stepping back of this program mindset of say, this, email this, follow this, add this person to your email list, do this, add them on LinkedIn and simplify it, moralize it, bring it to a place of honor, of attraction, of finding out, should we be in touch? Should we have the conversation? Should we not? What can I learn a little bit about you in advance so I can make that conversation as effective as possible?

What can you add inside of that two minute pitch or your original pitch that brings a piece of you into the picture and not just the big picture sell that you’re trying to create in that authenticity, in that patience, in that honor and in that integrity of you showcasing you. You’re going to attract that many more people.

And it won’t feel like it’s scripted because it’s not. And it won’t feel like spam, because it’s not. And it won’t feel fake because it’s not. What it will be is an honorable conversation, authentic networking and allowing a message to be heard just as you hear the other person’s message to decide if that conversation should continue. And from there, to see where that conversation can lead. My name is Loren Weisman.

This was. Wait What Really Ok. 123 Season 7 Episode 10 I hope you enjoyed some of these thoughts. I hope there’s some stuff in here that you might want to consider and add to your networking, your introductions, your messaging, when you’re communicating with new contacts and if you. And again, if you’d like to see an example of what I do with that simple. Learn a little bit about me quickly. It’s right there in the front on lorenwiseman.com and if you’d like to have a conversation.

If you’d like to have a discussion, not even necessarily, okay, you want to hire me or hire FSG, send me that email. Not just asking for a one on one. Tell me why you want to have a conversation.

Tell me what you’re about. Tell me where I can find out a little bit more about you. Maybe together with these emails that go out in loud spam blasts can shift to an inviting tone, an inviting volume, and an inviting element of authenticity that maybe will draw people in and make them want to connect with you that much more.

Authentic messaging introductions transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Authentic messaging introductions transcription from Authentic messaging introductions and impression perceptions Podcast.

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🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Do not vote if you do not want to vote. Voting is a right. on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube and other platforms.

Do Not Vote Transcription Chapters

Do Not Vote Transcription Chapters 00:00 – Introduction and Video Overview 01:11 – Defining Voting Rights and Responsibilities 02:05 – Why Voting Matters in Democracy 03:01 – Toxicity in Voting Campaign Messaging 03:52 – Impact of Guilt and Shame Tactics 04:31 – Ineffective Voter Engagement Approaches 05:13 – Authentic vs. Performative Activism 05:56 – Encouraging Informed Voter Participation 06:30 – The Value of Individual Voting Choices 07:01 – Personal Reflections on Voting Experiences 07:49 – The Silent Majority and Voter Silence 08:36 – Understanding Non-Voters’ Perspectives 09:03 – Social Pressure: “Are You Voting?” o9:54 – Respectful Dialogue About Voting Decisions 10:40 – Building Empathy in Political Conversations 12:13 – Moving Beyond Forceful Voting Messaging 14:20 – Final Thoughts on Voter Autonomy and Messaging Do Not Vote Transcription Text

Do Not Vote Transcription

Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait, What Really Okay. Hi, this is Loren Weisman. This is the brand messaging podcast. Wait What Really OK.

The title of this podcast was not something I tried to get you to click through. This is not clickbait. The name of this podcast is do not vote. If you do not want to vote and voting is a right, this is going to be a brief message. And I invite you, if you’ve listened this far, before making judgments, before preparing a counterattack, or before getting angry, to just have a listen to a view. It may not be your view. It isn’t right, it isn’t wrong. It’s a view, it’s an opinion. I’m not trying to hurt anybody. I’m not trying to make this a Conservative or a Democrat or a Libertarian or an independent style podcast.

It’s just a thought. And again, referencing. Because this is a brand messaging podcast, the messaging that we have going on out there, and not just with the election that’s coming up. Because when this podcast comes up, we’re gonna be about 20 days out from the 2020 election, but something that’s shown up in a number of presidential elections and a number of midterm elections and elections as a whole. Now that I feel like I got the legal part out, I want to share my view. The word rights. Rights are defined or a definition that I have here. Rights are legal, social or ethical principles of freedom or entitlement. That is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal system, social convention or ethical theory.

Now, in that we as Americans have a right to vote, that is our right. It is not our responsibility. That’s where I see that a lot of issues have had that have happened over many years in people being excited, in people saying, you’ve got to vote, it’s your responsibility. I woke up this morning, one of the first things I saw was it is absolutely unacceptable if you don’t vote. Another post a few hours later. If you’re not voting, I don’t want to know you. Where is this inviting people? Where is this engaging people? There’s a toxicity and it’s gone on for a number of elections. There are a lot of people that don’t vote. They choose not to. They have a right to, but it doesn’t mean that they are responsible to.

It is not a law. It is not a. You have to come in and make this decision. Now from where I stand, I would love everyone to vote. I would love everyone to register to vote in time and, and early so that the issues that come up with these late minute registrations which they bother me, it’s people getting out there saying this isn’t right when they’ve had months on end. But that’s another story. That’s another thing. And yes, there are plenty of problems in our system, but still one of the biggest problems I see is in the messaging inside of that system that is pushing a force that is attacking people, calling people out, shaming people because they choose not to vote, they choose not to be involved. Now flip it around.

Do Not Vote Transcription Continued:

Yes, what I mentioned before, I would love it if people were involved. I would love it if they looked up their candidates, if they looked up from the most local elections to the presidential, if they looked up and vetted the material, not just reading the headlines, not just reading, you know, the above the fold, but going in and making an educated decision, educated ability to speak today in that I would like that. But that’s my opinion. It’s not my place to tell someone, you need to know more about Biden and Trump and the Senate and the House and all of these issues. That is not a way that is going to draw someone in.

At the same time, the same people that in some ways are shaming people into voting are the same ones that are being shamed in other areas of their lives, in other areas where they just don’t want to deal with something or they don’t want to be involved with something and it’s their right not to. And yet it’s almost hypocritical that they go on this. It’s also interesting that many people that push such an aggressive, overly dominant voting message, it’s just almost not even like, I want you to vote, I want you to be involved, I want you to know this stuff. But more so I want you to know my candidate, if somebody does not want to get up and get out to register and I’m not talking about the people that are unable to, I know that there are people out there that need help with that.

But if someone hasn’t voted in 20 years, in 30 years, if they don’t like the system and they don’t feel that it is something they want to do, or maybe they feel like it’s so broken their vote doesn’t matter. And yes, votes count. But if somebody doesn’t believe that, where are you to guilt them, shame them, attack them and pressure them? And in that where does that draw them to want to be involved? Our messaging, from just this toxic attack to this format to. I mean, I remember some stuff when I was younger, they had shirts out there, vote or die. And when you look at the numbers of a number of major elections, it is a lesser percentage.

There are a lot of people out there that can vote, that choose not to. And at the same time, just as it is their right to vote, it is their same right to. To not vote and to not vote because it is a right that is given to them. Why should they be attacked for it? Why should they be insulted for it? I would like to see the motion move out of fear and more toward a place of love and in that love to be able to have a conversation.

Why haven’t you voted? I’m not attacking. I’m curious. I want to know where you stand. And here’s why I think your vote matters. And here’s why I would love you to be involved in the system. Can I share some stuff with you? Can I show you some stuff from the candidate I’m voting for or the bill that I’m hoping will get passed, or the things that I want to see stay the same, or the things that I want to see change, the things I want to see removed, added, and so on and so forth? Isn’t that a tone that invites a conversation and an option? Wouldn’t that get so many more people to say, you know what? I haven’t. Maybe I’ll take a chance or maybe I’ll try this. I see more stuff on Facebook and Twitter.

How hard is it to register to vote, you idiots? So if you’re not registered to vote and you come across that, where is that a drawing, inviting, engaging and loving factor to have them open the door? If anything, it’s the exact opposite. To close that door, to put a wall up, to stay back and even to lie in these lies. We don’t know who’s registered. We don’t know who’s not registered. Really. A lot of these polls, especially this year and even in the last major election, it’s anybody’s game because. Not because these polls are off and. Well, the polls are off, but people aren’t necessarily answering the questions the way they think to.

We’re just going to keep rolling here. They’re not necessarily answering the questions or they’re answering the questions and saying what they think will keep things peaceful. There’s a silent majority. There are people that. There’s a silent majority from everything, from the people that want to Be that want to vote or voting Democrats in more Republican based areas.

There’s a silent majority of Republicans that are in Democratic areas. There’s a silent majority of people that are being attacked right now. And in researching for this particular podcast and this thought, I was able to speak to some people that are right in my neighborhood. And again I came at them in love, not fear, not attack, not signing them up to vote, but just asking, do you vote? Have you voted? Are you voting?

And the immediate reaction is back and it’s saying, and then when I explain this is what I’m sharing and this is the title of the podcast that I’m going to be putting out on Thursday, there was a calmness. They didn’t want to give their name, three people in particular, but they all said that they weren’t and they were afraid to share that. And so then I asked them why not and they shared their views. And even though I disagreed with them, even though I couldn’t understand some of their points, it was not my place to tell them to vote. It was not my place to tell them to register to vote. It was not my place to do anything.

Do Not Vote Transcription Continued:

Because if I’m telling them or forcing them, I’m taking away their rights because and getting right to the point here, they have just as much of a right to vote, to register, to vote, to go to a polling place and vote as they have the exact same right in this country not to vote, not to register, not to go to a polling place. I believe that when we look at how we’re responding to people and not telling someone, it’s your responsibility to vote.

But we look at the messaging, we look at where it’s coming from, whether it’s this fear based thing and there’s a lot of fear in that messaging. I don’t want my candidate to lose. This candidate can’t win. This can’t happen. You need to go register to vote with the underlying tones of vote for my person. Where does that change? Where does that help us connect and understand and communicate and make things better? Maybe in shifting and we can’t shift the mainstream media and you can’t shift many of these angry, highly funded, toxic campaigns that are taking out this shaming narrative.

And it’s, and again, it’s not new. Yes, we’re seeing it more because of social media, but this narrative has been around since I was, since I can remember these campaigns. I remember them back to being in elementary school. I’m 46 years old. I remember hearing the attacks and it was, and I’m from Massachusetts. I remember when Dukakis was running, I didn’t know all the issues. I didn’t know all the things going on, but I had a sense and how he was attacked. And the same people that would jump and just go brutal on him were the ones turning around and just going brutal on people that hadn’t registered to vote or hadn’t voted.

People coming out, finding out here, okay, here are voting numbers. Here are the numbers that came in for western Massachusetts or where I was from. And it was Channel 22, I believe, was what it was in western Massachusetts. And this editorial came out of this person that was just saying, shame on this number of people to live here and not doing that. So you’re saying again, shaming these people to try to draw more people to vote. So the close here, and this is a short podcast, I’m done. I’m going to wrap it up here. Keep it short, keep it simple. We don’t need to shame. And this isn’t going to change on the massive narrative, but with a couple individuals to sit there and ask someone to consider to vote and that it is their right.

And here’s why you think it’s a good idea for them to vote. And in that, even if the response is no or I don’t know, or we’ll see in your honor, in your integrity, in your authenticity and your humility to sit back and say, well, thank you at least for listening, thank you for hearing my side, maybe that opens up something where it doesn’t necessarily get them. And maybe they haven’t registered so they can’t vote in what is about, you know, two, three weeks out right now for us for this election. But maybe they register for the next one.

Do Not Vote Transcription Continued:

Or maybe it plants a seed in a better soil that isn’t poisoned and toxified, that makes them feel for themselves that they want to practice this right that is theirs and not yours. Let’s step away from the force. Let’s step away from the shaming in changing the government. And yes, voting can change, but some people don’t believe it. And if all you’re doing is screaming at them, all they’re doing is putting their hands over their ears and running away in inviting and engaging. And this ties to all business. This ties to just the connections to entrepreneurs, to anybody, to any business, service, product.

Let’s stop telling people what they need to do, what they must do, that if you don’t realize this, you’re blind. Or shame on you for not using this or voting for this person or doing that and flipping it around and honoring the individual, even if you can’t connect with their decision or their views, honor the individual. And then maybe in that honor, in that connection, in that engagement, they’ll take a second look. And maybe it won’t be this election or the next, but maybe the one after that will open them up to an option that they hadn’t thought of. So I invite you right now if you. And I know it sounds crazy, and I know it sounds a little bit off, but do not vote if you don’t want to vote.

It’s your choice. You have a right to vote, just as you have a right not to vote. And when it comes to other people and you want to campaign and you want your particular person or you want people at the polls, consider inviting through engagement, show sharing, an interaction, and move away from shame, insults, guilting, and attacks. And maybe what is move to a better place doesn’t happen in the election cycle or a particular election or, you know, a particular vote, but maybe over time, that sets the seeds and that sets the motion to make that change, to make things better, to get more people connected and then making as a whole and as a larger community, better decisions for the community with more people involved.

This is Loren Weisman. This is the brand messaging podcast. Wait, what? Really? Okay. Have a good day. Wait, what? Really? Okay.

Do Not Vote Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Do Not Vote Transcription from the Podcast Do not vote if you do not want to vote. Voting is a right.

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Strategic Patience Podcast Transcription
Strategic Patience Podcast Transcription for Strategic patience and pressure when preparing a launch Wait What Really OK Podcast

Strategic patience podcast transcription

Released on November 1st, 2020

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Strategic patience and pressure when preparing a launch on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube and other platforms.

Strategic Patience Podcast Transcription Chapters

Strategic Patience Podcast Transcription Chapters: 00:00 – Introduction to Strategic Patience and Pressure 03:56 – The Importance of Timing in Launches 05:30 – Strategic Patience vs. Pressure in Launch Preparation 06:45 – Mastering Mental Game for Launch Success 07:58 – Overcoming Perfectionism in High-Stakes Moments 09:11 – Navigating the Holiday Season for Launches 10:02 – Building Emotional Resilience Under Pressure 10:45 – Content Strategy and Brand Discovery Insights 11:30 – Incremental Improvement and Long-Term Growth 12:16 – Investor Perception and Strategic Planning 13:05 – Avoiding the Trap of Over ambition in Launches 13:45 – Resource Management and Sustainable Success 14:31 – Handling Launch Challenges with Integrity 15:18 – Lessons from Industry Leaders on Patience 16:00 – Adapting to Setbacks and Course Corrections 16:42 – Long-term Strategy and Decision Making 17:25 – Balancing Patience and Action for Results 18:19 – Authority, Authenticity, and Intelligence in Launches 19:10 – Strength Through Restraint and Focus 19:55 – Measuring Progress and Celebrating Milestones 20:35 – Conclusion and Final Thoughts on Launch Success

Strategic Patience Podcast Transcription Text

Strategic Patience Podcast Transcription

Song: Wait, What? Really? Okay. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, wait, what? Really? Okay.

Loren: This is Loren Weisman, and this is. Wait What Really Ok. A brand messaging podcast. I’m a brand messaging strategist and today’s topic is strategic patience and pressure when preparing a launch. This is around the idea of the organization after a brand discovery.

As you begin to do your process architecture, laying out the blueprint and deciding on the plan of action and the time of action across this podcast. I’m going to run through this stuff real quick. I’m going to touch on the team, the time, the temperature, the tactics, and the taste before launching a business, a service, a show, a podcast, a product, whatever.

In the middle of launching a business or in the middle of building a business and deciding how to launch, we have a lot of hearsay coming from a lot of different angles. We have a lot of truth. We also have a lot of expired truth or unrelatable truth.

Now, it’s not that it is not true. It’s something can be objectively true that was shared with you about how a business was started or a product was launched, a podcast, a TV show, a movie. But if it’s an unrelatable truth because they took it down a path where there was certain finances in place, certain things going on around it, then it becomes a different story. And to follow that model is going to lead you down a path that will not work for you. Most likely, it bothers me.

And this goes back to music and it goes back to a lot of other businesses where people explain not their story in humility and in the opinion of the things that they experienced that made it happen. But they shift it from the subjective to the objective and they state, this is how it works for everyone, and that is absolutely objectively incorrect and wrong. It worked for them that way. And that’s beautiful and that’s great, and it’s great to tell that story.

But when that story is shifted to an objective reality and a directive to tell everyone to do it just like that, it’s irresponsible on the part of that person putting that information out or trying to sell that process to others because it doesn’t include all the other metrics, the time that went in, the budgets, the temperature of what was happening, even the taste.

I know that sounds weird, but the taste and the flavor of everything in a circumference to allow certain projects, certain businesses and certain services to break through at certain times. I’m like so many other people.

I love a success story. I love to hear about someone taking something, taking a dream, it being executed, it becoming successful. I don’t fault anyone for that. My problem is that when people take a model and don’t show with humility the metrics and the other elements that are going on, to me, that’s irresponsible. It’s not helpful. And then you’ve got these certain coaches, not all coaches, but they’re stating, well, this is exactly how you have to do that.

Brand messaging blueprint strategies for creative careers.

Strategic Patience Podcast Transcription Continued:

And then they begin to showcase examples that can relate in no way whatsoever. There was a particular song that was about to come out on a particular year. I’m not going to dig too far into it. I was tied to it a bit in the release of that. It was held. It was held off. Something was about to come out. A whole bunch of big things happened.

It was paused, it was repackaged, it was organized, Organized. There was some patience. And then it was launched at the right time, with the right team, at the right temperature, using moral connective tactics and pushing out just a little bit so it didn’t come off exploiting. And in that, it was incredibly successful.

Now, had that song been launched a year before or a year after, it never would have gone anywhere. It wouldn’t have. And even the artist knows it himself. He’s, you know, he’s a humble and down to earth and going, it’s not the song. It was the way we were able to get the song into so many ears, and there’s no way at the standing budget that they had at the time that that could have worked.

There are those magic moments, but a lot of what you may see as viral and out of nowhere, it may just begin to have motion, traction, a level of endurance. Then there’s a story behind it about how it gets picked up and how we want to maintain.

And this is what I used to do in Los Angeles. You want to maintain a certain look, a feel, something organic, even when it no longer is organic. And it’s not that that’s necessarily bad, but it can lead people down to understanding and thinking, oh, I can just do this or I can just do that.

So circling back around where I put the words in this title, patience and pressure. There are times to be patient when you want to fly forward. And there may be times inside of your story, your authority, the product that you have where it’s time to move and pressure through when you’d rather be patient.

Many people will take a standpoint of I Just need to do it this way. It feels good to me in that it can end up feeling a lot more expensive. There was one reference a friend of mine said, you know, I feel like all I need to do right now at the moment is just press the pause button.

Strategic Patience Podcast Transcription Continued:

And to him, and an immensely intelligent dude to him, what he saw in the motion, in the traction, was a simple pause and then unpause and everything moves again. But in the flow, in strategic motion, in the process blueprint, and at the same time, in timing and understanding releases, motion, traction, where money can be saved, where time can be exploited.

When I say exploited, I mean the positive way, where releases can come and sit into dates and times, where the same release at one point and kind of circling back to this, the same release at one point with the same budget, put right in the right day, in between other items so that it can move slowly above the fold is going to have a much greater impact than doing it a month later, a month earlier. When you look at the strategies of not just going, okay, the product is done, the service is done, this thing is ready to launch, let’s just get it up, get it out.

Yes, there are quotes out there and there are famous people that said, just be imperfect, just throw it out there. But right now, so many other people are doing the exact same thing. And yes, there are ways to begin and move things and motion and get things up.

However, if you just throw it up there without looking at the time frames, without looking at the temperature, what’s resonating, competitive, comparative, even toxic, then you may end up putting something out and making an announcement. Because really, you only get that first chance to do that first launch.

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Strategic Patience Podcast Transcription Continued:

After that, to potential investors, to potential earned media, press, pr, publicist, they’re seeing it as a second push and they’re immediately wondering what went wrong on the first. So almost a laundry list to look at.

There can be a mixture from looking at a launch date, not just to say, okay, I need to get this out by this point, but more so if you’re going for that time frame, what’s going on around it, what are things that are relating vicariously, connected, indirectly connected and not connected at all to the industry, the service, or the product you’re about to launch.

Is this the right time? I’ve mentioned to a lot of people as of late, you know, the first week of November really is not a time to launch most products. Yes, there are a few products and services that may have impact, but the next couple weeks, they might be a little volatile. News Cycles are not going to be pointing in the direction of new and fun things.

And also depending on the product, it might be exactly the opposite time of where you could do something better. I’ve mentioned to a number of people saying depending on where they’re at, that moving toward February might be a better idea.

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Strategic Patience Podcast Transcription Continued: And this is not the rule for all. But here are a couple considerations. We have an election and this is being recorded two days before November 3rd and released then. So we’re going to have this election. We don’t know right now if there’s going to be a winner announced or if it’s going to be a couple of weeks. Then we’re going to go into the holiday season. In this holiday season, as we begin to track into Thanksgiving on top of it, we’ll have the toxicity of issues around government. We’ll be going into time around gifts and holidays and all of that.

Then it’s going to come into a time who knows what’s going to happen in the streets. Then we get to an inauguration. Hopefully that’ll be on time right after that. Is it the Super Bowl? Are certain things potentially shut back down? Do things lean toward opening back up and then you’ve got the Grammys and then it starts to head into award season. Really right now it really depends on your product. But putting out anything prior to February 1st, right now as a full scale launch may be a little tricky.

Most anything though it really, I mean there’s certain things that may tie into, you know, Covid for the holidays instead of home for the holidays or you know, there are certain things that can align. It’s not everything but a long term play for a lot of businesses right now maybe that are in a new stage, that are ready to launch, that have been built the right way. It may not be the right time to launch right now.

Also, what makes up of December, what makes up of November in the ability to have time to really lay a foundation. There are a number of businesses right now that are not that are not launching, that are going back to the process architecture. They’re going back to the brand discovery. They’re really layering stuff out.

They’re not attacking with content, but more so organizing and architecting and authoring content and preparing it so that there’s a truckload available. So as soon as somebody has the finger on the pulse of what’s going on from presidency to anything else, to Covid to all of this, that then there’s a great attack plan, there’s a great launch plan, there’s an endurance of that it doesn’t mean and I like to get away from this, I see some of these coaches you need to post X number of times a day.

Strategic Patience Podcast Transcription Continued:

If you’re posting crap over and over again, sharing other things, just putting out popular stuff, what are the chances right now that so many people are ignoring you?

They’re unfall, okay, great, you’re connected with them on LinkedIn but they’re unfollowing you. I’m not following half of the people I’m connected to on LinkedIn because when they start following the I’m going to slam you with content to be seen.

I’m tired of seeing the regurgitated, repurposed, you know, brand licensed content that everybody’s using the exact same way. So why should I look at it? So now in my unfollowing, to clear up my screen, I may miss their launch, I may miss something else that’s put in between there. This also is not a time to say, okay, we’re going to stand back and just blow up on content for exactly that reason. And I’m not the only one.

Many people are disconnecting and when they give off the view that they are not being strategically patient and being perceived as acting in fear, this results and resonates with existing investors and even potentially investors down the line.

Your scale, your blueprint, the way that you set up this marathon, from the launch to getting things out there to how you maintain it’s important inside of your scheduling to think about not just the people that are directly involved, not just even the investors that you have, but the investors and the opportunities that you may have in the future.

Strategic Patience Podcast Transcription Continued:

Because what many of them are going to do is they’re going to go backwards. If not them, someone that works with them is going to look at the tone, they’re going to look at the temperature, they’re going to get a feeling of a taste of what you’re doing and how you’re doing it.

Many times people do not want to in these days, more often look at some existing prospectus. They want to have a look at how things have happened, the actions that people take in a state of fear, in a state of trouble, showcase how people can do in a state of love or in a state of success.

Many businesses and many investors, many people that are getting behind projects are looking back seven, eight months. They’re looking at how people are acting because they know, wow, if these people can handle themselves and present and work and build and do it in the best way possible with what they have in the moment, in these troubled times, I feel, stating as an investor, more confident that in the best of times they’ll be able to be just as good.

That’s the one thing I really take away from this whole experience is learning a lot of the other sides of people, how they act and how they interact in fear, in harder times, in struggle.

And I’ve seen some beautiful people shine and I’ve seen some people where I’ve only seen them in great states, in great levels of success, in great levels of love. But when fear, when problems, when struggle hit, they went to the hills, they went insulting, they went to, they, they went to attack. They, they, they stepped away from their morals, they stepped away from their integrity to just try to survive. And yes, we all do need to try to survive regardless of your level inside a business.

But you can survive through this with morals, with honor, with integrity. And even in that the structure, it’s not that old prospectus or business plan. A lot of people are not making a decision on 278 pages of here’s our five year projections. Because you know what, those were out the window a couple years ago and they’re even more out the window now.

Strategic Patience Podcast Transcription Continued:

They’re looking at what is happening, what is being built, how is it being built, where are you putting in the time, how are you creating this?

Where are you saving money, where are you spending money, where are you taking the chances in that structure that can give a greater confidence and a greater essence of you, of your project, of what it is strategically, of not stepping back and saying, well, I read this book by this guy and he said to do this, but maybe only 2 out of 10 things anywhere relate to what you’re doing. Or I just want to take the time and let this thing simmer when it’s a great time to explode out and move and go. All that we do.

When you’re looking on a larger scale project, on the, on an element of distribution, on an element of potential investment, all that we do and what we track is what others may be looking at to properly fund it or to properly support it down the line.

It’s sometimes stepping into a place of humility and going, okay, if it was just me and me alone, not what I want to do right now, but I can look at the metrics, I can look at the tactics, I can see the strategies, I can see the discovery and I know that I’m going to have to do, yes, it’s uncomfortable, but I’m going to follow through.

Because then in doing that the representation that you showcase for yourself, your project in the moment, and for next week, next month, next year, a couple quarters down the line, when somebody looks back and they do look back, like I said, and see this is how you acted at this point.

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Strategic Patience Podcast Transcription Continued:

Now, they know they can be with you at that point and beyond. The series of strategies comes across an array that oftentimes is a lot wider than the simple success book or the simple singular story. You hear people leaving out so many of the elements, and it guides people into the wrong directions and into the wrong hands.

There is an element about trusting your gut, but also there’s an element of inside your gut, inside of your intelligence, of taking and simmering all the information, all the intelligence around you. That includes the metrics of the time, the temperature, the tone, the tactics, the taste.

Looking at the competitive, looking at the comparative, and realizing whether it’s setting up certain work to be done to rush to a launch date correctly, or it’s being patient and humble and saying, okay, this is not the time, I need to step back.

And I need to step back for a while because of all these same elements, then that’s the way to go there. And it makes for a strange time. I mean, I was joking with a friend last night. I was saying we’re hitting a time point where there are more people that can teach you how to be a leader that are not leaders and they’ve never been leaders.

Then many of the leadership roles that are available or that are out there. It seems like it’s the same thing with the business success. And I’m not even trying to be sarcastic here. It appears more people that have never experienced success. And this is not toward all coaches. There are some moral, ethical, authentic and authoritative coaches.

Brand messaging blueprint strategies for creative careers.

Strategic Patience Podcast Transcription Continued:

But it does feel like there are more business coaches or business success coaches out there that have never experienced success beyond completing a certification to call themselves a success coach than many of these entrepreneurs that are looking for success. There’s so much hearsay, half truths, expired truths, former hype across the board. And I only bring that up to circle back to this.

Look at where it’s time to be patient. Look at where it’s time to put on a little bit of pressure. Have consider having a moment to look at everything outside of the scope of what you see it. And maybe it’s not hiring a coach, but maybe it’s hiring somebody for a moment to audit it and say, is this right? Or even the coach to vet the coach or the strategist that you’re working with. Double check that intelligence, yes, it’s good to get things out.

Yes, sometimes you have to start a little uglier. But in times like right now, where some of the people that were able to start with so little, they may not be showcasing a path that can work for you.

Strategic Patience Podcast Transcription Continued:

Now, on the other hand, maybe they are. But if you’re not taking the time to vet, to do your due diligence, to practice, to check this stuff out for yourself, it might run you into trouble. So inside of the strategic patience and pressure of your launch, know that sometimes you may have to be more patient than you want to be.

And that’s going to be the best thing possible for your product, your service, your system or whatever. And there are other times you may have to feel a little bit more pressure.

You might have to move a deadline up because you find a window that is absolutely the best that you can tell for the moment that it is. And who knows, maybe it falls apart.

We’ve seen so many things that were strategically organized, but when we step in motion of authority, authenticity and intelligence, when we carry ourselves down a path as prepared as possible, then even as problems strike, even as things may change, we are prepared to redirect, engage and reignite again, as opposed to just pushing gently or waiting until the perfect time, which sometimes is never in our humility, matched with our authority and our drive, with the most intelligence possible.

Authentic messaging strategies for transitioning businesses

Strategic Patience Podcast Transcription Continued:

From there, the best decisions for you, not anyone else, can be made on the timing, on the team, on the temperature, on the tactics, and on the taste of what you’re creating so it can launch at the best time to save you the most money, to save you the most hassle, to amplify your message and your product or your service to the best and greatest audience possible. Then in there, you’ll know you’re on the right track.

And even if something blocks that track, with everything you have behind you prepared, from the process architecture to the blueprint to everything that you’ve organized to prep for that, it will be that much easier, if need be, to prep for another time, as opposed to just dropping a whole bunch of stuff out, hoping for here, pushing too fast, waiting too long, so on and so forth.

Yes, you want to get it out there. Yes, there are a lot of people that say, you know, wait till it’s perfect, to the complete opposite end of the spectrum of get it, get it all out now. But the answer for you, the individual answer for you, the best answer for you, is to get all the intelligence together so that you yourself, based off of the intelligence, the metrics and that information can make the decision that will be best for you, best for current investors, best for future investors, best for the story as a whole.

So that in that launch, regardless of how big or how small it goes, it can have a rippling and resonating impact into the future to continue to connect you with the right clients, the right customers, the right investors, the right media, and so on and so forth. Take that time to organize that time in a way that works for your story, your authority, your messaging and your product, and not creating a system or a launch pad for someone else. Wait, What? Really? Ok. Ok.

Strategic Patience Podcast Transcription for Strategic patience and pressure when preparing a launch Wait What Really OK Podcast

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Strategic Patience Podcast Transcription for Strategic patience and pressure when preparing a launch Wait What Really OK Podcast

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January 1, 2025
Are most Motivational Transcription
Are most Motivational Transcription for Are most motivational and business coaches bad for you? Wait What Really OK Podcast

Are most motivational Transcription

Released on December 8th, 2022

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Are most motivational and business coaches bad for you? on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube IMDB and other platforms.

Are Most Motivational Transcription Chapters

Are Most Motivational Transcription Chapters

00:00 – Introduction: Are Most Motivational and Business Coaches Bad for You? 01:06 – Exposing the Problem: Hype vs. Real Expertise in Coaching 02:14 – The Dangers of False Promises and Empty Guarantees 04:05 – Comparing Traditional Therapy and Modern Coaching Trends 05:39 – How to Vet Coaches and Consultants for Authentic Authority 07:55 – The Role of Authenticity in Personal Branding and Coaching 09:25 – Why Education and Real-World Experience Matter 10:52 – Actionable Conclusions and Final Advice for Choosing Coaches

Are most motivational coaches transcription text

Are Most Motivational Transcription

Song: Wait What Really Ok. Ok. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really Ok.

Loren: Happy Holidays, Merry Christmas, Happy Hanukkah, Happy Kwanzaa, whatever you want to be happy about. This is Loren Weisman. This is the Wait What Really Ok Podcast and the episode titled Today is the Question Are most motivational and business coaches bad for you or bad for your business?

I believe the answer is an astounding yes. Now come back to the point that yes, there are some out there. There are some people that have the authority, the expertise, the experience and the ability to help you, to help your vision, to help your business.

However, I can firmly state objectively that the majority out there are dangerous. The majority out there are false. They are fake. They are using different applications, different strategies and different marketing techniques to jump past experience and in many cases all of a sudden become the overnight expert. So the point of this episode here, it’s not a call to action.

This is not a call to action for you to come to FSG, Fish Stewarding Group, me, anything like that. The call to action in this episode is for you to have a better look at the people that are looking to work with you. If you take away anything from this, I hope it ties into your practice of due diligence, your practice of vetting, your practice of questioning, and your practice of doing the research to ensure that if you feel you need that consultant or you need that coach, that it’s the right fit and that they are going to help you out strategically, educationally.

Are Most Motivational Transcription Continued:

And yes, there’s an aspect and I know some people need motivation, but there are also a lot of these so called business coaches that are selling motivational packages with no substance to them whatsoever. Almost that sense of you can do it and you’ll pay a lot of money to get the sense that you can do it, but you end up not knowing how to do it.

And many of these people get stuck in a line of payment to continue to pay, to be told you can do it. And just seeming to be teased that more of that information is coming down the line. So it’s looking into the investment that you have in yourself and first off, to just hit the motivation thing right on the top. If you need someone to motivate you to follow your dream, maybe you have the wrong dream.

And again, I’m not trying to be harsh, but if you have to pay for all this motivation and there are many people out there that will pay and put so much time into motivation, yet take so little time and spend so little on the information that they need for whatever they want to do, I run into a great number of people that, how did you become this? How do I get involved with Fish Stewarding Group? I want to be a strategist for Fish Stewarding Group.

I had a conversation with a guy and he sent me a resume and it was one of those resumes about more about the personal attributes and less about experience. And I asked him some questions and past the motivation, all I could, I got nothing. It was, well, I really believe that anybody can do anything and that a true company can help anyone. I don’t believe that. And Fish Steward and Group doesn’t believe that either. You can go right to the front of our website. We work with authentic and authoritative individuals and visions and that’s the number one thing to bring up here.

Brand messaging blueprint strategies for creative careers.

Are Most Motivational Transcription Continued:

It’s not a bad thing to be able to say you can’t help everyone because in that if you’re making that statement, if you claim you can help anyone become successful or someone’s saying that to you, you can help anyone get to six figures, seven figures, eight, whatever. How moral is that? So that means that they could take someone with literally no experience and move them through. That’s dangerous. It turns into the same thing about wisdom. Now, going for hype as opposed to the root, the foundation.

People that have gained wisdom, that have chased after wisdom, that have educated themselves, that have had experiences, good and bad, that have brought them to this point, they are wise enough to now move to a place where they can teach, they can steward, they can strategize, they can consult, and they can sleep at night. I wonder if a lot of these people that you know are out there to make that buck, to set up that consulting empire, really can sleep at night saying, am I doing this so that it’s benefiting me, but also benefiting others.

Authentic messaging strategies for transitioning businesses

Are Most Motivational Transcription Continued:

Many are out there right now explaining how to get your six figure, seven figure coaching practice off the ground using certain applications that will get you on Video that will cut you off at a certain point to guarantee they’re going to want more. They have these programs that teach you how to sell, how to market, how to get a client to commit, how to price yourself and believe in what you’re worth, how to repurpose other people’s intelligence.

There’s an app out there right now, and no, I’m not going to name it, not going to set up any of the defamation of character stuff, any of that counter stuff, but there’s an app out there right now that states on its site, take any article you really like, something that you feel represents you, run it through this application and it will change the language so it doesn’t look like it’s a duplicate and you won’t be penalized for potential plagiarism.

That seems like a pretty dangerous thing. And I, you know, I popped one of my articles in there just to see what would happen. And it was a very careful thing. And I checked the plagiarism checker. It did actually ping a couple times, but overall, pull a few red marks out and it looks like a completely different article. It is scary how much of the scam is out there for people that want to teach those that are, as they state, hungry to learn but not looking to dig deeper to find out if who they’re learning from, they can teach it at all.

So take that time, look into this again. Not all business coaches, strategists, people like that are bad. But it is your responsibility and you, I believe, should hold yourself accountable to look into those individuals. And that goes for business strategy, that goes for therapy.

I mean, right now you’ve gone from the people that used to go to school for years for therapy, that have degrees and experience, and yet now you have the motivational coach that took this thing and they’re being very careful with the word of how they can help you with your depression, how they can help you with whatever therapy you may need.

Some of these, do you really want to talk to someone that has gone through years of training and understanding and learning and experience, or do you want to jump right to an individual that did a 20 hour course and got a, you know, a pass? They pass because they paid for it.

Consulting Referral Agreement for Brand Communications Strategist

Are Most Motivational Transcription Continued:

This goes into some of the biggest business consulting certificates. Now, I’m not knocking the Maxwell certificate or the Tony Robbins, some of them are questionable. But if you pay them, you will receive them. Now there are some that will go through those programs and in turn they have the experience and they’re genuinely and authentically trying to put it together, put together the organization, that’s great. There are others that have no experience whatsoever and they just want to use that name.

They want to use the web module, they want to use the apps, they want to set up everything and get you to consult with them. So watch out for that. Dig deeper, look into the past. Here’s some ways to vet it’s not just and I laugh about this because it’s a podcast here, but there was a guy that was stating because you want to look like an expert, put out a podcast and just talk about that topic and talk about it aggressively and you’ll look like an expert in what world?

Interestingly enough. And here I am doing a podcast. I’m not trying to do anything aggressive. I’m asking you to look at things and I’m not asking you to click on anything. I don’t want you to like me, follow me, me, connect with me. I don’t want you to check out fish stewarding group. I don’t want you to check out anything we’re doing. I don’t want to work with you. If somewhere down the line you find that this resonates with you and you look into some of the materials and that’s a choice down the line, great.

But this is not a call to action at all. And that’s something to look out for. Are the videos, the images, the podcasts, the blogs, are they all call to action? Are they all dangling for the low hanging fruit to dry to, to try to draw you in? Or are they deliver information that has an authenticity and authority to it that may be able to help you regardless of whether you go to that person or not? How many times are they pitching themselves to you?

Are Most Motivational Transcription Continued:

And inside of that, when you search because of plagiarism going wild, are you seeing a consistent amount of material from an individual showcasing a background of authority? Or is it all just sales and hype and promises? It’s a dangerous place to be right now when these people can guarantee success to anyone.

You may want to look out for that one. There’s so many people that are taking opinions, they’re shifting their subjective opinions into objective facts that are not true, their claims. And fortunately, with the changes online elements of Google and some of the other search engines and even social media is starting to to penalize these people. And I’m a big fan of it. There’s something out there right now.

A whole bunch of people are trying to shift some stuff that’s happening at Google on a government level saying it’s Unfair about how these searches are pushing certain people down. I’m glad they’re there. They’re pushing down false people, they’re pushing down people making unsubstantiated, unproven claims.

Now, it’s better to place something inside of an opinion, but it’s even better than that to showcase your knowledge and why you back up that opinion. And where you can back up that opinion the other side of it too. Pardon? For the sniffles. It. It is right here. Is it over polished? Is the video just too pretty and the content too weak? Does it need to be perfect?

The podcast doesn’t need to be perfect. You don’t need the perfect audio. I’m not going to edit out the sniffles I’m having right now. I’m getting a message across. I hope that you gain something from this message, but I’m not going to try to wow you in or while you out. Yes, I want to have it sound professional.

I have a distribution system for this thing. However, I’m not going to spend all this time focused on making it pretty and flashy and look at me. I’d rather the content stand for itself. And if that content doesn’t resonate with you, so be it. Allow yourself that kind of humility in the connections that you’re trying to make as opposed to trying to draw everyone in, draw those in that tie to you. And also, maybe it’s not time to be a consultant. Maybe you’re not there yet.

One level of success, and this is a dangerous key. Someone has success, they take over. I got one guy in particular takes over his dad’s business, brings it up a notch. Now he, his dad sold it. I can’t remember the full story. It was about a year and a half back and he’s stating that he reorganizes businesses. Now.

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Are Most Motivational Transcription Continued:

He had a massive budget to work with. He had a lot of tools that made it very easy for him to do what he did that not everybody has. And yet from there he’s trying to build off of something much bigger. And that’s dangerous and that’s not true. And when it comes to truth, what is truth? And there are many that have no problem with lying. And it’s. That’s where it’s your responsibility to look in to see if they are lying and looking for the patterns of truth, authentic, authoritative truth. Or is it just hype? If they’re promising, they can do it for everyone.

Watch out. If the hype that they send you, if as you search it, it shows to a Whole bunch of other people. Watch out if you can’t find the genuine authority beyond the marketability, beyond the hype. When people put up these pictures of, look, I just deposited this amount this month. These are marketing hype tools to try to fool you, and it’s fooling a lot of people. And then these people turn around and, you know, they want their money back, but they don’t because they signed the app contract, so they get no refund.

Many of these people, and you don’t hear these stories as much, they hired that business consultant, that motivational person. They followed their ideas, and then they got sued or they did something illegal or they didn’t realize they were in trademark violation or copyright violation.

They messed up with licenses. They played a card they shouldn’t have played because they were advised and told by this individual and this individual in their little. If they did it through an app or they had you sign this, no liability clause, it sits totally on that client and it screws them over.

So especially be careful in what you listen to and what you’re told to do with these, that take no liability in sharing it. I look at things and it’s, you know, I look at things from bearing the weight together. It’s an element of understanding as you walk someone through. It’s their decision on what to do.

And then to me, an authentic, a moral consultant, strategist, whatever you want to call it, is going to advise, give the reason why, and allow that individual to take the steps. If they’re just saying, you need to do this, go do this, do I don’t worry about that. All you have to do is this. These are all warning signs.

Are Most Motivational Transcription Continued:

So look a little bit deeper to protect your vision. Oftentimes, you know, there are these guys. You got to scream this out to the world. You got to call everybody, you know, if you don’t have your protection in line, if you don’t have all of these elements, you scream something out. You don’t have the protection on.

Somebody else can take it, they can run with it, and there’s absolutely nothing you can do with it if you haven’t formatted the foundation, the protection and the legal elements or put any of that in place. So the point is, and kind of circling back, is motivational and business coaching. And these coaches, are they harmful? You know, for you, for your business, for your business health, for your vision? I again, believe the answer is yes to the majority.

I also believe there is a minority of people that have had experiences that have put together programs and not some in the box template, but for how they can work with someone as an individual, how they can work with a company, how they can work for a short time, a long time. However, it’s the responsibility on your part if you’re looking to really vet, to look into what’s going on, what they know, how they do it, how they deliver, what they don’t do, where they come from.

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Are Most Motivational Transcription Continued:

If it’s that easy, which so many do, that just subscribe to the hype, it’s going to be that easy to fail and that much quicker. If you take the time, ask the questions, don’t get sucked into the funnel. You may end up not only finding the right person or right people, but avoiding those that right now just want to, you know, funnel you in to make more money off you.

I believe, and FSG believes that you can profit at the expense of no one. The concept is that for the money you make, for the money that you take from someone that they are getting something of, you know, the same value that they are being protected.

And we’ve come into a world of marketing where it’s I’m going to focus on getting as many clients, as many customers. I’m going to pull this thing through, I’m going to take care of this, I’m going to cover my back, not care about anyone else. I’m going to set up these app systems so I can cut someone off, so I can dangle some small low hanging fruit and continue to go on as opposed to really caring.

Look to the individuals that might not be able to serve the world.

Look to the individuals or the companies that can show what they’re doing, why they do it, how they do it.

Look to the individuals that hold you accountable.

One thing that I put out there, FSG puts out there, it’s in the end, your choice. We can set up and many consultants, many companies can set up a blueprint, a template made solely for you. However, if the map, the navigation, it’s all set in place, you choose not to apply it, then isn’t that on you? So put in the time, challenge these people and if they don’t come back and give you an answer or they just roll out hype, maybe it’s time to walk away.

Ensure that anyone that you’re working with strategically, coaching wise, consultant, whatever, that they have some kind of authoritative educational ground to stand on and not just some hype certificate or number promises of, oh, you’ll make this much in this many months or all of these things popping out every other minute.

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Are Most Motivational Transcription Continued:

Look for the validity, the authority, the authenticity and the education so that you can create the stability in whatever you’re working on. And that that can grow and compound with for a while with this consultant or coach or company, but especially without them in a sense, and many of them, they go the other way on this. Make sure that you’re building and learning to know and not having to constantly hang on to someone who’s going to continually dangle information in a way that isn’t that helpful for you.

Again, be careful. Watch out for those that explain things from only a selling standpoint over the idea of an educational standpoint. If all their videos are stand up this way and speak this way and do great. So they’ve shared everything about selling and marketing, but have they shared how they’re going to educate you on the specific task, product, service or whatever you’re building?

Ensure that it’s information, not just motivation, and ensure that there’s authority behind it over just popularity and hype. And you may do that much better with whoever you work with.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Are Most Motivational Transcription

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Popularity and Hype Transcription: Google it or googling it does not provide authority answers
Popularity and Hype Transcription for The Wait What Really OK Podcast Titled Google it or googling it does not provide authority answers

Popularity and Hype Transcription

Released on February 9th, 2024

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Google it or googling it does not provide authority answers on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube IMDB and other platforms.

Popularity and Hype Transcription Chapters

Popularity and Hype Transcription Chapters:

0:00 Introduction and Podcast Theme

00:36 Promotion, Advertising, and Google Search Trends

00:58 How Google Algorithms Influence Search Results

02:00 Perception of Authority vs. Actual Authority

02:20 Subjective Opinions in Top Search Results

03:21 The “Google This” Problem and Biased Results

03:54 Falsified Information and Misleading Sources

04:22 Digging Deeper: Evaluating Source Credibility

05:15 Authentic Search for Truth and Transparency

06:02 How Stories and Narratives Shape Search Results

06:17 Trusting the First Page: Dangers and Pitfalls

06:34 Hype and Lack of Substance in Search Results

07:05 Evaluating Multiple Sources for Credibility

07:25 Importance of Researching Information Thoroughly

08:06 The Rushed Generation and Spreading Misinformation

08:46 Community Notes and Social Media Accountability

09:09 Not Opposing Google, Understanding Online Challenges

09:32 The Need for Verified Sources and Online Identity

10:12 Fake Reviews and Manipulated Online Reputations

11:23 Recognizing Detailed and Responsible Content Creators

12:21 Monetizing Lies and the Impact on Digital Trust

13:12 Sharing Information Responsibly and Transparently

13:34 Ethical Considerations in Content Sharing

14:15 Supporting Claims with Credible Studies and Sources

14:59 Combating Misinformation and Digital Hype

15:21 Encouraging Deeper Research and Source Validation

16:10 Final Thoughts on Authority, Truth, and Accountability

16:49 Closing Remarks and Podcast Outro

Popularity and Hype Transcription Text

Google it or googling it does not provide authority answers

Song: Wait What Really Ok Ok. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really OK.

Loren: My name is Loren Weisman. This is the podcast Wait, what? Really? And this episode title is Google it or Googling it does not provide authority answers, or for that matter, authoritative answers. And we’re seeing more and more. Many people, when they push their promotion, they push their advertising. They, you know, whether it’s TikTok, Instagram, Facebook, in their short videos, in their long videos, in their streams, many are being told, google it. Oh, go Google it. Is this a good idea?

When you Google something, there are algorithms that will push down information, and not just false information, factual information. And oftentimes when somebody says Google it, maybe they have the corner market or the corner SEO on what they’re telling you to Google. At the same time, in misdirection, in what I call dark optics, if somebody has looked up certain things and the popularity stands at Google responding the first page to a whole bunch of false things, to a whole bunch of stuff that has been pushed up, and this is not conspiracy theory stuff, many false things are up there, Many fictional things are up there.

And when you Google it, you find false, altered facts, or for that matter, lies. The point being is, when you Google something, take the responsibility, take the accountability, take the authority that you have in yourself to not believe the first hit that comes up. Many of these pages that can come up, they’re working for that Google, they’re working for that search.

They want you to see it as fact. Well, it might be an ad or it might be redirection. Google this fact. Just because something comes up as the number one result does not make it an objective fact. And there’s a very good chance it could be a subjective opinion that has been moved up and placed up by somebody that knows SEO really well and is pushing, for that matter, an optic, a message, a marketing that isn’t necessarily true. The problem in this side, many people fall for it.

Popularity and Hype Transcription Continued:

So in the simplicity of it, or to kind of summarize where this whole thing is going right here in the beginning, when you choose to Google something or somebody says Google this, look to what’s showing up, look to where it’s showing up, look to how it’s showing up, and look for many sources, quality sources, that showcase that that is or isn’t an objective fact. If you Google certain things, a whole bunch of stuff can come up. And oftentimes, and this was really big a couple years back, it’s about 10 years back, eight years back when that CBD push was really happening. Google this, this is where the facts, this is the results from these labs. And many people found out as they dug deeper and it also got them in trouble. And it’s also hurt the full legalization and the broader legalization of CBD, of marijuana, of that stuff that has not had the impact that they intended because of many of these people lying.

I feel if they had told the truth and they showcased transparency elements of those products would be further along than they are currently. Another story, another podcast. Point being people were googling stuff, they were seeing falsified results from labs that belong to the company that was selling. The same thing happens inside of the news cycle, inside of the trending cycle.

This is a fact. Google it. And then you find out that the owner of that given domain, that sub domain, that little one page website, that thing where they’re garnering facts and it looks like an educational thing, it’s coming from them. The point being when you dig a little bit deeper, when you look to the sources, when you look to see if the source is a genuine source or not, then when you’re googling, when you’re searching, you can find something that has a greater quality, a greater stability and for that matter, a greater authority. When we dig in, when we google something, is it coming from pages that look really pretty or is it coming from a true place?

It’s strange right now and being in the election season, this is this and Google it and you’ll see these reports. Well, if it’s from a biased school, a biased news source, whether far left, far right, right in the middle, how are you getting a fact over necessarily getting the tone or the message that they want you to get. Point being, take the time. If you are truly authentically looking for truth and not just the first thing thrown out at you, look deeper and if you are trying to share an objective fact showcase where people can find this, maybe you say, hey Google this, but look at these resources, look. And yes, there are some very high end sources that are biased.

Popularity and Hype Transcription Continued:

However, if it’s in a number of places, if it’s in a number of places, from biased to non biased, here, there, then you can run with that. Otherwise state it as an opinion. We’re in a time where so many unfortunately are trying to take their opinions and shift them into facts and that’s how they run them over the news cycle. They begin to create stories of what they want the end result to be. It’s unfortunate that’s an objective fact. So how do we counter that? Oh, news is broken. That doesn’t help us in our research. It doesn’t help if you’re sitting here looking and trusting the first page. It doesn’t help these, these life coaches spewing this constant motivational, this is what you need to do. This is how you need to do it. Google this. Great. A whole page comes up with all sorts of hype, stuff that has no substance to it whatsoever.

It’s the same thing with these people that are out there bragging going, I read 15 books a month and that’s how I build my authority. What if you’re reading 15 fictional trash books a month? What if you’re reading books that were created by some dude that popped 10 chapters and had AI wrote it? What if you’re reading from someone that has no education, no authority, no professionalism and no knowledge in that given industry, then what you’ve read is a waste. The same thing happens inside of Google. Well, I googled it and found this.

When somebody tells me I googled this and here’s the result I got, my first question is always, how many different results did you get? How many places in harmony did, how many places was that in harmony? What do you find contradicting it? Take the time to research information, whether it’s for your business, whether it’s for you personally, whether it’s for your conversations, your communication or for that matter, your content. Consider for these content curators and content creator, consider having a moment of silence, a moment of research. And before you share that hot tweet or that latest thing that popped up in Google, check to see if it’s of any value.

Instead of calling it breaking and news and source and look at what’s happening. You’re only spreading lies when you are lied to and share it without checking to see if it’s true. We’ve come into a rushed generation and many people also at the same time, there’s certain things they want to believe. They see something that hits their perceptions, they see something that hits what they want to be true and then they share it is true. That makes it dangerous. I wish, and I know this is completely unrealistic, I wish that social media had an aspect of liability, had an aspect of liability for people posting stuff not as opinion but as fact. And that it was X number of flags and then you were flagged as someone going, this person you know is flagged for sharing things that aren’t necessarily true. Yes, there’s community notes, but even inside of community Notes and Twitter and many of these other things. So much flies under the radar that gets through that is absolutely not true. And inside that popularity.

Fake Authors Using AI. Podcast Links and Transcription

Popularity and Hype Transcription Continued:

Well, we found this on these 10 different sources. But if they were all made up sources trying to push a particular lie, how does that help? I’m not trying to be confusing, I’m not trying to be conspiracy theorist. I’m not trying to push against Google. Right now we have what we have online. AI is a problem. These false sites, these false people online, they are a problem when it comes to Twitter, when it comes to some of these other sites to actually have to pay something, I kind of agree with it. I think that it’d be nice to have some kind of source and some kind of place where I know for sure that that’s an individual, I know who that is or if they’re going to remain anonymous, that behind the scenes they there’s some kind of proof and vetted fact that this person is, they are and not just another contrived bot that’s going to come up to support a story, a message, a theme, a campaign, a trend, an ad, and then disappear or become something else.

Popularity and Hype Transcription Continued:

Same thing here goes inside of reviews. We have a million reviews on Amazon right now inside of certain testing. And this is going on a completely different, in a completely different direction. You have many of these where 30%, 40%, 50% are made up reviews. One of the number one things I think is really important when it comes on the Amazon. You see something that’s beginning to get really good, something that’s starting to get a whole bunch of good reviews and then it gets smashed with this really bad review. There’s your dark optic. Go check them, see how many reviews they have.

It’s interesting that you might end up finding that these people that have 30, 40, 50, 60 reviews ranging from three stars to five stars, ranging down, spending a little bit more time, great or bad, that then all of a sudden this one person comes in and they only have four reviews. Is that a bot? Is that something right now trying to tear them down or move them down from five stars, this is the same thing. Consider digging deeper. Whether it’s an item that you’re going to buy, whether it’s a truth that you want to believe, honor truth a little bit greater than just reading it from someone you like and believing it to be true.

And there are people that are amazingly detailed out there, but in the middle of their need to content curate, in the middle of feeling like they have to get up X number of tweets per day, their social media people or them themselves take an irresponsible approach of sharing something really quick and some of these people that are factual most of the time are sitting there sharing something because they think it’s a hot topic and it’s going to get a whole bunch of likes.

I’ve seen people where they’re like oh you know what you know and it’s deep in the comments after it’s had all these views and all these I found out this wasn’t true then why don’t you have the honor to take it down and not put that out there. And it brings me to my last point. There are many people right now putting up information, putting up aspects, supporting true optics, false optics, messaging, marketing, advertising that they don’t care about the message, they care about the click throughs, they care that I’m spreading the truth.

How My Daughter Changed My Approach Podcast Transcription

Popularity and Hype Transcription Continued:

Don’t forget to like subscribe and comment. They want to make, they want to monetize and they’re monetizing off of lies and as you share their information it’s hurting your reputation in the end and you’re only monetizing a lie in close. Take the time if you’re going to share something and if you’re not, 100 second to last thing before last thing if you’re going to share something and you’re not 100% sure that it’s true, if you’re going to share something and you would not bet your reputation, your business or your professionalism on it then add that I saw this.

I’m still looking to see if this is a fact or opinion. Does anybody know anything about this? Can somebody point me to links, other stories? What do you see from this? That’s a lot more honest, that’s a lot more transparent and true over these people that are just sharing it out. Can you believe this? And then you look at the sources and it packs it backs to TikTok.

I’m sorry, an 18 year old in their basement that’s trying to monetize and they’ve done a lot better and they’re making a lot more money than me. Good for them. But I would never do that because from where I stand I believe that’s immoral, I believe it’s unethical, I believe it’s unprofessional, I believe it harms people. So if you’re not 100% sure and for whatever reason you want to share that then preface it or close with it and stating I’m seeing this.

Are you seeing this to have the humility and just that, authenticity to say, I’m not 100% sure. Then on the counter side of that, when you share something that you know to be an absolute fact, maybe in the comments sections below, hit a couple different places where, you know, where you found that to be a fact, where maybe as opposed to just googling it on the first page, you found it. It came back to this study here, it came back to that study there, it came back here, it came back there. Here’s where this person said, here’s this information.

We are in a time of more misinformation, I believe, than ever in history. And misinformation is not a new thing. Go back to the Romans, the man that was the newsreader. The information would come through the Senate, through whoever, through, you know, the Caesar of the time, alter, edit and share what they wanted the public to know or the public to believe, for them to make the moves that they wanted to make. And hopefully in certain cases, and for them, hopefully in certain cases, to make a lie become the truth.

In these times with social media, it’s turned into the same thing. There are many out there pushing lies that they’re focusing on people just sharing it to compound a lie, to appear as a truth. And they’re using many of you to help them take this lie to that truth.

So when you Google, dig deeper, if you’re asking somebody to look something up, as opposed to just a week, oh, Google this so that it comes to the most top popular information, top informational piece, have them double check through a series of sources, maybe on your website, if you’re a professional, share the sources where you have it. Stop with the claims, stop with the overstated hype, stop with the lying.

We can earn money, we can make livings, and we can do it with an ethical, grounded, authentic and authoritative vibe, with a stand, as opposed to just trying to excite someone to click through, to subscribe, to pay you.

Now, I get that’s not for everyone. And I get a lot of people out there have no care for any ethics, for morals, for professionalism. But maybe, just maybe, be that person, be one of that limited few that when they speak or when you speak the truth, you can back it up. And if you’re not 100% sure, if you wouldn’t bet your reputation, for that matter, your life on it, state it as a opinion and share why it’s your opinion.

And in that authenticity, I believe that sets you apart and grows a much greater authority and a greater accountability and a transparency for who you are, what you represent, and what you believe. I hope this rant made a little bit of sense. My name is Loren Weisman. This is the FSG messaging and Optics podcast. Wait What Really Ok. That’s all I got.

Popularity and Hype Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ Popularity and Hype Transcription / Google it or googling it does not provide authority answers

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January 1, 2025