Brand Communications and Optics Strategist Blog
Written posts from Loren Weisman on brand communications, messaging and optics. Discovery and blueprinting before building, messaging before marketing, and engaging before selling. Where he stands on artificial intelligence, on claims that cannot be checked, on the difference between motivation and information, and on what a business owes the people reading it. Each post is dated and published under his own name.
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Music Business Ghost Drumming: Being a Ghost in the Machine
Music business ghost drumming occurred very often, along with a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
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Brand Interrogation for Development: A Series of Questions to Help Find Answers
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.
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A brand named Sue or a brand name that won’t get you sued?
In the world of startups and entrepreneurship, choosing the right brand name can be a critical decision that can heavily impact your business.
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Profit at the Expense of No One: A Stewarding Quote to Consider
Profit at the expense of no one. A stewarding direction to consider.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Flipping the script. A fresher approach to marketing communication
No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
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Sharing vs Telling: A brand communication concept to consider
In the fast and often linear motion of brand communication, a subtle yet powerful distinction can go unnoticed: the difference between telling a story and sharing one.
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Secure Your TikTok Experience: A Two-Phone Strategy
Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
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Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.