The as seen on scam is the subject of this Short video for entrepreneurs, small business owners and startups weighing claims of media exposure. Be careful for these as seen on people and look it up for yourself.
This video first went up on YouTube on April 27, 2025. The written post was added on November 1, 2026.
Table of Contents
What Is the As Seen On Scam?
The as seen on scam can be a paid package that places an interview, video or article on a subsection deep inside a big media website. The placement may let someone say as seen on a network without ever being on the show, in Loren Weisman’s view.
- Packages placing content on big media websites can cost from a couple hundred dollars to fifteen hundred or more.
- A paid article may sit on a subsection deep in the website that may not even be searchable.
- Being placed on a website can be a different thing from being interviewed on TV in primetime.
- Building true, authentic media on a stable foundation may do better in the long run than false hype.
- Trying to find the article on the site yourself, without digging too deep, can help check the claim.
As Seen On Scam: The Full Transcription
What As Seen On Often Means
As seen on in many cases is not necessarily the platform that they were actually seen on or where you can find them. My name is Loren Weisman.
I’m brand communication strategist and I want you to watch out, especially when those that they’re promoting as seen on cnn, cbs, abc, NBC, all these big websites you can buy for ranging of a couple hundred dollars to fifteen hundred to a little bit more, you can buy these packages where an interview, a video that you made, an article or something else will be placed on one of these as seen on places.
Paid Placements Deep in the Website
So no, you weren’t interviewed on TV on primetime, but that particular person, they have an article, it’s on a subsection deep in the website, that’s not even searchable on the website, it’s just placed in there. Be careful for these as seen on people and look it up for yourself.
How do I get as seen on set? You can find your way to pay for these packages to appear like you’re having greater media than you really are. If you want to work on true authentic media, your voice, your optics, building it with a stable foundation over, trying to come off with this false hype is going to do a lot better in the long run.
Finding the Links Yourself
And if someone’s coming at you saying, look at all my accolades here, try to get the links, see if you can actually find them or find that article on that given site without having to dig too deep or search too hard.
Because oftentimes that’s where that as seen on stuff sends them to buried low level pages that give them the right to say, okay, it’s on this website, not even on this TV show, newscast, whatever, keep an eye.
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Questions and Answers
Can you pay to be featured as seen on CNN or NBC?
Packages can be bought, from a couple hundred dollars to fifteen hundred or more, that place an interview, video or article on big media websites. The content may land on a buried page rather than on a TV show or newscast.
How do you check if an as seen on claim is real?
Asking for the links and trying to find the article on that site without digging too deep can help. When the claim leads to a buried low level page, the as seen on label may say more about a purchase than about media coverage, as Loren Weisman sees it.
Why can an as seen on label be called a scam?
An as seen on label can make someone appear to have greater media than they really do. The placement may give them the right to say it is on a website, while it was never on the TV show or newscast.
More Videos and the Podcast
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- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
As Seen On Scam: Checking Paid Media Placements