wait what really ok
Episodes of Wait What Really OK, the brand communications and optics podcast hosted by Loren Weisman.

Recording an Audiobook With My Daughter: Podcast and Transcription
Recording an audiobook with my daughter is the subject of this Wait What Really OK episode, a follow-up to Writing a Children’s Book With My Daughter.

Writing a Children’s Book With My Daughter: Podcast and Transcription
Writing a children’s book with my daughter is the subject of this Wait What Really OK episode, Alphabet Animal Adventures Across America: A Book From Both of Us.

Honest AI Podcast Transcription
A conversation went on for a very long time and the structure and the ideas and thoughts that I’ve had on AI for the better part of 10 years.

How My Daughter Changed My Approach Podcast Transcription
No one, nothing has ever had the impact on me as much as my daughter, and not only as being a father, but what she did to me and how she’s affected me with my work, with my life, with my faith.

Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.

Brand Interrogation for Development: A Series of Questions to Help Find Answers
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.

Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.

Messaging Before Marketing Transcription
Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.
