Brand communications and optics speaker
Brand Communications and Optics Speaker is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
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Music Business Ghost Drumming: Being a Ghost in the Machine
Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
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Brand Interrogation for Development: A Series of Questions to Help Find Answers
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.
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A brand named Sue or a brand name that won’t get you sued?
In the world of startups and entrepreneurship, choosing the right brand name can be a critical decision that can heavily impact your business.
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Profit at the Expense of No One: A Stewarding Quote to Consider
Profit at the expense of no one. A stewarding direction to consider.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Flipping the script. A fresher approach to marketing communication
No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
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Studies Have Shown? A Study on the Claims of Fake Studies
It seems too many are out there claiming studies have shown and more often than not, having no proof of a study to show for.
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Integrity Over Ease. The True Cost of Authentic Brand Communication
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
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Secure Your TikTok Experience: A Two-Phone Strategy
Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?