Others…
Reunion Resort & Golf Club
Hyatt Regency Orlando
Rosen Shingle Creek
Hyatt Regency Grand Cypress
Renaissance Orlando at SeaWorld
Disney’s Animal Kingdom Lodge
Gaylord Palms Resort & Convention Center
Hilton Orlando
Hilton Orlando Bonnet Creek Resort
Brand Communications and Optics
Visiting Clients Theme Parks Inf0
And if you are here a few days, and have brought family, and want to look into the whole theme park thing…
And as far as wining and dining me,
Not much for wine anymore, but…
Happy to be dined.
I love Sushi, Steak and Indian most.
I have no food allergies too.
Musical Influences and Inspirations that impacted me before, through out and after my career in the music industry. These people have meant a great deal to me.
Musical Influences and Inspirations
From the people that inspired me as a drummer, as a music producer and as a writer, these are the people that made the biggest difference.
These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative. These were the people that inspired me to write my books and to take the approach I have to messaging, communications and optics outside of music.
My Musical Influences and inspirations
Music Producer Musical Influences and Inspirations
Daniel Lanois, Brian Eno, Jerry Wexler, Rick Rubin, Hugh Padgham, Phil Spector, George Martin, Peter Asher, Rudy Van Gelder, Quincy Jones, Chris Thomas, Val Garay, Dr Dre, Butch Vig, Ed Stasium, Tony Visconti, Glenn Ballard, Brian Wilson, Jimmy Miller, Desmond Child, T-Bone Burnett
One of my biggest musical influences as a producer – Brian Eno
Recording Engineer Musical Influences and Inspirations
Scott Ross, Leslie Ann Jones, Billy Anderson, Fred Catero, David Bottrill, Alan Parsons, Geoff Emerick, Phil Ramone, Andy Sneap, Tony Maserati, Bill Porter, Andrew Jackson, Tom Dowd, Al Schmitt, Andy Johns, Nick Davis, Paul “P Dub” Walton, Roy Cicala, Les Paul, Ken Townsend, Andy Wallace.
Geoff Emerick, One of my greatest musical influences as an engineer. His work with the Beatles was groundbreaking to me.
My Favorite and Most Influential Recording Studios
From the music that came from many of these and from the experience of working in many of them as either a drummer or producer, these are my favorite studios.
Elliott Bay Recording Company (EBRC Studios), Seattle, WA., Avatar studios, New York City, NY., Skywalker Sound, Marin County, CA., Little Mountain Sound, Vancouver, BC., Fort Apache Studios, Roxbury, MA., The Village, West Los Angeles, CA., Real World Studios, Box, UK., Ocean Way, Hollywood, CA., Henson Recording Studios, Hollywood, CA., The Sound Kitchen, Franklin, TN., Hitsville USA, Detroit, MI., Abbey Road Studios, London, UK., Sun Studio, Memphis, TN., Bearsville Studio, Bearsville, NY., The Record Plant, Los Angeles, CA.
The magic is not always in million dollar equipment. What Happened in Hitsville set a standard!
Songwriter Musical Influences and Inspirations
David Foster, Sting, Duke Ellington, Leonard Bernstein, Irving Berlin, Steve Dorff, Smokey Robinson, Van Morrison, Marvin Gaye, David Bowie, Otis Redding, John Lennon, Mike Doughty, John Gorka, Elvis Costello, Jackson Browne, Bill Withers, Frank Zappa, Eric Clapton, John Hiatt, Jim Croce.
One of my biggest Musical Influences as a songwriter and a music producer.
Drumming Musical Influences and Inspirations
Vinnie Colaiuta, Max Roach, Keith Moon, Simon Phillips, Papa Jo Jones, Russ Kunkel, Kenny Aronoff, Jim Keltner, Charlie Watts, Jeff Porcaro, Buddy Rich, Bernard Purdie, Hal Blaine, Jim Keltner, Ash Soan, Mel Taylor, Stewart Copeland, Steve Gadd, Manu Katche, Jeff “Tain” Watts, Jerry Marotta, John “Jabo” Starks, Omar Hakim, Aaron Comess, Joe Morello, Jon Farris, Gary Chaffee.
As a drummer and a producer, Vinnie has been a major musical influence to my playing and productions.
Bass Player Musical Influences and Inspirations
James Jamerson, Victor Wooten, Jaco Pastorius, Mark White, Tony Levin, Bootsy Collins, Jeff Berlin, Stanley Clarke, Abe Laboriel, Michael Manring, Ron Carter, Bunny Brunel, Nathan East, Richard Bona, John Entwistle, Steve Swallow, Oteil Burbridge, Charles Mingus, Marcus Miller, Paul Chambers.
One of my biggest musical influences on the Bass. He hears and lives in motion and awareness.
Guitarist Musical Influences and Inspirations
Frank Gambale, Bill Frisell, Elliott Randall, Buddy Guy, Steve Morse, George Benson, David Gilmour, Scotty Moore, Steve Lukather, Pete Townshend, Steve Cropper, Jeff Pevar, Eric Clapton, Neal Schon, John Scofield, Pat Metheny, Jimi Hendrix, Lionel Loueke, Stanley Jordan, Vernon Reid, Lowell George.
For Guitarists, Elliott Randall is one of my biggest musical influences when it comes to the guitar.
Musician/Band Musical Influences and Inspirations
Stevie Wonder, The Beatles, Miles Davis, U2, Fishbone, Steely Dan, Spin Doctors, Little Feat, Pink Floyd, The Who, The Beach Boys, James Brown, Paul Simon, Johnny Cash, James Taylor, Parliment Funkadelic, Otis Redding, Led Zepplin, INXS, Barry Manilow, Rolling Stones, Metallica, Tower of Power.
There are so many more, but these groups and artists had some of the biggest impact on me.
As a band, they are one of my biggest musical influences. Pet Sounds was a life-changing recording for me.
Percussionist Influences and Inspirations
Mino Cinelu, Dave Samuels, Ed Mann, Tito Puente, Pete Escovedo, Alex Acuna, Evelyn Glennie, Giovanni Hildalgo, Cryo Baptista, Trilok Gurtu, Jamey Haddad, Ray Cooper, Airto Moreira, Luis Conte, Don Alias, Pete Lockett, Johnny Conga, Lenny Castro, M.B. Gordy, Robert Juan Rodriguez, Noel “Toca” Rivera
As far as Percussionists go, Lenny is one of my biggest musical influences.
Pianist/ Keyboard Musical Influences and Inspirations
Wolfgang Amadeus Mozart, Oscar Peterson, Thelonious Monk, Art Tatum, Ray Charles, Bill Evans, Herbie Hancock, Keith Emerson, Kenny Kirkland, Billy Preston, Danilo Perez, Dave Brubeck, Jerry Lee Lewis, Fats Domino, Elton John, Jan Hammer, David Sancious, Billy Powell, Jonathan Cain.
Oscar Peterson has been one of my musical influences on Piano for years. His touch is so recognizable.
Comedy is like music to me in many ways and that is why I add these comedians too.
Comedy Influences and Inspirations
Steve Martin, Robin Williams, Bill Cosby, Kevin Pollak, Billy Crystal, Bert Kreischer, John Leguizamo, Richard Pryor, George Carlin, Lewis Black, Steven Wright, George Burns, Tom Segura, Dave Chappelle, Dana Carvey, Jeff Dunham, Jim Gaffigan, Howie Mandel, Dennis Miller, Greg Proops
Even though he is a comedian, I credit Robin Williams as being one of my musical influences. His timing, delivery, tempo, and dynamics were very musical….and funny too
My Brand Messaging Mission Statement and Brand Communications is the topic and touch point for s8. E5. n128. of the Wait What Really OK Podcast (Repeat – Old Episode).
My Brand Messaging Mission Statement
and Brand Communications Methodology…
Or brand messaging and optics mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.
There is a Mission Statement shared in a famous movie that is titled as
This is my brand messaging mission statement and Brand Communications Methodology.
My view on what I do and why I do it…
as well as why I believe part of the root issue lays in how we say…
what we think we are supposed to say,
what we are told to say and
what to say in order to funnel, entice, and sell.
Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.
To me, when messaging is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.
Not trying to be like the Fonz and jump the shark or the great white shark they just found in Miami, but more so, attempting to showcase who I am and where I come from regarding messaging.
“Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.”
All too often, brands and businesses are pulled toward the momentary marketing and messaging tactics of the here, the now, the spam and the attack that is becoming less effective.
Many look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.
To me and part of my brand messaging mission statement bullet points…
◦ When the messaging is build with the authenticity to connect, there are better bonds in those connections.
◦ When the messaging is rooted in authority, trust is able to grow in the best ways.
◦ When a brand and the messaging is protected, it allows for the security of the voice, and that messaging to stay true.
◦ When a brand and its messaging showcases clarity in its story, it helps to differentiate from anyone else copying.
◦ When a brand and its messaging maintains consistency, every piece of content, story or advertisement compounds.
◦ When a brand and its messaging showcases compliance, it protects itself, it is investors and its reputation.
◦ Lastly, when a brand and its messaging maintains engagement…it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged. By using the strategic patience as well as telling your story not someone else’s…
the result allows for the authenticity, authority and integrity to sing its own melody with its own story while standing out from the harmony and unison many others showcase.
Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
In our honest and honor to the truth and to our story, we can build and connect in truth, not the false truth we wish to appear as. Our journey and our experiences may change our story, but when all messaging is connected to the truth and not created for the hype, the ability to connect will grow.
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.
This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.
In our humility and in our understanding of not following those trying to tell us how our stories are supposed to go… and switching those concepts out for the structuring of your authentic story and a strategy that is tailored for you, the results will allow for a true resonation of truth and not just overly saturated and overly generated false hype.
*
Brand Messaging and Communications Podcast Listening Links for this episode
PandoraApple PodcastsAmazon MusiciHeartRadioRadio.comSpotifySpreakerCastboxStitcherRadio PublicGoogle PodcastsPodbeanPodcast Addict
*
Wait What Really OK Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
*
Wait What Really OK Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
*
Podcast guest booking tactics and podcast host soliciting. Reposting a past episode.
A blog and Podcast with Brand Communications and Optics Strategist Loren Weisman
Podcast guest booking tactics
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
According to podcast statistics compiled from PodcastHosting.Org that was derived from My Podcast reviews, Chartable, Nielsen, Edison Research, Midroll, Statista and Ipsos, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.
In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market.
And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.
Podcast host soliciting
This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?
Also exploring the ideas around…
Is your show for authenticity and authority or is it purely for popularity and money? And are you pitching your podcast to guests with authenticity and authority?
You do not need to be on every show and why saying yes to every show might be bad for your messaging and your authority.
Should you pay to be on a show? Should you really even charge?
And the objective truth about your show and your authority over the subjective hype that some create while trying to build their authority and popularity.
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
Closing Thoughts
In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed?
Or are you only trying to get on another show to self-promote and market yourself?
With so much of that happening so often, hosts are beginning to wise up to the false hype.
Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
*******
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Strategic Quote Blueprinting for your messaging and optics onlineA method to consider for stronger optimization, recognition and authority with quotes from Brand Communications and Optics Strategist Loren Weisman.
Stewarding Strategic Quote Blueprinting your messaging and optics
A brief overview with a series of ideas to strategically and effectively message
quotes across the internet and on your websites.
This walk through considers the quote itself,
then the image associated with the quote
as well as the distribution of it.
lastly, a few additional measures to reinforce the quote.
And Consider staying away from going quote crazy.
One a week can allow for a simmer and build,and over trying to spam out with too many quotes, all too often.
Authentic Instruction is not always comforting or comfortable.
The Quote first: Strategic Quotes Blueprinting for the words
Create the quote.
Check to see if that quote has been said by someone else before you.Many people may come up with the same words, even the same quote, but if it is already credited and established, it is not yours from a strategic or professional sense.Alter the words to create a quote that can not be credited to others.Consider running the quote through a plagiarism checker.Sites like Grammarly and QueText can be two good resources to check.As you look online, consider searching on Google, Duck Duck Go, and Yahoo.
Just cause you thought it up doesn’t mean it wasn’t said before by someone else, much earlier that you did.
To get a better sense, consider using the incognito or private windows in those searches and look at the image, video and news results too.Also, have a look to see if that quote is on GoodReads and BrainyQuote.
Extra credit of sorts:
See if the first four or five words that begin the quote, or somewhere inside the quote can be authored/ framed in something that can make it the primary keyword phrase for the quote.
Again, check to see the results there, that is not plagiarism if you find other exact phrases, but shifting away from a very popular phrase can give you more chance of taking over that search result.
3. Save the quote for a collection.
Save the quote somewhere to be able to reference back to and use in bulk at another time. It is a lot easier that trying to dig through different blogs and websites. You can see an example blog here of a collection of quotes Brand Messaging Strategist Quotes Blog.
More Extra credit:By making it over 900 words (The collection), and correctly laid out, it can serve as cornerstone content which is viewed as stronger than just a normal blog.
Between 900 and 1000 words though, don’t get carried away.
Some Extra Extra Credit…Track on a spreadsheet, where that quote has been used or shared either by itself or in a collection.
Image: Strategic Quote Blueprinting for graphics
Use an image that is yours. One you took. Please do not use other pictures, even if they are free. Enough people do and it does not allow the quotes to stand out. It is fine to use sites like Canva to get a layout and basic design, but just as you enter your quote, make it show up on top of your picture.
Make the quote legible on the picture. From font to font size to the color of the quote, can it be easily read.
Keep your name present but not arrogant and not oversized. Allow the quote to speak for itself as a statement of authority, over screaming who said it. it is about getting the credit, but put the focus on the credentials of your words.
Keeping a watermark, a couple core fonts or some kind of theme can also help with the uniformity and continuity of your quotes.
And if you have an office or location of the image… add the Geotag to the image too and consider using a site like GeoImgr to help do that.
Extra Credit for sizings.
Here are the optimal post sizes. With Canva, you can take a quote image you have built and alter it to fit these different sizes.
For each quote and for the continuity, use the same image, the same fonts and the same adjustments on the photo, just shift things for the size if you want to do a series of the different size variations.
You don’t have to do this every time, but every so often, it is a good idea.
“If the story you are sharing is not yours, it is just another story that more than likely has already been shared may times.”
Content Planning:
Stewarding Strategic Quote Blueprinting for placement.
In the preparation of the quote. When there is room, see how you can introduce the quote so the start of your post in not starting in quotations.
Think of three primary hashtags for most sites.
Do not go hashtag crazy.
Write out a simple description of the quote for the alt tag. This is where you describe the image with the quote to someone that is blind. This would also include the quote itself. So a description of the background and then writing along the lines of “and text that reads… (add the quote here).
If it is a little long for sites like Twitter, be sure to add the beginning of it in the content you share.
As you add the image to your website be sure to fill in the description of the image, the title of the image and the alt tag as mentioned above of the image to give the image itself as much juice as possible.
This archives tag and the location on a blog will give the quote its home anchor of sorts. You can use it again in other places, but on the main page where it is used.
1. Add the photo and have it correctly filled out as above.
2. Add a break quote with the quote in the blog or on the page.
3. Reinforce the quote by adding it to a pull quote for the page if it
is available.
4. Add the primary keyword phrase for that quote to the
keywords or tags for the blog.
5. Create the archives tag page off that blog for that keyword
where you can add the image, the quote and information about it again. Seen in example above.
6. Prepare the hashtags, from the top three you will use on primary sites to the up to 30 you can use on Instagram.
“To me, artificial Intelligence like ChatGPT used by those with wisdom, knowledge and experience can authentically enhance the distribution of intelligence and information in a positive way. Though when used by deceptive, unexperienced and greedy fools… it can be a dangerous tool.” – Loren Weisman
Having a simple text file for each quote that has:
1. The primary keyword phrase
2. The Quote
3. The Alt Tag Description
4. The core hashtags and the extended hashtags.
5. The link to the archives tag for the quote.
6. The link to the page the quote is on.
7. The link to the GoodReads Post.
(This is usually one of the first place to post the text quote and can be used as the reference point for IMDb as well as a point back for Google Business, Pinterest and other pages)
…Can make posting and distribution a lot easier.
Then you are good to go to distribution.
Distribution:
Stewarding Strategic Quotes Blueprinting for the Posting.
Core places to post. You might even find in searches other places where you can do free submissions.
Do not get too caught up in trying to get the quotes everywhere, but on some days, if you have a little extra time, have a search and add a new quote in a few new places.
After you anchor the image on a website page and an archives tag as discussed in the last section, consider first…
GoodReads
(This will get you a reference link to the quote on an authority site)
Strategic Quote Blueprinting for Messaging and Optics Additional Reinforcement:
Consider over time, and not all at once…
1. Creating a blog where the primary keyword phrase (that 4 word lead from the quote) is the anchor of the blog and the blog is expanding on the quote.
To stay in certain SEO lines, make the Blog title that primary phrase and the rest of the quote up to sixty character.Do not do the whole long tail title to try to capture the quote.
2. Do the same thing for a video…
3. Then the same down the line for a podcast.
4. And consider adding that quote to a press release too.
Side note 1:
A real press release that is distributed through a channel like Send2Press and not one of those fly by night hype sites claiming they will send to all sorts of media. Choose a service that releases professionally to the press over spamming some media contacts.
Side note 2:
Anytime you put out a professional press release, try to get two quotes in per release. A release that is correctly put out across authority news channels and wires will bring up the authority of those quotes.
Using this detailed format may in the end help to secure and optimize your quotes more than just posting them and not taking the time to reinforce them.
This approach can also optimize these quotes so when your quote is searched… and if it is your quote, that it will show up in a series of different results and on a series of different sites.
Consider searching for some of my quotes to see these elements in action too:
Loren Weisman quotesMessaging and Optics QuotesMessaging and Optics Strategist Quotes
This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.
In recap of sorts..
My Brand Messaging Mission Statement and Brand Communications Methodology:
Podcast guest soliciting and podcast host booking tactics. S7.E9.#122
This episode is available here on 
